USP – Real People! | Greg Canty Fuzion Blog

USP – Real People!

I was listening to a radio interview this morning on one of those early morning business shows.

When the Managing Director was asked what made his business special one of the things he said was “When our clients ring up they get to speak to a real person who knows what they are talking about..someone who can really help them”

Strangely, it probably is a USP

Hmm…we’ve come a long way!

Greg Canty is a partner of Fuzion

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin

Tags: Fuzion, Greg Cnnty, USP

This entry was posted on February 11, 2013 at 8:40 am and is filed under Customer Care, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

9 Responses to “USP – Real People!”

paulmcmenamy Says:
February 11, 2013 at 8:45 am | Reply
We have indeed Greg! But finding a “real person” not just a human can be a challenge in itself.
- Greg Canty Says:
  February 11, 2013 at 8:47 am | Reply
  Imagine the advert ….”real person required ..must know what they are talking about” !!
Nicola the Marketeer Says:
February 11, 2013 at 9:56 am | Reply
Machines tend to agitate the customer a lot more so when/if they do get in contact with a “real person”, they can be a lot more irate than when they first picked up the phone. Some companies who use people, instead of machines, describe themselves as having a high customer satisfaction level. I think it’s just because they can have a two-way communication stream with the customer to solve the problem initially. But that’s just me!
Fergal Bell Says:
February 21, 2013 at 6:27 am | Reply
Speaking to a real person makes all the difference but I think it also needs to be someone who:
* Shows that they actually want to help you
* Is able to do so
* Doesn’t want to sell you a product they’re running a campaign on
- Greg Canty Says:
  February 21, 2013 at 11:38 pm | Reply
  spot on Fergal ….I’m thinking Sky !
  - Fergal Bell Says:
    February 22, 2013 at 2:24 am
    I never had the pleasure when I was in the UK. I can imagine though!
    
    The banks were terrible for it as well. “My insurance is fine, leave it alone!”
  - Greg Canty Says:
    February 22, 2013 at 7:09 am
    “I know you have no reception and our engineers won’t be with you for another two weeks but ….would you like to upgrade to HD for an extra €10 per week” !!
  - Fergal Bell Says:
    February 22, 2013 at 7:50 am
    Exactly! “Our service is rubbish. Would you like some more of it?”
USP – Real People! - ibusinesslocal.com Says:
April 17, 2014 at 7:00 pm | Reply
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