Archive for the ‘Communications’ Category

Despite myself, AI came to the rescue…

May 17, 2026

Anyone that follows me on social media or has read my posts here will know that I am not the biggest fan of AI and in particular Generative AI.

So when I ended up sitting next to the founder of The Institute of Applied AI, Siobhan O’Leary at a Cork Chamber breakfast, I couldn’t resist inviting her to come on the Win Happy podcast !

We had a really fascinating chat about the family jewellery business, her career as an engineer, the challenge of juggling work and family, and then a huge pivot to self employment and the world of applying AI to business.

When I was editing the podcast, after about 25 minutes of perfect audio for some reason the sound collapsed on Siobhan’s microphone and I was struggling badly to recover the audio quality. After lots of repair work by me using the software that I normally use, I had an ok recording but it wasn’t at all good enough to publish.

Instead of abandoning what I had, I ironically turned to an AI repair tool that I had never used before to see if it could rescue the recording At times it changed Siobhan’s voice and at times it managed to mispronounce some words – it still needed some intervention from me and a few parts I had to delete but all in all it did an ok job.

I’ll let you listen and figure out where the AI took over and you might let me know if you think it did a good job or not!

p.s – Do you hate AI as much as I do or have your embraced it?

Greg

Greg Canty is the Managing Partner of Fuzion, a Brand Communications Agency in Ireland with offices in Dublin and Cork.

Aggression

May 15, 2026

Crookhaven

The Surfer

The sun was shining for the first time in a while, so the young surfer guy decided to get out of bed, squeeze the surf board as best he could into his hatchback and head for Barleycove Beach in West Cork, which was supposed to be a great place for surfing.

He punched the address into his Sat Nav and off he headed.

All was going well until the Sat Nav told him to take a peculiar left hand turn off the main road onto a narrow country road with the suspicious grass in the middle that starts to whisper to you that maybe you have taken a wrong turn!

He heads up the hill and down a hill, up another hill and down another hill passing cattle in the fields and the odd house here and there. The narrow road goes on and on and he starts to pray that he doesn’t meet another car going in the opposite direction as there is no way either could get past.

He goes down another hill, passes the entrance to a beautiful ivy covered house and starts to climb another short hill.

The Dog Walker

A guy decides to make the most of the sun shiny day by getting out of bed, putting the lead on his beautiful dog and heading out for a good, long walk.

He decides to take the small country road, which is so narrow that it rarely sees any traffic, other than the very odd car of one of the few people living on this stretch, or the off farmer tending to cattle grazing in the area.

He goes up the hill and down the hill, enjoying the sunshine and the peace and quiet of this route and taking in the stunning views of the rugged, rolling hills that surround him.

He goes up another hill and down another hill with his loyal dog by his side enjoying the outing, stopping here and there exploring all of the different scents along the way.

He passes the entrance to the old brick ivy covered house that doesn’t look like it’s been used in quite a while.

A rare car comes from behind him, so he pulls his dog close as it passes by driven by a young buck with a surf board squeezed into the back. It’s a bit odd that the driver is on this road he thought as it isn’t a very obvious road to take to get to the beach.

Me, Dee, Honey and Maggie

Because it’s such a gorgeous day we decide to grab the two dogs, pack them into the car and head for Schull to do the coastal walk, watch the boating activities and pick up a few bits and pieces in the town.

We were in great form, busy chatting as we left the house full of the joys of this unexpected sun shiny day.

The Rest of the Story…

We drove down the hill to the junction, over the cattle grill and took a left up the hill on the narrow country road. We came over the brow of the hill and were met by a car driven by a young buck going in the opposite direction. There is no way of anyone passing each other so someone had to do the reversing back to a spot where they could comfortably pull in and let the other car pass.

The etiquette, as we had come to understand from driving in these parts is that the person driving up the hill is the person who does the reversing – the opposite can burn out a clutch very quicky, so this is the rule of thumb.

An exception might be when the person going down the hill is very close to a spot where they can pull in.

The young buck needed to do the reversing, and in any case he was very close to an entrance to pull into,

We both stopped and after a few moments he started to do the reversing, while being watched by the lad who was walking his dog.

Driving in reverse for more than a couple of seconds can be a bit challenging (the trick is to carefully use the side mirrors), but the young buck hadn’t quite mastered this skill and he was veering right and left, but still making slow progress.

It obviously got the better of him so he stopped and then started gesturing to me to start reversing. Me reversing back up a hill, a good distance from the nearest pull in spot was not going to work.

He was just about 50 feet from a place to pull in, but to be fair to him he probably hadn’t spotted it. Neither car was moving.

I decided to hop out of the car and walk towards him to explain where the pull in spot was, and either guide him back or offer to do the reversing.

Unfortunately he interpreted me walking towards him as being an aggressive act and instead of pulling the window down for a chat he started getting into one!!

I tried to explain that I was just trying to help, when at this point the dog walker decided to join in. He interpreted our interaction as two people arguing and decided to put his two big feet into the mix.

Hey fella, just get back in your car will ya” he said in a hostile manner.

I was astounded at this hostility from both the young buck and the dog walker.

I explained that I was from the area, I knew the road and that the best place to pull in was just another few feet back.

Fella, I’m from here as well – just get back in your car” the dog walker repeated with a fair dose of aggression.

Now I was hot under the collar – “Excuse me, who the hell do you think you are talking to?

I was ready to get stuck in, not a bother. The lovely joyful mellow feeling of the day from just a minute ago had totally disappeared and I was pumped up.

Trying to count to ten I tried my best to assure the driver that I was just trying to help, but he was having none of it. “I will guide you back” I offered.

I don’t need your fucking help” he said and once again I had the dog walker telling me in his condescending tone to “get back in your car”.

I couldn’t resist:“From the way you were driving you definitely need my help” I uttered as I walked back to my car.

What did you say??” …I kept on walking.

The young buck did reverse.

I followed him, waved sarcastically to the dog walker and then I pulled into the entrance just a few feet back that I had been talking about. Both I and the young buck gave each other “loving glances” as we eventually passed, and we all went on our merry ways.

I noticed the sun had disappeared, just as our fabulous mood had disappeared and I could feel the anger and tension pumping through my body.

On the drive to Schull we chatted about the incident, and in all honesty it still hasn’t fully left me.

It concerns me how three strangers all going about their business on a beautiful sunny day can so quickly turn to aggression on a peaceful country road.

It also scared me how quickly I was able to flip to aggression – it wasn’t a bother at all, and that isn’t good.

What is it about our 2026 world that even on a beautiful sunny day we can switch from joy to aggression so easily? 

Calm down folks, calm down Greg

Greg

Greg Canty is the Managing Partner of Fuzion, a Brand Communications Agency in Ireland with offices in Dublin and Cork.

Peter Vandermeersch, AI and the Ability to “Review the Spew”

March 24, 2026

I am sure that we have all heard at this stage about the debacle at Mediahaus Ireland with their chief executive, Peter Vandermeersch being suspended because of his use of AI in articles of his, whereby “quotes” by people were used which never happened.

For those who aren’t familiar with this strangely named business, it is the Belgian company that publishes the Irish Independent, the Sunday Independent, the Belfast Telegraph, the Sunday World, Sunday Life, The Herald and 11 regional newspapers.

In the excellent article by Fintan O’Toole in the Irish Times about this debacle, he explains in detail the high opinion of this veteran journalist in the industry, who on many occasions had warned his own teams about not using the technology for shortcuts in their work.

Knowledge, Experience and Expertise

One of my big arguments against the use of AI to fast track your work, is that not everyone has the ability to decipher what is bullshit and what is not, when reviewing what the platforms spew back at you.

For example you would think that a veteran journalist such as Peter would have the knowledge, experience and expertise to carefully “review the spew”, edit it accordingly and transform it into something well written, very intelligent and accurate.

I would argue that you only acquire that knowledge, experience and expertise by doing the hard yards, punching in your time, learning and perfecting your craft – there are no shortcuts !! (despite being told there are by AI promoters).

Peter certainly has done the hard yards and hasn’t earned that excellent reputation overnight, but it still wasn’t enough to protect him from self sabotage at the hands of this technology.

Review the Spew

Conversely you would extremely caution young bucks who don’t have the knowledge, experience and expertise, about using AI in their work, because quite simply they don’t have the ability to “review the spew” and errors are extremely likely.

Now here is the big problem – If you asked any of us if we thought we would have the necessary knowledge, experience and expertise to “review the spew” and carefully craft wonderful pieces from the AI generated content, we would probably say “of course”, over estimating our own prowess.

If Peter can’t do it, then the rest of us shouldn’t even attempt to do it.

The Bad News

You will only get good at your craft by doing the hard yards. AI shortcuts will certainly give you more time, but you will learn nothing by taking them, they will be error prone, you will lose yourself in the process and could potentially land you in extremely embarrassing situations with all of your credibility lost.

Furthermore, if the content that you are required to produce doesn’t need your knowledge, experience and expertise then why bother with it?

Greg

Greg Canty is the Managing Partner of Fuzion, a Brand Communications Agency in Ireland with offices in Dublin and Cork.

p.s. I’m not a good writer, this piece could have typos and grammatical errors but they are all mine, 100%

Moving into Wisdom with Kevin Fahey, CEO of Essence of Leadership

March 18, 2025

Essence of Leadership - Kevin Fahey

Recently I have had the pleasure of meeting (virtually!) and doing some business with a very wise man, Kevin Fahey.

Each and every time we would have a chat he would leave me with some pearls of wisdom and when I learnt that this positive, always pushing forward, optimistic businessman was 75 I just had to ask him to come on my podcast.

Kevin is the CEO and Founder of Peer to Peer coaching company, Essence of Leadership.

Kevin came from a family farm, he went into the Irish clothing manufacturing industry and after a board room battle he found himself at home, unemployed.

Never a man to stand still Kevin started off a successful training company and was once labelled a Positive Psychopath by one of his clients. Like so many other businesses the recession that followed the Celtic Tiger crash, had him once again wondering where the next few bob was going to come from. 

He talks about very dark days and struggling at times to lift himself from the bed in the morning, but he did, one foot at a time.

Kevin reinvented himself, and with all of his collective wisdom and experience he remodelled his business following the simple principle that often the wisdom that we are searching for actually sits within us. He explains why and how peer to peer coaching is so powerful, in particular for business owners and senior managers.

As I have been very recently grappling with a big birthday number, we also chatted about ageism and moving into “wisdom” and based on his energy and drive I think I am just a young fella still!

Kevin talks so much sense and I hope you can take the time to listen to our chat – you will be better for it, I promise.

Greg

The Win Happy podcast is available on all podcast Apps and on Spotify.

Greg Canty is the Managing Partner of Fuzion, a Brand Communications Agency in Ireland with offices in Dublin and Cork.

Spamming and the damage to your brand

July 31, 2023

Another one of these totally and utterly irrelevant cold “call” emails has cluttered my inbox.

They vary in style and content but the things they have in common are:

  • I have no idea who they are
  • There is no need for the services being offered
  • They all use this “cool”, familiar language

Here was today’s example..

Hi Greg,

Unfortunately, we haven’t been able to connect yet.

I understand; life gets busy.

I hope you don’t take offense to my persistence since I would love to learn more about the prospecting & outreach process in your company and see if we have any points of potential synergy.

(Company name) could help you accelerate your outreach efforts by automating the tedious manual tasks and spending extra time hiring.

Let’s jump into the demo and we’ll discuss everything?

Best,

Anastasiia from (Company Name)

In a world where we are all so busy, how can any company justify employing people to blindly harass poorly researched prospects and in doing so, damage their own brand?

Greg 

Greg is a partner at Fuzion a Brand Communications agency with offices in Dublin and Cork, Ireland

It’s time to hug again!

November 7, 2022

Welcome” I said and I reached out to hug her to make her feel welcome.

Suddenly I had an aggressive finger being pointed in my face and eyes of fire glaring back at me.

I don’t do hugs” she said.

I stood there for a few seconds quite confused, thinking this was some kind of a joke, until I realised it wasn’t!!

I was totally taken aback as this is a person we knew and would have considered to have had a “good” relationship with before this interaction, and in fact there would have been routine goodbye hugs the last time we had met.

This incident happened many years ago and at the time it totally floored me. My nature is to be warm and friendly and a “signal” of this would have been a hug, one of my ways of conveying a genuine welcome.

Instead of reflecting on what I considered to be the positive aspects (at least I thought so) of my personality, I did the opposite and ever since greetings have been cautious and it has brought out a much more guarded Greg. And of course then we had Covid, which added an even bigger barrier between people and how we greeted each other.

Walking the dog with my headphones on just this weekend, I stumbled upon an episode of the wonderful podcast, ‘Heavyweight’ called “Cody” , which touched on the subject of hugs and I am so grateful for what I heard.

Basically, a kid who lost his mum suddenly received a random, huge hug from his football coach who he barely knew and he claims that it changed his life.

He was lost and hurting and this hug was exactly what he needed from someone, in fact anyone, and his coach delivered just that.

Neither of these men were “huggers” but they both realised at big moments in their lives, the power of a genuine hug, and since then it is part of their daily practice to be generous with warm hugs to their friends and colleagues and also, not to be afraid to say “I love you” when it’s appropriate.

To the producers of this podcast, thank you and to anyone I have had an encounter with since that very odd interaction, I sincerely apologize for being guarded and I hope you were still made to feel welcome by me.

It’s time to hug again ….

Greg

Greg

Greg is a partner at Fuzion Communications, a full service Marketing and PR agency with offices in Dublin and Cork, Ireland

A very simple gesture of a handshake to diffuse a hostile situation

June 20, 2022

I was standing at the ATM on the South Mall in Cork and suddenly from behind me I heard a booming voice “Excuse me, excuse me”.

When I turned around it was a guy on a bike shouting at people to get out out of his way as he sped through.

One of the pedestrians quite rightly had an issue with this speeding cyclist who should have kept his racing for the road and suddenly the two of them were arguing.

The cyclist was way out of order so I jumped to the pedestrians defence.

He’s right, what are you doing racing on the footpath?” I said.

Suddenly he’s in my face, a tall guy, one of these triathlon types, dressed in black from head to toe.

What’s your problem, tell me, tell me-I was being polite, I said excuse me

I responded “You were roaring, and besides, you shouldn’t have been cycling on the footpath

He came closer to me and repeated what he already said. I repeated what I said and he repeated what he said, getting closer again. This was only going to escalate.

I looked at him and told him it was a waste of time talking to him if he couldn’t get the point about cycling on the footpath and I turned to walk away.

He came after me and once again he was repeating what he had already said “What’s your problem, I was being polite

This was pointless …I looked at this tall guy, all fired up and from nowhere I found myself offering my hand to shake his. This could go either way, but it was one way of breaking the cycle (pardon the pun!)

He looked puzzled for a second and then met me in a handshake. I said “hey man, calm down, it’s a Friday

He smiled and said “you are right, that’s what I call great conflict resolution!

He then hugged me and said he probably shouldn’t have been on the footpath and we both wished each other a good weekend and parted ways.

My spontaneous gesture surprised even me, and I was amazed at how quickly it diffused something that could have easily turned ugly.

It turns out a handshake is hard to resist as we are programmed to treat it like a gesture of kindness or friendship – try it !!

Greg

Greg is a partner at Fuzion Communications, a full service Marketing and PR agency with offices in Dublin and Cork, Ireland

Time to lose the “kind regards” and say something meaningful

January 18, 2022

I was listening to a fascinating conversation on a podcast with the founder of Toms Shoes, Blake Mycoskie who was sharing his career story including the incredible story of where the idea of Toms Shoes came from, the powerful notion of giving away a free pair of shoes to those who badly needed shoes for every pair they sold and how this idea caught on and quickly led to a legendary success.

At the close of the chat he was asked to give some advice to the listener and he shared a phrase that he lives by “Carpe Diem”, or seize the day.

His basic philosophy is that life is precious, we have no idea how long it will last so make the most of each and every day.

A little habit he uses to remind people of this advice is to sign off all of his emails with the phrase “Carpe Diem” instead of other meaningless salutations such as yours sincerely, kind regards or even my more casual one “cheers” – I do hate formality!

The cynic might think what is that fella all about but this is really clever as it is using a frequent method of everyday communication to replace something meaningless with something meaningful and possibly trigger a positive thought or emotion for the reader.

I was chatting with the fantastic Paul Born of the Tamarack Institute in Canada on my Win Happy podcast and he does something similar but uses equally powerful words “Much joy” – why not spread joy and remind people of joy each and every single day?

Taking all of this onboard I’ve started to sign off all of my emails with the words “Win Happy” which is my core philosophy – I want people to succeed, whatever success looks like for them but to go about this in a way that makes them and those round them happy. If we all lived by that approach I think life would be better and more positive, in particular our working lives.

And taking this one step further maybe even (when appropriate of course) sign off your social media posts with a hashtag with your “words” – if that’s what you believe let people know.

My challenge for you is to think about replacing your meaningless closing salutation and replacing it with something meaningful.

It might get a few strange reactions to begin with but at least it will give people something to remember you by, something to think about and maybe, just maybe, create a shift in their day.

Win Happy !!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Time to talk to the unvaccinated?

November 23, 2021

We are reading about the need for taking more care, not going back to the workplace, socialising less and the need for possible regular antigen tests to keep us safe. Fancy a stick up your nose three times a week?

We are reading about Covid sweeping through our schools with students and teachers alike falling with the disease.

We are reading about how the hospitals are under severe pressure with over half of the serious Covid cases being unvaccinated people who have fallen seriously ill and the other half being vaccinated people with underlying conditions. (92% of the adult population are vaccinated – the numbers are clear).

We know 100% that the hospitals are rammed with Covid patients and as a result normal procedures are being postponed and god love anyone who goes there with an emergency case.

We are also reading that the unvaccinated are a big part of the problem, allowing the disease to spread more and possibly mutate.

A restaurant or venue owner is obliged to ask customers for their Vaccine passport and proof of ID but they are not permitted to ask their own team members if they are vaccinated ..”invasion of privacy“.

Do we not have a duty of care towards our employees?

We are reading about huge protests in Rotterdam and Vienna as people are freaking out about the necessary restrictions that have been introduced – angry with the wrong people?

If more severe restrictions are introduced here, no doubt people and businesses will be freaking out and all of this will be aimed at NPHET and the government, who will only be doing this to keep people safe and our hospitals functioning.

Maybe it is time to stop pussyfooting around, enough of the “PC” stuff and if we want to get out of this Covid mess and keep our loved ones safe and our businesses open it is time to focus our messaging on those who have so far been unwilling to vaccinate.

Maybe not quite “boot in” but it is time to apply some real peer pressure because it is needed.

Instead of the various lobby groups pressurising the government, maybe it is time to start focusing on those members of the general public who are not playing ball and putting everyone at risk and our lives on hold and livelihoods at risk.

Instead of being angry at the government, maybe it is time for us to start talking to family, friends and colleagues and encourage them to keep us safe. (instead we are all dancing around them gently- it’s their right)

If the unvaccinated are the biggest part of the problem, let’s tackle this head on and stop trying to solve it by tinkering with other measures that won’t deliver a solution.

We’ve all seen the advert about wearing a seatbelt..

Greg

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design Podcast Production and Digital Marketing services from our offices in Dublin and Cork, Ireland

Backing Brave and “Your Relationship Manager”

September 1, 2021

I just received a significant piece of correspondence from the bank I have been with for 40 years.

It was important, great, huge even, but it captures in a nutshell how far we have come from the bank where you knew your manager and there was a genuine relationship, to the one that exists today, which is nothing but a connection to an entity that just processes transactions.

My significant letter starts with..

Dear Customer(s)..

Even though it was written to me this generic piece of auto generated crap didn’t use my name and tried to cover itself with an “s” in plural just in case the generic BS correspondence was intended for more than one person.

As well as the humbo jumbo in the middle section which did include a “thank you for your business” message there was some technical stuff with no effort at providing an actual relevant contact person if I had a query about any of it.

And then it signed off .., with a

Your sincerely

that’s another joke, this was auto generated.

and then the “person” who sent it.

The Manager , no name, and no actual signature (does this possibly make this correspondence invalid?).

The only contact details on the letter was a phone number in Dublin – I can imagine how far I would get if I called the number and asked to speak to the person who sent me the letter.

I’m fairly sure I would get a “your call is being recorded“.

Oh, I forgot to mention what was included in the humbo jumbo, a pure classic..

Should you require any further details or other AIB products please do not hesitate to contact your Relationship Manager at your local branch

Hey AIB and everyone on this automation, bot, AI, less people drive, let’s stop pretending… this is not a relationship and no advertising campaign can rescue this empty BS.

Getting simple things like important correspondence right, even in an automated world might just make a difference.

Backing Brave?? …Maybe start with real people?

Rant over ..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland