Valentines Day and minimum expectations

Romance

As she stepped out of the car she left me with the little bombshell “I hope you have something special organised for Valentine’s Day” ..Dee was half joking of course! (?)

All of a sudden this isn’t about a demonstration of your love, it’s an expectation, a bar, below which you will perish if you fail to do the right things and achieve that minimum standard!

I started thinking..I am on an absolute hiding to nothing here.

All I can do is either disappoint (try to avoid!) or successfully manage to satisfy this ‘expectation’. What can I possibly do to surprise her and make her feel as special as I feel about her on this day ..something beyond “he did what was required“?

To make matters worse I have been so busy with work that I haven’t had two minutes to scratch, think about what I might do and then have the time to actually organise whatever I come up with!!

Isn’t this what it is like with the service we provide our clients? They quite rightfully have a minimum expectation and your first job is making sure that you at least match that – anything less and they are disappointed.

But just like Dee you want to leave them surprised and feeling special and this means doing something that they are not expecting, something that they will really appreciate and show them how much you really care. This is the ‘sweet spot’ where you get to show them that you are quite different than all the other potential ‘lovers’ out there.

Just like Valentines Day it’s a challenge but if you want them to know how special they are you’ve got to dig deep..

Happy Valentines Day x

(My efforts ..I wrote a poem for her card, I bought a single rose, I brought her breakfast, we’ll walk on a beach and after that I will cook dinner …have I done enough?)

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

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