Archive for the ‘Marketing’ Category

Mahatma Gandhi gives valuable advice about Branding

November 23, 2015


I read this simple piece by Mahatma Gandhi, which could easily be used to help you describe the “essence” of your brand:

Your beliefs become your thoughts…

Your thoughts become your words…

Your words become your actions…

Your actions become your values…

Your values become your destiny.

What are your beliefs?

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, who conduct brand workshops for clients from our offices in Dublin and Cork


Mickey Mouse

November 15, 2015

Mickey Mouse

Imagine he hands you his business card. You look at it and smile and say “You are Mickey Mouse

Imagine she hands you her brochure. You look at it and smile and say “Ye are a Mickey Mouse outfit

Imagine she asks you to check their website for more information. You look and say to her “Sorry, ye are Mickey Mouse

He pulls up in his van and hops out after travelling to meet you and you say “Ye are a bit too Mickey Mouse for me

You visit their showrooms and the enthusiastic sales person bounces over and asks if she can assist you in any way. “No thanks, you are Mickey Mouse” you reply

Did you receive our presentation they ask. “Sorry, but ye are too Mickey Mouse for us

Can you imagine being that rude to anyone?

How could anyone say such a thing and while I have come across plenty of rudeness in my time you just wouldn’t hear anyone saying something quite so blunt and I guess, hurtful.

However the truth is we do actually say these things the whole time except (unless we have an odd condition) we say them quietly to ourselves. Literally the second we see something we process it and if it is cheap and unprofessional looking we immediately dismiss it as being “Mickey Mouse“.

We can quickly get into an argument that says “looks aren’t everything” and the point will be made that professional looking material is no guarantee of quality and professionalism. Furthermore, isn’t the proof in the eating as the popular saying goes?

All of this is true but from my experience anything that has come across as “Mickey Mouse” has rarely pleasantly surprised me and has never ended up being successful with one big exception!

Walt Disney with Mickey MouseThat is Mickey Mouse himself who was created by Walt Disney in 1928 who knew a thing or two about creating fantastic brands.

If you are serious about what you are doing then don’t let your branding make you look Mickey Mouse!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork


But what if someone says something wrong?

October 29, 2015

old way

I was in the middle of a social media training session with the senior team of a client and Mick, who was one of the elder statesmen in the group asked a question.

This brand new world is a scary place for Mick who has been doing his own thing in his own way for a long time and now that day has come. The company believe that they are missing out by not fully embracing technologies that might deliver them business and LinkedIn is the platform they chose for me to run a training session for them.

I’m guessing that Mick and probably some of the other guys have been hoping that this day wouldn’t come but eventually it has arrived and I was the ‘scary monster‘ who was standing up at the top of the room talking about this dreaded LinkedIn, the thing that they feared could possibly render all of their skills, crafted over many years out of date and useless.

His body language, disguised with a little bit of humour screamed “I am choking, please let me out of here!“.

He sat there during the session saying very little.

At the beginning of these sessions I spend a lot of time with the team figuring out what ‘stories‘ they want to tell about their organisation.

We are an experienced team, we have our own R&D department, our technology is ahead of everything else in the marketplace, how the company came about is very compelling, we work with some of the biggest companies, we are successful, we are expanding, there is a genuine 24/7 service and the culture is very strong.”

This is a company you would want to do business with.

We explored how we could communicate some of these things on an ongoing basis with a combination of blog posts, published posts, company and personal status updates on LinkedIn.

I always stress that you must be clear what your objectives are and the messages that you want to communicate. I talk about developing a ‘message board‘ that is built into the organisation social media strategy for the company and this should be shared with all team members to ensure they understand what the content guidelines are.

Out of the blue Mick popped up with a question: “But what if someone says something wrong?“.

I think he had accepted that it was time to face his fear and now he threw out his real fear that in ways has been fuelled by media reports about damage that has been done to organisations by stupid things being posted by people working there.

What could we possibly do to prevent that from happening?

Ironically he made this comment right in the middle of that part of the training where I am setting the content guidelines with the team.

On the phone, chats with team members, meetings with clients, conversations at conferences… we all have the potential to say something stupid or damaging but we are trained and trusted to do our jobs and represent the places we work for properly.

Social media is no different and you do have to trust your teams but you must give them clear guidelines and explain what is expected of them.

Unfortunately those ‘stupid’ mistakes happen when this is not done and when someone inexperienced (typically when someone is “good” on Facebook) and lacking in knowledge about the organisation is given free rein to post for the organisation. It can also happen when an outside agency is appointed to post on behalf of the company without proper briefing and controls.

Mick, you are right but we will make sure this won’t happen here!

p.s. Mick knows his customers and his organisation better than anyone and will fly once he loses his fear.

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training in Dublin and Cork, Ireland



Be first or be different!

October 16, 2015

last man

Most of the accountancy firms have it down to a fine art at this stage.

As soon as the budget is finalised the newsletters are prepared and issued, mostly by email. Years ago it would be the newspaper the following morning that we relied on.

This year it was no different and very shortly after Michael Noonan finished his budget speech the first e-newsletter hit my inbox with the main highlights.

Nothing too insightful – a summary of the main changes with a token commentary. As you would expect some of the information was relevant to me and some of it was totally irrelevant.

An hour later another e-newsletter hits my inbox from another firm – obviously the same info with nothing extra in terms of commentary or insights.

And then came another and another and after a while it felt like a long distance race where the winners were on their way home and a few well intentioned stragglers came struggling past the finish line.

I had a peep at all of them and except for style differences the content was as expected – virtually identical.


Differentiating your business is really difficult in particular when there are many players doing pretty much the same thing. The first firm to produce a e-newsletter on the same day as the budget broke the mould.

When this happened they were seen as unique, very progressive and it was a great way of differentiating themselves – now many others have caught up so this advantage is gone.

The only way to stand out now is to either win the race (Quintas in Cork were the first to hit my email this year) or to do something totally different.

Next year how about getting all of the team ready, each with a list of their clients and prospects. Segment these by type and instead of winning the race why not take a little bit of time and where possible prepare a personalised, customised, more relevant email to each recipient.

This might seem like a huge challenge but with a few versions of the email (each with an emphasis on different topics) and with carefully segmented email lists every recipient could get something very relevant and more useful to them.

Maybe this is something just possible with 20% of the email database – one could send the 80% the generic email.

That’s something I have received from no one and definitely something I would consider to be really valuable and yes, it would make the sender standout…

No matter what you do if you can’t be first try to be different!

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

Promoting Cork in London and Leadership

September 26, 2015

Cork - BgOnLife

We were delighted to have won the tender with Cork City Council to support them with the sponsorship of and participation in the FDI Forum in London, which was run by the Financial Times.

For me it was a great opportunity as we had been a key part of the work on the Cork Brand Marketing team, which involved literally all of the Cork stakeholders who wanted to market Cork with one consistent voice. This forum was the first expression of this work where we were able to use findings and language from the Cork brand book that we helped to develop.


With all marketing you need to do your very best to deliver a clear message that helps you to stand out in some way. From our work it was clear that Cork is very attractive for business as it works Economically, there is a strong, well educated Talent Pool, it has an abundance of great things to see and do (locals and tourist offering) and the Quality of Life is second to none in our fantastic region.

This is a ‘perfect mix for business and personal success‘ with a special emphasis on the person. You can achieve your career and business goals in Cork and at the same time enjoy a fantastic quality of life. This for us was the extra special, stand out ingredient that Cork has to offer and even though our region is relatively ‘small‘ we have quality of life in abundance.

If you were to use a tagline to highlight this most special characteristic about the Cork region then ‘Big On Life‘ might just be it!

Brochures and other marketing materials had to be prepared and printed so it was first time we could give our ‘Big On Life‘ message a test run.

FDI Forum - London


A strong contingent left for London including senior people from Cork City Council, Cork Chamber, Cork Airport, Developers, and significant businesses all with the intention of flying the flag for Cork and attracting foreign direct investment to our special place.

Cork Chamber organised a dinner in London to bring this team together and to invite some key members of the Cork business community in London (the IIBN network) as well as officials from the IDA.

Cork Chamber president Barrie O’Connell made sure that everyone introduced themselves to the group and then quite cleverly sparked off a conversation about Cork by asking a few people to speak on a topic. This generated a huge and very fascinating ‘Cork‘ conversation about a wide range of topics and issues and helped for all of us to hear different perspectives and to learn.

Michelle Conaghan of the IDA gave us an insight about how they work and their challenges and how competitive the market is. She spoke about the importance of sector clusters, which is important for a talent pool but she also mentioned that the ‘life‘ package is important.

We learnt from the Irish guys working in London about how expensive it is and how global businesses must look at other locations.

Donal Sullivan of Tyco spoke about evolution. Years ago they reduced their numbers in Cork for cost reasons but now the nature of their work is different so Cork is relevant again. He is on a huge recruitment drive and he says the talent pool in Cork and Munster is great but most interesting is the ease of getting people to relocate from Dublin.

The Cork operation is the best performing one globally from a staff retention point of view – I wonder why?!

Cork Chamber president Barrie O’Connell spoke about tax advantages nearly being gone and it is the other factors that must now come into play to attract investment to Cork.

Cork Chamber CEO Conor Healy spoke about the need for ‘ambassadors‘ who will spread the word about Cork and that we should focus on the positives with Cork Airport, the good news and the potential. He is right.

Niall Sheehan, Head of Property from Dairygold who have a huge office development about to start in Cork spoke about the compelling facts about Cork and that we should be more confident about the strength of our offer.

Roger Hobkinson (the adopted Corkman!) from Colliers International who led the Cork Brand Marketing project spoke glowingly about participating in activities such as the FDI forum as a vehicle to promote Cork and bring the brand book to life. He also spoke about the importance of urban locations as being key when promoting a region.

Jonathan Grey (who is very excited as he has bought a house in Cork) of the IIBN who is working and living in London spoke of competition for FDI from regions in Scotland, England and Wales. The new London flights to Cork will be an advantage. He coined a fantastic phrase “you can live in Cork and do business with the world” – I love it!

We heard from John Cleary of JCD about the key messages that he uses when he is attracting American IT companies to Ireland. Lower cost is a big advantage in Cork but quality of life means that staff retention rates can be a lot higher, which is another big selling point. From his conversations connectivity to the U.S. is a big deal so the recent announcements about Cork Airport are very welcomed. He also stated the obvious about Ireland – “people will look at Dublin first”. Cork is a very viable and compelling alternative.

Theo Cullinane of BAM (a Cork sports star with some unique achievements as we discovered!) also spoke enthusiastically about the super quick work they are doing at One Albert Quay for JCD. This will be an office development with the best specification in the country, which is what new companies are looking for.

Pat Ledwidge from Cork City Council who led the participation in the FDI Forum spoke about how Cork, now has “product to sell” so it must gear up its marketing efforts abroad.

Ann Doherty, Chief Executive of Cork City Council emphasised the cost advantages of Cork as well as the quality of life aspects.

Of course I had to get my few words in..

Dublin is a fantastic city with lots of advantages but it is heating up and it is starting to get quite costly. Cork presents a different and very compelling offer “The Cork offer makes the Ireland offer a lot stronger“.

The engaging conversation bounced from one side of the table to the other with each person talking enthusiastically about our ‘favourite place‘ until the restaurant staff politely gestured that it was getting late … it was past midnight!

Goodie Bags

Reader ..bear with me for a few minutes as I talk about goodie bags – this is leading somewhere!

We wanted to leave delegates at the FDI  forum with something different than the usual flyers and brochures. We decided that we would place a ‘Cork – Big On Life‘ box in each of the delegate packs instead of the normal so they would remember us!

We had handmade sweets from Cork, postcards and a few other little bits and pieces all to go in our ‘Cork Big On Life box‘. While this was a great idea it did however mean ‘Big on Hassle‘  as the boxes had to be assembled in London (no short cuts I’m afraid!) and filled.

Elmarie McCarthy from Cork City Council selflessly took responsibility for this monumental task along with everything else that she had to coordinate and her bedroom became a mini production line in the early hours of the morning (there was no access to the conference venue beforehand).

After the meal and the networking the Cork team that were staying in the same hotel took responsibility and pitched in and assembled and filled these boxes until 1:30 am. Well done to Ann Doherty, Pat Ledwidge, Conor Healy and Barrie O’Connell for jumping in, simply because a job had to be done.

The next morning there was a repeat performance – the Cork ‘Big On Life’ boxes weren’t going to magic their way into the delegate packs in the short window of time that was available before the event started  – there was no standing on ceremony and our leaders took responsibility once again, got to the venue early, jumped in once again and quickly did the job that was needed. I did help along with Roger from Colliers.

The FDI Forum

This was a fascinating day with a huge array of speakers and panelists as well as fantastic networking opportunity. Cork were there in force joined by Denis Collins of Smarter Dynamics, Kevin Cullinane of Cork Airport, Malcolm Allan from Place Matters (our destination branding guru who was fantastic to work with on the Cork Marketing project) and Doug Howlett from Munster Rugby all chatting to delegates and spreading the word.


Cork was there proudly promoting ourselves along with other places such as Essex, Tblisi, Cyprus, Jersey, Melbourne, Lousiana, Singapore and Qatar.

I had an interesting chat with a delegation from Essex – they have a team of five people working for them proactively in the marketplace seeking opportunities as well as a Marketing/PR team supporting the communications of their message. They take a sector by sector approach and have identified four different ones to target. Promotion of your region is now sophisticated, big business and if we want these opportunities to come to Cork we need to gear up.

Ann Doherty - Chief Executive Cork City Council

Ann Doherty represented Cork superbly on a fascinating panel discussion and I am convinced that she must have worked in sales at some point because she didn’t let one opportunity to slip by to highlight what we have to offer here!

A lot of tired and weary Cork folk made there way to Heathrow airport to take the last flight home. 20 minutes after landing I was at home and I reflected on our little excursion (our airport is so incredibly fast and convenient).

As a proud Corkman I was privileged to have been part of this work and if this FDI community hadn’t heard of Cork before they certainly did now. Cork did itself proud in London and all of our various stakeholders need to do much more of this together. Individually we are all ambassadors for Cork and familiarising ourselves with our Cork brand book is a great starting point to stay on message with what our region has to offer.

The most impressive aspect of the London trip for me was the huge sense of pride and togetherness demonstrated by everyone, including our leaders and that willingness to take responsibility and do what was needed.

Cork .. #BigOnLife

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork


“Staff wanted” and huge little details

August 26, 2015

Liberty Grill Cork

I was having a birthday breakfast with my fantastic daughter, Ellen in one of our favourite spots in Cork, Liberty Grill. This extremely busy spot is run by Denis O’Mullane who is an experienced and terrific operator.

As always the place was busy and as we finished our ‘treat‘  breakfast I noticed a sign they had behind the counter advertising for a ‘Super Barista‘ to join their team.

This sign wasn’t a hand written sign sellotaped to the wall, it wasn’t a typed up A4 page and nor was it a self designed A4 laminated page with some clip art.

The sign was a simple, well designed, attractive poster, which was in keeping with the look and feel of the place. It was professional and for me it made a huge statement about Liberty Grill.

Liberty Grill recruitment

This recruitment poster screamed professionalism and it sent a big message to anyone considering applying for the job and to all customers who frequent the place:

Liberty Grill wants the very best staff to serve the very best food and beverages

This sign was an inconvenient choice – It would have taken time to organise with their graphic designer and it cost more to produce than a standard poster but someone at Liberty Grill felt that this extra effort and cost was more than worth it.

A simple recruitment sign can speak volumes about your place.

The small details are always huge details…coffee anyone?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Artisan and things we believe in

August 16, 2015

Artisan cheeses

Many years ago (in the late eighties/early nineties) I was the general manager of a Guinness owned company in Cork called Deasy’s. We manufactured soft drinks and we distributed beer and soft drinks to pubs, off licences and shops in Cork and Kerry.

We took great pride in our own soft drinks, which to this day are still fondly remembered by people in Cork. Our Deasy’s Orange and Red lemonade were big favourites. Well before my time they even manufactured their own beers and there was one called Wrestler (pronounced ‘rastler’), which people used mention to me.

For years we had been accepting falling volumes in our own soft drinks sales as there was a well accepted principle that it was all about ‘big brands‘ and that these would eventually wipe out all the other smaller brands. The belief was that there was nearly no point in trying with your own products.

As a former accountant for the company I could see the big margins and profitability that these products contributed compared to the products we bought in from other suppliers and I couldn’t see the logic in just letting them drift so we took a different approach.

Guinness - Pension Dispute

We felt that the branding had gone stale and did not reflect the quality of the products so we rebranded including an upgrade of all the packaging. We investigated in an advertising campaign and we also introduced an incentive programme for the customers.

Immediately the results started to shine through with increased volumes but there was also a renewed energy with the sales team who took great pride in their own products and were motivated by us investing in them. The sales pitch to the trade was relatively easy – they were manufactured locally using the best of ingredients and the quality was superb. However many still preferred the big well known brands such as Club Orange and Schweppes.

In a way we were selling ‘artisan‘ products at the time except we didn’t have this label for them and in any case it would not have been the selling point that it is today.

Sadly Deasy’s was merged into another larger Guinness subsidiary a few years later and the manufacturing plant was shut down and these much loved brands were allowed to disappear without a trace.

Phil Cullen Mountain Man Brewing

The Artisan Era

Now we are all about ‘artisan‘ products.

Artisan is defined as “a person or company that makes a high-quality or distinctive product in small quantities, usually by hand or using traditional methods“.

These now trendy products are unique, special, something made with loving care and most importantly they are something that we can believe in. We believe that these products are superior in quality and in some ways we can even accept little imperfections as they can confirm the somewhat ‘homemade‘ attributes that prove we are not consuming products that are mass produced. Retailers who are sharp make themselves unique and believable by stocking ‘artisan’ products, which adds to their overall offering.

Artisan is so much in vogue (and selling!) now that even large companies are trying to make us believe that their products are also artisan – check out the recent Guinness adverts for example.

Guinness advert

I strongly believe that one of the reasons for the popularity of artisan products is that when the recession kicked in there was a huge rejection of the ‘excess‘ that was so prevalent during the Celtic Tiger.

We desperately wanted to get back to things that were real and authentic; this included our food, our drinks, our restaurants, pubs and even our service providers no matter who they are. We had lost faith in so many things that we needed to be able to believe once again.

No matter what you do, try to give your customers an artisan service

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland



Something fishy and great neighbours

July 19, 2015

Quinlans Fish Restaurant, Cork

This week it was fantastic to see the doors open of a new fish restaurant, Quinlan’s in Princes Street in Cork – things are definitely improving and people having the confidence to open new places is proof of this.

Something even more fantastic was the little sandwich board that I spotted outside Nash 19, one of Quinlan’s neighbours.

Instead of listing the specials for the day “Welcome to our new neighbours” it read, which was a very generous gesture from another restaurant, who effectively would be a competitor of sorts of the newcomer.

As usual I like to tweet when I see a new business opening and very cleverly Quinlan’s responded to my tweet by inviting me and the Fuzion gang in for our #FuzionFriday lunch, which is our team tradition, one that we have kept going for 15 years.

We duly accepted the invitation and enjoyed a really great ‘fish and chips‘ lunch (and some vino!) at Quinlan’s and when we were there we had a great chat with their owner, Liam Quinlan, a Kerryman from Cahirciveen.

The first thing he mentioned was the fantastic support and welcome he had received from his new neighbours, many of which would be competitors. He spoke about the Nash 19 sandwich board, he mentioned Ernest Cantillon from Electric, Salvatore and his mum from Rossini’s and some of the traders from the English Market who all popped in to wish him the best.

I was absolutely thrilled and proud to hear about the genuine warm Cork welcome that some of the business people in our fantastic city have given to Liam and his team – well done to everyone involved.

We live in a competitive world and one where we have to focus all our energy on our own business. It is too easy to forget about good manners and making a little effort to be nice and offering a genuine welcome to another business person trying to make something positive happen.

The really great thing about giving a warm welcome is that it speaks volumes for those who offer it – being a great neighbour is actually great for business.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

You, your story and your www

May 21, 2015


Before it was your shop front, your building, your address or your Golden Pages listing that were the main things that would create that first impression to make you and your business look good.

While these things are still really important your online presence is your new shop front, the place where your customers will make up their mind about you with frightening speed.

Before you know it that prospect has come and gone, they have clicked onto your online presence (whatever that might be) and without any opportunity to say hello, show your wares, sell the benefits of what you do they have come and gone with their minds made up.

Your online presence includes your website, your blog, your LinkedIn account and all of your social media platforms and each of them in their own way will tell a story about you and your business.

When you do get an inquiry you should know that you have done a good job – they have found you and they liked what they saw, at least enough to make an enquiry.

The selling starts with your www … Ask someone you really trust (thing the Emperors new clothes!) if your online presence really captures your story, the very best of you?

How is your www? 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic and Website Design services from our offices in Dublin and Cork, Ireland

Michael Cawley, Cork Airport and “What’s the Point?”

May 2, 2015

Cork City

It was my first time listening to Cork born Michael Cawley, the Chairman of Failte Ireland and former Ryanair deputy CEO and Commercial Director. He was speaking at a business anniversary breakfast for Paul O’Donovan and Associates, Accountants.

Everyone is a product of what they do and Michael a former accountant and a senior member of the Ryanair team for 17 years is certainly a product of his career.

At first he spoke a lot of sense and he believes that everything starts with great management. He spoke about Dubai “a hole in the ground” and how great management has turned the place into a major travel destination.

He then spoke about the Irish tourism and hospitality sector, which employs 205,000 people. He reckons this could easily rise by another 50,000 but says we must ‘elevate’ how we view the industry and start respecting the work that people do in it.

Cork Airport – hopelessly uncompetitive

He then went on to talk about the €17 landing charges at Cork Airport that he says makes the airport “hopelessly uncompetitive“.

He expanded on this by talking about the Ryanair perspective “The passengers belong to the airline, not to the airports. The airlines will seek to make money, whether that is in Bari or in Cork“.

While this message was delivered with all of the arrogance you would expect from a Ryanair executive it gives you a clear insight into the thinking of airlines that are removing routes from Cork Airport.

However he makes a good argument and suggested that if the airport wants to compete for traffic it must drop the rates, suggesting that the region could even subsidise it because passengers will spend significant money when they visit. We must look at the big picture.

All of this makes perfect sense and those running Cork Airport need to start listening and start to view Cork as an economic gateway to our region instead of a stand alone cost centre. If this requires some write off of the debt then it will be no different to so much other debt that has been written off in Ireland over the last five years.

Michael Cawley, Failte IrelandMichael went on to give some general business advice to those gathered in the room “You must define your competitive advantage to be successful

He explained that in Ryanair’s case “price” was it and this was achieved by relentlessly driving down costs .. airport landing charges is clearly a big part of this and in Cork’s case it is easy to see how we are losing Ryanair routes to Shannon and other locations.

He also spoke about the importance of “innovation” and in his view driving costs down is the ultimate innovation – I don’t agree with this as I detest what Ryanair represent and I hate how they have wrecked the flight experience, which was a ‘treat’ many moons ago, even if it was a lot more expensive.

Bring back the peanutsI say!

Michael joined the panel at the end of this breakfast briefing whereby guests were able to ask questions – I asked the question “What did the panel feel was the unique selling point of Cork?

Michael took this one on and gave the room his very worrying opinion of Cork – We should get over ourselves and realise that we are not as special as we think. All talk of us being a “competitor” in a European context is silly as Ireland is really about Dublin.

..I couldn’t believe I was hearing this

Even worse he reckoned that it was pointless for money to be invested promoting Cork as it was not a proposition worth promoting.

When a Cork born Chairman of Failte Ireland holds this view it is very concerning – who is going to subsidise Cork Airport’s costs/landing charges (as he suggested) if no one believes it is a region worth investing in?

Michael …

I 100% disagree with you and as much as I respect your role and your ‘cost squeezing’ experience I think you and your colleagues in Dublin are misguided.

Cork is a very special place for both tourism and business as we witnessed in our research on the Cork Brand Marketing project and a few others have noticed too ..

Lonely Planet were the first to start talking about our ‘friendly city’ and the Huffington Post included Cork in a list of “Overlooked European Cities you must visit in a lifetime

Please take a fresh look at the place that you were originally from and ask the question..why are we so overlooked?

All of us in Cork, our business and tourism groups, our stakeholders and politicians need to start making a lot of noise if we want something in change.

As for Michael…thanks for the helpful insight

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland





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