USP – Real People!

Businessman on the phone

I was listening to a radio interview this morning on one of those early morning business shows.

When the Managing Director was asked what made his business special one of the things he said was “When our clients ring up they get to speak to a real person who knows what they are talking about..someone who can really help them

Strangely, it probably is a USP

Hmm…we’ve come a long way!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

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9 Responses to “USP – Real People!”

  1. paulmcmenamy Says:

    We have indeed Greg! But finding a “real person” not just a human can be a challenge in itself.

  2. Nicola the Marketeer Says:

    Machines tend to agitate the customer a lot more so when/if they do get in contact with a “real person”, they can be a lot more irate than when they first picked up the phone. Some companies who use people, instead of machines, describe themselves as having a high customer satisfaction level. I think it’s just because they can have a two-way communication stream with the customer to solve the problem initially. But that’s just me!

  3. Fergal Bell Says:

    Speaking to a real person makes all the difference but I think it also needs to be someone who:
    * Shows that they actually want to help you
    * Is able to do so
    * Doesn’t want to sell you a product they’re running a campaign on

  4. USP – Real People! - Says:

    […] Read more at […]

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