Posts Tagged ‘Fuzion’

Trust and restoring broken reputations

February 11, 2017

Maurice McCabe

If things weren’t bad before, they became even worse this week for An Garda Síochána when it was revealed that an “incorrect” sexual abuse file was held against Maurice McCabe by Tusla, the family and child protection agency.

Everyone in the media is being extra careful to avoid stating the obvious conclusions as they risk getting into trouble legally. However, they have published the various statements by those parties involved and reported the facts as they came to light and they keep probing and probing for the truth in this sinister mess to reveal itself fully.

Incidents like this demonstrate once again why we need professional, intelligent journalism to bring us the truth as we can’t rely solely on social media to deliver this. Social media is fantastic as it gives us a powerful voice to demonstrate our dissatisfaction as loudly as we feel is appropriate.

We heard the statement by the Garda Commissioner, Nóirín O’Sullivan, the leader of the organisation who has claimed that she know nothing of the sexual abuse shenanigans with the whistleblower, Maurice McCabe.

Tusla in the meantime have issued their own statement claiming that their file against Maurice McCabe with the atrocious false claims against him were a ‘clerical error‘.

The comical little addition to the Tusla story was that their official apology to Maurice McCabe was sent to the wrong address!

The public are no fools and the generally held, unsurprising conclusion about this story is that senior members of the Gardaí who were unhappy with their whistle blowing colleague tried to smear his reputation in the worst possible way to punish him and protect themselves.

Even worse in this sorry saga, Tusla were obviously happy to play ball with their Garda acquaintances.

This stinks to high heaven and leaves all of us with two awful conclusions:

We cannot trust An Garda Síochána and we cannot trust Tusla.

When you consider the crucial role that both of these state bodies are paid to provide, ‘trust‘ is not a negotiable, nice to have attribute. Trust is everything.

What next?

To begin the long road of rebuilding trust in both organisations there can be no more fluffing about and decisive action and clear communication is required.

Our strong advice to those in charge would be to get ahead of the story, remove all doubts and demonstrate in no uncertain way how important regaining trust is.

This is the time for An Taoiseach, Enda Kenny or Minister for Justice and Equality, Frances Fitzgerald to take decisive action and remove Nóirín O’Sullivan from her role and get the investigation started immediately.

This is the time for Minister for Children and Youth Affairs, Katherine Zappone to demand a 100% honest statement from the CEO of Tusla, Fred McBride as to what actually happened. If this is as farcical as the ‘clerical error’ statement, he should also be removed from his role.

The reputation of these two state organisations is not negotiable – start demonstrating it.

Greg Canty 

Fuzion provide Crisis PR services from our offices in Dublin and Cork, Ireland 

 

 

 

 

 

Make a Playlist that makes you Smile!

December 18, 2016

Tinseltown in the Rain

I woke up this Sunday morning in good enough form.

I had remembered the tweet by Ken Sweeney of RTE last night about a documentary he had produced about one of my favourite bands, The Blue Nile. He was due to be interviewed by Dave Fanning at 9am this morning so I tuned in.

Very cleverly the documentary (which you can listen to on Sound Cloud) is called “In Search of The Blue Nile“. This captures the curiosity that most fans would have about this ‘cult’ band from Glasgow who produced just four deep thinking, emotionally, brilliant albums in their 20 year existence that connect with everyone who has been lucky to spend time with their special music.

Jim Carroll of the Irish Times also covered this in a piece last week.

Ken went to Glasgow to interview band members Paul Buchanan and PJ Moore, which takes the listener deep into the songs and where the band were physically and emotionally at each juncture. Listening to the gorgeous Scottish accents of these musical geniuses meant that all of my Blue Nile albums were taken out from my dusty CD racks and I pressed play.

Music has the power to take you back to special moments, it brings you on an emotional journey and today I was suddenly having the very best day ever – singing the songs, reflecting on the stories and messages behind the lyrics, playing my invisible guitar while I peeled the spuds!

What a simple thing..My Blue Nile albums and so much more of the music that I have needs to be played more often.

Make a playlist today that makes you smile and listen to it as often as you can!

Now ..listen to Tinseltown in the Rain  

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Social media and nightclubs 

August 6, 2016

social media nighclub

Wow, the young crew discovered a new nightclub, a place like no other with the coolest music and an even cooler crowd.

Word got out and suddenly it was heaving with people but the buzz was still fantastic. It was the place to be, the place to be seen.

The crowd started to get more mainstream, older and older and that sense of exclusivity started to disappear and the nightclub seemed to change things a little to keep everyone happy. You spotted your mums friends there and now the DJ was playing eighties music and even more of the older crew were coming.

A new nightclub opens that was just as cool as the last one when it opened first so the young crew start going there instead. First it’s the very cool crew and then their buddies. They have it to themselves for a while, having the best time ever and then mums sister appears …..Nooooooo!!!

It’s time to find another nightclub that is cool and exclusive and novel.

The first nightclub starts to copy what the newer clubs were doing because they want the cool crowd back and eventually they decide to buy the new cool one because it’s the easiest and quickest way to get that crowd back.

electricrun

Facebook was cool and new but the parents and even the grandparents joined up.

The cool crew went to the Twitter club and in time the old fogies followed them and it was time to move again.

The photo loving cool gang went to the Instagram club and hung out but things started to change when the Facebook chain bought them so we moved on again.

Now Snapchat is the place to be seen at, we’re having fun posting photos and videos and telling stories but here come mums buddies and all of the business types who will end up changing it.

The Facebook chain want us back so they have added an extension to Club Instagram and have painted it exactly the same as Club Snapchat and are playing the same tunes.

The young guns always want a cool place of their own and they always will. Maybe we should follow them but it’s also just as important to have a local where everybody knows your name.

I’m off to Club Twitter, the music is cool and the staff are friendly.

Find your club ..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Social Media Consultancy and Training  from our offices in Dublin and Cork, Ireland

 

Did you just press the “Accept” button?

July 14, 2016

I accept your connection request

I know, you are busy just like me.

You are burning through your emails and you see those ‘invitations to connect‘ on LinkedIn, emails.

You’ve decided that you are happy to ‘connect‘ so you press the ‘Accept’ button and you continue with your other work.

Pressing the ‘accept’ button is not connecting!!

Next time press ‘accept’ and send that person a message – You might: thank them and ask them how their business is going?

Oh my god ….people actually communicate on this platform, don’t faint!

It might even surprise you that they might reply to you and you find that you are well on the way to nurturing a new connection without even lifting your bum off the seat ..magic.

The worst that can happen as a result of that extra 20 seconds is that you have stood out and they might think that you are a nice person.

So..stop pressing those buttons online and start connecting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

Raising your head above the Parapet

June 27, 2016

Head above the parapet

My buddy Jonathan tipped me off that a particular guy on Twitter was having a right ‘pop’ at the “Power You”, Advanced Social Media Programme that I had recently put together and was promoting.

This guy was careful enough not to name or mention me so I didn’t spot his post initially but eventually I found it as well as the reaction some of his followers had towards it and his interaction with them – he loves me!

My new “friend” was having great fun – he was obviously quite curious about the peer to peer advanced programme that I had put together, which is targeting ambitious individuals who don’t want another social media course but one that can potentially elevate them (they can do it with my help) to the point whereby they could become a ‘Digital Influencer‘ in their field.

Power You - Advanced Social Media ProgrammeThis guy took a pop about the price (it’s 10 sessions, one to one mentoring and delivered in a small group), he challenged my qualifications to deliver such a course (I have been delivering training and consultancy in this area since the earliest days of social), he claimed I was using words I didn’t even understand to an audience who would not understand either (I am trying to achieve something quite different through this programme), he wondered about what big clients and campaigns I had worked on to justify my ‘status’ to deliver such a programme (unlike him I’m guessing)…and there was lots more!

I obviously stood on a sore toe with this fella and Power You upset him for some big reason – was he sorry he wasn’t running a programme like this himself (he works in the area) or maybe he thought what I was doing was pure rubbish!!

I was hurt and angry to see someone having a right go at me and my creation. I put a lot of time and attention into this and from my experience there is a real training gap in the social media market, which no one is addressing.

I was about to put on the boxing gloves and jump into the ring ..come on, “lets be having ya, Mr Smart Ass“..bang, bang, wallop..take that!! I felt like it, I promise you..

Before pressing ‘fire‘ I took a deep breath..

Do I ever criticise things that I don’t agree with? ..Yes.

Do I ever criticise new initiatives that I think are silly..Probably?

Do I criticise in a personal, nasty way – I hope not, but any criticism of you ends up feeling personal.

I put my head above the parapet with Power You but I have to accept that when any of us do that it is fair game.

When you do something new it will be judged, it will be criticised, those who compete against you will take a “pop” but then again some will hopefully like it and buy into what you are trying to do. Some might even buy!

This “new thing” of yours may or may not work but it’s important that you keep trying, keep doing new things and let yourself open to that criticism – it’s all part of it so don’t be getting upset!

And most importantly keep “Raising your head above the Parapet

The Power You Programme is starting in Dublin in the middle of July – click here for details!

p.s. This blog is for Daragh – Instead of boxing gloves I tweeted him “Thanks for giving my programme a plug

Thank you for reading!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

 

 

 

Do Good and do Good Business

May 28, 2016

Simon - Bringing breakfast to the homeless

I was asked to give the new Dublin Chamber of Commerce member, Ian Hannon of Activate Sales Training, two minutes at the beginning of the Business Owners Network session (we hold these every second Friday at 7:30am) to introduce himself to the group and briefly promote a training programme that he was running shortly.

I was determined that I would give him about a maximum of 2 minutes as I had a busy “Let’s do Business” session planned.

I was chatting with him during the pre-meeting networking over coffee and croissants and I let him know that I would introduce him at the very beginning of the session. During the course of our chat he explained that he had been up really early because on Fridays he volunteers for Dublin Simon Community and he does a ‘breakfast run‘ before his days work.

Basically he delivers breakfast packs to some of the homeless on the streets of Dublin.

Ian became a different person to me.

At the start of the session when I was introducing Ian I asked him to first tell the group what he did earlier that morning. The group hung on his every word as he spoke about the different characters, the guys he sees regularly, the guys who are still asleep, the guys who are on the streets for just a few days.

Ian became a different person to everyone in the room.

When he got around to speaking about his training programme everyone listened attentively – we liked him, respected him and trusted him. He spoke for a lot more than 2 minutes – Ian will do well!

Do good and do good business.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Corporate Social Responsibility consultancy from our offices in Dublin and Cork

 

 

 

Social Media Tips – Infographic

April 12, 2016

We have put together some simple social media tips for business in this infographic … we hope you find it useful!

If you ever need to chat about social media you know where we are..

Fuzion - Social Media Tips Inforgraphic

Snapchat and feeling like a dinosaur

April 7, 2016

feeling like a dinosaur

My two buddies were all excited about Snapchat and insisted on enthusiastically showing me how it works.

You take a picture of your face you press this button and then you choose an effect … Open your mouth and a tongue flies out, raise your eyebrows and water gushes out of your eyes, click here and you are wearing shades and a cop uniform. This is very strange ..

Ok …..What then?

Well you can put that out as a story for “all your fans” to see or you can send it directly to a chosen few.

How do I find people to follow, how do they find me…?

They show me posts by people they are following and it all seems a bit odd.. Most people seem to be messing around with nothing at all decent going on. Some of the people that I followed seem to be convinced that they are celebrities and keep talking to the camera about their day. You are not a celebrity!!

I must admit I quite admire the guy who records himself jogging…try taking a selfie mini movie while running! I’d like to see that on the claim form – how exactly did you fall into that pothole?

One woman I know quite well keeps posting from her bed, telling us how tired and sick she is (this is done with full make up by the way!) and moaning about all the married men who are coming on to her. Really (I feel like calling her and having a quiet word)??

snapchat-headphones

I find one US politician, Cory Booker who seems to be using it in a semi intelligent way and of course Kim Kardashian is offering us another version of her reality TV life. Social media guru and entrepreneur Gary Vaynerchuk has effectively become an actor and this is another platform for him to do his thing – he likes eating bananas, I’ve discovered!

When you open up Snapchat the camera on your phone is automatically looking at you….Ok, you can take a picture or film yourself. What do you say?

Is it like Facebook…not really, Twitter….Definitely not, Instagram…The most like it but the posts just stay for 24 hours.

I don’t like it, it seems incredibly egotistical and I’m really uncomfortable because I don’t really know what I’m doing and I haven’t quite figured out how to use it..but I will!

This is good … I train and advise people on using social media all of the time so this is a really great learning for me.

I now know how they feel – I had forgotten what it was like to feel like a dinosaur!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

Gender equality and losing our cobblers!

March 30, 2016

Gender Inequality

A disturbing image appeared in my twitter feed – How is it that I am likely to live nearly five years less than my female equivalent …outrage!!

This blatant inequality is a total disgrace and why aren’t us boys kicking up a storm about this injustice?

Why is it happening, what do I have to do different to sort it out? – I’m guessing if the shoe was on the other foot there would be riots in the streets but us boys have been way too passive and just putting up with it!

I asked my buddy Mr. Google for some answers. He’s normally quite helpful with these things.

It took me to an article on Psychology Today written by Christopher Bergland entitled “Why do women live longer than men?

According to this article and related studies: Women live longer than men primarily because of modern lifestyle factors, rather than any biological difference. Statistically, women are less prone to heart disease and smoking related illnesses, which are the leading causes of death due to making healthier lifestyles choices.

Ok..In the world we live 4.5 years on average less than women but if I make healthier life choices I could beat these numbers and besides I don’t smoke. That doesn’t sound too bad!

I found another article on a BBC site with exactly the same title written by David Robson.

In this article he talks about: One early idea was that men work themselves into an early grave. Whether working in a mine or ploughing the land, they put extra stress on their bodies and amassed injuries that caught up with them later in life. Yet if that were the case, you might expect the gap to be closing, as both men and women converge on the same, sedentary jobs.

So gender equality might level the life scores as we will live longer and women will live shorter..hmm.

However changing lifestyles hasn’t changed the ‘life’ gap so this isn’t the answer.

In his article he does explore lifestyle choices, which he feels is a factor but he feels there is more than that: The fact is that female chimpanzees, gorillas, orangutans, and gibbons also consistently outlive the males of the group, and you do not see apes – male or female – with cigarettes hanging out of their mouths and beer glasses in their hands.

So it’s more than healthy lifestyle choices and work patterns?

In this article some other quite painful research might point towards an answer – imagine the following headline on the front page of your daily newspaper!

Eunuchs are 130 times more likely to reach 100, compared to other men 

The very thought of it makes me wince in pain and brings many tears to my eyes but apparently the answer to this ‘life’ gap question could be testosterone:

euneuch

Evidence comes from an unexpected place: the Imperial Court of the Chosun Dynasty in Korea. Korean scientist Han-Nam Park recently analysed the detailed records of court life from the 19th Century, including information about 81 eunuchs whose testicles had been removed before puberty.

His analyses revealed that the eunuchs lived for around 70 years – compared to an average of just 50 years among the other men in the court. Overall, they were 130 times more likely to celebrate their hundredth birthday than the average man living in Korea at the time. Even the kings – who were the most pampered people in the palace – did not come close.

The article explores other evidence about the presence of our ‘cobblers’: In sad cases of mental health patients, institutionalised in the USA in the early 20th Century. A few were forcibly castrated as part of their “treatment”. Like the Korean eunuchs, they too lived for longer than the average inmate – but only if they had been sterilised before the age of 15.

More pain and even more tears..

It goes on to say that the female body could have advantages due to the sex hormone oestrogen, which can protect the woman’s health leading to longer life.

His article is inconclusive about why exactly us boys are expected to be around for shorter:  Scientists admit that we need to keep on looking for a definitive answer.

I tend to agree!!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

Marcus Tullius Cicero – Mistakes that mankind keeps making

March 3, 2016

Humanity

I bumped into a good buddy of mine, Pat Sweeney recently and we were exchanging various nuggets of wisdom (of course!) and he started chatting about some wise fella called Cicero, that he is very interested in and studies quite a bit.

Cicero used talk about six mistakes that mankind keeps making century after century. I was quite interested in what these mistakes were and when he was alive.

Marcus Tullius CiceroIt turns out Marcus Tullius Cicero was  3rd January 106 BC and died on the 7th December 43 BC. He was a Roman philosopher, politician, lawyer, orator, political theorist, consul, and constitutionalist. He came from a wealthy municipal family of the Roman equestrian order, and was widely considered to be one of Rome’s greatest orators and prose stylists.

He seems to have had an interesting life – following Julius Caesar’s death Cicero became an enemy of Mark Antony in the ensuing power struggle, attacking him in a series of speeches. He was proscribed as an enemy of the state by the Second Triumvirate and was consequently executed by soldiers operating on their behalf in 43 BC. His severed hands and head were then, as a final revenge of Mark Antony, displayed in the Roman Forum!

The six mistakes he spoke about were:

  • Believing that personal gain is made by crushing others
  • Worrying about things that cannot be changed or corrected
  • Insisting that a thing is impossible because we cannot accomplish it
  • Refusing to set aside trivial preferences
  • Neglecting development and refinement of the mind
  • Attempting to compel others to believe and live as we do

Not a whole lot has changed since 43 BC!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork