Posts Tagged ‘Greg Canty’

Waiting for your “Purpose” to reveal itself

February 16, 2020

Greg Canty - Sense of Purpose

Once again you find yourself having this conversation quietly in your head.

I want to make a huge difference on this earth, I want to live a life with Real Purpose” but…..

…you have absolutely no idea what that purpose is !!

Well, instead of getting yourself all frustrated, how about channelling these thoughts and that positive intent in a very different and very achievable way.

How about choosing a number of people in your life who may be in need of help, a boost, a little support, some encouragement and quietly make them your purpose and without saying a word, give them exactly that.

Maybe it’s a family member, a buddy, a work colleague, or a neighbour who is struggling, who has gone off track for whatever reason and needs something from someone to make this time a little easier.

You can be that someone, and you might just be able to get them back on track.

While you are waiting to find your purpose how about being there for that other person so they might be better able to find theirs.

And if your “purpose” never knocks on your door, then maybe it’s not so bad as you have helped a lot of people along the way just when they needed it …. isn’t that a pretty good purpose to have?

Who are you going to help today?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Why there should be Election Posters!

January 28, 2020

Election Posters - General Election Ireland 2020

Where I live we are really lucky to have a talented, determined and really successful Tidy Towns organisation which means we get to enjoy a beautiful, well maintained place that people take huge pride in.

As part of the keep our town tidy the Tidy Towns folk seem to have made an agreement with the political hierarchy that it would be a  poster free zone for the General Elections.

You can totally buy into this arrangement in particular when you see other locations that are totally destroyed with a proliferation of posters, inevitably dominated by those candidates and political parties with the biggest budgets!

While many agree with the arrangement in our town, which without a doubt does help to keep the place tidy, I think it’s wrong.

I believe the election candidates should be entitled to allow the electorate to familiarise themselves with them and more importantly it hands a huge advantage to established, well known candidates who people are already familiar with and the very opposite to any less well known new faces.

Maybe a sensible quota of posters that each candidate is allowed in each location, relative to the size of that area is a better way to go with a strict regime about removing them post election.

Clearly posters aren’t the only way a candidate has to communicate to us, and they do have the options of literature through the letter box, social media, and the very best way of all to connect is by knocking on the door and chatting face to face.

While there is a tight election window, do we really want to hand anyone an unfair advantage, in particular to those who have been around the block already?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

2020 – Time to Experience the “real thing”

January 1, 2020

Ardsallagh Cheese

When it comes to trends in Marketing to look out for in 2020 and beyond I think it will be all about ‘Experiential’ getting closer to the customer allowing them to touch and feel the products and services and to meet the people behind them.

We see ourselves that the noisy, over crowded, algorithm choked social media space, which not so long ago provided a fantastic opportunity to “get close” to customers is proving very challenging without substantial advertising budgets.

The social media “influencers” in the main who had a short moment in the sun, over cooked the magic by quickly switching from being genuinely passionate about their sectors to being “show me the money” merchants.

The cynical and very savvy consumer is seeing through all of this “BS” and is slowing returning to more trusted and reliable traditional media, which is really interesting as they are craving something authentic, something that does not leave them cold.

An interesting medium that we see doing well is podcasts, which if executed carefully is a very special way for your customer to get to know you better while they are commuting or in the gym.

I was judging the podcast category again this year for the Digital Marketing Awards and I could see some really great examples of companies using the medium to great effect.

I noticed with interest last November, Amazon the leaders in online retail, promoting their ‘Black Friday‘ sale with full page adverts in the national newspapers, billboards around the city and even customer events.

For the third year running in London they had a free four day “pop-up” event, ‘The Home of Black Friday‘ whereby customers were treated to all sorts of entertainment and demonstrations as well as being able to ‘touch and feel’ some of the special Black Friday deals.

As well as checking out the huge range of epic deals on offer throughout Black Friday and Cyber Monday, visitors to the Home of Black Friday had the chance to try out the latest must-have products from beauty to tech and preview the latest screenings from Prime Video.

They ticked the boxes on all of the customer demographics with complimentary workshops and experiences including, DJs, Rappers, yoga, cocktail masterclasses, beauty makeovers and Christmas workshops.

It turns out that clicking on images of items on our screens isn’t the “be-all and end-all” after all!

We witnessed it ourselves before Christmas with the weekend events that we ran for Dunnes Stores in some of their leading stores in Cork, Dublin, Galway and Limerick, whereby customers could meet the food producers, taste the food, meet the designers and see the fashion on models and watch some demonstrations by experts.

Dunnes Stores

I am now buying the Ardsallagh Cranberry Roulade Goat Cheese and Himalayan Salt Aged Beef on a regular basis after chatting with the cheese maker and the butcher from James Whelan Butchers, I’m wearing SPF skin cream protection for the first time after meeting Darren Kennedy and I am wearing a cashmere jumper from Paul Costelloe!

I also, as well as having more belief in the wine selection at Dunnes Stores, I have some new favourite wine brands after listening to the wine buyer talking about his favourite wines and the vineyards they come from.

In truth, no advert or social media posts would have had the same habit changing effect on me and there is a lot of money in our habits!

So for 2020 and beyond, I can see us all working really hard to create those new opportunities to get closer to the customer through real life experiences.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

When ‘How About’ and ‘Why Not’ come together

December 21, 2019

Emerald Ivory at The White Horse

A really talented musician said “How about” to a bunch of talented musicians who answered “Why not” to an idea about performing classic Irish songs together

Someone said “How about” doing a gig before Christmas at the venue Upstairs at the The White Horse Bar and Restaurant in Ballincollig, Cork and someone said “Why not“.

I saw the gig listing when trying to figure out something special to do belatedly for our wedding anniversary (too busy with client events!) and asked Dee “How about” and she said “Why not“.

Needless to say the debut gig of Emerald Ivory was really special and we had a great night.

To do anything new and discover magic in life we need two essential ingredients:

Someone to ask “How about

and someone to say “Why not“.

Are you one of those people?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Life and knowing what really matters

December 15, 2019

At one point the Dwyer family employed thousands of people in Cork city, manufacturing clothing and footwear in Dwyer and Co, the Lee Boot Company and in Sunbeam Wolsley.

The young Ted Dwyer, watched his father trying to cope with the painful collapse of his family business in what was a very traditional industry that fell due to automation and when manufacturing moved to other much cheaper countries.

I loved my recent chat with Ted, which I captured on an episode of my Win Happy podcast where he shares how these early humbling life experiences affected him and the family, how they influenced his career choice, his approach to business and to life and how he coped with the many ups and downs through five decades. He also cares passionately about people putting money aside so they can retire with pleasure when the time comes.

He also chats about his latest venture (which he started at the tender age of 70!) whereby he advises family businesses through the very tricky journey of succession.

I wanted to do a podcast with Ted for quite a while as he has a great story and is one of life’s gents and someone who is always generously there to share some of his ‘life’ wisdom.

I consider Ted to be a mentor of sorts as he is always encouraging me to slow down and to go fishing!

Ted is the former Founder and Managing Director of City Life, which has recently been acquired by Invesco.

Click here to listen to the podcast with Ted

Enjoy the show!

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Special Saturday nights..

November 5, 2019

Gay Byrne

The Irish Times morning update popped into my inbox with a powerful image of one of Ireland’s iconic figures.

Without having to read anything the moment when I see that image of Gay Byrne a thousand stories, memories and feelings invade my head.

For me, I guess the strongest is me as a young kid being at home with my family on Saturday nights, in my pyjamas, feeling warm and safe. That special thought brings tears to my eyes as time moved along pretty damn fast and I’d do anything to have dad in the room with me again.

Clearly a multitude of other things come to mind like the interviews with Ireland’s biggest punk, Bob Geldof and of course “the rocker”, Phil Lynott and so many of the other interviews with stars, personalities and those in the middle of the controversies of the time (innocent times!).

The Toy Show went from being “toys for me” to being toys for my kids – it is like he was there as we grew up.

Gay, thank you for the memories and for being there on some special Saturday nights.   

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

What’s your #Hashtag?

October 24, 2019

Hashtag

I really enjoyed the social media strategy session that I facilitated with a client group yesterday, who have quite a complicated proposition that isn’t the easiest to explain.

A really simple, but never the less a huge question that I always ask at these sessions helped to provide the group with a moment of clarity:

What hashtag can you use in your social media posts that captures the essence of what you do and who you are?

After a quick brainstorm and a run through all of their Key Messages we managed to produce a list of suggestions and then after further discussion we narrowed this down to just one.

Next time they are asked “What they do” they can start with their hashtag!

Well…

What’s yours?

When you know what it is, start to use it so frequently to the extent that the word or phrase becomes so synonymous with your brand that when someone sees or hears it they think of you immediately.

A hashtag is a powerful device, a powerful part of your branding and a simple mechanism for delivering a big message if you decide to use it.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Mary Elmes, Cork’s bravest woman?

October 20, 2019
Prats-de-Mollo_Childrens_Home

Residents of the War Resisters’ International home in the French Pyrenees at Prats-de-Mollo, housing refugees from the Spanish Civil War

I’ve just finished editing and publishing the Win Happy podcast episode that I recorded with Clodagh Finn, author of “A time to risk all” and Deirdre Waldron, former president of Network Ireland, about the incredible life of the very much unknown Cork woman, Mary Elmes.

(Note: In 2016, having heard about Mary through the Monsignor Hugh O’Flaherty Memorial Committee work, Deirdre in her role as President chose Mary Elmes for the Trish Murphy, Network Ireland Award, the first time it was given posthumously and the first time she was acknowledged in Ireland)

As I was listening to the podcast I was very close to tears when I heard Clodagh describe that moment when one of the children, Charlotte Berger-Greneche saved by Mary Elmes, saw a picture of her mother for the first time when she was 80 years of age.

Clodagh who is incredibly knowledgeable and clearly passionate about Mary Elmes, brings her story to life in the episode and I feel in some ways listening to her, that the spirit of Mary has changed her.

Charlotte Berger-Greneche and Georges Koltei

We were privileged to meet two of these children, Charlotte Berger-Greneche and Georges Koltei (pictured above with Mary’s son Patrick Danjou (on the left of the image)) who were saved by Mary from prison camps in France during World War 2.

They were in Cork city recently for the opening of the new bridge that was named in her honour.

Mary Elmes saved 432 children during the Spanish Civil War and World War 2.

Article by Eoin English, Irish Examiner

Article by Barry Roche, Irish Times

There was a beautiful and very poignant quote by her son, Patrick during the bridge opening:

“I think it’s better to have a bridge than a wall, like some friends of ours in America want to do”

Until very recently this story was one that very few people knew, including Mary’s own family – humble people do what they need to do in a huge time of need and then quietly go about their lives after.

Note: Paddy Butler has also written a book about Mary Elmes “The Extraordinary life of Mary Elmes: The Irish Oskar Schindler”

Mary_Elmes

About Mary

Mary Elmes was born on 5 May 1908 in Cork, Ireland to chemist Edward Elmes and Elizabeth Waters. Edward ran a pharmacy on Winthrop Street. The Elmes family went on to be a very prominent one in the business landscape of the city (The building where MacDonalds is located was an Elmes property).

She attended Rochelle School in Cork and in 1928 enrolled at Trinity College Dublin where she was elected a Scholar, and gained a first in Modern Literature (French and Spanish).

As a result of her academic achievements, she was awarded a scholarship in International Studies to study at London School of Economics and then a further scholarship  in Geneva, Switzerland.

In 1937, she joined the University of London Ambulance Unit and was sent to a children’s hospital in Almeria in then war-torn Spain. She worked in hospitals as an administrator and carer and also helped  in homes looking after children (see picture above). She then moved to France during World War 2.

When it became clear that Jewish children were not legally allowed to be exempt from being sent to the concentration camps, as they had been, Mary, with the help from some colleagues, started to rescue children, taking them to safe houses or helping them flee the country altogether.

Stop for a momentCan you imagine as a parent, making a decision to hand your children over to someone else, in the full knowledge that you would never see them again and this was the only chance of them having a life?

It is a chilling and heartbreaking thought.

Well aware that she was putting herself at risk, she rescued many children by hiding them in the boot of her car and drove them to safe destinations and aided many others by securing documents, which allowed for them to escape through the undercover network in Vichy France.

While she was not a Quaker herself, she worked actively with local Quaker organisations and was often  described as the “head of the Quaker delegation at Perpignan,”.

In 1943, Mary was arrested and was imprisoned in Toulouse and later was moved to the notorious Fresnes Prison run by the Gestapo near Paris, where she spent six months. She was never charged, but when she was released she continued her work with children in prison camps.

Note: In the podcast listen to Clodagh talking about an old blanket that Mary Elmes kept from that prison.

After the war she married and had two children, and lived in Pyrénées-Orientales (Northern Catalonia),

She became the first Irish person to be named Righteous Among the Nations during a ceremony at Israel’s official memorial to Jewish victims of the Holocaust.

Note: Despite gathering the requisite proof that he saved Jews we have been unable to achieve this honour for Monsignor Hugh O’Flaherty.

She passed away in 2002, one month before her 93rd birthday.

If you have the time you might click here to listen to the podcast, maybe read Clodagh’s or Paddy’s excellent books and even better, walk across the beautiful bridge in Cork and think about the bravery of a very special woman, Mary Elmes.

Bridges are better than walls…

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

The gal in Girona and how we are all connected

October 10, 2019

Girona

We were standing outside the tourist office in the beautiful city of Girona in Spain and taking in the stunning old buildings while figuring out our route for the day – a walk through the city  alongside the river, a visit to two of the famous cathedrals, exploring the Jewish quarter and then a climb to the wall walk, which towers high above providing stunning views and runs for at least a mile and then maybe lunch!

While we stood figuring out the route I noticed a woman in a green and white dress with blue shoes and an unusual light green heel.

Aren’t her shoes unusual” I commented to Dee. I got a strange look!

We went about our stroll, taking in the stunning architecture of the shops that ran along the river, we explored the few bridges, popped over to Independence Square and then went to the first Cathedral.

There she was our lady with the blue and green shoes, standing ahead of us in the queue and she asked for the headset with the tour in Russian.

Her hair was tied up nicely, she wore a gold watch and some discreet jewellery.

We collected our headsets and they took us from station of interest to station of interest, each with a sequential number in your headset that told you all about that part of the church.

Our Russian friend was one stop ahead of us as we went from station to station.

At stop number 10 we were overdosing on too much historical information and we just wandered on until we completed the visit and went on our journey to the main cathedral in the city.

The location for this was stunning, at the beginning of the Jewish quarter, a huge imposing building towering over the city. We climbed the steps to the cathedral, grabbed our headsets and started the 1,2,3,4 sequence of each historic spot within. There was our Russian friend again with the unusual shoes.

Judging from the guests in our hotel many Russians seem to come here on holidays.

The fantastic hotel where we were staying near Lloret de Mar, the Santa Maria, seemed to have many while we were there including a group of women, who were definitely enjoying themselves by the pool, at the bar and at breakfast – the Cava was flowing on the one morning when a ferocious storm spent the day visiting.

After all, what else could you do?!

Was our Russian friend alone I wondered?

If I was alone, would I go visiting cathedrals or even come on a holiday like this by myself? It must be difficult for anyone who is alone I pondered.

We hit fast forward, exited the cathedral and wandered through the Jewish quarter, passing the beautiful, unusual shops, restaurants and buildings and then we made our way up, up, up to the beginning of the famous wall.

Climbing those steps was tough in the heat, when in particular en route we had to pass a few restaurants with people enjoying paella and cold drinks!

Girona

The wall towered over the city and it snaked it’s way parallel to the river on the opposite side of the city centre. We walked and walked and eventually came to the end of the wall and back where our day started near the tourist office.

With the knowledge we now had of the city we made our way to the Jewish quarter and settled on a beautiful old restaurant and sat outside to enjoy the food and the brilliant pastime of some people watching.

The menu carrying salesman at the front of the restaurant carefully moved in when anyone showed interest in the menu. All dishes were for two, and we settled on a walnut, blue cheese and apple salad for €16, which included two glasses of Cava. The dish was huge as well as being delicious and we just had to order ‘Dos copas du vino blanco‘ to complete the course!

The people watching was as enjoyable as the meal as all sorts of unusual people, young and old passed by … holidays are just great!

Our Russian friend came into my mind as I thought about the ‘meals for two menu‘ at the restaurant.

As I sat there I asked Dee “would you come to a place like this on your own”?

No sooner as the words came out of my mouth, our Russian friend with the blue shoes and the lime green heels walked by.

How is it that the second we think about someone, they appear?

I swear, there are no coincidences, we are all truly connected, even with Russian women in Girona!

There would be no need for dinner after that feast so we bought a baguette and some cheese on the way back to the car to eat later on the balcony of the hotel.

That was a good day ..

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

PRIDE and the motivation behind picking up other people’s rubbish with Tom Butler, Ballincollig Tidy Towns

September 15, 2019

Ballincollig Tidy Towns

I’m always blown away when I bump into Ballincollig Tidy Towns volunteers up early on a Sunday morning as we head to the Regional Park to walk our two dogs, Honey and Bert.

Normally it is a person working diligently by themselves with their litter picker and their black bag. I always make a point of saying “hello” to them and saying “thank you”.

I quietly ask myself the question…. “What could possibly motivate you to get up on a Sunday morning and voluntarily start picking up other people’s rubbish and tidying up our town?

Our downtime is precious, time to rest, time to do our own chores, spend time with family and friends and to enjoy our hobbies, whatever they might be. As for these people, well, how do you explain it?

I was delighted to have the chance to finally chat with Tom Butler, a friend from back in the day who has been Chairperson of Ballincollig Tidy Towns for the last 20 years and ask him this very question.

To try to understand, I asked Tom about the influences in his life, lessons learnt from his scouting days, lessons from his dad, Jim, and what drives him to do what he does each day. He explained how he got involved and the incredible difference the awards have made to towns and villages all over Ireland.

Why does Tom do what he does? – it’s simple, it’s all about Pride.

Click here to listen to the chat with Tom in the Win Happy podcast 

A huge thanks to Tom Butler and the team in Ballincollig Tidy Towns for making our place so special.

Enjoy the show!

Greg 

Greg Canty is the producer of the Win Happy podcast, which is brought to you by Fuzion Communications, a full service PR, Marketing, Graphic design and Digital Marketing agency with offices in Dublin and Cork 

 

For information about podcast production, feel free to contact Fuzion