I was doing a simple status update on the Fuzion Facebook business page and I noticed a “notification” window open up that I had not spotted before.
“Promote this post to get more views and comments” the notification window shouted at me. I already knew that I could create an advert for specific posts but it had never been waved at me so blatantly.
Between the changes to business pages that went through at the end of March, the stricter rules about running competitions and no longer being able to specify “landing” pages, Facebook are really hitting the brakes on your ability to generate activity and “likes” without writing a cheque…. the free ride is over.
Facebook is now serious business and we have officially entered the era of “Show me the Money”