Posts Tagged ‘Greg Canty’

Grrrrrr…..Great Presentation

May 31, 2020

Bert

This week in the middle of the Covid lockdown we found ourselves presenting to a really great prospect, one of those who was thankfully staying positive at this time and looking for ways to engage with their target audiences.

We had a briefing meeting with them before the lockdown, we got a really deep understanding of their business and the challenges, we brainstormed with the team and we had written a good solid plan with a mix of tactics and some new initiatives that would deliver their objectives.

As with all other meetings at this time we were presenting to the prospect via Zoom with me in my room (the kitchen!), Deirdre in hers (the music room), one of the other team members in their home and the prospect in theirs.

Little does anyone know, but when Dee starts work each day in this lockdown period the two dogs, Honey and Bert wait patiently and when she heads into the room to take her space on the couch, each of them follows suit and chooses a space at either side of her and relaxes for the day, not making a peep except for the intrusion of the postman or delivery man – little Bert lets them know in no uncertain terms that he is the “protector” of this house!

At this stage the two dogs have sat through numerous team meetings, webinars, client presentations and I believe they are the first dogs to attend the Cork Chamber board meeting – that took 200 years to happen!

Anyhow, we were presenting to this prospect and Dee with buckets of professionalism and enthusiasm led the charge through the very detailed proposal – the problem as we saw it, the tactics that we were recommending that should be employed and the “BIG Driving Idea” that we felt would really make this business stand out.

As Dee presented the “BIG idea” she was getting very enthusiastic and animated and as one does her hands were moving accordingly.

Just like the prospect, I and my other colleague were watching Dee on screen and listening to her but we could both hear a very definite “Grrrrrrrrr….. sound”, which was quite unusual.

It was Bert, our gorgeous rescue dog who without doubt was walloped badly in the early stages of his life and since then he gets very protective when he sees hands coming over him.

Dee, quite oblivious because she was lost in the presentation continued with her enthusiastic delivery and again we heard another very definite “Grrrrrr……“.

At this point I had to tell Dee to stop moving her hands around as poor Bert who was alongside her, out of screen shot, could be heard quite clearly pitching in!!

The prospect didn’t mind at all, and if anything it made everything a little more real and genuine.

This Covid lockdown time has been quite unusual and it has asked a lot from all of us. It has made us all very far apart, and in very strange ways it has also brought us very close together, maybe too close!

A big thanks to that prospect, to our team and to everyone else, who despite the awful circumstances made a decision to drive forward and still do positive things when the opposite could have been the easiest thing to do.

During the last recession I found myself using this word a lot….#Positivity

It’s time to get back to it!

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Will cities survive the coronavirus?

May 20, 2020

Will cities survive the coronavirus?” was the headline that I read in a section of the New York Times called ‘Debatable‘, written by Spencer Bokat-Lindell.

In the article it mentioned that: “nearly 40 percent of adults living in cities have begun to consider moving to less populated areas because of the outbreak”

It went on to specifically mention how in some of the main cities in the U.S. that populations had already decreased, mainly due to lack of affordable accommodation, pre-Covid (New York, LA and Chicago were mentioned).

While the headline about the “demise of cities” might scare everyone and cast a dark cloud over city living, maybe it should be viewed in a positive light?

We should be living or commuting to our cities because we choose to or because it is absolutely necessary for our work or study – we shouldn’t be living or commuting to our cities to complete tasks that could just as easily be done anywhere else.

Is this the time for us to decompress our cities, allow them to breathe again, and allow us to really enjoy them, living and visiting, not because we have to, but because we choose to?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

HR – A story of two very different team philosophies

April 27, 2020

HR in a crisis

We all know the story .. on the 12th March, the country was effectively shut down except for essential services.

It was a time when each and every single employer in the country had to figure out really quickly what they needed to do to protect the business during this uncertain shut down period – how long would it go on for, how many bills do I have, how much money do I have in the kitty, how much do I need to survive?

All huge questions and with no simple answers and no playbook to refer to.

What we did next reflects who we are, who the business is, our values, our ethos.

A week later, I checked in on a good friend of mine who worked as a baker in a coffee shop (part of a  small but well known chain) around the corner from our office, just to make sure that he was OK.

What he shared with me was a tale of two very different HR philosophies and two very different approaches to their employees.

On exactly the same day he was given notice by his employer and his partner who manages a creche was also told that her place of business was closing because of the “lock-down”.

However, there was a huge difference between both.

In his case he was “left go”, unceremoniously with no guidance towards where he should go to for supports and no word as to what his status would be when this “pause” was over. Effectively it was a P45.

In her case, she was also left go temporarily, but with absolute clarity that her role would still be there when things returned to normal, she was guided towards the supports she needed and the employer set up a WhatsApp group so that the team could stay in touch during the lock-down.

While both of these scenarios were identical, they couldn’t be any further apart.

I have sadly heard of so many cases where loyal employees were just cast away on the 12th March, with virtually no concern as to how they would put food on their tables next week.

Your team are your business, and how you treat them will absolutely determine how successful your business will be and how deep your team will dig for you when needed.

When the lights come back on, I know of a great guy and all of his colleagues who will be looking for a new opportunity, and I know of a great gal and all of her colleagues who be delighted to get back to work and will dig deep for their employer when the chips are down.

What type of employer are you?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Authority is a privilege

April 26, 2020

Debenhams protest

I had just dropped my son off in town having brought him to say “Hi” to my mum from her driveway on a Sunday afternoon in the middle of all of this COVID lockdown.

I was glad to be out and about, and decided to take the long way home to extend my rare excursion in the car.

Brendan told me that there was a coffee shop that was open at the bottom of Barrack Street (Cork), so I decided to pop down that way. There were a few standing outside in a queue so I passed on that option and went about my journey home.

I was on Proby’s Quay with a plan to turn right and head out home via Western Road but there was a one-car tow truck pulled in just before the turn right, so instead I opted to swing left past Saint Fin Barre’s Cathedral and take the College Road route instead.

As I swung left I noticed that the reason the tow truck was there was they had been stopped by the Gardaí – their car was in front of the truck, just before the traffic lights. Bad place to pull someone in I thought.

I drove up the hill and took a right onto Gillabbey Street where I had to stop as the lights were red. I was really surprised to see two Gardaí pull up alongside me in their car, gesturing to wind down my window.

Were these the same Gardai who just seconds ago were in front of the tow truck? If it was the same two, they must have been quite determined to follow me I was thinking.

I dropped my window to get an accusation hurled at me “You broke a red light!“.

I was astonished and very confused by this as I knew it was not true and was wondering why they were making such a false claim.

It was amber when I went through, it was not red” I replied firmly

These two clearly didn’t like being disagreed with..”We saw you, it was red

Pardon the pun about this disagreement about colours but there was no “grey” here and I was in no mood to agree with something I knew was wrong.

I didn’t go though on a red, it was amber” I repeated.

The Garda who was driving then barked across to me “Do you think it’s ok to drive through on an amber, do you, do you?“.

I don’t break red lights” I repeated.

These two were now really annoyed with me.

Go through the lights and pull over” I was instructed.

The Garda approached my window, put on his blue gloves and asked for my licence, which he inspected and then he walked around my car checking the tax and insurance and everything else.

He once again came to my window and handed me back my licence, scribbled in his note book and told me I would be receiving something in the post in so many days. To be quite honest, I’m not really sure what he said.

At this stage I was really upset and felt that I was being picked on for some reason. I was minding my own business on this quiet, nothing COVID lockdown Sunday and from nowhere I get this “treatment”.

Were they chasing a quota of fines, did the interaction with the tow truck just a minute earlier wind them up, did this guy with a big mop of curly hair driving a nice car look suspicious and they needed an excuse to pull me over or was it just hassling for the sake of hassling?

I said to the Garda that I felt I was picked on for some reason and he denied it. I repeated my accusation and that was the last of our interaction.

A week later I still can’t figure it out, but what I do know is that it really upset me being accused unfairly of something I didn’t do, and I do know that it left me with a really bad feeling towards these Gardaí and in truth a very unhealthy, unreasonable feeling towards Gardaí generally – is this what many of them are like?

(I know that’s not true, but this is what I was suddenly feeling)

Up until this point I was four square on the side of all Gardai doing such Trojan work at this time, with the difficult job of maintaining social distancing and basically keeping us all safe. I couldn’t believe how disgusting and wrong it was for anyone to abuse a Garda doing this work and to those who actually spat at them…I’m sorry, they deserve the worst.

Now, I thought about how other people must feel if they are accused unfairly, the damage that must cause their mentality, including that legacy feeling towards authority.

My little interaction was a tiny thing, but I certainly know how it felt, so what must it feel like to people who are being picked on all of the time because of where they live, how they look or the colour of their skin?

In the following days I read some media reports on social media about the Gardai telling the employees of Debenhams who were protesting peacefully and clearly maintaining their social distancing to move on.

Without knowing the details I had already decided who was wrong here and I found myself retweeting “The Gardaí should butt out and let people who had been wronged to protest peacefully“.

Authority is a powerful thing, it is a privilege to those who have been given it, and it should always be exercised carefully, respectfully and honestly.

When this doesn’t happen, everything falls apart.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Time for a (LinkedIn) Group Hug?

April 2, 2020

LinkedIn Groups - Social Media Training

From my experience most LinkedIn users are not using the very useful ‘Groups‘ facility on the platform.

For your industry or your business community there is more than likely a group set up with like minded individuals who have already joined.

These could provide you with the opportunity to interact with like minded people, discuss topical issues, solve problems, demonstrate your expertise, get information or these could easily help you to identify useful connections for your business or organisation.

If you do a search right now…Dublin Chamber, Cork Chamber. UCD Alumni, Marketing professionals, Hospitality professionals in Ireland – you are likely to find a group that matches your search.

Groups will have a filter process for members depending on how they have been created – you will need to request to join or be invited to join by an existing member and an administrator somewhere will decide whether to let you in or not.

If it is a group for a membership organisation it is very likely that they will not grant you access unless you are a member.

When you create a group you have a number of options including:

  • Name and description
  • Industry types (up to 3)
  • Stated rules for the group (how members should use and behave within the group)
  • Whether the group is visible or not: you could for example make it a “closed” group for your organisation so it won’t appear on searches
  • If you allow existing members to invite others to join
  • Approval setting for posts within the group.

New Feature: Messaging

The functionality is always changing so how you can use them is always changing. For example LinkedIn have just now given members within groups the ability to send a message to other members, without being connected to them (and without having the paid version of the platform).

These messages will come into you just like a normal message on LinkedIn.

So…look for a group today that could work for you and your business, click that ‘Join’ button and off you go!

Or…maybe you could be the one to create that group?

What are you waiting for?!!

Greg

Greg Canty heads up the Digital Marketing team at Fuzion Communications and as part of our suite of digital services we offer social media training and social media consultancy, both face to face and online

A love of QPR, and a very non doom and gloom COVID19 economic perspective with Economist, Jim Power

March 30, 2020

Jim Power Economist

This week I had the pleasure of featuring economist Jim Power on my Win Happy podcast.

While COVID19 and the effect this would have on the Irish and World economy were big parts of the discussion, as always I wanted to dig a little deeper to find out about the person behind the expertise.

Jim spoke about his love of the land, which comes from his very happy life growing up in a farm in Waterford. While he would have loved to have stayed farming his career took a different path.

We chatted about why he gave up his “soulless” role in Bank of Ireland, his passion for Irish food and his concerns about the food supply chain, his role as Chairman of ‘Love Irish Food’, the other work that he does, his love of QPR and of course his passion for all things “Waterford”.

We did talk about the COVID19 crisis in detail and the advice he would give to the government to navigate its way through the crisis and preserve the economy.

He reviewed the government support package and thankfully he predicts an economic recovery.

Click here to listen to the full show

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

The Fear Virus and the Pause

March 19, 2020

The pause

Last night was the first night that I slept the whole way through without waking in a week.

The few other nights before that, ever since we were all told that schools, colleges, events and public gatherings were to cease for at least a fortnight, I was waking early due to the fear of the unknown. Yes this fear was about the health of those around us but most definitely it was about the effect that this time would have on our business, that thing that puts food on the table for us and our team.

I guess we are much better off than many in other sectors, whose doors were immediately closed leaving their businesses vulnerable and their teams facing an unthinkable and uncertain period when they don’t have the pay packet that feeds them and covers their high rents and mortgages.

This FEAR that had me waking, without doubt has all of these people wide awake and it is real, tangible and debilitating.

I got so angry when I read a headline today stating that a certain city manager made a statement that he wasn’t prepared to give any commercial rates break to businesses who were forced to close.

Has your pay packet been affected sir?” 

Maybe we can manage a week, maybe two, maybe three, but beyond that there are serious concerns that has everyone fearful, a debilitating fear that will be worse than any Coronavirus and one that can eat deep into your soul and your well-being if you can’t cope with it.

The only way the FEAR virus can be taken away, is if we know that none of us will be left hungry, that no one will be evicted if we can’t pay our rents and mortgages, that our credit rating won’t be affected if we can’t make loan repayments and that we will be provided for if our wells dry up.

As long as everyone in this complex money chain can be both human and realistic, and play their part during this “Pause” of normal activities then we will all be fine.

What has happened will pass, and the “Pause” will slowly change to “go” and normal activity will once again resume and we will all go back to working and bill paying as we have always done.

To their credit, our government is moving fast and seem to fully appreciate the difficulties caused by the “pause” and are putting realistic measures in place to ensure that everyone is looked after at this time.

Once we know it will be ok, we can start to sleep again and take this very unusual window of time to take stock, appreciate our friends and families, look after our communities and look forward to the day that we can step back on the treadmill of our normal lives.

Hopefully we will return to this normality with more kindness and acknowledgement of the precious lives that we enjoy and a much better appreciation for those that are vulnerable, not when it is a “pause” but all of the time.

This is a Pause, try to get some sleep.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Taking away the fear and Positive PR the KLM way

March 12, 2020

KLM Airlines - Coronavirus

I just received a very clever piece of personalised email correspondence from the President and CEO of KLM Royal Dutch Airlines, Pieter Elbers, which was designed to reassure anyone contemplating a flight with them that they are to be trusted during these worrying Coronavirus times.

It was really clever for a number of reasons..

It was Personalised

The email used my name…us customers love that!!

Really understanding the Customers Frame of Mind

The email understood my frame of mind perfectly and took me through a thought process step by step addressing my concerns and “What Ifs”.

The story in my head is that getting on a plane in a confined space with other people at the moment is one of very worst possible things that you could do. How can planes be cleaned between flights efficiently, what about all the places that a person will touch on the plane and what about the air circulation?

As a frequent traveler with KLM, you trust us to not only take you where you need to go, but to do so safely, comfortably and responsibly. Today, as the world comes to terms with an unprecedented health scare in COVID-19 (Corona virus), these values are more important to us than ever

His email addressed my fear and it reassured me step by step what they are doing at KLM to make sure that it is a safe environment.

He spoke about Safety and Hygiene procedures in very specific detail

  • Thorough cleaning and disinfecting before each departure itemising
    • Cleaning of galleys, carpets and toilets
    • Cleaning of tray tables, armrests, headrests and seatbelt buckles
  • Continuous cleaning by cabin crew in the air
  • Cabin air is continually refreshed with outside air
  • Using hospital-grade HEPA filters that are 99.99% effective in preventing airborne bacterial and viral organisms such as COVID-19
  • All flights have special Corona-kits and the team are trained in containment measures
  • Hygiene extends to catering, ingredients are fresh and locally sourced, strict guidelines to preparation

There was a link in the email to a video, which provided more information about hygiene at the airline.

While I was reading this impressive list of hygiene steps I was thinking of course that KLM would say this because they are protecting their interests and spinning the risks in their favour.

This was addressed:

“I fully understand the hesitation many people feel at the moment when deciding whether to book a flight or not. But you can feel secure in the knowledge that KLM has taken every precaution necessary to protect your health and the health of your loved ones.

In this emotional time, you can be assured that we are guided and consistently act by fact-based, circumstance-driven decision making. On a daily basis, we work closely with the top experts at the World Health Organization and Rijksinstituut voor Volksgezondheid en Milieu (RIVM) in the Netherlands”

Beyond the Airline

And what about the other things that can go wrong about a journey that might have you unable to take the flight?

I also understand that your concern may not be about your journey with KLM, but about the many unknowns about the situation on the ground at your destination. That’s why you can book your KLM flight with the confidence of being able to change your booking without a change fee

It’s not exactly a refund but ..

Practical Information

The email provided practical information and demonstrated the professionalism of the airline

“We are in constant touch with all the relevant authorities to adjust our network as required. This means that we can immediately respond when new travel restrictions are announced. For the latest information on flight status, please visit our travel advisory page or use the KLM app and let us keep you posted 24/7 with push messages

Proud History and Customer Service Ethos

The email went on to highlight the history of the airline, the number of employees and the customer care ethos

“In 100 years of operations, KLM has faced many challenges and always emerged stronger. We were able to do so because we put you, our customer, at the heart of our operation. With that commitment in mind, I am confident that we will overcome this challenging time as well. As you know 33.000 KLM staff will go further to recognize your concerns and take care of you.”

We always preach to our clients that in their communications that they should weave in their ‘Key Messages’ – this was done here in a very clever, natural way.

Trust, Care, History, Customer Focus, Scale …. many boxes ticked!

Tone and Language 

All of the language used was appropriate, non-corporate and very down to earth and the tone was caring and inclusive, which was sealed in the email sign off

“Thank you for choosing KLM, and safe travels”

A Great Excuse to Communicate with Potential Customers!!

The most clever aspect of all with this email correspondence is that the Coronavirus, despite the horrible scenario, gave KLM a reason to reach out to all of their customers and remind them about their brand and prompt them to possibly think about them when booking flights in the future when things are hopefully back to normal.

It was a really long time since I flew KLM (I’m not sure what the GDPR police would be saying about this!!) but they have made me think about them in a really positive light which brings me to my very last point.

This is Positive PR

KLM have taken the opportunity (in awful circumstances) in a really nice, caring and soft way to reach out and tell a lot of people just how great they are!!

I’ve just told you about them..

So, a huge well done to KLM and their team for a really clever and well timed piece of correspondence that reminds us all about the power of great communications!

Can you do something similar with your customers today?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Waiting for your “Purpose” to reveal itself

February 16, 2020

Greg Canty - Sense of Purpose

Once again you find yourself having this conversation quietly in your head.

I want to make a huge difference on this earth, I want to live a life with Real Purpose” but…..

…you have absolutely no idea what that purpose is !!

Well, instead of getting yourself all frustrated, how about channelling these thoughts and that positive intent in a very different and very achievable way.

How about choosing a number of people in your life who may be in need of help, a boost, a little support, some encouragement and quietly make them your purpose and without saying a word, give them exactly that.

Maybe it’s a family member, a buddy, a work colleague, or a neighbour who is struggling, who has gone off track for whatever reason and needs something from someone to make this time a little easier.

You can be that someone, and you might just be able to get them back on track.

While you are waiting to find your purpose how about being there for that other person so they might be better able to find theirs.

And if your “purpose” never knocks on your door, then maybe it’s not so bad as you have helped a lot of people along the way just when they needed it …. isn’t that a pretty good purpose to have?

Who are you going to help today?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Why there should be Election Posters!

January 28, 2020

Election Posters - General Election Ireland 2020

Where I live we are really lucky to have a talented, determined and really successful Tidy Towns organisation which means we get to enjoy a beautiful, well maintained place that people take huge pride in.

As part of the keep our town tidy the Tidy Towns folk seem to have made an agreement with the political hierarchy that it would be a  poster free zone for the General Elections.

You can totally buy into this arrangement in particular when you see other locations that are totally destroyed with a proliferation of posters, inevitably dominated by those candidates and political parties with the biggest budgets!

While many agree with the arrangement in our town, which without a doubt does help to keep the place tidy, I think it’s wrong.

I believe the election candidates should be entitled to allow the electorate to familiarise themselves with them and more importantly it hands a huge advantage to established, well known candidates who people are already familiar with and the very opposite to any less well known new faces.

Maybe a sensible quota of posters that each candidate is allowed in each location, relative to the size of that area is a better way to go with a strict regime about removing them post election.

Clearly posters aren’t the only way a candidate has to communicate to us, and they do have the options of literature through the letter box, social media, and the very best way of all to connect is by knocking on the door and chatting face to face.

While there is a tight election window, do we really want to hand anyone an unfair advantage, in particular to those who have been around the block already?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland