I read with interest the big headline promoting a course today for SME business owners:
“How to use AI to transform your Social Media Marketing“
With the greatest respect to those running the course, those promoting the course and those contemplating giving their precious time on the course I’d like to rewrite the headline.
“How to Ruin your Brand using AI“
Everyone is running fast with giddy excitement asking AI for ideas, asking AI to write social media posts for their business and then using AI to create the graphics, images and even videos to bring these posts to life.
As a really experienced person in communications and social media, please please please stop sheep walking (no offence to sheep meant) and falling for this pure and utter tripe.
Do you really want to be a poor copycat pushing out content as your own that has been cobbled together by regurgitating what other, quite different businesses have done?
You are unique, you have unique things to say, and while it might be tempting to take shortcuts and save time by spitting out pure rubbish under your name, don’t!!
To make matters worse we can all spot this crap a country mile away and it just makes you look extremely silly.
Even kids know what AI slop is!!
My last piece of advice in my mini rant is that if you don’t have the time to do your social media properly, then don’t do it at all.
Greg
Greg Canty is Managing Partner and Head of Digital Marketing with Fuzion.
Tags: ai, AI slop, Communications, Greg Canty, social media marketing
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