Did you hear the one about the “Kerry” man?

July 24, 2017

Kerry

Did you hear the one about the ‘Kerry’ man?” was the joke that we heard often years ago.

We don’t hear that joke being told too much these days and maybe, that’s because “Kerry” has become worthy of respect for so many reasons including prowess on the sporting field, the most beautiful of places, links golf courses, fantastic hospitality, success in business with huge companies such as Kerry Group and FEXCO and even politicians that should never be underestimated!

There is something very special about Kerry and this is recognised in Ireland and internationally.

There is something so special about ‘Kerry’ that a huge legal dispute has been rumbling for the last few years between the food giants, Kerry Group and Ornua.

Kerry Group introduced their Kerrymaid butter product into the Spanish market a few years back and Ornua, the makers of Kerrygold have legally challenged their right to do so.

While this case is complex it looks like Kerry Group have won this battle (according to the European Court of Justice) as:

  • both have been selling in the EU already, for quite a while alongside each other (in Ireland and the UK) and
  • the word ‘Kerry’ is okay to use as it is an indication of geographical origin as long as this is true and honest

I read the legal jargon about the case and there are many subtleties to each of these points but this was the gist of it (please read the case in detail if this is an important issue for you).

Kerry!

In a way this opens up a huge can of worms for both of these brands as it implies that if you are in Kerry and you produce a product then you can use the word ‘Kerry’ as part of the name.

Kerry is obviously a fantastic brand right now with many positive attributes – there are no right or wrong answers here as the brand attributes are what each of us believes them to be.

When I think of Kerry I think of positive things such as nature, beauty, the coast, agriculture, hospitality, quality, sport, literature, music, business success, resilience but I also do think of negative things such as poor roads, too many American tourists, cute politicians and a few rough towns.

This is my version of  ‘Kerry’ but for others it will be quite different and we all carry things in our heads that make up what the brand is for us.

If Kerry suffered from a major incident such as a gigantic oil spill that contaminated the whole coastline then maybe the use of the name on products may not be as positive as it is today – while this is hard to imagine, having your brand attached to name that is largely out of your control could be risky.

Kerry – is it good for the butter?

While Kerrygold is a very successful brand, is it because it carries the name ‘Kerry’ or is it because it is a great product with great packaging and marketed really well? – I’m sure all of these elements contribute to the success.

Kerrygold and KerrymaidIn the case of the ‘butter wars’ I suspect that one part of the argument is about the ability to use the word ‘Kerry’ as it borrows all of the positive attributes of the place but for others who may not be as familiar with the place, a different argument could be that they are borrowing the positive attributes of the other product.

Would the Spanish know enough about the Kerry region to now the attributes of the location?

The Reverse Argument

In this particular case one could make a strong case against any company being able to use the name of a place in their brand and not actually producing it in that location – is this an even more serious issue for another day?

Place of Origin Branding

When we incorporate the name of a place in our brand or company name, we do automatically benefit from the positive attributes but, most importantly, if we are to use that place name, we also have a responsibility to uphold that name and not damage it in any way.

Did you hear the one about the Kerryman who thought he could sell his butter in Spain – he was right!  

If you need to chat about your brand, give us a call!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Branding  services from our offices in Dublin and Cork, Ireland

 

Dancing trees and perfect evenings..

July 17, 2017

This was a perfect night – friends came over, we enjoyed good food and good wine.

We cooked, we chatted, we shared our stories and we laughed together – about what?..I forget

The trees in our neighbours garden caught my attention as they were swaying from side to side in the evening breeze, dancing elegantly, moving to their own rhythm. They seemed to be having their own great night.

I sat and relaxed and did my best to soak up everything that was going on around me on this gorgeous summer’s night – it’s not the South of France but it is Ballincollig in Cork and it is my garden and it is absolutely perfect.

Of course there are a million things going on in my life and in the world and of course all of these things are much bigger than what was going on in my back garden, but those trees were dancing and I was happy.

Right here, right now – It’s all just perfect …

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Some eggs are gold

July 11, 2017

Golden opportunity

Do you serve any eggs?” my buddy asked

Were they even serving food I wondered at this stage? It was 3:30 in the afternoon but he was starving and needed something before he hopped in the car to drive to Dublin.

I had recommended the place so I hoped he would be looked after.

The waitress in the bar/restaurant assured us that the kitchen was still open and handed us the menu.

We can’t do eggs, you can only order from the menu” she explained.

Oh no I thought – here was a golden opportunity for the outlet to shine, go on grab it.

My buddy glanced through the menu and I reckon for dietary reasons he didn’t want to order anything that was on offer.

I suggested that he ordered a steak sandwich – he didn’t want the fries that came with it so he asked could he get the steak sandwich with an egg?

No sorry, you can only order what’s on the menu” she emphasised again.

Hmmm, the place was really quiet. There was a chef on duty – how difficult could it be to put on an egg to go with the steak?

It was clear that there was no flexibility so the steak sandwich was ordered. It duly arrived with the chips that he didn’t want, which he pushed towards me to eat – they were really tasty and he scoffed down his steak sambo.

What was so difficult about doing an egg?

– were there no eggs in the kitchen?
– is the chef only able to make what’s on the menu?
– is there no button on the till to handle a deviation from the menu?
– was any deviation just too much for the staff to handle?
– could the team that were working that day just not care
– was there a fear that if you actually gave the customer what they wanted, they could be asking for anything next??!!

Whatever the motivation for the lack of flexibility the result was really poor for the outlet.

My buddy won’t be back there and while I like the place I won’t be back there in a hurry either as my recommendation left me a little red faced.

A simple egg and the outlet would have had two happy customers.

That was a very costly egg…

Are you rigid with your product and service offering to the extent that it is costing you customers?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Great ‘Dog’ Welcome

July 3, 2017

Honey and Bert

I never thought that I would ever feel this way.

I just don’t get it” I would quite openly say to others.

Maybe it’s because we never had them when we growing up so I never had the chance to properly understand what other people were feeling, maybe I was just different?

Maybe I’m just not a dog person” I would hear myself say.

A dog person!

That sounds weird, but you know what I mean.

After a days work we pull up outside the house. They recognise the sound from our car so we listen out for their barks – they know it’s us and they always bark.

The barking gets louder and louder while they wait impatiently for us to come in (sorry dear neighbours!).

We open the front door, walk through the house and into the kitchen and go to the sliding glass door to the back garden.

They are both there looking in, hardly able to contain their excitement.

Little Bert just leaps up and down continuously as he waits for the door to open.

Shy, delicate Honey (she was mistreated before she came into our lives so is still very nervous) stands behind him trying to decide between rushing in and hiding.

We slide open the door and bang!!

Bert just rushes past us into the hallway, into the front room – he runs back and forth, up the stairs, back down again. He does this over and over at breakneck speed until his excitement eventually calms down a notch. He runs to you and shoots off again .

Eventually the little Princess will come in on her own terms.

When we are away in Dublin for a few days the excitement is even greater when we come home.

I’m writing this as we are on the way home after 11 days away – I can’t wait for the special welcoming committee and that overwhelming feeling that they give us unconditionally.

A dog person..

How could you not be, once you have experienced their love in your life?

Greg 

Expressing what you think of others..

July 3, 2017

Trump

Sometimes when you make your feelings known about others it can end up saying even more about you than it does about them:

Trump tweets

Be careful what you say online..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Happy New 172!

July 2, 2017

Mad Men new car, Cadillac

So it’s the beginning of Part Two of 2017.

Maybe, like the car registration system we can now have two starts to the year?

If you think about it the idea of breaking the year into two parts was a really clever one. In previous years there was a huge buzz about the start of the year.

We all wanted a new car but once you had gone past April you probably started to think that it may be worth waiting until the next year as ’17’ was starting to age a little – you definitely did not want to buy something in the latter part of the year.

How about we make it ‘171’ and ‘172’ and get two bites of the cherry?

Great thinking by the motoring sector!

Maybe you can start the second part of your year with all of the buzz, vigour and great intentions that you had on your first day back at work this year?

So, what are you going to do with your ‘172’ ?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Doubters to Believers

June 28, 2017

Jurgen Klopp - Doubters and Believers

When Jurgen Klopp took over as manager of Liverpool FC in October 2015 he made a huge statement to the worldwide fan base through the media with a simple message:

We have to change from doubters to believers

Jurgen is clever, he quickly picked up on the mood at this famous, previously successful club and he knew that very often it is strangled by the quick loss of faith by the fans if something doesn’t go the team’s way on the pitch during a game.

The fans groan “same old story“, “we’ll throw this one away“, “that fella’s useless” ..when that negativity creeps in it spreads like a virus and before you know it everyone is a doubter.

Fans stop cheering, fans leave early, players get nervous, they choke, fans stop attending, the team starts losing, corporates stop entertaining clients at games, sponsors move on, the best players at the club want to leave and others don’t want to come to the club, success gets further and further away.

Jurgen understood this and from the beginning he sent messages to fans in his press conferences, in the match programmes and during the games he encourages them (by gesturing frantically!) to support and scolds them for not doing so – at a match that wasn’t going according to plan at the very beginning of his reign he scolded the fans who left early in his post message press conference – you can play your vital part in the success of this team.

We are all like Jurgen with the teams that work with us, with our customers (or clients if we are being posh) with those who we would like to be customers and all other stakeholders.

We have to change them from Doubters to Believers.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Back to life

June 20, 2017

Back to Life

….another holiday done.

This time it was with Dee and a gang of family and friends who went to Arezzo in Tuscany in Italy for their very tribal Jousting Festival – if you haven’t been, then check it out as it is a very special ritual that happens twice every summer in the city.

For the most part the whole of our gang stayed together in an Agri Tourism holiday farm development in the country about 15 miles from the city.

We lounged by the pool, we walked in the soaring heat into the local town of Subbiano for the cheapest fresh bread, rolls, prosciutto, cheese and fruit, we enjoyed our coffees and delicious pastries, we joked about how it was impossible to break 5 Euros (it was incredibly cheap everywhere!), we went to a vineyard, we had meals out, we drove to the wonderful Sienna and we sat about day and night sharing beer, great wine, delicious food, endless chit chat and lots of laughter.

Dee and I also spent two days at the beginning of the holiday by ourselves in the beautiful city of Verona, the home of Romeo and Juliet and many superb restaurants.

And now it’s all done, I’m sitting in the temporary boarding lounge at Bergamo Airpost as we make our journey “back to life“, ordinary life, until the next time.

I did manage to unwind a little, I stayed on top of work by keeping an eye on emails each day and I did really enjoy the time with friends and loved ones. 11 days is never enough time to properly relax but you have to make the most of your downtime.

So …normal life waits, the sun is shining in Ireland thankfully, I’m looking forward to seeing the two dogs, Honey and Bert, I’m looking forward to catching up with friends, mum and dad, I’m looking forward to seeing my work buddies and then there is the work itself.

Work – that thing that I seem to spend most of my life on, that thing that seems to give me a sense of purpose, that thing that definitely consumes me.

People talk about Work/Life/Balance and this is mostly measured by how much time you spend working and how much time you have for other things.

For me it all depends on what the “W” looks like – if it’s a grind, providing no satisfaction, then a minute spent working is a minute too much.

I love what I do as we have carefully created something very special, that is interesting, rewarding and challenging. I do know however that you have to have downtime, so that it stays interesting, rewarding and challenging and you are able to apply yourself to it fresh, with energy and enjoyment.

I run that battery down a little too much so I do need to be careful, which is my big post-holiday resolution to myself.

So, back to life?

I’m lucky, It’s a good life..

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Ultimate Football Legend

June 18, 2017

“Legend” is a huge word and when we talk about football legends we all have our favourites depending on what we look for in a player, the era when we grew up, the part of the world we come from and our favourite teams.

Could it be Pele, the sublime Brazilian magician with the huge smile who captured the worlds attention at the beginning of the football watching TV generation or is it  the more recent Messi or free scoring Ronaldo (ok, he’s brilliant but what a poser!)?

As a huge Liverpool FC fan I have to think about putting Kenny Daglish on my list as well as Robbie Fowler who in his prime must get a mention. How could I ignore Steven Gerrard who played a huge role in any success the team enjoyed in the more recent past and I also loved the no messing, elegant centre half Sami Hyppia.

When pushed for an absolute winner someone else, someone very special, but quite unknown rushes to the top of my list. 

He’s a man who played to a very high level in Cork before emigrating to the United States in 1958, captaining teams that enjoyed national success. He played as a centre half in those teams and according to many people I have met down through the years he was highly respected.

Football, or soccer wasn’t popular in the U.S. but he did play a little over there and he continued to play in local leagues when he returned to Cork in 1964.

Like all proud fathers he played endless hours of football with his own son and then his grandchildren, passing on his passion, his encouragement and his skills to other generations. These different generations were brought to see Cork Hibs, Cork Celtic and later Cork City FC matches on a regular basis.

His love of football and fantastic, encouraging manner with young people had the neighbouring children knocking on his front door wondering was he coming out to play football with them on a regular basis!

I had the honour of walking with him recently in Ballincollig Park in Cork. Suddenly I found myself chatting to myself as he was no longer walking alongside me.

I looked back to see that he had stopped and was kicking a football back and forth to a young girl who was at the park with her mother. He was showing her how to kick the ball properly and had her repeating the action, over and over.

My number 1, football legend is Michael Canty (Mick to his teammates), my dad.

Thank you Pops, you are the very best

Greg Canty 

No man’s land in the sun

June 12, 2017

We are a few days into our summer break and for some reason I just can’t settle today.

Maybe it’s because it’s a Monday or maybe it’s because we have spent a few days lazing around, eating great food, drinking great beer and wine and my natural clock is telling me I should not be relaxing anymore.

Then again when I think about it I haven’t really been relaxing.

Day one was travelling and discovering Verona. 

Day two was a bike tour of Verona , more driving and more discovery and day three was a three and a half hour car journey on busy motorways to Arezzo, some shopping, meeting up with the guys and settling into our fantastic accommodation. We are staying in a gorgeous farmhouse holiday development called Agriturismo Azienda Agricola II Pozzo complete with their own olive pressing and vines. 

Yesterday was our first ‘wake up without having to go anywhere’ days, but we did drive to the town, grabbed some food, did some grocery shopping, lazed by the pool and then headed out again for dinner. A few of us sat around and had a few drinks before retiring.

Today I woke up needing to move, go, do something but after breakfast the day quickly caught up on us as the sun beat down so instead it was a laze by the pool day but I never managed to settle.

I wasn’t relaxed enough to pick up a book so I checked emails, I checked Twitter, I listened to part of the new Roger Waters album, I listened to a podcast, I rang my mum, I chatted to the guys – I had “ants in my pants” without being able to properly settle down for a minute.

A siesta was suggested ….No!!! I need to move, not stop.

And now I turn to writing a blog about this silly state I find myself in.

While everyone else is able to slow down to zero I still find that I’m just not able to, at least not today, not now.

I am caught in that “no man’s land” state of being on holidays but still not being able to give in and properly relax – I better relax soon because before I know it it will be time to come home.

Ok…what will I do now?