From all of the work we do with clients and our collective experience and expertise we can offer you one simple piece of advice about PR, one Golden Nugget that you need never look past..
“Never waste a Good Story”
This is a really simple guiding principle to apply, no books or no huge science required, just a straight forward case of Never Waste a Good Story.
Bring PR onto your business agenda, into your plans and objectives, into your management meetings – Ask the question “Do you have any good stories that should not be wasted?”
Once you realise you have a good story and you’ve decided you don’t want to waste it, that’s where the process, the science and the fun starts..
Get that story out there!
Greg Canty is a partner of Fuzion
Fuzion are a PR firm in Ireland with offices in Cork and Dublin
Tags: Fuzion, Greg Canty, PR Tips
Greg Canty Fuzion Blog 
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