Archive for the ‘entertainment’ Category

Mark Geary, my Grandad and Ghosts

March 29, 2013

Mark Geary - Coughlans Bar

We found ourselves last night squeezed into the most intimate venue ever, Coughlan’s Bar on Douglas Street in Cork to see the fabulous Mark Geary.

This was my first time at Coughlan’s, which is a one of those fabulous old style pubs, a listed building, which has been in the Coughlan and Ellis family for over 200 years. The gig happens in a little room at the very back of the pub, which is no bigger than a large dining room.

Annette who manages the music at the venue maximises every inch of space so that as many people as possible can enjoy the gigs – we were lucky to get in and only for an intervention by Mark himself (yep, we’re one of those “fans” who he knows by name – so many great chats after gigs.. Mark is like that) we would have been home early.

Mark was brilliant as always with his mix of great songs, fabulous guitar work, the very talented backing singer Grainne Hunt, a terrific keyboard player, Mark Penny and of course flavoured with his quick wit and story telling…his “da” was from Charleville (where they eat their children, apparently!!).

Mark launched into song after song including a great track called “Ghosts” , the theme song from one of his superb albums …he spoke to us about his dad and I thought about my own family.

This would have been one of my granddads locals – Jack Burke lived literally 100 feet away from the pub, living at the bottom of High Street. He drank there and apparently my great grandmother had the odd tipple in the snug – women would not have gone into the main bar.

My mum hates drink because my granddad who she loved to bits spent way too much of his life in the pub and way too much of the family budget, which was badly needed to raise 5 children. She always worried about the form he would be in when he came back from the pub and hated “that” smell of whiskey.

My granddad passed away 47 years ago just after I was born.

Coughlans Bar - Douglas StreetAs we left I looked around the pub at the old bar counter, the old seats, the old pictures on the wall and imagined all of the customers down through years who sat there, sipping on their whiskey and having the banter and I tried to picture Jack Burke sitting on his stool with a family anxiously waiting for him, wondering when he would be home.

..Ghosts

Greg Canty is a partner of Fuzion

Newspapers and Social Media – Parallel Media?

March 7, 2013

Old Man Reading a newspaper

Saturday morning and I’ve just read through the newspaper, The Irish Examiner, which we have delivered with the milk on a Saturday!

From the age of 13 till 21 I delivered enough of them when I had my own newspaper round ..

To be honest I often never get to read it. I pop it on the kitchen table, with every intention of having a peep at it later and often this never happens and it stays there unread.

Today I read it cover to cover including the supplements and it really showed me what I am missing, why we need newspapers so badly, even in a world where we can get news instantly via our social media channels.

I’m a self confessed lover of Twitter and I tell people at my social media courses and our clients how powerful the platform is – even if you never decide to tweet you can follow your favourite newspapers, radio stations, journalists, celebrities, sports stars, friends and other interesting folk.

Fire it up anytime and you will see a constant stream of updates from everyone you are following. You can use the powerful “search” function and track anyone that is tweeting about a subject.

That sounds pretty incredible – it is.

Why would you bother with a newspaper?

Reading the paper today it showed me some really valuable things that Twitter or any of the other social media platform could not bring me:

Emphasis - The editor and the team will decide the stories that are bigger and the ones that are smaller, those that deserve more space and the ones that deserve to be closer to the front of the paper. Twitter will be delivered to me in messages of 140 characters or less, regardless of how important each tweet is. The skill involved in organising and prioritising all of this is so valuable.

Organisation - The newspaper is organised into a particular sequence, which makes it really easy to find the topics that you are interested in. I can organise the twitter accounts I am following into subject matter lists but this still misses the skill delivered by the newspaper team.

Investigation - We badly need teams of journalists who will investigate topics of interest. We need teams of journalists with a great “nose” investigating issues that may not yet be of interest but they have an instinct that something is wrong. Social media definitely helps with all of us having a voice to highlight issues that we feel are important – we need great journalists using their skills to pick up on these.

News - With so much information hitting us via all the various channels it is really important to pick up the newspaper and glance through all of those headlines so that we don’t miss the “important news”. I learnt a lot today quickly by flicking through the paper.

New Stuff - Reading through the paper today I discovered bucket loads of really interesting “stuff” that I would never have stumbled upon. I wouldn’t have been looking for it online so I would not have found it. The team at the newspaper carefully pick through the world of information, new books and new music and deliver what they feel will be of interest to their readers. I also discover new things every day via social media that is equally of interest.

Skill - We need the skills of the journalists, the writers and the editors to deliver us news and stories in a way that grabs our attention and engages with us. We would be lost without these skills.

Look and Feel - While I love my technology and my gadgetry, my iPhone and my iPad there is something very special about the printed material, the paper, the pictures and the layouts. It’s an enjoyable experience to pick up a newspaper with a cuppa and digest all the news and information that’s on offer. Using an App like Flipboard on the iPad to flick through news and information is convenient and enjoyable but it can’t replace the newspaper experience.

While many feel new media will replace traditional media I’m not that sure – both are valuable in quite different ways and we will benefit from both, we need both.

It’s not either or ..it’s Parallel Media.

Greg Canty is a partner of Fuzion

Fuzion offer social media training and consultancy from our offices in Cork and Dublin

Songs for Grown Ups!

February 3, 2013

Boys at Thin Lizzy concertI remember entering Cork City Hall in 1980 – I was just 14 and I was going to my first concert …Thin Lizzy!

It was the most incredible experience and to this day I still remember the floor bouncing as Phil Lynott and his brilliant band whipped the capacity crowd (and me) into a total frenzy ..what a night.

That was a funny year when everything started to get serious – a few months later I had the Inter Cert (the first of the big, state exams) and after that it was all about figuring out some sort of a path that would take you to a job.

I always worried about getting a job – it could be in my make up that I’m a worrier and maybe it all kicked off when my dad was made redundant from the B&I, a ferry service that operated between Cork and Wales. It was on my mind.

This weekend I found myself back in the City Hall for the annual Cork Chamber dinner – the pinnacle of functions for the Cork business community. This is a huge function that invariably is sold out every year even with tickets at €150 per person.

Cork Chamber - Sold OutI remember when I was younger being in awe of these business functions with all of the men in their black formal suits and here at 47 I find myself as one of them.

We drink our glasses of sparkling at the reception, a band is playing that no one can hear, we have our networking “radar” in operation (who do we want to talk to this year?), we mingle and chat, we stand in for a photo, we take our seats in the Millennium Hall (this is a secondary room as the crowd is so big).

We get a lecture about sitting down from a headmaster type of an MC, we look up at the sponsor logos, we can win an iPad, we rise for the President and other VIP’s, we eat our food, we listen to the speeches (they go on way too long and people just start chatting), we hear about the 5 D’s of business and what to call a Bishop, we see videos and business awards are presented, we hear a good comedian, we eat our beef and drink our wine..

What did you think of the speeches?” , “How is business?“, “Who do you work for?” “What do you do?“, “Where were you sitting?“, “Here’s my card?“, “Is this your first time?” …we chat at the bar, we buy drinks, we are bought drinks, we tweet that we are there, we chat on the way to the loo, we chat on the way back from the loo, we chat to the people we already know and we meet some new folk.

The hours pass by and a few get a little worse for wear ..one guy falls off his chair, another is stumbling, someone is chatting to me but he’s a little drunk (must get away)  ..someone says something inappropriate to my Dee (the male/female ratio is about 90/10 so the women end up getting a lot of attention!) – time to get the coats. The staff look pleased that a few more are leaving!

Who’s going to The Clarion for a drink? – Ah come on”  ..Oh God, It’s nearly 4am (you know there’s no point but you still go there).

5am..

I’m in a taxi on the way home. I look at my tux and my shiny shoes and I think, It’s official – I guess I’m all grown up now..

I had a good time but think I prefer the songs when I was 14 !

Greg Canty is a partner at Fuzion

Fuzion are a Marketing and PR firm with offices in Cork and Dublin

Jimmy Saville – the price of staying silent

October 24, 2012
Jimmy Saville

Untouchable ?

Oh my god, it’s all over the TV and radio – that image of the man with the mad hair, the big glasses and the ever present giant cigar.

Sir James Wilson Vincent Savile, OBE, KCSG was an English disc jockey, television presenter and media personality who passed away at the age of 84- this is how he is described on Wikipedia.

No doubt the description and the extra information that is generated about him on that site will expand and change quite substantially as the next few months unravel.

The investigations into the case will continue and no doubt the level of revelations will increase exponentially. This is a truly shocking case and it seems unbelievable that so many victims and witnesses stayed silent allowing this behaviour to continue over and over, drawing more and more innocent victims into his net.

Now that “Jim Will Fix It” is dead many victims and witnesses are prepared to divulge the most sordid of information about him.

Why could people not have opened their mouths earlier is an obvious question to ask? How many victims would have been saved from the most horrible, sordid, predatory experiences if this was the case?

The truth is people are and were frightened – would they be believed, would they be supported, would they be crushed for “speaking out” without sufficient proof, would they find themselves in trouble, would it be better to just stay silent? Even better .. I don’t want to get involved!

Some of the “silent many” were innocent and vulnerable victims. Others were senior media figures, his friends and his peers who lived through this period and in many cases according to reports actually witnessed some of the incidents.

Many innocent people paid a huge price for this silence in the case of Jimmy Saville. We are seeing so many other instances of people paying a huge price for silence in some many other areas. We help them to get away with their behaviour, we help them to be untouchable. The vulnerable must feel safe enough to talk and everyone else who knows better must be compelled to.

We need to look carefully at our legal systems, our values, our structures and figure out who we are really protecting ..

Greg Canty is a partner of Fuzion

Kate Middleton – Will I or won’t I?

September 18, 2012
Kate Middleton

Those guys should put a shirt on !

I’m sitting by the pool with my husband William, it’s roasting – I wouldn’t mind taking the opportunity to relax and top up my tan.

Maybe I will take off my top and get a proper tan so I can avoid those awful white lines. Is it proper, is it appropriate – where are the security guys? I don’t really fancy them gawping at me!!

What should I do? Will William mind? What if I get spotted, who’s going to spot me?

Will I or won’t I?  To hell with it – that top is coming off …. Bliss!

Paparazzi - Kate Middleton

Woohoo!!

I’ve been waiting here for hours…. For God’s sake will one of ye stand up and at least give me a decent picture so I can get out of here and get on with my day and pitch these pictures to someone and make a few bob.

That’s right Kate, stand up, please stand up – oh my god, I wasn’t expecting that! Click, click, click …. These pictures are like gold dust.

Am I the first person ever to get a picture of Kate Middleton topless? Woohoo!! These must be worth a fortune, how much will I charge for them? Where will I go on holidays!

Will I get in trouble, what about all that privacy stuff!

Will I or won’t I? Damn right I will …who do I call first?

Closer Magazine - Kate Middleton edition

Payday !

I’m getting ready for this weeks magazine, it’s not that juicy – wouldn’t it be great if I had something decent for the front cover and some content that would really make a difference instead of recycling all the usual celebs.

Victoria at a fashion show, has Katie Holmes been pictured chatting to some good looking guy at a coffee shop and poor Cheryl ….how much more time can we squeeze out of that one?

You really have pictures of Kate Middleton topless! Are you kidding me? How much do you want for them? And you will give those to us first … this is huge, I’ll have to check with my boss.

Oh my God, there will be uproar about this but what a coup! The poor girl on holidays, she had no idea that photographer had her in his sights, god bless technology! Imagine if it was me on holidays, how would I feel? Our readers would definitely love it and my circulation figures will be colossal – we can be the first to ever carry pictures of Kate topless!

Will I or won’t I? Hmmm … Go for it, call that photographer, try to bargain him down but get the deal done.

Irish Daily Star

But we’re Irish?

That rule doesn’t really apply to us, surely it can’t ? It’s ok for them over the pond to be sensitive about the Royal family but to us they’re just like another celebrity, isn’t Kate just like Sheryl or Rhianna after all?

I know there is a big storm and the Royal family are threatening to sue the French and Italian magazine group – surely that is just talk? It’ll probably go nowhere.

Privacy laws – in fairness, this is no worse than a lot of the stuff we do on an ongoing basis. It probably won’t come to much, other than a little slap on the back of the hand. They’ve printed them anyway so why not give our readers what they want ? It won’t do our circulation figures any harm either!

Will I or won’t I? Ok lads, extra copies to be printed for Saturday, it’s going to be a big one!!

Katelook what you have done!

Thank you for changing the conversation and for sparing us a few days of property tax, budget talk, austerity and EU misery …

Will I or won’t I?.. glad you did!

Greg Canty is a partner of Fuzion

Glossy magazines Closer in France and Chi Chi in Italy were the first to publish topless pictures of Kate Middleton snapped relaxing on holidays in a private villa. The Irish Daily Star published these pictures the following Saturday.

Fuzion are a Marketing and PR firm with offices in Cork and Dublin

“It’s a Long way to Tipperary”

July 14, 2012
Its a Long way to Tipperary festival

Everyone is Happy !

“Everyone is happy” we heard the old gentleman say to the person he was with as we walked past him on the street.

“Everyone is happy” he repeated, this time a little louder to make sure what he was saying registered with his buddy.

This was the main street in Tipperary town, and the “It’s a Long Way to Tipperary” Festival that our client , Tipperary Co-op were sponsoring was in full swing.

We had just left the Tipperary Co-op Hardware store, or Top Creamery as the locals know it and there was a great buzz with threshing, old kids games, people enjoying the BBQ and of course plenty of banter. I spoke to a friendly gentleman from Rossmore called Liam O’Dwyer who was giving a blacksmith demonstration – he had an incredible display of old signs and as part of this was an old “Death Penny” from World War 1 (I’ll tell you about that in a separate blog!).

In our stroll down the town the locals were in full spirits, stopping to chat and enquiring where we were from. A old woman stopped me and I had to sign a book that apparently promised her a dance later! We popped into a small shop that had a full display of war memorabilia including war posters and a full history of the iconic song. Once again we were overwhelmed by the friendliness and warmth of the people there. The immortal song was made famous during World War 1 by the soldiers all over Europe.

Making the whole festival (which was celebrating 100 years of the iconic song) really special and great fun was that many people in the town were dressed in costume from that era.

It's a Long Way to Tipperary

Altogether now ….

(Imagine the anniversary of this famous song passing without marking it in any way – in Fuzion we refer to this as “Never Wasting a Good Story” – there is a huge PR tip for you!)

When we arrived in the town we had parked at the other side and walked all the way through. There were vintage cars, old tractors and motorbikes, people dressed up, everyone posing for photos, posters and banners and a fabulous, genuine “feel good atmosphere“.

Before we left the town we popped into the Tipperary Co-op owned SuperValu, which had its own exhibitions, competitions and the team there joined in the spirit of the festival wearing clothes from that era as well – all except for Pierce, the manager of course!

When we were there we were chatting to the guys from Tipperary Co-op, Richard, Pierce and Tom. They were thrilled with how their sponsorship of the festival had worked out but more than that they explained how the festival seemed to “unlock” a sense of spirit and fun in the town that seemed to have disappeared over the last few years through a mixture or recession, bad weather and general worries.

Maybe, everyone took a step back and grabbed onto some old values from a time when life was a little simpler.

As the old gentleman had said ..”Everyone is happy“.

It was worth repeating.

Greg Canty is a partner of Fuzion

Do we all need to be a Circus Act?

July 13, 2012
Circus Trick - Fuzion PR

Round of applause please!

On the last night of our holidays in Cuba we found ourselves watching a “circus” show as part of the entertainment that the resort puts on every night to satisfy all of the holiday makers including, young couples, newly weds, young families and older couples.

It must be a tough gig entertaining such a mixed crowd but this troop did really well. There were two really acrobatic guys who were skilled, flexible and strong as they worked a number of different routines.

There was a very attractive young woman (of course!) who was equally skilled with a mixture of acrobatics, operating a unicycle, juggling and joining in on some of the routines with the guys.

There was a older guy who was skilled with a whip, who could remove an item from your mouth with one lash and of course there was a Charlie Chaplin type character in an oversized suit with extra large shoes who joked, tripped, fell over, participating in the different tricks, adding humour in equal measure with getting the crowd involved in the show.

All of the performers as well as being really skilled at what they did were all very competent “showmen” (or women!).. for each trick, there was a moment of deliberate tension, a pose, a smile or some other crucial, perfectly timed gesture that gave that important cue to the crowd to applaud and fully appreciate the feats that they had just witnessed.

These crucial “show” elements transformed the demonstration of skills into a “wow” performance, which were the little pieces of magic that was needed to leave everyone knowing they had witnessed something extra special.

Art of the Pitch - Peter Coughter

Ready for the Show?

The circus reminded me of the simple lesson that Peter Coughter gave in his book “The Art of the Pitch

Often the best plans never see the light of day..

When you are presenting your proposal to a prospect that you have put huge work into, always remember that’s it’s not enough to show that you are competent, skilled and can deliver what’s required.

You must deliver a performance to win the business… in his excellent book he tells you how!

Remember …. It’s Showtime!

Greg Canty is a partner of Fuzion

Fuzion are a PR firm with offices in Dublin and Cork that specialise in campaigns integrating traditional media with social media

George Michael and Relying on Price

November 6, 2011
George Michael

Where are you sitting guys?

George Michael at the O2 in Dublin was the reason I found myself on the lastminute.com website last Monday – as usual I was lastminute.com when it came to looking for a nice place for us to stay so here I was browsing ..

There is a nice feature on the lastminute.com website whereby you can elect to stay in a “secret” hotel – for those who haven’t used this feature the website gives a general description of the hotel , it gives you a general location description and it gives you the star classification.

My criteria was simple enough, city centre location, handy enough for the O2 and either 4 or 5 star and of course I was hoping for a bargain – maybe a cracking last minute deal in the lap of luxury!

I found a “secret” hotel that seemed to be perfect – “a romantic luxury hotel in an idyllic setting perfect for a couple and just a few minutes from Trinity College, Stephens Green and city centre shopping“.

This gem was available for both of us for only €76 euros. I wondered where could it be and tried to match up the description with my knowledge of city centre hotels.

There were other secret 4 and 5 star hotels and these were €140 and €189 – could we be that lucky that we discovered the perfect romantic hotel in a perfect location at an incredible price? I doubted it but why not.

You have to confirm your booking and then your “secret” hotel is revealed..

The Burlington Hotel .. Hmm not exactly modern, idyllic and romantic and not exactly next to Stephens Green. However I reasoned that you get what you pay for, I should have relied on the price and not be taken in by the description.

A taxi ride later and we arrive at the O2 and produce our very expensive tickets, show them to the usher and wait to be guided to the section where our seats were located. Deirdre is a huge George Michael fan so as soon as the tickets went on sale we deliberately bought the more expensive seats (over €130 each! – I did take a deep breath ..) as she wanted to be as close to George as possible!

We climbed and we climbed and found ourselves two rows back from the very top of the arena waiting to see if the mobile drink seller was also selling binoculars! I honestly thought the seats were terrible but I kept my powder dry not wanting to spoil Dee’s night and also resigning ourselves to the fact that complaining would be quite pointless.

The guy sitting across from us must have been reading my mind and he kicked off with the usher – he deliberately bought the most expensive tickets as a present for his wife and demanded to know where in the auditorium were the cheap seats if these were the expensive ones! The very polite usher quickly found some supervisory person who arrived and tried their best to calm the man down.

Jokingly I was about to whisper to the guy that my tickets were bad value for €30 but again he read my mind, beat me to the punch and told me his were €25. No sooner had our mutual joke finished when a group of ladies who had just been shown to their seats in the row behind us started giving out – guess who had deliberately bought the expensive tickets?

The usher was called and the supervisor made another trip up the heights to try to calm down the situation.

In every stadium there are good seats and not so good seats but you should be able to rely on the price to differentiate these so there is no unnecessary frustration.

Can your customers rely on your prices? ..They need to

By the way, George was great even from 1/2 a mile away!

Greg Canty is a partner of Fuzion

Flip a Coin

February 9, 2011
Sober Lane, Cork - Flip a Coin

The next round could be free - Heads or Tails

My poor son!

Well, not actually.. Brendan is a great kid and for the most part he has a pretty good time doing exactly what he wants in his life with his multi media course at CIT (he is in his last year), his new website, his films and comedy projects – the world is his oyster and he approaches it in such a positive way. I’m sure he will do great.

One of the things that goes against him is his birthday! He was born on the 4th January, 1989 so there is always a danger that Christmas presents can merge into birthday presents and the big problem now is that very few of us are able for the “birthday celebrations” on the 4th January, typically when we are going back to work for the first time in the new year.

This year we had the same dilemma – Brendan was 22 on the 4th of January and as always we wanted to celebrate his day. The problem was the 4th was the Tuesday that we were all heading to work for the first time in the new year – not practical.

The solution was a gathering of Brendan’s friends and a few of us “older fogies” on the Sunday night before that and we left the choice of venue to him. Sober Lane in Cork was his choice, a place he is always raving about. I must admit that at the very tail end of Christmas a night out wasn’t something I felt like and I know Brendan was worried that most of his buddies would be in the same boat – for them it would be a case of  no “bobs”!

In we headed on the Sunday night and I was really surprised to see a packed Sober Lane pub with a great buzz – my god, what was going on here that wasn’t going on everywhere else? Brendan’s buddies arrived in and he ended up having a great night but on top of this the pub was hopping.

The Marketing Guru’s (I’m taking some licence here – why not!) sense of curiosity was working overtime trying to figure out why this pub, which to be honest didn’t seem to be anything really exceptional was so busy.

Up I went to the bar to buy the first round for the thirsty troop – no surprise it was a large order that came in at about €30 – I was nervous.. this birthday was going to clean me out! After settling up with the cheery bar man he asked me did I want to “flip a coin“?

Excuse me? Again he asked me did I want to “flip a coin”. Two guys perched at the bar supping on their pints quickly jumped in and clarified the matter “Go on will ya, heads or tails – if you get it right you get the same round free next time“. My suspicious mind started looking around for the cameras or I wondered what the big catch was about this – ok, heads it is. The barman flipped the coin and surprisingly enough heads it was!

With no real expression one way or the other the barman handed me a receipt for the drinks that I had just bought, he signed his name to it and explained that when I was ready I could bring the receipt to the bar and I would get the exact round free!! Speechless .. (where is the camera?)

Wow – I went back to our troop and told them of my great “win” – “Oh yeah” they do that here every Sunday night, I was told.

The night rolled on, I won another few rounds, there was great crack with everyone in the bar with a constant murmur of “Did you win?“. When I went to the bar the two guys still perched there were having great banter with me “You lucky xxxxxxx” … you can imagine what they were saying.

Not only did we get great value, but there was a great sense of fun and the place was packed. I noticed a funny thing as well – any time I won I felt obligated to stay and buy another round, not to try and win again but to give them something back – very few people seemed to be leaving – brilliant!

Eventually we wandered home leaving the “young guns” to do their thing – on the way to the car we passed a few pubs, which were all pretty much empty.

What the pub was doing was incredible – I can imagine when the crazy idea was first suggested it would have been shot down straight away. The accountants without a doubt had heart attacks, the managers would have argued about how it could be controlled, What about stock control? What about barmen giving free second drinks to their buddies? What about recording the free stock? What about the margins? (its actually not that bad as on average people will only win every second time – and besides you can’t pay your staff with a better percentage) What about the tax man? What about our Profits?

On top of that the Vintners organisations would have tut tutted this “stupid” idea. This crew made it work, the place was packed – and whatever the drawbacks were they still went for it and enjoy a busy pub every Sunday night when others are empty (Sober Lane is busy the whole time – as you can imagine it’s not the only creative thing they do).

When someone comes up with a crazy promotional idea in your business, look past the problems and the issues and give it a chance – you might actually gain more than you lose ..

Ok, heads or tails? - the next years services could be free!

Greg Canty is a partner of Fuzion Communications

Would you text “Flirt” to 57333?

January 30, 2011
Text flirt

Who would text "flirt"?

Past 11 at night you will come across so many of these adverts, you know the ones, “text flirt to 57333, for friends, friendly chats or maybe more” .. and they promise even more.. “girls in your area are waiting to talk to you“!

Do we really think that you could be fooled by these adverts? Would you really call that number and expect to actually chat with someone genuine (if that has happened to anyone, I’d love to hear about it). You know without a doubt if you called that number you would end up chatting with someone programmed with standard chat up lines and a “put on” sexy voice at a huge cost (probably after waiting at least two minutes, pressing this button and that, eating up valuable time)?

Of course you wouldn’t , don’t be silly, who would? I am 45 and have never done this , nor do I know of anyone who has. At a stretch maybe a few lads larking around on their parents phone having the crack? Beyond that and applying my sense of logic and experience I can’t imagine anyone using the “flirt” service.

The conclusion is that no one really calls these numbers. Right?

While these adverts are not shown on prime TV, they are shown off peak with huge frequency and on the newspapers. They aren’t free and someone is writing cheques on a regular basis for them. Are they really stupid and foolish or just trying to get rid of money on an idea that will never work? I doubt it ..

Conclusion? Never assume you know about the marketplace, there is money in the niches, you just need to find them!!

Greg Canty is a partner of Fuzion Communications


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