As part of the election process I am going to do a “Ronseal” review of the political candidates literature that comes in through our letterbox and score them accordingly!! What exactly is their tin saying about what they do and more importantly promise they will do
Candidate: Aine Collins, Fine Gael (Cork North West Central)
Design and Layout (5)
Simple A5 flyer that actually looks ok, except the election area you can barely make out! – score 3.5
Aine’s photo is really nice, she is smiling and looks really pleasant, someone that you would trust. She is wearing a casual but smart top with a nice necklace, something you might wear to a casual dinner during the summer. All in all someone you would like to do business with – score 9
Contact Details (5)
She includes both her email address and her personal phone number on her flyer, a nice “open” approach. However there is no sign of either Facebook or twitter, where people could really interact and get to know her – score 3.5
Family woman and a qualified accountant that has been actively assisting starts ups in the Millstreet area. We need business acumen now more than ever so this is good. – score 8
Sales Pitch (10)
Specifically Aine talks about gender imbalance in the Dail as one of her main sales pitches as well as being young and vibrant. For me this is where she blows it – there is no need to play the female card, that’s obvious and here is where she loses me (she wouldn’t have if she said nothing!! .. and still managed to get the female vote) – score 3
Big Picture (10)
She believes in indigenous business and the agri-business sector and communities working together. Simple but valid – score 7
Out of a possible score of 50 Aine scored 34 losing at least 5 in her closing sales pitch!
Good luck with the election Aine!