Is there anything that we can do?
It’s just a very simple question to ask of us, ordinary citizens of the world.
We watch the news every day and learn about even more dead men, women and children in Gaza and while it is terrible, awful and horrific we feel powerless.
We watch the news every day and learn about even more dead men, women and children in Ukraine and while it is terrible, awful and horrific we feel powerless.
We watch the news every day and learn about even more dead men, women and children in (just add a another war torn location) and while it is terrible, awful and horrific we feel powerless.
The locations keep changing, and because of someone’s agenda somewhere, rooted in religion, hatred, ideology, power or greed the net result is the same – innocent people lose their lives or their limbs, and at a time when we seemingly have carefully constructed international institutions to protect against these things from happening, they are meaningless.
Not only is this terrible, awful and horrific news part of our everyday digest, we have accepted that we are powerless and there is nothing we can do.
Many of us continue to get upset at the news of even more deaths and many of us just can’t bear to watch anymore so we consciously stop reading, looking and listening and get on with our own lives because after all, there a limit to how much of this we can consume without drowning in darkness.
Some are extremely vocal on social media calling out the horrors and many of us stop because we don’t want to come across as a broken record, we want to enter the US for holiday or work, or we just believe that it is utterly pointless.
Some take to the streets in protest, and most of us look on and wonder why bother because it is too much effort, we are too busy, we don’t care enough or we just honestly believe that these efforts are utterly pointless because nothing seems to make a difference.
Maybe this is true and we can’t make any difference, but maybe that’s not the case and we absolutely can but we just haven’t quite figured out what it takes to make that change happen.
So, a genuine question – is there anything that we can do (that will make a difference)?
What is it ?
Greg
Greg Canty is the Managing Partner of Fuzion, a Brand Communications Agency in Ireland with offices in Dublin and Cork.
Greg Canty Fuzion Blog 
Leave a comment