When you hold the door open for me I say thank you …. I’ll do the same for you
When you leave me out in traffic I acknowledge it …. I’ll do the same for you
When you recommend me or pass me a business lead I thank you … I’ll do the same for you
We pretty much understand how these things work in the ‘real world‘ and we know we should thank and reciprocate where possible.
When these ‘rules‘ aren’t followed it reflects badly on whoever breaks them.
“Last time I do a favour for them” you might say to yourself
When someone connects with you or shares a post of yours on LinkedIn say thank you and do the same for them when you get a chance.
When someone retweets something for you acknowledge it and do the same for them when it’s appropriate.
From my experience too many people treat the online world different to the offline world and they forget the normal common courtesies and very quietly they are doing their reputations damage bit by bit.
The rules of reciprocity are powerful (check out Robert Cialdini’s work on the topic) and can work for you or against you.
A favour deserves a thank you and a favour should be reciprocated whenever possible.
Offline or online …. That shouldn’t matter, it’s all your reputation.