Archive for the ‘Irish Politics’ Category

Trust and restoring broken reputations

February 11, 2017

Maurice McCabe

If things weren’t bad before, they became even worse this week for An Garda Síochána when it was revealed that an “incorrect” sexual abuse file was held against Maurice McCabe by Tusla, the family and child protection agency.

Everyone in the media is being extra careful to avoid stating the obvious conclusions as they risk getting into trouble legally. However, they have published the various statements by those parties involved and reported the facts as they came to light and they keep probing and probing for the truth in this sinister mess to reveal itself fully.

Incidents like this demonstrate once again why we need professional, intelligent journalism to bring us the truth as we can’t rely solely on social media to deliver this. Social media is fantastic as it gives us a powerful voice to demonstrate our dissatisfaction as loudly as we feel is appropriate.

We heard the statement by the Garda Commissioner, Nóirín O’Sullivan, the leader of the organisation who has claimed that she know nothing of the sexual abuse shenanigans with the whistleblower, Maurice McCabe.

Tusla in the meantime have issued their own statement claiming that their file against Maurice McCabe with the atrocious false claims against him were a ‘clerical error‘.

The comical little addition to the Tusla story was that their official apology to Maurice McCabe was sent to the wrong address!

The public are no fools and the generally held, unsurprising conclusion about this story is that senior members of the Gardaí who were unhappy with their whistle blowing colleague tried to smear his reputation in the worst possible way to punish him and protect themselves.

Even worse in this sorry saga, Tusla were obviously happy to play ball with their Garda acquaintances.

This stinks to high heaven and leaves all of us with two awful conclusions:

We cannot trust An Garda Síochána and we cannot trust Tusla.

When you consider the crucial role that both of these state bodies are paid to provide, ‘trust‘ is not a negotiable, nice to have attribute. Trust is everything.

What next?

To begin the long road of rebuilding trust in both organisations there can be no more fluffing about and decisive action and clear communication is required.

Our strong advice to those in charge would be to get ahead of the story, remove all doubts and demonstrate in no uncertain way how important regaining trust is.

This is the time for An Taoiseach, Enda Kenny or Minister for Justice and Equality, Frances Fitzgerald to take decisive action and remove Nóirín O’Sullivan from her role and get the investigation started immediately.

This is the time for Minister for Children and Youth Affairs, Katherine Zappone to demand a 100% honest statement from the CEO of Tusla, Fred McBride as to what actually happened. If this is as farcical as the ‘clerical error’ statement, he should also be removed from his role.

The reputation of these two state organisations is not negotiable – start demonstrating it.

Greg Canty 

Fuzion provide Crisis PR services from our offices in Dublin and Cork, Ireland 

 

 

 

 

 

Apple taxation and 1st World Problems

September 4, 2016

Apple - Irish Tax

What a bizarre scenario!

The EU want to charge Apple for back taxes to the tune of €13 billion – Ireland are supposed to get this money and we are all in a flap because this is an unlawful challenge to our tax system so we are appealing!!

Of course the giant have made colossal money and their tax gurus have used every possible loophole and structure to avoid paying the taxes that we get clobbered with.

Is this right and moral? – this is a great question but Ireland has had this fantastic “anchor tenant” in our country, which has no doubt helped us to attract other high profile foreign tenants.

Pierre Moscovici, the EU commissioner for economic and financial affairs, has said the commission is “certain” its decision to charge Apple €13 billion in back taxes is legally valid and he went on to say  “There will be no particular targets, and no particular indulgence. No one will escape. Nothing will stop this revolution of transparency.”

Pierre wants to start his own revolution!!

It’s all very strange timing from the EU coming on the heels of the Brexit vote – are they now walloping us for being so adamant and vocal about the importance of our relationship with the U.K.?

In the meantime our government aren’t taking this “attack” lying down as Taoiseach Enda Kenny and Finance Minister Michael Noonan have launched their own blistering attack on Europe over its ruling, accusing Brussels of using the scandal to create a “bridgehead” to target Ireland’s 12.5% corporation tax.

Our language got even stronger as they claimed the European Commission was “bullying” Ireland in the same way it did during the bailout.

The boxing gloves are well and truly on with the EU.

The Cabinet made a “unanimous” decision to appeal against the ruling but then the politicians started playing their usual games and two ministers undermined this stance when they said they still believe multinationals are not paying enough to the State. Doh!

It’s all very odd and confusing and it makes you wonder about the world we live in where the story of a genius company led by the true revolutionary, Steve Jobs comes crashing into the story of world politics and taxes or should we just say money.

These are very strange first world problems that other parts of the world would love to have right now..

Boy in ambulance in Syria

This is the recent photograph of five-year-old Omran Daqneesha who was sitting dazed and bloodied in the back of an ambulance after surviving a regime airstrike in Aleppo, highlighting the desperation of the Syrian civil war.

Greg Canty 

Greg Canty is a Partner of Fuzion Communicatons who offer Marketing, PR, GraphicDesign services from our offices in Dublin and Cork, Ireland

Macho politics and the need for femininity

April 8, 2016

Enda Kenny and Micheal Martin

If you mention gender quotas to me you will probably sense my temperature rise and start to notice the steam emerging from different parts of my body!

I want the best person to get the job but I do absolutely believe that we need to do everything to make sure this can be a woman or a man with no disadvantage to either.

However (this is huge coming from me!) watching the political standoff between Fianna Fail, Fine Gael, the independent candidates and the other parties as Ireland struggles to form a government reminds me of some of the key messages I heard recently at the Network Ireland, International Women’s Day event.

At the conference Gabrielle Motolla (a very impressive American photographer who lives in Iceland) spoke about the worldwide economic crash and a profound comment that was made at the time that “the banking systems lack of femininity caused many of the problems

It wasn’t that there were too many men involved but the point was there was too much “masculinity” in the mix – too much testosterone, too much macho stuff, too much bravado, too much risk taking, too much ultra competitiveness and too many egos recklessly driving the banking system off the cliff.

All of these characteristics can be demonstrated by men or women but they are typically masculine traits so a gender balance could provide some protection against the potentially dangerous excesses of these traits.

This point really impacted on me – I understood exactly what she was saying and I can see the danger myself of too much of any particular trait in an organisation.

I met a Canadian woman at the same conference who operates a large energy company in Canada and we spoke about this issue. She’s not in favour of quotas but she explained that in her business it would be virtually impossible to manage a team of all men and it would be just as difficult with a team of all women.

In her experience the guys are just too macho and the women are too passive and cautious – she reckons a balance works best and in her industry she reckoned 60/40 works best and this is what she strives for when assembling teams.

With our political impasse at the moment I notice that nearly all of the posturing, which is getting us nowhere is very masculine.

We desperately need to sort this out and get our country back on track – maybe we should introduce some femininity and get this process moving?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Candidates …Help Me!

February 21, 2016

Voting in 1943

It’s that time again when we get the chance to shape how our country is run by either running for election or by choosing who we want to represent us in Dail Eireann.

Even though I am quite interested in politics and have been living in my area for many years I can honestly say that I don’t know the first thing about pretty much any of the candidates. All manner of literature has been pushed through the letter box (most of this has been quite generic) and election posters decorate the lamp posts on most routes and in the housing estates.

In less than a week I will be expected to cast my votes so between now and then I must make up my mind who I will give them to.

My wish list..

As a business person I will want a pro-business candidate and I do believe that high taxes are a huge demotivator so I will also look for a sensible reduction in taxes. I personally hate the water charges but I detest even more the cohort who are protesting against them.

I believe that everyone in society should be expected to work but that we should look after the elderly and the vulnerable. Finally we shouldn’t have a fear about getting sick in this fantastic country of ours.

Once the politics align with my core beliefs and I believe in the candidate then they have my vote.

I am interested in my own thought process towards the candidates and I have been observing the factors that are influencing my preferences:

Knowing the candidate – My first big observation as I note the different names appearing on the posters is that unlike other constituencies I know none of them except for one candidate!

I find it is incredible that none of the candidates except for one has interacted with me in any way before the election – all candidates are therefore relying 100% on their posters, flyers, canvassing, advertising and late PR to convince me.

Shirley Griffin 1

Professionalism – My second observation is the obvious professionalism and budget that Renua have with their campaign. This is a pre requisite for any party. Their large posters were the first up in the area and there is a huge quantity of them. This would make me consider them a little but the only problem once again is that I have absolutely no idea who Jason Fitzgerald is.

Fitzgerald - Renua

Mickey Mouse – My third observation is how shocking some of the posters are. In my view poor candidate posters are a reflection of themselves and there is no way on earth you could even consider them as your representative.

Shirley Griffin slogan

Shirley Griffin stands out with her second phase of posters, which look like a bunch of kids did them and even worse was Jerry O’Sullivan who definitely won the first prize for amateur hour. Both of these candidates make it very easy for me to dismiss them totally.

O'Sullivan

Personal Bias – My fourth observation is the clear bias that I hold against certain parties and for that reason no poster, flyer or face to face canvass would sway my opinion in favour of them. This for me puts a line through any Sinn Fein, Anti Austerity, People Against Profit or Communist Party candidates.

O'Donnell

Canvassing – My fifth observation is the power of canvassing. I found myself feeling quite positive towards a candidate I would not have considered beforehand due to the pleasant, coherent and polite manner of the person representing them. This surprised me as I always feel the candidate is the person you should meet.

Like many people I am very slow to open the door these days so I suspect this may not be as effective as it used be.

Party Performance – My sixth observation is the power of the TV debates and all the discussion before and after these. Not only do the media evaluate the performance of the parties in detail but it is also becomes a popular topic with people you deal with on an everyday basis.

A strong TV performance for a Party leader will quite possibly have you looking favorably on the local Party candidate who you have never heard of before and vice versa. While I disagree with the high taxation philosophy of the Social Democrats I believe Stephen Donnelly’s TV performances could sway votes for candidates around the country.

In our constituency there is no candidate so all his hard work is a waste this time round!

Social Media – My seventh observation was how invisible most of the candidates in our constituency were during the campaign and during the last few years. Guys…wake up!!!

This is a lot easier than shoe leather and attending endless funerals and is a very effective way of reaching large numbers of voters.

Nothing Changes – My eight and last observation (phew you say!) is that while everything has changed, in many ways nothing has changed and the job of chasing votes is pretty similar to how it always has been.

When I was a kid, I used live across the road from a school that was one of the polling stations. I remember vividly the excitement around voting day and the build up. We were fascinated by the colourful posters and I even remember bringing one home with me. On the day of the elections we used help the guys to hand out last minute flyers for the candidates – I’m sure we earned the odd chocolate bar for our extreme efforts.

Last week while walking “Honey” (the dog, who has since run away again for the third time!) late at night we came across a bunch of kids on their mid-term break who were marching around with an Aine Collins poster. They even stopped so we could photograph them with their favourite politician!

Nothing has changed..

Aine Collins poster

As it turns out Aine Collins, our Fine Gael TD is my favourite as well and she will be getting my No 1. Vote. She is the one that I have got to know quite well over the years and in my view is an intelligent, straight forward, honest, hard working politician who has made a big difference both locally and nationally on quite a number of issues.

She will be the first to admit that things aren’t perfect but I do trust her when she tells me she will try her best to improve them.

I sincerely believe that campaigning is a very tough, expensive and exhausting job and I would genuinely congratulate and thank all of the candidates for putting themselves forward and letting us judge them on the 26th February.

Before we give out about our politicians we must remember that we are the ones that vote for them and if we are not happy with the calibre of who is in front of us then we all have the option of running ourselves (next time!)

What factors are swaying you this time round?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

Acknowledge and Engage with your audience

February 17, 2016

Stephen Donnelly - Social Democrats

Stephen Donnelly of the Social Democrats did really well during the General Election Leaders Debate on RTE this week. He comes across as an articulate, intelligent and impressive individual and his performance was one of the things that many people were talking about after.

He won over some of the audience!

While he is very impressive it is very hard to buy into a manifesto that wants to keep taxation high and let the state use those funds. If I thought the public service was capable of spending this money wisely and efficiently there might be some merit in his arguments but this just isn’t the case.

Also this high personal taxation philosophy is a huge deterrent for human talent to work and live in Ireland. Sorry Stephen – people want to be able to enjoy the spoils of their labour and will move to more favourable regimes such as the UK to make that possible.

However, Stephen did impress..

My other half, Deirdre Waldron said as much on Twitter (I would consider her to have a lot of influential followers) and effectively she gave his performance a big ‘thumbs up‘ publicly. She wasn’t the only one who did this I noticed.

The Golden Opportunity

While this online endorsement is great for Stephen it leaves a huge ‘Opportunity‘ door wide open for him to walk through. Of course it’s up to him and his team to grab this opportunity.

What if he could do something really simple to grab this tangible goodwill and take it to a higher level?

What if he could do something really easy to take this positive feedback and convert it into a supporter or a fan even?

What if he could take a few little seconds and grab a simple chance to show an online audience that he is a really great and very popular guy?

What if he decides to do nothing?

Do does nothing ..

Dee is thinking …hmm, I said something complimentary and it wasn’t even acknowledged. That’s not very nice, I won’t do that again.

That positive impression has wilted a little

He likes the post..

Dee is thinking…hmm, It’s nice to see that he acknowledged the positive thing that I said. He is one of the good guys.

That positive impression has been reinforced and she might even repeat the positive posts about him in the future.

He engages with the post..

This is the ‘Holy Grail‘ of social media and it is the big prize, the gift, the one thing that is waiting there to be easily plucked from the tree.

Stephen tweets back: “thanks a million” or even better “thanks a million Dee, I appreciate the positive feedback” or even better again “thanks a million Dee, our campaign is really connecting with people

Dee is thinking..hmm, this guy is the real deal, he would be a great person to have working for us in Dail Eireann. I’m going to follow him and listen carefully to all of his proposals and arguments and I might take his local candidates more seriously.

Now Stephen has won her over and one vote turns into two and so on..

Why is it not happening?

Maybe this very sharp and intelligent guy who is out there giving it everything, just doesn’t get this simple trick? Maybe he just doesn’t have the time? – I’m sure he doesn’t but he can surely get someone who understands his message intimately enough to assist him with his Twitter account.

These are easy wins for Stephen and so many of the other politicians who have positive momentum. If they are serious about getting each of those precious votes then grab the golden opportunities by jumping in – Acknowledge and Engage.

For the rest of us the argument is exactly the same with our online communications:

  • Acknowledge your nice posts
  • Don’t be afraid to have a conversation
  • Say thank you!

The opportunities are there …grab them!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

 

 

 

The difference between Leadership and a “Spokesperson said”

December 8, 2015

Councillor Joe Queenan

Last night Fianna Fail issued a statement after the resignation of disgraced Councillor Joe Queenan (don’t you love the camera hidden in the box of tissues!)

The statement was as expected:

Following the Primetime Investigates Standards in Public Office programme, a Spokesperson for Fianna Fáil commented, “Tonight the Party has accepted the resignation of Cllr Joe Queenan. Some of the behaviour displayed in tonight’s programme was shocking and completely unacceptable. The instances where there appear to be clear breaches of the law need to be fully investigated by the Gardaí and prosecutions brought where appropriate.”

Click to view the full Fianna Fail Joe Quennan statement.

It was an appropriate statement and it was very important that Fianna Fail issued it quickly but I do have a big question – why a Spokesperson?

Why do organisations like this choose to go this anonymous, nothing ‘spokesperson‘ route instead of grabbing the opportunity and demonstrating clear leadership, authority and direction?

We don’t want a ‘Spokesperson‘!!

Instead we want a leader, someone who speaks out, someone who is willing to take responsibility and put their name behind the statement and show clearly what is expected of their organisation.

We want a person who will take the interviews, face the music and show some conviction.

Next time you are writing a press release try to avoid the bland, cop out of the “Spokesperson said” if you want to show leadership and authority and you want people to take you more seriously.

Well done to the Primetime Investigates team at RTE!

Greg Canty 

Fuzion PR Services – Cork and Dublin, Ireland 

 

Giveaway budget – Yes Please!

October 10, 2015

Michael Noonan - Budget

I’m listening to the commentary and the opinions about the upcoming budget.

Already the accusations are flying that Fine Gael/Labour will be trying to ‘buy’ the next election by making this a giveaway budget – putting smiles on voters faces and all of the different vested interests is a terrible thing?

I’m reading the Irish Examiner and DKM Economic Consultants are questioning the need for the government to pump significant sums into the economy this budget.

Their chairman Brendan Dowling has stated “As market conditions improve and the recovery takes hold, one may question the need for additional fiscal expansion in the upcoming budget

The Economic and Social Research Institute (ESRI) are making the same noises: “expansionary budgets could inflate the economy“.

This bunch went even further and requested in their latest report that “the government reverse its plan for €1.5bn of spending and tax cuts“. The report author stated “the increase in the pace of economic growth reinforces the case for a neutral budget this year” and “a reduction in personal taxation is not required for growth in household consumption

Guys … you have got to be kidding me?

The stats show our economy is growing at 6% but surely this is from quite a low base. Personal consumption is starting to grow not because of a huge increase in incomes but because confidence is returning and people are not petrified of spending.

In the last few years big chunks have been taken from all of our pay packets and we deserve to start getting some of this back as things improve – we have to start enjoying the fruits of our labour once again.

Ann Cahill has written a fantastic article in the same issue about how “Workers are ‘left behind’ in Recovery” – this is a fact based article based on the Eurostat report.

Please look at the unemployment figures – we have one of the highest numbers of long term unemployed in the European Union. Take a look at the issues we have with homelessness.

Take one look at the empty shops in our villages, towns and cities and wonder why is this the case? Thankfully there is some progress here and we are starting to see new places opening but there is still a huge way to go.

I welcome with open arms any increase in spending and reductions in taxes – let it come into our pockets and let us enjoy spending it and let us carefully get back to a much better country than the one we have right now.

Giveaway budget.. Yes Please! 

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

 

Cork Merger – A poor process has us all scrapping

September 19, 2015

Free-State

When we worked on the Cork Marketing Project I was so proud and excited that all of the stakeholders were working so well together and that we made great progress towards our collective goal of attracting people and investment to Cork.

So many people told me this level of co-operation just wouldn’t happen in Cork and I genuinely didn’t believe them – I had faith!

Now I am deeply saddened to read in The Irish Examiner this morning about all of the opposing views and in particular today the bitter war of words between the Cork Chamber and the Cork Business Association as well as local politicians.

The Cork Chamber are “all for the merger” quoting the benefits of greater capacity and a unified voice and the Cork Business Association are against it declaring that you cannot ignore the strong advice that came through in the minority report by the two UCC members who were on the committee charged with making the recommendations in the first place!

Guys …this is really lousy for Cork!

I have my own strong opinions about what should be done but at this stage I don’t really care about my opinions or anyone else’s because I feel the process which was adopted with such monumental consequences for so many of us Corkonians was not fit for the huge purpose that it was intended for.

I have gone out of my way this week to find out more by talking to many of the people involved and everyone has deep rooted opinions, lots of suspicions and theories, very opposing views and I am definitely not seeing anything in place that will sort out this awful situation in the near future.

Personally I can’t believe the insubstantial make up of the CLRG committee (it lacks sufficient expertise), the research undertaken can be challenged too easily (I don’t believe the committee had sufficient time or resources to do this properly), there seems to have been very little ‘real‘ consultation and I can see issues with the recommendations as I understand them (Read my blog post – Cork Merger Drama).

Most significantly the minority report prepared by Prof Keogh and Dr. Theresa Reidy (effectively 50% of the committee excluding the Chairman) totally undermines the whole process and cannot be ignored. I believe this was sufficient grounds for not publishing the recommendations until their concerns were properly dealt with.

Even worse my understanding is that there is no mechanism in place to take the recommendations from the report (maybe there is huge merit in many of them?) and evaluate them robustly by people with the appropriate expertise, assessing the benefits and potential downfalls of each. In particular this assessment must deal with all of the valid concerns and issues raised by the various stakeholders in Cork who for many years have been representing our many and varied interests.

Their opinions, experience and expertise are too valuable to ignore.

If the process was robust with all aspects and arguments considered and with all parties brought along then we might start to get some understanding and agreement and only then, move positively into the future.

The last aspect is dealing with those directly affected, namely the many employees in Cork City and County Councils who also deserve a very robust process, which they can understand and believe in.

I don’t think for one moment that this will be all plain sailing or that we will end up with agreement on all sides but as with any change programme it should at least be both transparent and robust and it must bring people along carefully.

Hand Grenade

To summarise what has happened is that a poorly thought out grenade has been thrown into Cork by the Minister and his team, the pin has been removed far too quickly and we are the ones who will suffer as a result.

This process has already done huge damage to Cork and it has the potential to do even more if corrective action is not taken quickly.

My request to all of us including our Cork Politicians and our representative organisations is:

For the love of Cork can we please stop squabbling and instead focus on reversing this awful process with something robust that we can all believe in and one that will let us together move powerfully into the future”

We can’t afford to get left behind ..

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Cork and Dublin

 

Rocky Balboa and Irish Water

November 23, 2014

Rocky Balboa making a comeback

We were up against the ropes after taking a fierce pummelling.

It felt like there was no mercy as blow after blow landed and we were dizzy, weak and confused, nearly ready to give up and the heavy punches kept landing. Please stop ..

USC tax, narrowing of tax bands, disposable income crumbling, banks seizing up on lending and pressurising without mercy, NAMA just as merciless and then we had the property tax. Our trusted charities seemed to be an incredible gravy train with political appointments and despicable salaries with zero accountability.

Just as a glimmer of sunshine started to appear out through our swollen eyes a Kango hammer was digging outside our doors installing meters to measure how much water we were using so we could be charged at whatever rate they decided – no one knew.

This was very different, this was outside my front door and all of a sudden you touched a raw nerve. The installer cut up the footpath and never repaired it and when we called him he was very very smart saying it was always like that and he could prove it because he had a picture from Google Earth ..I’ll give him Google Earth where the sun doesn’t shine!

If there was a leak they would fix it but after that it was my problem, if we didn’t pay our water would be restricted to a trickle, if we didn’t register there would be fines, no one knew how much the water would cost but we did know there were bonuses for staff (for what?!!), they wanted our PPS numbers and the bunch running the fiasco called Irish Water were made up largely of political and very unsuitable and incompetent appointees.

Blow after blow each punch hammered us.

Rocky

They crunched down hard on that raw nerve without mercy and we could feel that anger rising. Even though we were totally exhausted, beaten to a pulp, eyes nearly shut and ready to fall down an inner strength rose from deep inside us and we managed to stand up and lift our tired arms and throw a punch.

To our surprise it connected …bang.

All of a sudden he was not so solid on his feet and we felt some of his superiority and power draining from him and shifting into our arms and legs… we were not beaten.

We thew another punch and another and each of them landed…bang, smack and he was suddenly reeling, dizzy against the ropes.

Will we show him the same degree of mercy that he showed us? Bang ..didn’t think so.

The government are now reeling after the fiasco of Irish Water, taking blow after blow. The rules of the game are changing by the day; the charges are being reduced, we won’t have to give PPS numbers, no one’s water will be reduced to a trickle and anyone who can’t afford it will not be pursued and then we have the apologies..

“I didn’t mean that” “That was a mistake” “We handled it badly”.

Up against the ropes and waiting for the knockout blow the government is trying everything to escape the wave of punches but they keep coming despite all attempts to call an end to this brutal fight.

When we were up against the ropes there was very little mercy and those painful lessons aren’t easily forgotten. So before you start to recover and find your feet again …BANG.

These water protests won’t stop anytime soon regardless of what changes are made.

The activists know they have the government on the ropes and they won’t let up.

While its easy for us to join in as we have all felt those heavy blows, its really important that we are sure who these activists are and make sure that we don’t get a new fighter in the ring who is bigger, uglier, meaner and even more merciless than the one we feel we are fighting right now.

Is it time to step out of the ring? 

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

Polling day

May 23, 2014

Polling day

Polling day has finally arrived for all the local and the European election candidates, full of hope and nerves – will you have done enough to convince the electorate in your patch to vote for you?

Has it been about shaking as many hands and knocking on as many doors as possible, has it been about distributing as many flyers and putting up as many posters as possible?

Has it been about working hard in your area on issues that you really believe in and ones that matter to people or has it been about grabbing issues you feel will tactically fly for you in the media and ones that will give you the right visibility?

Has it been about attending events, socials, sporting occasions and some funerals?

Has it been about getting those magic media moments, and performing convincingly when they come along and moving enough people to give you their precious votes?

Has it been about efficient PR, ensuring that the media get to know what you are doing and in turn reaching the people you want to convince?

Has it been about how well you connect with people online, not just over the last few months but over the long haul, is it about numbers of social media followers and your skill in using the platforms to show them who you are and what you are doing?

Has it been about the support of your party and how well you work with your other running mates who often are competitors?

Has it been about the skill and courage do deal with hurtful personal abuse when it comes along and to not let this derail you?

Has it been about intelligence and winning arguments or is it about being ‘nice’ and caring and winning hearts as well as minds?

Has it been about money and having the necessary resources to gain sufficient visibility even if this means some third party assistance and advertising?

Has it been about hard work and the careful execution of a strategy without any diversions?

Has it been about sacrifice, giving up precious personal time to the detriment of family and friends?

Has it been about having a great team to work with you, canvassing and supporting you along the way including family and friends who believe in you and who understand the sacrifice.

Whatever it is, today is the day when you are at the mercy of voters and you find out if what you did was enough to win the race.

Like them or loathe them we need politicians that we believe in at local, national and European level representing us and our needs.

In our democratic society we have the power to vote for our favoured candidates who have put themselves forward to do a job on our behalf using all of their skill, knowledge, influence, intelligence, empathy, conscience, energy, time and motivation to achieve what they believe Is important.

If we don’t like the selection of candidates then we need to do something about it..

A big thank you to each and every one of the candidates for stepping up to the plate and putting yourself forward for election – in truth it’s something most people would not do.

The very best of luck to all candidates and we hope that the worthy winners will execute their new roles with the same attributes and diligence that won their hard fought seats and that they do their utmost to stay true to their promises and do their very best for all of us and not just those who voted for them.

Well done for standing up and being counted ….literally!

Greg Canty

Greg is a partner of Fuzion, Marketing and PR who provide a wide range of services from offices in Cork and Dublin including helping some politicians along the way!