Archive for the ‘Entertainment’ Category

For the people who colour outside the lines

August 9, 2014

Moriartys, Gap of Dunloe

I had a fascinating chat with Phil Cullen, the Mountain Man himself who is the really nice guy who started the Mountain Man Brewery in a place that I had never heard of before, Renanirree in Cork. Apparently it is somewhere in the Gaeltacht area with Macroom being the nearest town.

I met Phil at the official launch of the spectacular Heather Restaurant at Moriarty’s at the foothills of the Gap of Dunloe. We were privileged to be looking after the PR for the Moriarty’s new venture and Phil was one of the many artisan local producers that feature in the restaurant who were showcasing their wares as part of the event. If you get a chance at all take a spin to this fantastic restaurant in a breathtaking location and enjoy some incredible food. The team of Denis Pio, Ailish and Jennifer have created a real gem in the KIngdom of Kerry.

Phil, a civil engineer by profession has followed his passion like so many other craft brewers that seem to be exploding onto the market in Ireland. The collapse of the building trade made it easy for this enthusiastic home brewer to make the move and start the business in the Derrynasaggart Mountains in 2012.

Phil Cullen, Mountain Man BrewingPhil who had been home brewing for 11 years, saw an explosion of micro-breweries in Canada where he lived for a few years and the return to Celtic Tiger Ireland in 2005 just before the ‘wheels fell off‘ turned out to be perfect timing for him and his new venture.

Take one peep at the website for Mountain Man Brewing and it captures both his unique spirit and the spirit of revolution that is starting to take hold in Ireland.

We are fed up of the same, we crave things that are not only different but that are genuinely authentic.

We want this in our food, we want this in our drink. we want it in our music, we want it where we visit, we want it where we stay, where we eat, where we drink and we want it in our entertainment.

I believe there is a huge movement back to things that are real and authentic, which for me is all about appreciating craft and produce that is made with passion but it is also a rejection of all things ‘plastic‘ that poisoned us during the reckless, commercial, greedy and very shallow Celtic Tiger era.

We are getting back to so many things that are really important and in many ways rejecting some of the awfulness that was allowed to creep into our Ireland.

We can even see this in the latest trends with Irishmen. Phil’s beard might be something you would expect in the hills of Derrynasaggart but now we are seeing this ‘back to nature‘ look on our city streets everywhere!

I was telling Phil how a Guinness Sales Director said to me about 20 years ago when I was working there that he was surprised that more was not being made about the ‘Craft of Irish beer‘ at the time. This new director, just in from the UK could not understand how more was not being made of the craft and heritage and was surprised that the Guinness company wasn’t grabbing this more …he was right!

While Guinness always explored new products the priority was always the big prize with big volumes of big brands and in some ways less choice may have been an easier option.

Phil mentioned that he toured one of the big breweries and he asked the brewmaster some question about alternative brews. He was surprised when the brewmaster replied that brewing this one product was all that he knew.

Can you imagine turning up everyday and producing exactly the same thing over and over with no variation to an exact formula, which is the case with most of what we consume. The opposite sounds like heaven where you can experiment with ingredients, try different blends always bringing out something new.

Food from Heather Restaurant, Moriartys, Gap of DunloePhil quickly reminded me that the skills of that brewmaster are also essential as you do need the guys who understand how to produce quality consistently, which is just as important with craft beers.

While we love difference we need it to be reliable!

The tagline on Phil’s website perfectly sums up the spirit of Mountain Man, the Moriarty’s, the artisans, and anyone trying something new “Beer for people who colour outside the lines“.

Are you colouring outside the lines?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

Are you singing the right song?

June 22, 2014

 

Elton John

We were chilling out the back garden enjoying this fabulous summer weather with our books and some music playing in the background.

I had assembled a very random playlist for the occasion and one to suit both me and Deirdre. I couldn’t be too selfish so there was a mix of George Michael, Glen Miller, Elton John and even Abba mixed in with some of my own favourites but nothing too self indulgent (that meant the likes of Pink Floyd and Led Zeppelin were nowhere to be heard!).

Out of the blue on came that fabulous song by Elton John ‘Song for Guy’ which took me right back to my days of piano lessons.

When we talk about my piano lessons its a topic that brings about lots of stories. I did piano lessons for about five years from the age of seven till I was twelve when my mother eventually relented and let me pack up.

I guess she always wanted both me and my sister Laura to play the piano or at least learn some instrument – she wanted this for us and no doubt it cost her a pretty penny down through the years. Ironically I hated pretty much every single lesson and practicing even more, which is strange as I love music and would love to be able to play some instrument today.

For some strange reason my mother still has the note book from my last piano teacher “Greg is wasting my time, his time and your money

..that was a little harsh!

Song for Guy‘ was the very last song I learnt. I loved the song and as a result I actually did practice it and I reckon if I had the sheet music in front of me now and I practiced long enough I might just about figure it out again (then again I could be dreaming and overestimating my talent!)

This was the teacher’s big favour to me. Mrs Murphy agreed to let me learn a song that I liked and it made all the difference. Once this song was done she then wanted me to learn one of her choices – I had wanted to learn some Queen song (to be fair to her she probably knew this was way beyond my limited capability!) but she insisted on her choice and I quickly lost interest in my piano lessons again.

A twelve year old protesting week in week out was just too much for my mum so my career as a pianist came to a end!

Coincidentally later that evening I was chatting to a relative who was very concerned about her son who had just received his 5th year exam results. He had done really badly and she was really worried about him. Her son appears to be totally disinterested, he is very laid back and extremely lazy when it comes to his studies.

Understandably she is worried about him heading into the critical final year of secondary school, which can unfortunately shape your subsequent career path.

She then told me an incredible story about him.

School Play

During transition year he was quite interested in getting involved in the school play. This really surprised her as he is normally quiet and very reluctant to push himself forward. He asked the teacher could they do a particular play but the school had already decided on something else.

He wasn’t prepared to accept “no” for an answer so he asked for permission to do the play he wanted without the help of the school. He promised he would organise and coordinate the whole thing.

He recruited the actors, he sourced the scripts, he acquired the stage props and he directed, produced and acted in his own play.

At the end of term his play was the opening act for the official school play and apparently it was really funny and quite brilliant. It turns out that when he is motivated her son is a creative, organised and determined leader once he sets his mind to it.

While it is easy to say “don’t worry” about his exam results it is clear that he is very talented and it is just a question of him finding the right song and then letting him sing it!

Are you singing the right song? 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Finding your Sparkle

June 5, 2014

Rubyhorse

Another great night of entertainment at The White Horse pub and restaurant in Ballincollig in Cork ..this time it was a really mixed and varied occasion as we came together as part of a fundraising initiative for Risteard O’Domhmaill’s ‘Atlantic‘ movie project.

This movie producer with a social and environmental conscience, who has already produced the award winning  “The Pipe” movie about the Shell pipe laying project at Rossport is raising funds so he can produce a movie called ‘Atlantic‘ to raise awareness about damage to our environment by exploration, big business interests and other issues.

Besides some thought provoking movie footage we were treated to some craft beer, delicious canapés and the very best of music from the White Horse Guitar Club (12 of them!), the quirky, inimitable and brilliant John Spillane and a very special acoustic reunion gig by Rubyhorse.

While the whole night was really special the stand out moment was the Rubyhorse reunion. This crew, one of Cork’s most successful ever music exports came together for the first time in 10 years. It wasn’t a full appearance by the band but we saw Joe Philpott (guitar), Decky Lucey (guitar and backing vocals) and lead singer Dave Farrell perform a number of favourite songs including the US hit ‘Sparkle‘.

I am a huge music fan but for some reason I had never seen Rubyhorse live so I was really curious as to what was the magic that had them at number 17 in the US billboard charts in 2002, that had them performing on the Letterman and Conan O’Brien shows and had the top brass in the music industry including U2’s Paul McGuinness interested in them.

Within 30 seconds I had my answer ..

Dave Farrell, RubyhorseOf course they are talented musicians and without doubt they have some really great songs including ‘Sparkle’, which brought them huge success, but for me the magic of Rubyhorse is the confident, enigmatic, charismatic lead singer Dave Farrell who is up there with the very best frontmen I have seen.

From the second they started their set Dave owned the crowd in a way that none of the other superb performers on the night could come anywhere near – I’ve seen a lot of bands down through the years and Dave not only has a great voice but also has a rock star swagger and a special charisma that you witness rarely.

I was lucky enough to have a chat with Dave after the gig and discovered a really soft unassuming guy who was telling me about an exciting restaurant project, which he is hoping to open later this year in Cork.

I was really puzzled as to why this gifted singer, who clearly comes alive on stage is not the lead singer in some incredibly huge band at the moment. When I put this to him he explained that he has simply moved onto other passions and interests..

If you find where you truly Sparkle how can you leave this behind?

 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

Bullys and the funny thing about being different

May 4, 2014

Dare to be different

This week I was at a really great event organised by the Diana Award, which is the only charity bearing the name of the former Princess of Wales inspired by her belief that young people have the power to change toe world for the better.

The event was held at the European Headquarters of Facebook in Dublin and it was part of the Diana Award schools Anti bullying programme. In their very effective programme they organise activities in schools to help eradicate bullying and as part of that they quite cleverly appoint and train anti-bullying ambassadors in the school.

The ambassadors are chosen from the students themselves and judging from the results we witnessed in the videos the programmes have been very effective. We were invited to the event because of our Safebook poster, which has been used by many of the participating schools as part of their anti cyber-bullying work.

There was one huge common thread to the speeches and stories that I heard on the day.

Tessy Ojo the CEO of Diana Award spoke about being bullied as a child because she was so tall.

Brian McFadden of Westlife fame spoke about being bullied because he liked stage and dance when all his schoolmates were playing football.

Young actor Will Poulter spoke about being bullied because he was into acting.

We heard some of the young children speak in the videos about being bullied because they had red hair, because they had freckles, because they were chubby or because they were black.

The one thing that pretty much everyone being bullied had in common was that they were different in some way – being different in any way can get you bullied!

I was chatting about this event with my son, Brendan and he sent me on a link to a video produced by a really popular guy online, 19 year old Cian Twomey about how he has been cyberbullied. Cian is really popular, producing funny clever videos and on Facebook alone he has built up a following of over 180,000 since late last year.

In his video he explains how along with huge numbers of followers he seems to be gathering ‘haters‘ as he gains in popularity, which really hurts him in particular when they get really nasty. One person was so horrible they even referred to Cian’s father who had recently passed away. Is this another case of someone being bullied because they are different?

Being different

Ironically in our work at Fuzion with clients the first thing we do with clients is find out how they are different!

Being different is what makes you stand out, it’s what makes you interesting – whether its a product, a service or the individuals involved we aways look for how these are different and this is where the magic is, that sets you and your business apart from from the competitors. This difference will get you media coverage and attention from customers and will contribute to your success.

The most successful musicians, artists, models, designers, products and services are the ones that are different.

So …if you are being bullied because you are a little bit different just realise that this is what makes you really special and in time you will be the one getting the right attention.

Vive la Différence (long live difference) as the French would say ! 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

A Night of Passion

April 13, 2014

Passion

This was going to be a busy night dancing between three events ..

First up Eamon Curtin, Programme Manager of the IGNITE Programme had arranged for an incredible speaker to tell us about his fantastic start-up journeys. Raomal Perera, now a Professor of Entrepreneurship told the group of young entrepreneurs about how he scaled the dizzy heights with two companies, ISOCOR (listed on NASDAQ in 1996), which he sold and Network365, which was ultimately purchased by Intel in 2013.

Raomal PereraThe very passionate and honest Raomal,who has won many entrepreneur awards gave the group precious advice about funding a business and dealing with Angel Investors and Venture Capitalists. He told the group that the first things they look for in a young business they consider investing in, is the Integrity and PASSION of the people involved.

Next up we headed to L’Atitude 51 for the International Wine and Food SocietyBest of Local Producers” event where we sampled the best of wine which was carefully selected by the joint owner Beverley Mathews who is as passionate about wine as the guest food producers.

The wine was accompanied by the finest food from some of the best of local food producers. We heard from Frank Hederman who has been smoking salmon for over 30 years, we heard from the owner of On The Pigs Back about the fantastic cheeses and best of all was our butcher from Kanturk.

Jack McCarthy, Butcher KanturkJack McCarthy, 5th generation butcher was both entertaining and no-nonsense as he lit up the room with his passion for spicing beef, black pudding, haggis and tongue – you just wanted to plan an immediate trip to Kanturk and stock up on anything that this passionate man was selling.

Our final event of the evening was the Mark Geary gig at Coughlan’s Bar, which has just been voted IMRO’s best live venue in Ireland. This is an incredible and well deserved accolade for this cosy venue, which is a huge credit to the woman behind all of this, Edel Curtin. Bands all over Ireland and Cork music fans are lucky to have such a passionate person as Edel bringing us great gigs in such an intimate venue on a regular basis.

Mark Geary

After a little wait our buddy Mark Geary and his band of merry men and the fabulous Grainne Hunt came on stage and entertained us in his inimitable style complete with great songs, great story telling and a special sense of humour. This was a great gig with a special solo cover of a Tom Waits song by Grainne ..beautiful!

Mark could have brought a small band with him for this intimate gig but this is a passionate artist who prefers to give his audience everything instead of making a few extra bob and doing just enough.

We had a really great and quite diverse night, but the one thing that was the same and made everything special, whether it was business, wine, food, music or running a venue was Passion.

Raomal was right …Passion is the most important ingredient of all.

Does what you do allow your passion to shine through? 

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

Uncle Neilly and the importance of telling stories

December 15, 2013

David Gray - Cork Opera House

Recently we were lucky enough to see the fabulous David Gray performing at the Cork Opera House – while I have always loved his music it was the first time seeing him in concert and he didn’t disappoint.

He has an incredible voice, fabulous songs and he delivered a very special performance with the help of a gifted band. He showcased some tracks from his new album, which were really strong.

Lisa O'Neill - singerBefore David Gray we had a support act, singer song writer Lisa O’Neill from Cavan who entertained the crowd with her unique style. I hadn’t heard of her before, which seemed to be the case with pretty much most of the audience who had taken their seats early.

It must be difficult entertaining the crowd when your songs aren’t familiar to them and when in truth they are not there to see you at all.

Lisa did something very clever to endear herself to the crowd – she told us stories.

She told us about the honour of being on tour with David Gray and how stunned she was when he asked her to tour the United States with him. While she wanted to grab this opportunity she was apprehensive as an uncle she was very close to, Neilly was suffering badly with cancer.

When her uncle heard this he insisted that she went and gave her €500 to make sure she “always bought a round when it was her turn“.

When she was on tour she kept Uncle Neilly up to date with her experiences and the one thing that fascinated her were fireflies. She had never seen these before and at night on the tour bus she saw many of them who politely decorated the windscreen on a regular basis.

“This song is for Neilly who isn’t with us anymore”. Lisa had our attention and had won us over.

After a really great night and a memorable performance by an artist I really like the thing I remember most is the story about Uncle Neilly.

Whenever you are pitching or selling your wares try to tell a story to bring it to life and most importantly one that makes them remember you.

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Katy Perry and her Twitter Tips

November 26, 2013

Katy Perry - Twitter Tips

Getting someone to tweet for you is cheesy and desperate” said Katy Perry as she was interviewed on the Red Carpet at the 2103 American Music Awards.

She was asked to comment about her incredible Twitter following, which is just shy of 48 million people.

While she is clearly not like the rest of us mere mortals in terms of popularity online she does have a terrific handle on what works and what doesn’t.

Her off the cuff interview was simple but there was pure gold in what she said:

I have a huge responsibility with so many followers

“No one runs my account for me, I do it myself

“I don’t get my manager or my publicist to tweet for me, it’s always me”

“People want to see the authentic, genuine you

“People want to see your personality and it gives them a chance to see that you have fun

“I never try to sell or promote products but I will share ‘stuff’ that I love

It’s always obvious when someone else is tweeting for them –  it’s cheesy and desperate

It’s best to show people what you love, what you like and things that inspire you

Katy ..thanks for the simple Twitter masterclass!

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Make sharing easy

November 24, 2013

Cork City Ballet

We were lucky enough to be at the Saturday night finale of the Ballet Spectacular Gala at Cork Opera House celebrating  21 years of the Cork City Ballet Company.

I’m not a ballet fanatic by any stretch of the imagination – if anything I’ve been more than a little bit ignorant about ballet and I was pleasantly surprised by such a fantastic night of fabulous music and dancing. Watching such incredible athletes perform gracefully on stage in such a polished production at a fabulous venue was a real treat.

Playboy of the Western World - Cork Ballet Company

To hear “Ride On” by Christy Moore being played in a dance scene during the Playboy of the Western World segment was very special.

In truth I ended up going to the ballet as a result of some random interactions on Twitter with the Cork City Ballet company (@corkcityballet) – I had so much fun and banter back and forth with them online that I just couldn’t possibly miss it!

Ballerina Erina Takahashi from English National Ballet and her partner Yosvani RamosThose attending Alan Foley’s production were also treated to two special segments delivered by some of the world stars of ballet including Prima Ballerina Lucia Lacarra and her partner Marlon Dino and another world-class Ballerina Erina Takahashi from the English National Ballet and her partner Yosvani Ramos.

At the end of the performance, Artistic Director of Cork City Ballet, Alan Foley spoke passionately to the audience about the challenge of operating a ballet for 21 years in a relatively small and unknown city (from a ballet perspective) and on a shoe string budget – well done Alan!

While we were sitting in the fabulous theatre waiting on the curtains to open I was wondering how I hadn’t seen people sharing pictures from the Thursday and Friday night performances on Facebook and Twitter.

All was revealed when the public announcer stated that the performance was about to begin and added “the taking of photo’s and recordings of the performance is strictly forbidden“.

Was this a Cork Opera House rule, a Cork City Ballet rule, some restriction that the star performers insist on or does the taking of photos genuinely interfere with the performers? (I did take a sneaky pic at the very end, which is at the top of this piece).

While many won’t like it and will tut tut (that nearly read like a tutu!) all of this social media stuff, many of us do like to share our life experiences and maybe instead of prohibiting photo’s they should be doing the exact opposite and encouraging them.

Maybe on the intro screen before the show starts show the hashtag #CorkBallet, gently reminding and even encouraging the audience to share their experience of the show online and help it to trend bringing it to the attention of so many others.

If that doesn’t work during the show either allow photos at the end of each segment or let the performers present themselves after the show for photos with guests – can you imagine the excitement of people getting their photos with the gorgeous stars. These would proudly appear on so many Facebook and Twitter accounts and at the same time promote the shows.

The lucky Thursday audience would have shared their experience encouraging their friends and online followers to buy tickets for the Friday and Saturday performances. The Friday audience would encouraged ticket sales for Saturday and the Saturday audience will have their friends and online followers saying “damn, we should have gone – next year we’ll definitely go“.

The Cork City Ballet Spectacular was indeed quite spectacular but should it be made easier for even more people to find out about it? – they would have loved it and Alan and his team might have a few more quid in the coffers for next year!

If you have a great place or a great event …make sharing easy!

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Balancing those debits and credits!

November 11, 2013

Work, Life Balance

Where did that time go?

31 years ago this boy was a raw, innocent 18 year old working as a junior accountant in a mid sized accountancy practice on the South Mall in Cork. At this stage I was two months into my apprentice and I was learning the basics.

Ironically, I had done Economics and Business Organisation in secondary school so Accounting was brand new to me!

For every debit there had to be a corresponding credit was the golden rule – if you got that, your accounts would always balance. If they didn’t balance something was wrong and you had to search for your mistake.

It’s probably easier for everyone now with the computers and the accountancy packages – we had to do it all manually with ledgers in my day. Imagine trying to dig through that lot to find where you went wrong..

I was in practice for 6 years and then went onto industry and eventually swapped the accountancy role for a general management one and that was the official end of my debits and credits (except for my own projects at least).

That debits and credits discipline always stood to me and I do think accountancy and the privilege of working with so many businesses at at a young age was the best business degree anyone I could ever hope for.

You listen and learn from clients, you understand the drivers of their businesses and you use your expertise to help them. In many ways I do exactly the same now except the expertise is quite different and I don’t have to worry about those debits and credits.

The strange thing is that life is full of debits and credits and it too must balance and if it doesn’t something is wrong.

I’ve been working hard all morning …. head out for a nice coffee

My crew work their socks off ….  take them for lunch on Friday

I’ve been stuck in that proposal for hours …. time for a stroll and fresh air

We’ve been working hard all year …. where will we go for our Christmas party?

Work, work, work …. spend time with friends, meet the kids, visit the folks

Busy doing stuff for everyone else …. get tickets for that gig

I’ve been working my socks off all year …. maybe a new car at the start of the year?

Whatever you do today make sure you balance your books!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

How do you treat your Captive?

September 2, 2013

Tent - Electric Picnic

We were going to Electric Picnic the following day and as we are a little older and used to our few comforts we opted for the hotel in Portlaoise instead of a tent!

The hotel that is normally “from €59” per night was now €200 but the snag was if you wanted to book for Saturday night then you had to book Friday night at well – fair enough we reckoned.  We have come to accept that when you are a “captive” they can pretty much charge what they want – its like the last minute Ryanair flights.

Maldron Hotel PortlaoiseThe first thing that got me was the “from €59” banners on the way into the hotel – at least have the decency of taking those down when you are charging people €200 x 2!

We weren’t expecting The Ritz but we were hoping for this hotel alongside the motorway to be good at least and maybe there might be a buzz and a few things going on for the “Picnic”.

We booked in to be told that the rate was room only and breakfast, which was extra would be served from 8am …hmm

The room was a little bit tired but functional, the second bed had been removed, the light kept switching off in the loo and there was virtually no mobile phone reception (not their problem I guess) – my kids would be ringing as we were meeting up at the festival the next day.

We had done enough driving for one day so we decided to grab a bite to eat in the restaurant – it was surprisingly quiet as we were pretty much the only diners except for a bunch of young women. We managed to get the worst chicken wings of all time and the 100% beef burgers (festival fever was kicking in already!) were tasteless and overcooked.

We watched as a man sat alone in the corner waiting for his meal – from where we sat we could see that it was ready and sitting under the heated lamps. The waitress was chatting to the manager but didn’t seem to spot that his meal was ready – she came over to us, cleared our plates and then collected his meal and brought it to him. I’m guessing it was sitting there for about 5 minutes.

It was at that point that a young and older woman arrived – they were obviously here hoping for a nice meal and I felt a sense of responsibly towards them. I felt like telling them to go somewhere else!

Are you sure I shouldn’t say something to them?” I asked Dee.  “You can’t do that and besides, they will think you are mad” A good point I reckoned!

The manager marched around the restaurant with a sense of authority – I watched him wondering – does he realise how bad the place is?  The two chefs were staring out from the open kitchen waiting for another customer order – come on guys, surely you want to produce better meals?  Do better even for your own satisfaction?

Our plates were cleared – the waitress had a sixth sense that “how was your meal?” was a question she shouldn’t bother with.

Young Wonder at Electric Picnic 2013

Young Wonder from Cork

The following day we had a great time at Electric Picnic, the highlights being Young Wonder, Daithi and the rock god Robert Plant (ex Led Zeppelin). At the festival you could see that some of the vendors were taking advantage with expensive food and beer but some were charging normal prices.

We were back at the hotel for about 2 am to find none of the glasses had been cleared from the room from the night before – I was looking forward to checking out the next morning.

This place has settled for a certain standard, a level of service that delivers you rooms at €59 and one that leaves you unsatisfied and sealing the argument that you get what you pay for. They could do better, an awful lot better if they just tried and had some pride in their product and service but In some ways it didn’t matter because we were captives for both nights.

Instead of giving us a “good” experience for our overpriced stay and possibly making us consider it again (at €59) we will now pass the hotel every time we take the trip back and forth to Dublin and say “that’s that poor place that totally ripped us off during Electric Picnic …do you remember?

There are times when our customers are captives:

  • They need something urgently
  • They are stuck with a problem
  • You are the only one open
  • They have a crisis
  • They have no other option at the time but deal with you
  • You have a monopoly in that area
  • You are the only one with their files

When your customer is a captive how do you treat them?

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Design firm in Irealnd with offices in Cork and Dublin


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