Archive for the ‘Training’ Category

Doing the small stuff great

November 18, 2013

Kerrie O'CallaghanSomeone has to answer the phone and someone has to let visitors into the building and greet them as come into the office.

This isn’t rocket science but at the same time it needs to be done right. You would hope that the person with this responsibility would carry out the task in a pleasant and friendly manner – after all, it is often the first impression that anyone would experience of your business.

We’ve been really lucky down through the years in that all of our team are pleasant and friendly and will give a really good impression of Fuzion.

The primary responsibility for answering the phone (we all do it by the way) tends to lie with the ‘junior’, the person who is newest to the team. Initially we find that the newbie is more than happy with this role but after a while they do want to feel that they are progressing and that this task is moved onto someone else.

While everyone who has worked with us has been great at that ‘hello, meet and greet‘ role we had one person who really stood out; Kerrie O’Callaghan.

Day after day we had people on the phone or who had come for a meeting specifically commenting about how special their greeting was.

This wasn’t an isolated incident but an absolute trend – she did this important, junior, simple but yet important task incredibly well.

Not surprisingly the hugely talented Kerrie, who did everything with 150% enthusiasm, progressed quickly and went on to do every task incredibly well but unfortunately for Fuzion she had the emigration bug and is now enjoying huge career success down under.

It’s funny how someone who does the small things great ends up also doing the big things great..

Kerrie, we miss you!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design agency in Ireland with offices in Cork and Dublin

Punching in Time

October 25, 2013

Bored at work

I gave two social media training sessions on consecutive afternoons this week to different groups from the same organisation.

Before the session began on the second afternoon I asked the organiser if there would be a coffee break – we had a lot of ground to cover and the previous day there was no break, which made it a tough three hour session for everyone concerned.

No, just keep going” she told me “everyone would prefer to finish up and leave as soon as possible

That’s strange ….

It was only then it dawned on me – the attendees were taking the course as part of their continuous development, which is required as part of their qualification. This is standard practice with a lot of professional bodies.

I asked a few questions at the beginning of the session to warm up the group and to establish exactly how much they knew about social media – not a whole pile as it turned out …this was going to be a tough session!

OK, we’ll all here (I had driven two hours to get here) so lets get stuck in and make the most of it..

Willie Sutton, The Famous Bank Robber

Willie Sutton, The Famous Bank Robber

I dug deep, I gave the session everything I had – I told them stories, I gave them examples, I kept the session as light and lively as possible, I related the topics to their jobs, I showed them how they could use it to win new business, I showed them how it could help them to get closer to their clients.

I even told them about the famous Irish/American bank robber, Willie Sutton!

They were a nice group and bit by bit I seemed to win over some of them; some of them were engaged in the topics and they were asking me questions and at least there were a few interested, nodding heads.

I drove on and before I knew it I realised it was 5:05 pm and I had ran five minutes over time.

“Ok guys, I have about 15 more minutes to go in order to finish the session. I’ll continue if you wish but if anyone wants to leave, I won’t be offended”

I was given the green light to continue but a few got up to leave – before I knew it I was left with about a quarter of the attendees. I continued with the session but I must admit that I was disappointed that more did not stay back.

The few that stayed were really appreciative that I punched in the extra effort and a few stayed back to ask me questions.

I packed up my things and headed to the car park to face the two hour drive back to Cork.

For two afternoons we all just punched in time …. they were there because they had to be, and I was there because they had to learn something and it may as well be social media.

While I was paid well for my time and I hope I did teach the few who wanted to learn it just felt pointless and I felt empty.

Life is way too short to be just punching in time.

Greg Canty is a partner of Fuzion

Fuzion offer social media consultancy and training in Ireland from our offices in Cork and Dublin

Taking a Fountain Pen to your Social Media

October 7, 2013

fountain pen & social media

I was presenting to the team of one of our clients this week about how they could use social media best for their business.

At my sessions before we look at any of the social media tools I do this simple exercise by asking the group a question “What are the characteristics of  people you like to do business with?

The group give me a list of characteristics – Now, take all of that into account and apply it to your online behaviour and you will be really effective.

During this part of the session I noticed the younger members of the team had glazed looks across their faces ….what is he talking about, I thought this was a training session about social media?

Social media isn’t about technology, it’s about how you use it to connect and interact with people.

The older experienced members of the team got what I was saying immediately and one of the most senior in the group gave me an incredible example of how you apply old world values to new world technology:

When I spot online that a company has won an award or has experienced some other good news or when I see someone has been appointed to a new role, I congratulate them

How do you congratulate them” I asked.

“I write them a personalised handwritten note on my own notepaper using a special fountain pen and I post it to them”

Wow, that’s so simple but it’s genius – what a way to stand out

Making social media work?…..take all the stuff you are great at already and apply it online

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services

Barack Obama and his lesson in Social Media

August 11, 2013

Barack Obama and Michelle

I probably show too many slides when I give my social media courses.

I always try to communicate my points with visuals using as few words as possible. At all times I will try to avoid slides with lots of text – I get bored with them so I’m sure anyone reading will do likewise.

My usual courses run over either two or three sessions and I normally try to leave it at least a week between sessions so that students and clients can practice in between sessions and get the most from the training programme.

The big challenge is when I am asked to cut the course into one session – this is really tricky as I have to do a huge “cull” of my material to come in at the required time and still cover the ground sufficiently.

I hate losing slides as all the material is designed to make a specific point, so inevitably valuable material gets lost.

There is one slide above all in my presentations that is precious and if I had a situation whereby I had the time to show only one this would be it.

I love this particular image because for me it sums up the magic of social media and teaches a huge lesson in how to use it.

I was asked to make a presentation to Dublin Chamber about the use of Twitter for business and it happened to coincide with the results of the last US election. Due to other commitments the night before I had to travel from Cork early in the morning to get to Dublin for the 7:30am presentation.

Like the rest of world I was intrigued about the result so the first thing I did when I woke was to check twitter on my smart phone and this is the tweet I saw.

This Barack Obama tweet was the most retweeted of all time – even at 4:19 am our time, it had been retweeted 475,000 times.

Why do you think I love using this tweet so much?

  1. It demonstrates how Twitter is now the first port of call for breaking news
  2. It demonstrates the shift from Facebook to Twitter – During his first Presidential campaign he was not using Twitter, it was all about Facebook.
  3. This medium was how he chose to communicate to the outside world that he had accepted he had won the presidential race
  4. The message is really simple and concise (often the best way to use social media)
  5. The picture he chose to accompany the tweet demonstrates the biggest social media tip of all, much better than I could ever explain it

The Picture!

Four More Years

Why is this picture so powerful?

Cleverly he didn’t show a picture of himself in a suit with all of his team – he chose a picture of himself, eyes closed, without a jacket, with his sleeves rolled up hugging his wife in a loving embrace.

The President knows instinctively that showing himself as human, as a family man, even slightly vulnerable is the way to connect with the majority of people and this is a winning formula.

A great way to win on social media is by allowing yourself to be human, personal and even vulnerable at times.

People are intrigued by people and even if you are running the most boring business in the world you can bring it alive on-line by interacting and showing people who you are, what you are all about and giving them a chance to get to know you.

Social media provides you with that opportunity – grab it!

Greg Canty is a parter of Fuzion

Fuzion provide Social Media Consultancy and Training in Ireland from offices in Cork and Dublin 

Jobbridge and some very reckless loose tongues

May 30, 2013

I couldn’t believe what I was reading on twitter..

Jobbridge rant

Here was Pat Phelan, a self professed “good guy” (from his own twitter bio: @patphelan: CEO @TRUSTEV, from a long line of Citog’s, friend of Bill and Bob, hates bad coffee #happy #goodguy) having a wild and totally unfounded pop at me/Fuzion trying to create a job opportunity utilising the JobBridge scheme and take another careful step forward with our business.

I was amazed that someone so prolific online could be that careless and loose with his opinions and make such a reckless and damaging accusation – I don’t believe Pat knows the first thing about Fuzion. He certainly has never been through our door and has never had dealings with any of our team.

I took issue with him about what he was tweeting – he clearly has issues and an opinion about Jobbridge but has no right to throw muck at Fuzion.

Fuzion and Jobbridge – for the record:

Jean was the first person that we brought in as a PR intern. She was an extra person on our team and once the period was up we were delighted to give her a full time job. We then added Aisling to our Dublin team and after some initial training and some relevant experience under her belt she was poached by Edelman PR. We replaced her with Niamh who will also be made full time – again she was a raw graduate who has now clocked up valuable experience.

The advert that you saw us tweeting about in the above post is with the intention of trying to extend the team even further, which is risky business in the current climate. Through incredibly hard work and with the help of the Jobbridge scheme we have been able to add new members to our team all the way throughout the recession – we have never reduced anyone’s wages either, which if I say so myself is quite an achievement.

That is 3 new jobs in Fuzion – the Jobbridge scheme has allowed us to accelerate our expansion and create jobs and provide valuable experience for people.

We have also added other members to our team outside of Jobbridge.

Scambridge

I then came across the Scambridge website – their rationale for creating this dedicated website (fair play lads with your effort at #positivity) is stated as follow ” The Scambridge website and campaign was initiated after we received an overwhelming response to the article below by Socialist Party / United Left Alliance MEP Paul Murphy which was published on the Politico.ie website”

I will admit that from my experience someone, somewhere will always take advantage of any initiative, which can wreck it for others – some employers will exploit and take advantage but surely don’t tar everyone with the same brush – this scheme in my view is a win/win.

Even more Twitter abuse

I then found myself taking even more abuse on twitter about our recruitment drive:

I find some guy called Squid (lovely name) @squidlimerick taking a pop at the same advert “@GregCantyFuzion using a scheme that discriminates against people with certain disabilities. #jobbridge

This gets better …I am not actually trying to create a job but I am apparently discriminating against people with disabilities. Mr Squid, when you get a chance please take a peek at some of the successful work we have done for charities in Ireland.

And then I find another really prolific social media guy on the 28th May telling people to start clicking on the Google Adverts of companies who are taking people on through Jobbridge – thanks Damien..was that a pop at Fuzion?

Damien Mulley rant

Damien Mulley: “I’d never advocate doing this: Googling Cork companies that use JobBridge to avoid paying staff. Then clicking on their ads. Clickity”

Why would you put out such a tweet? 

So Fuzion are exploiting, discriminating and we deserve to be financially punished for our attempts to stay positive, expand our business and use a legitimate scheme in the spirit it was designed.

My head is spinning at such begrudgery, cynical, defamatory and financially damaging attacks - this is some of the stuff I really hate about certain people.

Thankfully not everyone is like this and I for one will hang onto my outlook on life, drive on and try to keep having wins and Yes, create new jobs and give people valuable training and a start they may not have had otherwise.

#Positivity

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Design firm with offices in Cork and Dublin

Murphy’s “When it Rains it Pours” and other Freebie Guilt

May 26, 2013

Murphys, When it rains it pours

Both myself and Jonathan received our reminder at the same time on our phones while working in the office..

You have one day to redeem your free pint of Murphy’s

This is part of the very clever “When it rains it pours” campaign being run by Murphy’s. It works in a really simple way – you register for the APP and when it rains the kind brewery give away a thousand free pints!

When you log onto the APP you claim your pint and you are then given four days to redeem your free pint.

The free pints are available from participating pubs and the APP gives a listing of pubs as well as a convenient “pubs near you” guide. You reclaim the free pint by showing the barman your phone and they give you a unique code that you enter on your APP.

We are both Murphy’s drinkers, it was late on a Friday afternoon after another busy week so why not!

On the way over we had a chat about “free” stuff and how it makes you feel..I always feel like a skinflint when I’m not paying for something.

I feel mean and I feel like an inferior customer when I’m not handing over money. I feel strange when I hand over a discount card and I even feel slightly awkward when producing a voucher to pay for something in a restaurant. Whenever I claim “free” stuff or I end up using a voucher I always feel I should buy something extra so that I don’t feel as bad!

The last time I tried to use the APP in a bar that was listed in the scheme they told me they knew nothing about it. Embarrassing!

As we were ordering our pints we had our phones armed and ready and we tentatively asked the barman if they were doing the Murphy’s scheme …”sorry we don’t do that here“. Ground…open up and swallow me now!

Already feeling like a skinflint and a little red faced, I just paid for our pints and decided I wasn’t going to use the APP anymore – its just too embarrassing.

The initiative is a really clever one that should be great at building customer loyalty and one that also helps to recruit new customers. Due to poor execution (Sorry Heineken - get a sticker or POS for participating pubs and make sure the staff know about it it – make sure the pubs listed on the APP are actually participating) it instead just becomes a phone gimmick that runs the risk of making customers feel bad.

I’m sure this was a million miles away from the great original intention when the scheme was devised.

With any voucher, scheme or discount initiative you are using in your business it’s important that the execution is simple and efficient, your team are fully informed and there is no risk that a customer is left feeling guilty, inferior or with a big red face!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing and PR firm with offices in Cork and Dublin.

Snap into it

May 17, 2013
Bueller

Anyone, anyone, anyone?

Snap out of it” I had to tell myself.

I do a lot of social media training and consultancy both directly for  clients and as part of organised courses for the Enterprise Boards and the Digital Marketing Institute.

I use a suite of materials to deliver this training including some very detailed notes that cover the whole area including blogging, Facebook, Twitter, LinkedIn and some of the other emerging platforms and trends in social media.

In the last few weeks I have found myself delivering a huge volume of training and on this particular day I found myself delivering a module to a client group in the morning and a similar programme in the evening to a group of SME’s as part of training for one of the Enterprise Boards.

Facing into delivering the same material on literally the same day and feeling really tired my motivation level had dropped.

I started to question myself as I drove to the hotel:

Was I getting bored with my own material?  

Would I be able to deliver a good session?

I was wallowing ..

Hold on (big conversation with self!)…you have been crafting your training materials for a few years, you have continuously improved the programme, you not only understand the material intimately but you know how to deliver it in a way that keeps the group engaged and learning – Besides you know you are passionate about this whole area.

This group of SME’s have signed up for the programme, they have given up their evenings to learn about something that could make a big difference for their business and you know you can show them how, in a really practical way.

After giving myself a few virtual slaps in the face and a big kick up the bum I managed to change my gears and open that door – “who wants to tell world about how great their business is?

We had a great session ..in fact it was the best reaction to a session that I had in the last few weeks and after it I was buzzing.

What you get from any group at a meeting or a presentation is often down to what you bring in the door with you ..your frame of mind, your attitude, your belief, your energy and your enthusiasm.

Snap into it ..

Greg Canty is a partner of Fuzion

Fuzion with offices in Cork and Dublin offer social media training and consultancy in Ireland

Looking after the triangle?

September 9, 2012

Skyscraper workers

He was a really great sales rep working for Guinness out of their Cork office. He had been in the job for a number of years, was very efficient, very intelligent, very successful and was quite popular with his customers.

He was a great asset to the company with his knowledge of the local area, which was a big deal to Guinness as it was very competitive with both Murphy Brewery and Beamish and Crawford located in the city. In his role he would have had a lot of liaison with the various brand teams in Guinness.

This was probably the most competitive patch for Guinness in all of the country. The sales structure in Guinness consisted of sales reps, there were nine regional managers, three divisional managers with an overall Commercial sales director.

As he was highly rated a lot of pressure was being put on him to look for a promotion and move up the corporate ladder. Any promotion would have probably meant a change of location. To most of the team this promotion opportunity, with more seniority, more perks and a bigger pay packet would have been a godsend – our guy had no interest, he was happy in Cork and loved what he was doing.

When this rep’s name came up in conversation in management circles there was always a sense of a “black mark” and a little cloud of disappointment against him because he wasn’t seen as being ambitious enough.

My Triangle Theory!

Triangle Theory

At the widest point of the triangle there are lots of workers. Some of these are ambitious and push themselves up the triangle into more senior jobs with more responsibility.

Above them are even more senior managers and the business owners – at the very top of the triangle there are a select few who earn the big money, are adept at corporate politics and can handle the responsibility and pressure at this level.

Often these guys and gals will have sold themselves for the job, made the big personal sacrifices, possibly relocating themselves and their families and made work their ultimate priority.

For the triangle to work best we need satisfied, happy people at each level – for those who want to push upwards there are opportunities and for those who are happy with their lot they can stay doing what they hopefully enjoy doing.

Isn’t it better having lots of happy sales reps than a bunch of unhappy sales managers?

Sometimes you have to let the Triangle look after itself …

Greg Canty is a partner of Fuzion

Fuzion are a Marketing & PR firm with offices in Cork and Dublin

Social Media – End of the Auto-Post?

July 2, 2012
Social Media Training - LinkedIn

How often do you post an update on LinkedIn? – thought so !

Over the last few days you may have noticed a message from LinkedIn advising that your “tweets” will no longer appear automatically as status updates on LinkedIn.

If you didn’t have this feature switched on it obviously makes  no difference to you but if you did you need to consider how this affects your social media activity.

Twitter to LinkedIn

I’m not sure what is behind this change but I am suspecting that LinkedIn may want you to post directly from their platform – at least this way you will have to open up your LinkedIn dashboard to make a post and hopefully (for them) notice some adverts that are of interest to you. Clicking these makes them money by the way!

The big problem that I see here is that most people do not consume their social media from LinkedIn – yep, we connect, search for contacts but very very few of us are actually consuming – am I wrong? Is this their effort to make themselves part of the conversation and more relevant?

LinkedIn to Twitter

You can see from the graphic above that it is still possible to push your LinkedIn posts to Twitter once you click the little twitter box at the bottom of the post.

Twitter to Facebook

Another recent development I have noticed is that my Twitter posts are no longer being pushed to Facebook  despite all the connections being switched on. I have disconnected and refreshed the connection but it has made no difference.

I am starting to think that Facebook like LinkedIn want the user to log on directly to their platform to post updates, again in the hope that you will spot some adverts and make them a few bob!

Facebook to Twitter

I’m not sure if it is a coincidence but in line with this lapse in functionality Facebook are promoting their auto posts to Twitter feature quite actively when you log on. Hmmm ..

Robot Using a Computer!

Automation isn’t always good ..

Consequence?

So what does all of this mean to the heavy social media user who is quite active on all platforms and was enjoying the benefit of these time saving applications. Effectively you could post once on Twitter and this post would replicate on both Facebook and LinkedIn. This is what I was doing myself.

Maybe it’s a good thing?

I think you should embrace the change and treat it as a good thing.

Auto posts from Twitter were never the best idea for a number of reasons:

  • You can allow yourself to post more often and repeat posts on Twitter (this frequency could come across as “spam” on Facebook and LinkedIn)
  • If you have posts of a visual nature you are better going to Facebook and posting there directly – when you post from Twitter any link was just appearing as a link.
  • The platforms are quite different and while auto-post can be ok most of the time, often your “tweet” may be inappropriate on LinkedIn and maybe on Facebook
  • I find that if you use the “auto-post” feature you actually start to miss some of the action on the other platforms – they all do a different job for you, don’t forget that.
  • Users of LinkedIn and Facebook may not get all of the @gregcantyfuzion and the hash tag #FF, #Positivity “stuff” and can find it quite annoying and distracting from the actual message

My best advice is to treat each of the social media platforms differently, post separately as appropriate and for ultimate control use tools like Tweetdeck or Hootsuite as time saving devices. Using these you can select the destination for each of your updates (be it to any of your twitter accounts, your facebook personal or business pages).

The schedule facility on these platforms is an extra bonus, which can also be very handy.

LinkedIn

Regarding LinkedIn status updates I don’t see the change making the platform more relevant – If anything it could actually have the opposite effect!

If you wish to make an impact here try:

  • Participating in discussions on Groups you have joined
  • Start discussions in Groups you have joined
  • Start Asking and Answering Questions that have been posted for your industry sector/area of expertise

But I don’t have the time .. (this must be the one thing I hear most from people about social media)

Heh, that’s not my problem …if you have figured out that social media is good for your business then you’ll make the time!

Happy Posting ..

Greg Canty is a partner of Fuzion PR

Note:

If you need a helping hand with your social media effectiveness check out our Social Media Training / Social Media Consultancy services.

Facebook Business Page Changes – March 2012

March 23, 2012

We thought we should put out a blog post dedicated to Facebook seeing as it has been going through a few major changes that will affect everyone that has a Facebook business page.

If you haven’t embraced the changes they are due to be imposed on you on the  31st March.

With over 1.8 million people using Facebook in Ireland we would suggest that every business should be being proactive about the platform. In this article we will take you through some of the business page changes and the impact of these.

We will also discuss the running of competitions and how to generate more interest  in your page.

The biggest change of all will be the new Facebook philosophy – since  the Initial Public Offering in February 2012 Facebook will now be under pressure to deliver financially for its investors.

We will see the platform becoming more and more monetised and we predict that many of the tricks and gimmicks that we have all been using to boost our page fan numbers will be outlawed and in future if you want to do this you will have to advertise – pure and simple.

Facebook need to start delivering for their investors and will have to manage the balance between maintaining a credible and enjoyable social platform and a place where advertising will be pushed more on all of us.

This change of dynamic will affect how we use Facebook and the March changes are the first big hint of this.

Business Page Changes

The whole look and feel of your Facebook business page (personal profile pages have already changed) will change totally on the 31st March and some of your previous features will not work any longer.

You will need to do a few things to maximise the opportunities here. Besides some new visual changes a timeline has also been introduced where at a glance you can view a chronological history of posts on the page.

Our view is that these changes if embraced properly will deliver an even more impactful page for your business.

(For those of you operating your business from a personal page we would advise changing over immediately as this is not allowed – it is possible to convert from one to the other with friends coming across as fans).

Visual

Your own key visual identity will be delivered by two key visuals.

A (see image above) – Thumbnail

Your thumbnail will more than likely be your company logo and this appears on the bottom left of the main image that a viewer will see on your page. This should be 180 x 180 pixels in size.

Every time the page owner makes a post this thumbnail will appear alongside the post.

B (see image above) – Cover

The main banner image is a new feature introduced by Facebook. It is referred to as a “cover” and it stretches above the thumbnail across the page. This image can be a maximum of 851 pixels wide by 315 pixels high.

Facebook have very specific rules about the content of the “cover page”.

It should be an image that captures the business as best as possible but must not include offers, contact details, web address or any “like” us text. The basic logic here is that this information is available elsewhere on the Facebook page.

Starbucks on Facebook

It is clear that the new rules prevent the business from advertising or encouraging the user to “like” the page on this cover page.

Our design team are currently preparing new cover pages for a number of clients.

This is a really good opportunity to make your page stand out from competitor pages – grab it!

Landing Page

Before it was possible to specify a “landing page” (see example below) that a new user on your business page was directed to when they first visited.

This was often a customised and highly visual promotional landing page, which encouraged likes, promoted the business or offered the user the opportunity to enter competitions.

Facebook landing pages

This is not possible now using the new layouts and these customised landing pages will be redundant. It is still possible to have a tab that will host competitions and promotions but you can no longer dictate that a user of the page will “land” on this page.

Menu tabs

The menu tabs that were available on the old format on the left hand side of the page are now displayed as tabs in the main display just below (see Starbucks example above) the new cover visual.

It is only possible to display four tabs across the page. The other tabs/applications are available from the right of these displayed tabs by selecting the “down arrow”.

At any time it is only possible to display a maximum of 12 tabs/applications. It is possible to select your own choice of tabs to display on the main page except for photos, which will always display first.

You can do this by clicking on the “down arrow” which will display all the tabs. From here you can swap between tabs that you wish are displayed in the main view.

Posting

You can post as normal but there are a few new features.


Pinning a post – It is now possible to pin a post, which effectively means it will be featured and stay at the top of the page for 7 days.

Other subsequent posts will appear below this post in the stream. This is done by selecting the “pin to top” option (see visual above) that is available to you at the top right corner of each post. You would use this to position your most important post at the top of a page for each new visitor to see first.

Star post – when you “star” a post it will stretch across the full display instead of appearing on the left as a normal post. This will give that post more prominence on the page and it is very useful if you have posts with a lot of content.

Hide/delete post – it is now possible to hide a post (& unhide after if required). When you hide a post it will still display in the  “activity log” as a post. As before it is also possible to permanently delete a post.

Change date of post - it is possible to alter the date of a post so that it will appear in a different position on your timeline.

Milestone – it is now possible to create a “milestone” post, which is a way of marking special events in the life of the business such as a product launch or key event. This feature allows you to upload a photo and specific the milestone date.

Personal User view

The display of your business page is totally customised for each user.

MadMen on facebook
When a user visits a business page their own friend’s activity with that page will appear on the right hand side (see Mad Men visual above) making their experience with the page more informed and personal.

Display View

A user can view different aspects of the business page by choosing from the menu that appears at the top of the page once you start (see image below) scrolling down.


From here the user can choose from the menu of Apps/tabs, choose from the timeline or select different types of highlights.

The timeline can also be accessed directly from the time bar on the right hand side of the page.

Messages

The messages facility is new to Facebook business pages and is a very significant development. Fans of the page can now send a “message” to the page directly if they want to communicate as an alternative to posting directly on the page (which would be visible to all users).

These messages can be viewed and responded to in/from theadmin panel (top of your page). It is possible to shut off this feature preventing fans of the page to send messages.

It is really important that messages are responded to promptly.

Other Features

There are a few new features worth mentioning.

Approval of Posts – it is possible that you can change the settings so that all posts require approval before appearing as posts on the page (this feature can be accessed by going to the  Admin Panel, choosing Manage Page tab, Edit Page, Manage Permissions menu)

Activity Log – from the admin panel it is possible to access a log of all posts by type

Insights – there is now more data available to track the success of your activities

Competitions

This is now a very tricky area for every business who has been building numbers of fans on their page by offering prizes.

The facebook guidelines are quite strict and the new format, which cuts out landing pages where businesses have typically hosted competitions will make it even more difficult.

If you want to run a compeition you will need to:

  • Host it on an app/separate canvas page
  • State clearly that it is not endorsed by Facebook
  • Ensure that the entry criteria does not involve a Facebook activity such as “liking”,”sharing” or “commenting” – for example it could involve answering a question
  • Ask each entrant to give seperate contact details
  • Inform the winner independently of Facebook (by email or phone)
  • Only announce the winner on Facebook once they have been informed and have given their permission

Rozanne Stevens Cookery School
The competition can be mentioned on the wall of the page but cannot be featured on the page.

It would be an idea to mention the competition in a post and then to pin the post to the top of the page, keeping it there above other posts for at least 7 days.

Winning on Facebook

So – with all of these restrictions how can you build your numbers on your Facebook business page and really start engaging with fans?

Facebook Like Button
Content, content, content is the answer…

Without any big fancy tricks or gimmicks you need to give fans good reasons for coming onto your page.

Maybe it will be ..

Because they like you and like what you say

Because they are the first to learn about new products, events and sales?

Because you ask for their opinion and they enjoy giving it

Because you say really interesting things that they enjoy

Because they learn things from your page

Because you give good advice, provide useful tips and information

Because you are really funny and cheer them up

Because you run good competitions and promotions

Because you operate a really great business and they want to express their thanks - a live testimonial!

Because there are really useful Apps on the page

Because they want to feel part of something special

Its important that you achieve all of this through regular posts that are varied, visually interesting and not at all “spam like”.

Over 29.2 million people “like” the Starbucks business page – that’s a lot of coffee drinkers!

“Like” - If you want to boost your page numbers think of this simple word!

While we are having this conversation why not Like the Fuzion Facebook page - we need to catch up with Starbucks!

Social Media Training

If you require assistance with your Facebook activity or any other aspect of your Social Media presence including your overall strategy, blogging, Twitter or LinkedIn use please give us a call.

Fuzion provide Social Media Consultancy, one to one training and run courses for various organisations incuding the Enterprise Boards and the Digital Marketing Institute.

Your 31st March to-do list

We have mentioned a lot of issues and changes but the main things that you need to concern yourself with for the 31st March are:

  • Maximise your visual opportunity through a customised cover age (851 x 315 pixels)
  • Decide on the tabs that you wish are displayed on the main page
  • Review your settings that allow visitors to post
  • Decide if you wish to allow fans to leave messages

Until next time.. keep liking !!

Greg Canty is a partner of Fuzion


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