Posts Tagged ‘Greg Canty’

Back to life

June 20, 2017

Back to Life

….another holiday done.

This time it was with Dee and a gang of family and friends who went to Arezzo in Tuscany in Italy for their very tribal Jousting Festival – if you haven’t been, then check it out as it is a very special ritual that happens twice every summer in the city.

For the most part the whole of our gang stayed together in an Agri Tourism holiday farm development in the country about 15 miles from the city.

We lounged by the pool, we walked in the soaring heat into the local town of Subbiano for the cheapest fresh bread, rolls, prosciutto, cheese and fruit, we enjoyed our coffees and delicious pastries, we joked about how it was impossible to break 5 Euros (it was incredibly cheap everywhere!), we went to a vineyard, we had meals out, we drove to the wonderful Sienna and we sat about day and night sharing beer, great wine, delicious food, endless chit chat and lots of laughter.

Dee and I also spent two days at the beginning of the holiday by ourselves in the beautiful city of Verona, the home of Romeo and Juliet and many superb restaurants.

And now it’s all done, I’m sitting in the temporary boarding lounge at Bergamo Airpost as we make our journey “back to life“, ordinary life, until the next time.

I did manage to unwind a little, I stayed on top of work by keeping an eye on emails each day and I did really enjoy the time with friends and loved ones. 11 days is never enough time to properly relax but you have to make the most of your downtime.

So …normal life waits, the sun is shining in Ireland thankfully, I’m looking forward to seeing the two dogs, Honey and Bert, I’m looking forward to catching up with friends, mum and dad, I’m looking forward to seeing my work buddies and then there is the work itself.

Work – that thing that I seem to spend most of my life on, that thing that seems to give me a sense of purpose, that thing that definitely consumes me.

People talk about Work/Life/Balance and this is mostly measured by how much time you spend working and how much time you have for other things.

For me it all depends on what the “W” looks like – if it’s a grind, providing no satisfaction, then a minute spent working is a minute too much.

I love what I do as we have carefully created something very special, that is interesting, rewarding and challenging. I do know however that you have to have downtime, so that it stays interesting, rewarding and challenging and you are able to apply yourself to it fresh, with energy and enjoyment.

I run that battery down a little too much so I do need to be careful, which is my big post-holiday resolution to myself.

So, back to life?

I’m lucky, It’s a good life..

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Ultimate Football Legend

June 18, 2017

“Legend” is a huge word and when we talk about football legends we all have our favourites depending on what we look for in a player, the era when we grew up, the part of the world we come from and our favourite teams.

Could it be Pele, the sublime Brazilian magician with the huge smile who captured the worlds attention at the beginning of the football watching TV generation or is it  the more recent Messi or free scoring Ronaldo (ok, he’s brilliant but what a poser!)?

As a huge Liverpool FC fan I have to think about putting Kenny Daglish on my list as well as Robbie Fowler who in his prime must get a mention. How could I ignore Steven Gerrard who played a huge role in any success the team enjoyed in the more recent past and I also loved the no messing, elegant centre half Sami Hyppia.

When pushed for an absolute winner someone else, someone very special, but quite unknown rushes to the top of my list. 

He’s a man who played to a very high level in Cork before emigrating to the United States in 1958, captaining teams that enjoyed national success. He played as a centre half in those teams and according to many people I have met down through the years he was highly respected.

Football, or soccer wasn’t popular in the U.S. but he did play a little over there and he continued to play in local leagues when he returned to Cork in 1964.

Like all proud fathers he played endless hours of football with his own son and then his grandchildren, passing on his passion, his encouragement and his skills to other generations. These different generations were brought to see Cork Hibs, Cork Celtic and later Cork City FC matches on a regular basis.

His love of football and fantastic, encouraging manner with young people had the neighbouring children knocking on his front door wondering was he coming out to play football with them on a regular basis!

I had the honour of walking with him recently in Ballincollig Park in Cork. Suddenly I found myself chatting to myself as he was no longer walking alongside me.

I looked back to see that he had stopped and was kicking a football back and forth to a young girl who was at the park with her mother. He was showing her how to kick the ball properly and had her repeating the action, over and over.

My number 1, football legend is Michael Canty (Mick to his teammates), my dad.

Thank you Pops, you are the very best

Greg Canty 

No man’s land in the sun

June 12, 2017

We are a few days into our summer break and for some reason I just can’t settle today.

Maybe it’s because it’s a Monday or maybe it’s because we have spent a few days lazing around, eating great food, drinking great beer and wine and my natural clock is telling me I should not be relaxing anymore.

Then again when I think about it I haven’t really been relaxing.

Day one was travelling and discovering Verona. 

Day two was a bike tour of Verona , more driving and more discovery and day three was a three and a half hour car journey on busy motorways to Arezzo, some shopping, meeting up with the guys and settling into our fantastic accommodation. We are staying in a gorgeous farmhouse holiday development called Agriturismo Azienda Agricola II Pozzo complete with their own olive pressing and vines. 

Yesterday was our first ‘wake up without having to go anywhere’ days, but we did drive to the town, grabbed some food, did some grocery shopping, lazed by the pool and then headed out again for dinner. A few of us sat around and had a few drinks before retiring.

Today I woke up needing to move, go, do something but after breakfast the day quickly caught up on us as the sun beat down so instead it was a laze by the pool day but I never managed to settle.

I wasn’t relaxed enough to pick up a book so I checked emails, I checked Twitter, I listened to part of the new Roger Waters album, I listened to a podcast, I rang my mum, I chatted to the guys – I had “ants in my pants” without being able to properly settle down for a minute.

A siesta was suggested ….No!!! I need to move, not stop.

And now I turn to writing a blog about this silly state I find myself in.

While everyone else is able to slow down to zero I still find that I’m just not able to, at least not today, not now.

I am caught in that “no man’s land” state of being on holidays but still not being able to give in and properly relax – I better relax soon because before I know it it will be time to come home.

Ok…what will I do now? 

Are you one of them yet?

June 5, 2017

Us and Them

I met a good friend of mine who has just started a new job and has swapped from the private sector to the public sector.

The particular job he has taken is with an organisation that is renowned as being very political, slow-moving and cautious. As an added bonus the organisation is known to have some “dangerous” ultra political characters within in that have burnt many an enthusiastic person who dared to try something new that might upset the status quo.

We met before he started his new role and while the challenge was clearly exciting, there was huge opportunity to really make a difference but he was also very realistic about the difficulties the culture could pose for him.

We had great fun chatting about “them”, how he would fit in with them, how frustrated he would become with them, who would try to manipulate him and who would genuinely befriend him and act as a valuable ally.

We made a pact that he would text or call whenever he has the “I want to run away” moments and a coffee or a pint after work might be useful medication in those circumstances.

I’m sure that he will survive because he has many gears and is flexible enough to make it work but I am also sure that if he stays the course, there will come a point when “them” becomes “us”.

The most valuable time for him and the organisation is right now and the time in between the “them” and the “us” when he has clear eyes, a fresh perspective and he can bring huge value to his new role.

Eventually, we all become “them” and that special perspective is gone forever!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The most important person to health in Ireland is an IT man!

May 21, 2017

Richard Corbridge, HSE, EHealth Ireland

There was huge interest in the Dublin Chamber, morning event hosted by solicitors Mason Hayes Curran because the speaker was Englishman, Richard Corbridge who is the Chief Information Officer with the HSE and CEO of eHealth Ireland.

The very public hacking of the computers of the NHS in the UK brought the Cyber Security topic into focus and this fed an even greater interest than usual in this Dublin Chamber event.

While I was expecting a big talk about Cyber Security from the affable and very engaging Richard I ended up hearing something much more important, I heard about ‘First Dates‘.

Richard used this fantastic ‘first dates‘ analogy to describe how essential it is that the health system in Ireland needs to wake up in 2017 because quite frankly, first dates are no longer acceptable.

This simple point struck a huge chord with me.

Very recently I attended a ‘huge’ and incredibly serious consultation with a senior doctor with a close relative. At this consultation, the topic was of the gravest nature and literally half of the session was spent with the doctor flicking through various papers and asking the most basic of questions in an attempt to bring himself fully up to speed so he could deliver the best medical advice.

As I sat there I couldn’t help thinking that not only was a lot of valuable time wasted by this ‘paper’ system but the margin for error is just colossal.

When you meet a doctor for the first time (when you are born?) this should be the only first date you ever have to experience. Everyone else along the way should have your full medical history at their fingertips so that they have the full story and all of their valuable time and energy should go into the best possible diagnosis.

Richard spoke about many things including the huge positive changes that have been experienced in some of the maternity hospitals where this IT vision has begun and also some incredible improvements with certain medical conditions such as Epilepsy directly as a result of technology.

He also spoke about his committed team, who pulled out all stops to make sure we didn’t suffer the same fate as the NHS. He needs to bring this team with him and expand it to achieve what is needed.

Richard’s enthusiasm for his vision is infectious but it is clear that he is trying to achieve this vision in a mammoth, understandably slow-moving public sector organisation. My sincere hope is that he receives all the support that he needs and that he digs deep and stays the course because it will be frustrating.

To achieve this vision Richard needs to communicate it over and over as eloquently as he did last week both internally and externally and he must not stop until his vision has been achieved.

The irony in all of this is that the health of Ireland rests in the hands of an Englishman who isn’t even a medical doctor!

Richard…thank you, but please, please, don’t give up, we won’t allow you to!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Writing cheques to make yourself look bad

May 14, 2017

James Bond Museum

I was doing a review of the marketing activities with a new home improvement client a few years back.

In the previous year, they had spent €15,000 on Google Adwords in the UK bringing the right search traffic to the website of their UK operation.

They weren’t convinced about how successful this investment was and they asked me to review the campaign.

The lack of success was simple to figure out because the €15,000 was being used to drive traffic to their website, which was outdated and made them look like an old fashioned, backwards operation. You could easily understand how this traffic was not converting because, like me, I am fairly sure that the people who looked at the website were not inclined to do business.

Not only were they wasting money but they were damaging their brand – an important and very simple SEO tip is to make sure you have a website that makes people want to do business with you!

My simple recommendation to them was to stop the campaign immediately, upgrade the website and then, and only then, start up the Google campaign again.

I was told that there was no budget for a new website and instead they decided to increase their Google Adwords budget in the hope that bringing, even more traffic would somehow improve the results they were getting from the previous campaign.

Whether it is..

– Advertising when your store is a mess
– Putting a cheap sign over your premises
– Paying for an advert and not designing it properly
– Getting cheap business cards
– Bringing traffic to an outdated website

..the message is always the same.

Never, ever, write a cheque to make yourself look bad.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Why you should change as little as possible in the first 100 Days

April 30, 2017
Donald Trump signing executive orders

The first 100 days – there is a lot of talk about this and seemingly it has become a great way of assessing the success of a new President in the United States.

Why?

The media are locked into a frenzy about this “100 Day” thing and we all eagerly join in the conversations and somehow buy into this crude assessment of the new President.

Is this a really great yardstick of success and a good sign of what more is to come from the remainder of that person’s four-year term?

In the earliest days of his Presidency we saw Donald “Chump” Trump buying into this, breaking into a sweat signing as many Executive Orders as he could …”look at me, how great I am, look, look, I really mean business and will change the world and show everyone how a real President does it“.

It was quite awful watching the circus around this crude display of power.

100 days on after a frustrating “birth” poor Mr. Chump is now giving out about the American Constitution and blames it for hindering real progress and as always he turns his anger at the media and accuses them again of fake news.

His popularity has fallen since he took office and he really hates that because this bully still wants people to think he is doing great – sorry Donald, that isn’t happening!

The craziest thing of all is this fascination with “100 days”.

Apparently, the term was coined in a July 24, 1933, radio address by U.S. President Franklin D. Roosevelt, although he was, in fact, referring to the 100-day session of the 73rd United States Congress between March 9 and June 17, rather than the first 100 days of his administration.

However, it is a lot sexier if we apply the “100” to the first days of the Presidency so this measurement tool caught on.

A good measurement tool?

Managing a super power nation must be incredibly complicated and no matter who you are, no matter how well briefed you are, and no matter how intelligent you are I can imagine those big decisions should be taken in a very considered manner.

From my career experience of having been in business a long time and having managed many companies and worked for many companies, I shudder at the thought of any boss wanting to make as many changes as possible in this initial period.

I would feel an awful lot better if this person would have the sense to listen, learn, take stock and only when they have a full grasp of a situation do they start to make any changes. I have found that even the seemingly obvious things that look wrong can often have very good reasons why they are in place and cannot be changed easily.

I imagine that Donald if he had allowed himself the time and not been a pawn to the media his own bravado persona might have gone about things quite differently.

Next time for the safety and benefit of everyone in the world let’s judge the President positively when he makes no changes in his first 100 days.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

VIP and not so VIP

April 26, 2017

VIP Parking

We arrived at the car park that we normally use as were about to start our working day.

They operate a simple system whereby you buy a parking ‘pass’ for the year and even though they don’t operate a dedicated reserved parking space you park in whatever spaces are free. It also operates as a public car park whereby people can park and pay.

From a business point of view it doesn’t sound ideal as you might worry that you won’t get a parking space when you need it (such as in the lead up to Christmas) but this is never an issue.

When you arrive early for work there is an extra bonus because at that time you can get a parking space on the lower floors.

This Monday we arrived early to find four of the very best parking spots empty but marked up with very clear signage “VIP – Reserved“.

I found myself getting really angry… (oh Greg, that’s unlike you !!) 

Now they had two customer types: VIPs and VPOs (Very p**sed off!)

Obviously, the car park has done a deal with some new customers but instead of offering them the package that they were operating with everyone else they offered a new package whereby someone could reserve their own space.

Let’s assume for a moment that the new customers have agreed to pay super premium for these reserved spaces in prime location – fair enough.

First as an existing customer for the last two years (we pay for 3 spaces) I would have liked to have been offered this package that was not available before – this was a lack of courtesy.

Secondly if you do operate reserved places please don’t call them “VIP” as this makes the rest of us existing customers (99%) feeling not quite so important. “Reserved” is enough.

If you introduce any mechanism for categorising new customers be careful how you make the existing ones feel.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Dog Walking therapy

April 23, 2017

Hpney and Bert

It’s Sunday morning and time to walk the dogs.

Bert is the first to get ready – Dee manages to put the harness and lead on him and his excitement can’t stop him yapping continuously until he eventually gets out the door.

Dee then does exactly the same with Honey – I can never manage to get them ready as there is too much wriggling going on.

And off we go, Ballincollig Regional Park is our normal weekend walking destination.

Thankfully the weather is nice so there is no need for coats. We’ve put the call into our buddies Tommy and Joan who will be down there walking their dog, Tammy. Mum and dad will also join us for a stroll and a chat.

As always the dogs are pulling and dragging, the walk is an explosion of the senses for them, sniffing and exploring at every opportunity. The stroll to the park is through a few housing estates, down a road and when they get there it’s even more escalated with lots of activity and many others walking their four-legged ones.

We do a few circuits of the field, the dogs stopping every now and then to do their business (Dee having to do the necessary clean up..yeuch!) and we head to the weir where they get to splash and run in the water and rehydrate after all of their exertions.

We have our chats and enjoy watching the dogs exploring and if we think they are calm enough we head for a coffee and a delicious bun or two from the lovely Margaret at Cafe Chico. Honey won’t settle when we have a coffee and poor Bert believes he is one of us and wants to be sitting at the table sharing the goodies so it’s not always possible.

We all stroll back and if we haven’t had coffee in the park we might buy a few buns or some salad on the way and have it back at ours.

This simple little weekend routine is great for the soul – watching our two four legged ones exploring and having fun is just the tonic to recalibrate ourselves after a busy week.

Dog walking – my favourite time of the week.

p.s. I never wanted a dog!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

Incite or Insight?

April 19, 2017

Ena Kenny and Donald Trump, Patrick's Day

Enda Kenny’s St.Patrick Days trip to the U.S. costs the taxpayer €35,000” read the headline in this newspaper article I read at the weekend.

The article documented blow by blow how and where these costs were accumulated as well as the costs of the other Ministers who travelled overseas for our national festival, that day when the whole world acknowledges and celebrates our little country.

St.Patrick would be a great Marketing/PR trick for Ireland if we had planned it!!

The article was designed to incite the reader in a way that we are seeing all too frequently – It is supposed to get us thinking…

This is a total disgrace

What a waste of money

Typical politicians, on a jolly while the rest of us are paying for it

Why does it cost so much, you can fly to the States and back for €500?

Rage, rage and more rage – thanks for exposing this abomination!!

In my humble view, Enda Kenny’s U.S. trip was well worth every cent and much more as he flew a flag for illegal Irish immigrants and our continued trade in the very delicate Trump era. This simple visit will help to preserve our special relationship with an economy that is more than vital to us.

In terms of the cost of the trip do we really expect the leader of our country to travel Economy, take public transport and book into 3-star hotels?!!

Come on guys, less of the headlines that are designed to incite the typical anger and let’s focus on the insights.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland