Just a Drop of a West Cork Story ..

September 3, 2020

Old Head KInsale

We were in the car all five of us on a Saturday morning, the last one of August, the last one of summer (I know it’s autumn, but I always consider August to be part of summer) taking a trip around West Cork.

The five of us was Dee and I, the two dogs Honey and Bert who have started to enjoy our summer excursions and Ayla, from New Zealand, my son’s girlfriend (he’s busy filming for Failte Ireland at the moment).

From a chat we had a few nights earlier we reckoned she hadn’t really experienced that wonderful part of Ireland, so this plan was hatched.

As usual, we totally underestimated the amount of time it would take to explore but we did manage to take in the Old Head of Kinsale and then a scenic coastal drive that included Harbour View beach, Timoleague, Courtmacsherry and Clonakilty via Ring.

The sun was shining and Clonakilty town was buzzing and we strolled through the town with our two four legged buddies, enviously looking at the patrons enjoying the selection of cafes and restaurants that were calling to us.

Eventually, the pangs of hunger and the gentle waft of a chipper called to us and we grabbed two bags of “proper” chips with some mouth watering, juicy, succulent chicken goujons from an immaculate place called the ‘Chunky Chip‘ and enjoyed those sitting on the grass on the green near Emmet Square.

Emmet Square, Clonakilty

Walking off those chips was a must so we headed on to Red Strand and then onto Long Strand at Owenahincha and went for a fabulous walk meandering through the sand dunes that go on forever and then onto the beach.

Owenincha

The dogs enjoyed the water, but did realise it wasn’t for drinking and we managed to sit for a few moments to enjoy a glass of white wine (Dee is always prepared!) looking out at the ocean, taking in all of it’s beauty and bidding farewell to this very strange summer.

Driving back home (there was a Liverpool match to get back for..) we were chatting about all sorts of everything including “wouldn’t it be great to live near the sea” which seemed to be the recurring topic of the day.

Throughout the journey we had the music playing with a mix of all our tastes along with the selection that the Spotify algorithm throws you and before we knew it we were listing to a fantastic song by one of my favourite bands, The 4 of Us, called “Just A Drop“.

I was able to tell Ayla and Dee (and the two dogs!) the story of the song, which not only brought it to life but it also gave them an insight into the character of the band and something that they could carry with them and tell others.

The reason I knew the story was because they told it to me via email.

Every week during “lockdown” the band have been sending an email featuring a different song, whereby they tell the story behind the song and they leave you with the gift of a free download.

This is the fantastic story behind the song in their own words:

Just A Drop. The story behind the song…

Dad was a big Johnny Cash fan and suggested, on more than one occasion, that our songs could benefit from a bit of the boom-chicka-boom rhythm that characterised Cash’s early recordings.

We eventually took up his suggestion, writing Just A Drop, for the Sugar Island album, as a tribute to him and his love for the Man in Black.

Before we recorded it, we headed home to Newry to play it for him.

“You are finally going to love a 4 Of Us song,” we told him.

To make sure he was in a suitably receptive mood, we bought some insurance – a bottle of his favourite whiskey.

He sipped a glass of it, relaxing in his favourite armchair as we played him the song.

Three minutes later, we waited to hear his opinion. He paused.

Then he looked up at us and said just two words:

“More whiskey.”

We insisted on playing it to him again, assuring him that sometimes it takes a while for a song to grow on you.

After three more performances – and three more whiskeys – he started getting into it.

So, if you don’t think our performance in the video below sounds anything like Johnny Cash, we understand.

But can we recommend that you combine it with a glass or two of Black Bush?

Brendan and Declan ❤

(you can watch the song on YouTube at the bottom of this post)

It’s such a very clever thing to do.

At a time when they can’t do gigs, they are still talking to us and what’s more, they are building a special bond and a connection that brings us closer to them and one that works when it comes to selling their music and their gigs.

It was nice to get an unexpected lesson in marketing from an unexpected source..

Are you taking the time to tell your interesting story?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

The Covid Grind and the Covid Police

July 20, 2020

Gina Murphy, Hugos Restaurant

Roll those sleeves up, get stuck in and have a great week #WinHappy” is my usual Monday morning tweet, my little mantra, which being honest is as much for myself as it is for anyone else to get into the right frame of mind as we begin another work week.

I’ve been tweeting that since during the last recession and it has served me well.

As I tweeted it this morning I felt like a fraud because I was in an awful mood, which didn’t quite match those words.

Of course it’s this whole Covid thing with a few other run of the mill  “life” things layered on top – nothing serious I promise, but without a doubt there is a little Covid cloud sitting over my head today, as well as this feeling like a grind.

Dee spotting my mood tells me quite rightly to stop arguing with people on Twitter as this is where she sees some of my poor mood coming out – She is right of course, as I get upset reading about the latest idiotic thing that Trump has done and when I increasingly see what I am calling the “Covid Police” – for some reason we have all started finger pointing and judging:

Gina Murphy and Leo Varadkar at her Hugos Restaurant getting lambasted by the social media “hoards” for not sufficiently social distancing in a photo even though she was wearing a visor (she’s a great gal, struggling to make a living in these awful circumstances and has gone to huge lengths and cost to reopen safely). Covid Police..

I had to jump in!

– The Leeds United manager getting lambasted for not setting a “better example” when he went to a person who was in a wheelchair in the crowd who was waiting for him and hugged them – of course it’s not perfect but it was a huge, touching gesture. They have just been promoted to the Premiership, which to devoted fans is an absolutely colossal life moment. Instead of just appreciating the very touching human moment, allowing a spontaneous human reaction in the middle of this Covid grind, we instead jump in, point out the grave error and judge… As I said, Covid Police!

I had to jump in!

– The Professor posting a picture of himself proudly walking around a West Cork town on a sunny afternoon wearing a mask and commenting on the people who aren’t wearing them. Why wear one walking around in the fresh air? I felt this was subtle finger pointing at those of us who are finding this difficult and judging (for the successful months of curve flattening we were told there was no need)

I had to jump in! (This was genuinely a nice interaction but an Irish gal in America jumped in and accused me of all sorts including having no empathy). Covid Police!

This is an extremely difficult time for all of us as we are all processing it differently.

People are confused, people are in fear, people are trying to hold onto some piece of normality, people are trying to find brightness wherever they can get it, people are trying to protect loved ones, people are trying to protect their livelihoods, and people are trying to manage their mental health.

I think it’s really important that we do have empathy and we shouldn’t start finger pointing and judging others at this time as it isn’t easy.

Sean Moncrieff describes feeling a “low level depression” in an article he wrote for the Irish Times a few weeks back, and I get what he is talking about.

We’ve just had our Monday morning catch up call with the team and that interaction has brightened me up as it always does – I’ve taken longer writing this post than I meant to, but I wanted to capture these strange feelings at this weird time so that I can look back later, when we will have hopefully forgotten what it felt like.

Roll those sleeves up, get stuck in, have a great week, be kind….and most importantly, mind yourself

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Long hair and figuring out what “normal” should look like

July 5, 2020

Greg Canty - Long hair version

I had one of those rare, precious things in these very strange COVID19 times – an appointment at the hairdressers!

We are good friends with one of the owners so Dee made an appointment for me and being honest I wasn’t quite sure how I felt about it.

I was sitting in the waiting area observing all of the safety procedure signage as the team looked after their clients, all carefully spread out in the salon and all with their face visors or masks on.

Since March, we were all forced to jump off our frantic never ending cycle of life and while we have been busy and have continued to work hard it’s been quite different.

There’s been no face to face meetings, there’s been no travelling and there’s been no wearing of blazers and constant work shirt ironing.

As we all know, simple things like haircuts have been impossible, so at this stage my hair has been longer and bigger (I’m a curly head!!) than it’s been since I was in secondary school. It’s been a bit of a joke with everyone how big it is and I must admit that there is something about it that’s been enjoyable as the circumstances have forced me to go back in time.

While this time has been so unusual, complete with so much worry, sadness and uncertainty it has forced a very different way of living on us and as the restrictions are lifting gradually step by step it starts to close a door on the enforced life and prise open a door to some return to normal, whatever that looks like.

In ways I feel many of the changes were great changes and it would be so good to hold onto the better parts as we move forward.

In my head my impending haircut was taking on some ridiculous and much bigger significance – it was closing the door to that strange time.

After a few moments they were ready for me and as part of their very careful process I had to put on a mask – this is the first time I’ve done this and I couldn’t believe how awful it felt having this covering over my face and nose. I totally get why it’s necessary in these close quarters where everyone must be extremely careful as we emerge from lockdown, but it really felt stifling.  They were saying how awful the masks were for sustained periods while working – god love our medical professionals!

So, what will we do with your hair?” was the question by Kelly.

In my head I just wanted to leave and postpone the haircut so I explained to her that there was something about the long hair that I had enjoyed.

After a chat with Darren they reckoned long was actually quite good, so a little “tidy up” was the order of the day and the big mop of hair will love on for another while at least.

I’m not quite ready to return to normal, at least not until I’ve figured out what I want that to look like.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Klopp – The key moment that won the league?

June 28, 2020

Liverpool celebration against West Brom

After the historic winning of the Premiership this week by Liverpool FC, with seven matches still to play there has been a lot of analysis of Jurgen Klopp’s time at the club, with many trying to identify the “key moments” that have contributed to this huge achievement.

As a colossal and very happy Liverpool fan I’ve watched pretty much every press conference, every match including pre-season games and even the odd reserve match and since Klopp took over as manager in 2015 there have been many significant moments.

A new style of play, intensive pre-season training, the signing of some key players and a continuous learning curve have all contributed to incremental success and of course this has resulted in belief and confidence.

However for me, a key factor in this success story is Jurgen Klopp’s deep understanding of psychology – he knows how the mind works and how much this ultimately affects how the players on the pitch can play to their very best, even at times when things have gone wrong in matches and looked certain that a loss was on the cards.

The role of fans or “supporters” is huge in this and he worked on this aspect from the very first minute.

Klopp demonstrated this in his very first press conference when he identified the colossal role that an impatient but huge loyal fan base could play in the success of the team. He shaped expectations that day when he spoke about changing fans from “doubters to believers” and he also started talking about the heavy burden of past successes.

He identified immediately that an impatient, doubting crowd could “infect” the team on the pitch, to the extent that they would be playing nervously, petrified of any mistake – this had become a big problem at home matches in the past.

A month or so later Liverpool were losing at home to Crystal Palace and with five minutes to go fans started to leave the ground – he took a big risk and made a big deal of this after in his press conference.

He spoke about it being a “lonely moment” and the point he was making was very simple – if you want us to win these games, support us to the very end of the match and anything is possible. This was a huge message he was sending to the fans.

This brings me to what I consider as being the biggest moment that has contributed to the success that we have enjoyed in the last few years and it came in December 2015, a few matches after that Crystal Palace game.

We were playing at home against West Brom and with minutes to go were trailing 1-2 against this mid-table team. Burdened with history, me and most other fans were most likely thinking “typical Liverpool“.

Because of the gentle scolding that he had given to fans just weeks earlier they stayed till the end, never gave up and it worked!!

In stoppage time Divock Origi scored an equaliser and the inevitable did not happen – Klopp went wild, the team went wild and the fans went wild. The match finished 2-2.

Drawing at home to West Brom, 2-2 is a poor result for Liverpool but the last minute response when all felt lost warranted a huge celebration.

If you stay with us until the last minute and keep supporting, then anything was possible.

Klopp had coached the fans about what he needed from them and to crystallise this moment he grabbed the team and led a “bowing” session in front of the fans in the famous Kop – this was a huge acknowledgment, a thank you …you got us that goal!!

Klopp was hugely criticised in many quarters for this disproportionate celebration – we drew with West Brom, not won a cup, after all.

The idiot James McLean called Kloppa bit of an idiot“, making this exact point.

Klopp explained what he was up to after in his press conference:

There was a big misunderstanding against West Brom. I wanted to say thank you to the supporters after that game so I took my team towards the Kop to do it and there was a discussion everywhere about it. For me, it was ‘why should we even discuss that?’

“But I had to learn that English people are not used to that kind of thing”

“I wanted to show that we really we are one unit, 100 per cent one unit. That means I know I am responsible for the performance, but the people are responsible for the atmosphere.

“So it should be a win-win situation. When we play well, it’s easy to get the crowd going and when we don’t play well, we need you to encourage us – get on your feet, tell us ‘come on’ – you have to be the stars then.

“I want us to have the best atmosphere in world football and there is no limit to what we can do actually”

From that moment on Liverpool have won so many matches in the last few minutes, when all seemed lost and the fans were there to witness such exhilaration. And at Anfield since then we have pretty much won every single match.

As a fan there is nothing better than that last minute joy and I’ve been lucky to have been at Anfield to witness the incredible end of match atmosphere where we had last minute winners against Borussia Dortmund and Everton, both of which were huge games.

LIverpool celebration against Barcelona

Last season there was a similar celebration when we incredibly beat the mighty Barcelona, 4-0 on the way to winning the Champions League.

That gesture against West Brom in December 2015 was the moment we won the league..

How much does the right mentality matter in your business?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

 

 

 

 

Grrrrrr…..Great Presentation

May 31, 2020

Bert

This week in the middle of the Covid lockdown we found ourselves presenting to a really great prospect, one of those who was thankfully staying positive at this time and looking for ways to engage with their target audiences.

We had a briefing meeting with them before the lockdown, we got a really deep understanding of their business and the challenges, we brainstormed with the team and we had written a good solid plan with a mix of tactics and some new initiatives that would deliver their objectives.

As with all other meetings at this time we were presenting to the prospect via Zoom with me in my room (the kitchen!), Deirdre in hers (the music room), one of the other team members in their home and the prospect in theirs.

Little does anyone know, but when Dee starts work each day in this lockdown period the two dogs, Honey and Bert wait patiently and when she heads into the room to take her space on the couch, each of them follows suit and chooses a space at either side of her and relaxes for the day, not making a peep except for the intrusion of the postman or delivery man – little Bert lets them know in no uncertain terms that he is the “protector” of this house!

At this stage the two dogs have sat through numerous team meetings, webinars, client presentations and I believe they are the first dogs to attend the Cork Chamber board meeting – that took 200 years to happen!

Anyhow, we were presenting to this prospect and Dee with buckets of professionalism and enthusiasm led the charge through the very detailed proposal – the problem as we saw it, the tactics that we were recommending that should be employed and the “BIG Driving Idea” that we felt would really make this business stand out.

As Dee presented the “BIG idea” she was getting very enthusiastic and animated and as one does her hands were moving accordingly.

Just like the prospect, I and my other colleague were watching Dee on screen and listening to her but we could both hear a very definite “Grrrrrrrrr….. sound”, which was quite unusual.

It was Bert, our gorgeous rescue dog who without doubt was walloped badly in the early stages of his life and since then he gets very protective when he sees hands coming over him.

Dee, quite oblivious because she was lost in the presentation continued with her enthusiastic delivery and again we heard another very definite “Grrrrrr……“.

At this point I had to tell Dee to stop moving her hands around as poor Bert who was alongside her, out of screen shot, could be heard quite clearly pitching in!!

The prospect didn’t mind at all, and if anything it made everything a little more real and genuine.

This Covid lockdown time has been quite unusual and it has asked a lot from all of us. It has made us all very far apart, and in very strange ways it has also brought us very close together, maybe too close!

A big thanks to that prospect, to our team and to everyone else, who despite the awful circumstances made a decision to drive forward and still do positive things when the opposite could have been the easiest thing to do.

During the last recession I found myself using this word a lot….#Positivity

It’s time to get back to it!

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Will cities survive the coronavirus?

May 20, 2020

Will cities survive the coronavirus?” was the headline that I read in a section of the New York Times called ‘Debatable‘, written by Spencer Bokat-Lindell.

In the article it mentioned that: “nearly 40 percent of adults living in cities have begun to consider moving to less populated areas because of the outbreak”

It went on to specifically mention how in some of the main cities in the U.S. that populations had already decreased, mainly due to lack of affordable accommodation, pre-Covid (New York, LA and Chicago were mentioned).

While the headline about the “demise of cities” might scare everyone and cast a dark cloud over city living, maybe it should be viewed in a positive light?

We should be living or commuting to our cities because we choose to or because it is absolutely necessary for our work or study – we shouldn’t be living or commuting to our cities to complete tasks that could just as easily be done anywhere else.

Is this the time for us to decompress our cities, allow them to breathe again, and allow us to really enjoy them, living and visiting, not because we have to, but because we choose to?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

HR – A story of two very different team philosophies

April 27, 2020

HR in a crisis

We all know the story .. on the 12th March, the country was effectively shut down except for essential services.

It was a time when each and every single employer in the country had to figure out really quickly what they needed to do to protect the business during this uncertain shut down period – how long would it go on for, how many bills do I have, how much money do I have in the kitty, how much do I need to survive?

All huge questions and with no simple answers and no playbook to refer to.

What we did next reflects who we are, who the business is, our values, our ethos.

A week later, I checked in on a good friend of mine who worked as a baker in a coffee shop (part of a  small but well known chain) around the corner from our office, just to make sure that he was OK.

What he shared with me was a tale of two very different HR philosophies and two very different approaches to their employees.

On exactly the same day he was given notice by his employer and his partner who manages a creche was also told that her place of business was closing because of the “lock-down”.

However, there was a huge difference between both.

In his case he was “left go”, unceremoniously with no guidance towards where he should go to for supports and no word as to what his status would be when this “pause” was over. Effectively it was a P45.

In her case, she was also left go temporarily, but with absolute clarity that her role would still be there when things returned to normal, she was guided towards the supports she needed and the employer set up a WhatsApp group so that the team could stay in touch during the lock-down.

While both of these scenarios were identical, they couldn’t be any further apart.

I have sadly heard of so many cases where loyal employees were just cast away on the 12th March, with virtually no concern as to how they would put food on their tables next week.

Your team are your business, and how you treat them will absolutely determine how successful your business will be and how deep your team will dig for you when needed.

When the lights come back on, I know of a great guy and all of his colleagues who will be looking for a new opportunity, and I know of a great gal and all of her colleagues who be delighted to get back to work and will dig deep for their employer when the chips are down.

What type of employer are you?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Authority is a privilege

April 26, 2020

Debenhams protest

I had just dropped my son off in town having brought him to say “Hi” to my mum from her driveway on a Sunday afternoon in the middle of all of this COVID lockdown.

I was glad to be out and about, and decided to take the long way home to extend my rare excursion in the car.

Brendan told me that there was a coffee shop that was open at the bottom of Barrack Street (Cork), so I decided to pop down that way. There were a few standing outside in a queue so I passed on that option and went about my journey home.

I was on Proby’s Quay with a plan to turn right and head out home via Western Road but there was a one-car tow truck pulled in just before the turn right, so instead I opted to swing left past Saint Fin Barre’s Cathedral and take the College Road route instead.

As I swung left I noticed that the reason the tow truck was there was they had been stopped by the Gardaí – their car was in front of the truck, just before the traffic lights. Bad place to pull someone in I thought.

I drove up the hill and took a right onto Gillabbey Street where I had to stop as the lights were red. I was really surprised to see two Gardaí pull up alongside me in their car, gesturing to wind down my window.

Were these the same Gardai who just seconds ago were in front of the tow truck? If it was the same two, they must have been quite determined to follow me I was thinking.

I dropped my window to get an accusation hurled at me “You broke a red light!“.

I was astonished and very confused by this as I knew it was not true and was wondering why they were making such a false claim.

It was amber when I went through, it was not red” I replied firmly

These two clearly didn’t like being disagreed with..”We saw you, it was red

Pardon the pun about this disagreement about colours but there was no “grey” here and I was in no mood to agree with something I knew was wrong.

I didn’t go though on a red, it was amber” I repeated.

The Garda who was driving then barked across to me “Do you think it’s ok to drive through on an amber, do you, do you?“.

I don’t break red lights” I repeated.

These two were now really annoyed with me.

Go through the lights and pull over” I was instructed.

The Garda approached my window, put on his blue gloves and asked for my licence, which he inspected and then he walked around my car checking the tax and insurance and everything else.

He once again came to my window and handed me back my licence, scribbled in his note book and told me I would be receiving something in the post in so many days. To be quite honest, I’m not really sure what he said.

At this stage I was really upset and felt that I was being picked on for some reason. I was minding my own business on this quiet, nothing COVID lockdown Sunday and from nowhere I get this “treatment”.

Were they chasing a quota of fines, did the interaction with the tow truck just a minute earlier wind them up, did this guy with a big mop of curly hair driving a nice car look suspicious and they needed an excuse to pull me over or was it just hassling for the sake of hassling?

I said to the Garda that I felt I was picked on for some reason and he denied it. I repeated my accusation and that was the last of our interaction.

A week later I still can’t figure it out, but what I do know is that it really upset me being accused unfairly of something I didn’t do, and I do know that it left me with a really bad feeling towards these Gardaí and in truth a very unhealthy, unreasonable feeling towards Gardaí generally – is this what many of them are like?

(I know that’s not true, but this is what I was suddenly feeling)

Up until this point I was four square on the side of all Gardai doing such Trojan work at this time, with the difficult job of maintaining social distancing and basically keeping us all safe. I couldn’t believe how disgusting and wrong it was for anyone to abuse a Garda doing this work and to those who actually spat at them…I’m sorry, they deserve the worst.

Now, I thought about how other people must feel if they are accused unfairly, the damage that must cause their mentality, including that legacy feeling towards authority.

My little interaction was a tiny thing, but I certainly know how it felt, so what must it feel like to people who are being picked on all of the time because of where they live, how they look or the colour of their skin?

In the following days I read some media reports on social media about the Gardai telling the employees of Debenhams who were protesting peacefully and clearly maintaining their social distancing to move on.

Without knowing the details I had already decided who was wrong here and I found myself retweeting “The Gardaí should butt out and let people who had been wronged to protest peacefully“.

Authority is a powerful thing, it is a privilege to those who have been given it, and it should always be exercised carefully, respectfully and honestly.

When this doesn’t happen, everything falls apart.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Valuable Business Supports available from the Local Enterprise Offices

April 15, 2020

What a hard to believe, crazy time that we are all knee deep in!

For some it is incredibly busy, coping with fulfilling unprecedented demand in difficult circumstances, for some it is somewhat damaging and messy and for others this “pause” is devastating and real solutions are needed for immediate survival and to plan for a much needed return to some type of normal.

The Local Enterprise Office network has implemented a suite of support services to assist businesses at this time.

We would urge you to look carefully at these valuable supports, not only to assist you right now, but also to make your business stronger going into the future.

There are 31 Local Enterprise Offices around the country, all offering these additional supports:

A support we have found to be hugely beneficial for businesses throughout the years is the Trading Online Voucher Scheme

A second voucher is now available for businesses that have previously availed of this support over the years. Having a strong online presence has never been more important, so whether it’s improving your website and online shop to creating an app, we strongly advise you to check this out.

The Trading Online Voucher can also be used to support the below:

  • Website Creation
  • Digital Marketing
  • Social Media for Business
  • Search Engine Optimisation

To find more about the online trading voucher and the eligibility criteria visit www.localenterprise.ie and contact your local office.

If we can assist you to put a practical plan together in any of these areas give us a call and we will do everything we can to help.

As well as the Trading Online Voucher, there is a range of different supports available to businesses impacted by COVID-19.

An overview of all supports available:

Trading Online Voucher Scheme
Second voucher available

 

Can you do more business online?

The expanded Trading Online Voucher Scheme helps small businesses with up to 10 employees to trade more online, boost sales and reach new markets.

There is up to €2,500 available through the Local Enterprise Offices, with co-funding of 10% from the business. Funding can be used towards adding payment facilities or booking systems to your website or developing new apps for your customers.

The voucher can also be used towards subscriptions to low cost online retail platform solutions, to help companies quickly establish a retailing presence online.

 

Business Continuity Vouchers 
Apply for €2,500 in consultancy

The new Business Continuity Voucher is designed for businesses across every sector that employ up to 50 people.

The voucher is worth up to €2,500 in third party consultancy costs (at no cost to the company) and can be used by companies and sole traders to develop short-term and long-term strategies to respond to the business challenges of the COVID-19 pandemic.

The goal is to help companies make informed decisions about what immediate measures and remedial actions should be taken, to protect staff and sales.

If we can be of assistance, please contact us and we will talk through the challenges you are facing.

LEO Financial Supports 
Grants for new and established businesses

 

COVID-19
Business Loans  

First 6 months are interest & repayment free
New low rate of 4.5% through the Local Enterprise Offices

The COVID-19 Business Loan from Microfinance Ireland (MFI), in partnership with Local Enterprise Offices, is a Government-funded initiative to support small businesses.

It’s designed for micro-enterprises that are a) having difficulty accessing Bank finance and b) impacted, or may be impacted negatively, by COVID-19 resulting in a reduction of 15% or more in turnover or profit.

To view loan features click here.

 

Lean for Micro
Become a Leaner business

LEAN for Micro is available to LEO clients to help build resilience within small companies.

Under this programme, clients can avail of consultancy support with a LEAN Expert (a qualified practitioner), who will work with the company to introduce lean principles, undertake a specific cost savings project and assist the company in benchmarking its performance. LEAN for Micro can also be used to help implement new remote working and physical distancing guidelines.

 

Mentoring Advice and guidance
Now free of charge 

Grants for new and established businesses

 
Under the Local Enterprise Office Mentor Programme, clients work with an experienced mentor to identify solutions to areas of exposure within their business. With advice and guidance from their mentor, clients develop strategies that are more robust, which address issues and maximise potential opportunities when the COVID-19 crisis comes to an end.
 

Training and Webinars 
Upskill and network remotely,
for free

Local Enterprise Offices have moved training programmes, workshops and networking meet-ups online, covering areas such as cash management in a crisis, leading your business through COVID-19 and advice for employers impacted by the crisis.

Training programmes are free of charge and places can be booked online, through your Local Enterprise Office.

 

LEO Financial Supports 
Grants for new and established businesses

For existing companies and potential start-ups that meet eligibility criteria (such as employing 10 or fewer people with the potential for growth and job creation), Local Enterprise Offices can also offer financial supports to help manage current market challenges:

  • Business Priming Grants
  • Business Expansion Grants
  • Feasibility Study Grants
  • Technical Assistance for Micro-Exporters Grant

To view the full details on the supports available to your business and the criteria visit: www.localenterprise.ie/Response.

Depending on how the situation evolves, criteria may change so please refer to the above website for updates.

Please don’t hesitate to contact us if we can offer you advice during these difficult timesand try to stay positive and seriously think about using these supports, for today and a much better tomorrow….it will come!

Best wishes from all at Fuzion.

Greg

(086) 8311156 greg@fuzion.ie  

Greg Canty is the Managing Partner of Fuzion Communications, Marketing, PR, Graphic Design and Digital Marketing, Dublin and Cork offices

Time for a (LinkedIn) Group Hug?

April 2, 2020

LinkedIn Groups - Social Media Training

From my experience most LinkedIn users are not using the very useful ‘Groups‘ facility on the platform.

For your industry or your business community there is more than likely a group set up with like minded individuals who have already joined.

These could provide you with the opportunity to interact with like minded people, discuss topical issues, solve problems, demonstrate your expertise, get information or these could easily help you to identify useful connections for your business or organisation.

If you do a search right now…Dublin Chamber, Cork Chamber. UCD Alumni, Marketing professionals, Hospitality professionals in Ireland – you are likely to find a group that matches your search.

Groups will have a filter process for members depending on how they have been created – you will need to request to join or be invited to join by an existing member and an administrator somewhere will decide whether to let you in or not.

If it is a group for a membership organisation it is very likely that they will not grant you access unless you are a member.

When you create a group you have a number of options including:

  • Name and description
  • Industry types (up to 3)
  • Stated rules for the group (how members should use and behave within the group)
  • Whether the group is visible or not: you could for example make it a “closed” group for your organisation so it won’t appear on searches
  • If you allow existing members to invite others to join
  • Approval setting for posts within the group.

New Feature: Messaging

The functionality is always changing so how you can use them is always changing. For example LinkedIn have just now given members within groups the ability to send a message to other members, without being connected to them (and without having the paid version of the platform).

These messages will come into you just like a normal message on LinkedIn.

So…look for a group today that could work for you and your business, click that ‘Join’ button and off you go!

Or…maybe you could be the one to create that group?

What are you waiting for?!!

Greg

Greg Canty heads up the Digital Marketing team at Fuzion Communications and as part of our suite of digital services we offer social media training and social media consultancy, both face to face and online