The Influence of Social Media in Politics

Romney and Obama - Presidential Debate

I must remember to tweet that !

A big thank you to Lillian King for sharing this really interesting and valuable infographic about the influence of Social Media in Politics, which is very timely before the US Presidential Elections.

After all they reckon that Barack Obama was the first Social Media President ever! (Facebook is credited as playing such a major part in his campaign four years ago)

Have a peep through the very interesting stats and tables shown at the bottom of this post.

The one number that grabs me from the stats is that “In Senate races the candidate with the most fans gets elected 81% of the time”.

Does this mean they were the most popular anyway, or does it mean they connected with more people by using social media effectively helping them to get  elected – not sure?


For me in the Irish scenario it really bugged me that so many politicians wanted to be “my friend” before the election and now they are nowhere to be scene.

Social Media isn’t a trick – it isn’t a one off opportunity to achieve a specific goal  (however this may occur as a once off).

Social Media, for politicians (or businesses for that matter) is an opportunity to build a following, an opportunity to communicate genuine messages, values and beliefs – in this crazy world of ours an opportunity to cut through the BS, show where you are on key issues and let people see what you really stand for.

When the election (Christmas!) is over ….grab that opportunity

Social Media Election

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Training and Social Media Consultancy from our offices in Cork and Dublin.

Tags: , , , ,

7 Responses to “The Influence of Social Media in Politics”

  1. Fergal Bell Says:

    Incredible numbers aren’t they, showing the rise in social media use. I thought the figure indicating that 53% of adults were fact-checking online was very encouraging. It might leads politicians to be more careful about what they come out with.

    Your point about politicians at home using social media properly is well made. I wonder do they get it at all?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: