Posts Tagged ‘Greg Canty’

Have we gone past the Sweet Spot?

August 6, 2018

I think we are now well and truly at that point in the economic cycle where we have gone past the sweet spot.

We’ve pulled away from the dark days of the recession and things slowly got better and better, we’ve lost that sense of caution and we find ourselves here, still in the upside but we have passed that sweet spot and we are starting to experience the downside of that upside.

We can see recognise the clear signs..

  • Business costs are increasing
  • Cost of living is increasing
  • Landlords are pushing up rent
  • Team turnover rates are increasing
  • Wages are increasing
  • Attracting great talent is getting more difficult
  • Expectations are higher but without the sweat
  • Traffic is getting worse
  • Hotel rooms are in short supply and increasingly expensive
  • We end up making decisions that don’t make sense anymore

This is the time when we can easily end up in dangerous territory if we make too many bad decisions, which will leave us vulnerable to even the slightest ill wind.

While this might seem like a negative post it’s a positive, future proof one.

Don’t undermine your solid foundations, keep doing the right things, carefully assess all of your decisions, keep a close eye on all of your KPIs, keep your team motivated and stay focused and stick to your plan.

Stay calm and keep doing good business,,

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

What does the customer REALLY want?

July 9, 2018

Fuzion Communications team

We had our team day planned- we were all heading to Kinsale for the day!!

The mini bus was ordered and I went on a quick off-licence run with one of the guys, nothing mad but a few beers and ciders, something for everyone.

Instead of the mini bus that was ordered a few taxis arrived – my heart sank.

To the taxi company there was no difference between a mini bus and a few taxis. In their book each option got our crew to our destination – isn’t that the point of transportation?

Fuzion Communications team

To me this was a real let down – the team bonding, the banter and the fun and yes, the few drinks together was going to be an important part of our team day, including the journey there and the journey back.

There was no point saying anything – they just wouldn’t get it!

It’s really important that you clearly understand what your customer really wants when they order your product or service …. what do they really want?

Of course we had a great day but it could have been even better.

A big thanks to Hal McElroy of the Trident Hotel , who organised our boat trip with Ocean Addicts.

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Connecting Head and Heart with Catherine Moroney, AIB

July 1, 2018

Catherine Moroney - AIB

A good buddy of mine and fellow Dublin Chamber Council member is Catherine Moroney. who also happens to be the Head of Business Banking with AIB,

I grabbed her recently for an episode of the Fuzion Win Happy podcast – I’ve been intrigued by her as she is very lovely and has clearly risen to the top of the career tree in AIB, as she holds down one of the most senior roles at the bank (how can you be so “nice” and still successful? – a fantastic role model).

How exactly did this family woman rise to the top, what was her magic?

I discovered a very interesting background as this self declared “cone head” shared stories about Paddy, her dad, about her early days growing up in Dublin, part time work in a hospital for patients with long term illness and switching from studying Archaeology in college to a job in banking!!

I pushed her hard about what it was like personally and professionally working in the bank throughout the highs of the Celtic Tiger and the colossal crash, we chatted about how the bank is handling diversity, how it is helping customers prepare for the uncertainty of Brexit and the challenge of introducing technology and not losing that connection with customers in the process.

Catherine also shares a very personal, life changing story that will shake you to your core – I’m not sure how I would cope with what she had to deal with.

Click here to listen to the show and get to know Catherine..

Enjoy…

Fuzion Win Happy Podcast

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Us and Them – RESIST!!

June 30, 2018

Roger Waters

Trump is a PIG” was one of the huge messages that was fed to the audience by the legendary Roger Waters, the creative inspiration behind most of the great Pink Floyd music of the seventies and early eighties.

The gig was at the 3 Arena in Dublin and this earth moving show was an attack of all of the senses including, incredible songs, brilliant musicians, a colossal visual show and a master craftsman who despite being the tender age of 74,  brought everyone on a special journey for some of the most special few hours of my life.

Throughout the show Roger Waters challenged the audience to think about the big issues that we face today including Trump, dictatorships, poverty, pollution, Israel and our oceans and to “RESIST”!!

He stood on the stage, angry, with both middle fingers of each hand raised in a big “fuck them” gesture – we need to RESIST all of the crap around us.

It’s been 47 years since Roger Waters wrote the lyrics to “Us and Them.”  there should be no “us and them” as we are all “ordinary men” (and women!) – when this politically charged songwriter originally wrote these powerful songs there were huge issues in the world.

What has changed and are we making any progress I wondered?

Roger Waters

At one point after one of the songs, towards the end of the gig the crowd applauded and didn’t stop. The cheers got louder and didn’t stop, louder and louder. Roger Waters looked mesmerised as he looked out at the adoring crowd in awe and beat his chest in appreciation of the love and appreciation- everyone in that audience on that night knew that what they were witnessing was something very special.

The finale was the monumental ‘Comfortably Numb’ and overcome with emotion I felt tears pouring from my eyes – I first heard this song in 1979, when I was just 14 years of age.

It moved me then just as it moved me now.

As the gig came to an end pink ticker tape descended on the audience with the powerful message ‘RESIST’ written on both sides.

I kept as many of these as I could – the message was an important one.

I’ve been to some of the most brilliant gigs but I think this was quiet possibly the best that I have ever witnessed.

Roger Waters

Coming away from the gig I asked Dee how she felt about it – she felt “angry” , the kind of positive angry that we were challenged to carry with us by Roger Waters.

We have to RESIST, be angry and call out the crap that we witness all around us.

Of course it is Donald Trump, but it is also the stuff on our doorsteps, the homeless we see on our streets every day, the cervical cancer fiasco, the Maurice McCabe cover up, the thirst for power and the very selfish “I’m alright Jack” society that we are living in.

If you see it, don’t be passive anymore, call it out and start shouting..

RESIST !!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Strategy – A good strong “why” will stop the arguments!

June 12, 2018

Strategy

I found myself in the middle of a big argument with a colleague about a decision that had been made around an initiative.

To cut a long story short, it was cancelled and I wasn’t at all happy about it as I believed this was a really poor decision according to all of the well thought criteria and rationale that I had in my head!

He thought it was the right thing to do to cancel it and I thought it was totally wrong and we both argued tooth and nail for our point of view. In the end we had to agree to disagree as it would soon be dark as there was no shifting of our respective opinions.

I reflected after on this argument and the potentially damaging heated disagreement and realised that the absence of a clear strategy that would have given the argument a clear focus was the main reason that had us in a battle of words that was going nowhere fast.

Why?

If the why (or the strategy) was clearly established, understood and agreed in advance of our “argument” then there would have been a good chance that we may have had no need for any conversation!

Armed with a good ‘Why’ a logical decision could have been made by answering a few basic questions:

– Who is our agreed target audience?

– Why are they important to us?

– What is our agreed objective for that audience?

– What are the best tactics for reaching that audience?

– How did this initiative work as a tactic that delivered the objective for this audience?

– What were the KPIs that were agreed to assess the success of the initiatives?

– What was the cost of the initiative?

– How did the initiative work in the past and how did it perform against the agreed KPIs?

– Could anything have been done to improve the performance of the initiative?

– Are there other alternative tactics that would deliver the same or better results?

With a strong and transparent assessment framework that is rooted in a clear strategy our conversation would have been very straightforward.

Have a strong why that everyone agrees with and your life will be much easier all round !

p.s. I know I was right!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Embracing the Darkness with Jim Breen, founder of Cycle Against Suicide

June 6, 2018

Jim Breen

A number of years ago we bumped into successful businessman, Jim Breen (founder of PulseLearning) and star of the TV show ‘Secret Millionaire‘ at an event in Cork.

Jim was speaking at this event and he lit up the atmosphere with his dynamic, challenging, energetic style.

At the coffee break we ended up chatting to him and he “quietly” mentioned to us that he had an idea about a cycle event that he wanted to take on tour around Ireland to shine a light on mental illness.

Men in particular, are really bad at talking face to face with each other about their struggles, but ‘shoulder to shoulder’ they can be much more open” he explained.

This was why he felt a cycling event would be a great vehicle for his message.

We offered to help him and two weeks later ‘Cycle Against Suicide‘ had been born and Fuzion created the brand identity, website and communications campaign to go with his powerful concept.

Since then Cycle Against Suicide has been a huge success and thankfully there has been a reduction in the cruel statistics, which are still way too high.

Jim has become a very close friend and he agreed to jump in and do a podcast with us where he takes us on a deep trip into the darkness of mental illness.

In this very open and honest chat, Jim shares his successful and inspirational story as well as his personal struggles with his own darkness, how he copes with this everyday and how he has turned this darkness into a unique strength.

A sincere thank you to Jim for giving us this insight into what it is like to live with Mental Illness.

It’s ok not to be ok, and it’s absolutely ok to ask for help

Click here to listen to the show

Fuzion Win Happy Podcast

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Bravery of Loris Karius

May 27, 2018

Loris Karius

Like all Liverpool FC fans I am devastated today after our team lost the Champions League Final to Real Madrid in the most bizarre match, which saw us lose our most dangerous player Mo Salah to injury due to a cynical challenge after 30 minutes, witness a blunder in a million and a then a goal in a million and then another blunder.

Our charismatic manager Jurgen Klopp said after that you need luck to win a final – he was right, we experienced the exact opposite and lost 3-1.

While a lot of the focus afterwards was on the Gareth Bale wonder goal there was just as much attention on the two “blunders” by the Liverpool goalkeeper Loris Karius.

As usual social media erupted and some of the nicer comments (on the negative side of the fence) were that he would never recover from such a display and would certainly never wear a Liverpool shirt again.

However, another story has been just as powerful as we watched the heartbreaking tragedy of a young man making the biggest mistakes of his professional career in front of the biggest possible audience – we watched him weeping on the ground.

For me the most striking part of this story was his bravery.

Instead of disappearing from the pitch into the nearest and darkest cupboard he walked to the Liverpool fans weeping and gesturing as he sought forgiveness.

He didn’t avoid interviews, he apologised to the fans.

He went onto Instagram today and apologised, knowing he would probably get a barrage of abuse:

I know I messed up with the two mistakes and I let you all down

I hope he gets over this huge setback and that he fulfils all of his potential and becomes a legend at our club.

In this age of money, little loyalty and an abundance of cynicism in sport we need real characters with bravery.

Loris – I’m looking forward to seeing you back in a Liverpool shirt.

 

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

 

“Ordinary” voices speaking loudly

May 13, 2018

Vicky Phelan

I was driving across the city and listening passively to RTE 1 – it was Dee’s car so I didn’t have it set up to stream podcasts from my phone.

The presenter brought on a woman to talk about the utterly awful and totally depressing situation with the cervical cancer screening fiasco, brought to light by the very brave Vicky Phelan who had refused the insulting and inevitable “non-disclosure” clause in her settlement case with the HSE.

(can you even get your head around the callous thinking here? “We’ve practically killed you by not owning up to an error and we are now giving you some money to compensate you, but a condition must be that you keep your mouth shut about it!!)

This brave, “ordinary” woman had courage, refused this clause and used her voice to expose this awful crime on Irish citizens.

Margaret Murphy

The person who came on air was Margaret Murphy, who is a Patient Advocate for the World Health Organisation (WHO) Patients for Patient Safety Programme. I had never heard of her before and I never heard of this programme.

Margaret came to this position because of her eloquence and her unique ability to share the story of her son Kevin who died aged 21 years.  Margaret gives an insight into what it is like to be a patient, a family and a clinician when things go wrong in the healthcare system.

Margaret speaks all over the world addressing audiences on the topic of “things going wrong” within the medical world and advocates strongly for a regime of honesty, transparency and candour – she knows it works, she has the facts and she even makes the business case for being honest as it is proven to save money for the medical profession!

Once Margaret came on the airwaves she immediately grabbed my attention –  the most engaging thing about her was that she spoke in a down to earth accent (an “ordinary” person) and used down to earth language and she spoke with passion.

This is the time for all “ordinary” people to stand up and use their powerful voices and highlight the bullshit that is contaminating the most powerful institutions in the country.

Bring on the ordinary..

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Staying bright in a dark world – Eleanor O’Kelly Lynch

May 12, 2018

Eleanor O'Kelly Lynch with her daughter Lauren, CdLS awareness day

When you meet Eleanor you just have to be struck by the “brightness” around her.

Every time she walks into a room, every time you bump into her on the street you notice the bright clothes that she wears, the warm smile and the positive, happy glow that will always leave you feeling a little better about yourself.

Eleanor O’Kelly Lynch runs a successful company called Golden Apple Training, which specialises in Sales and Customer Service training.

I met her for coffee one day, prompted by something really nice that she had commented on a blog post that I had written about my dad who passed away in January of this year.

Other than the “brightness” and the training company I knew very little about Eleanor and this quick coffee turned into the most revealing of conversations.

I learnt about a fantastic, proactive career but I was also staggered to hear about a rare, debilitating and very cruel disease that her daughter, Lauren has called CdLS. (about 40 people suffer from this in Ireland)

I’ll be honest with you and admit that I fought back the tears hearing about the life struggle that Eleanor has had in coping with Lauren, who she adores.

I wondered how could you cope a single day with this life challenge and how could you cope for 25 years and still manage to have the brightest disposition ever?

We (Fuzion Communications) were more than happy to give Eleanor and the CdLS organisation in Ireland a small hand promoting their National CdLS Awareness Day (12th May) but I also asked her to sit down with me to do a podcast.

I wanted to figure out the secret to being so bright and positive when life is just unbelievably cruel and challenging each and every single day.

Listen to the latest episode of the Fuzion Win Happy podcast to discover her secret….

Fuzion Win Happy PodcastGreg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

The importance of music and culture with legendary DJ Stevie G

April 29, 2018

Stevie G

It was important for me to grab legendary DJ, Stevie G (Stevie Grainger) and sit down with him and record a conversation for our Fuzion Win Happy podcast series.

Fuzion Win Happy Podcast

While Stevie G is a really talented, successful DJ, Producer and Promoter he is also one of those unique individuals who selflessly gives of himself, helping others in the music industry by encouraging them and giving them opportunities to experiment.

When you praise him for working with young newcomers he just tells you that it helps to invigorate him…typical Stevie!

In the podcast, I chat with this passionate Corkman about his special relationship with the city, the important role of music to your own identity and to the culture of “your place”.

We chat about how important it is to be proactive about the things you want in your life, about running a large venue during the recession and ultimately, coping with its closure.

Stevie also shares what it was like breaking through as a DJ in the iconic, world renowned club venue, Sir Henry’s in Cork and what life was like in those heady club days.

Stevie G is a music legend….click here to listen to the show

Click here to listen to his track “Deep Down South

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland