You know that feeling on the last work day of the year – you’ve worked hard and you are finishing off those last few bits before you shut off your computer, tun off the lights and head home for a well earned break after a tough slog of a year.
With a few weeks left in the year it’s natural to start easing off, it’s job nearly done and after all everyone is thinking about Christmas – we find ourselves switching down the gears and cruising till the end of year ….
STOP!! ….there’s good business still to be done, get onto people’s radar now, for next year so you can hit the ground running when it comes to January – picture how good you will feel turning off those lights after a productive few weeks – now you can really go and enjoy your Christmas Break ..
Make the list of what you want to achieve before the break kicks in and get cracking!
Lights out ..
Greg Canty is a partner of Fuzion
Fuzion are a Marketing and PR firm with offices in Cork and Dublin
Tags: Fuzion PR, Greg Canty
Greg Canty Fuzion Blog 
December 1, 2012 at 3:55 am |
Such a slavedriver Greg 😉
Actually you’re right. It’s a good feeling to tie up loose ends before the year comes to a close. If you can also get some business teed up for January, all the better. I had a boss years ago who kept on about the importance of keeping going up until the company broke for Christmas. He reiterated that you wouldn’t feel the effects of the work-rate drop-off until February/March when the sales pipeline had dried up. You’d then find yourself playing catch-up on your targets. I have to say, he was right!
December 1, 2012 at 9:15 am |
It’s so easy to start cruising towards the end of the year – I see it with my own crew and I’ve deliberately tried to up the ante to make sure that we get our business done.
We may as well be cementing those prospects now rather than middle of Feb! Thanks for the feedback as always
December 3, 2012 at 10:39 am
Yes, you’re right, and this time of year may mean less competition from other companies to actual or potential clients if they’ve taken their foot off the pedal.
December 3, 2012 at 11:46 am
Let’s be the one’s first out of the traps !!
December 6, 2012 at 10:47 am
Exactly 🙂
December 1, 2012 at 10:06 pm |
The other thing to consider is that their are a number of businesses headed by people who are not Christian. To them, Christmas means very little other than the frustration of trying to carry out their regular activities, but having many fewer resources available that day.
December 2, 2012 at 7:59 pm |
Hi Dan – it’s still the “end of something” feeling regardless of the religious overtones? When you come close to the end do you automatically slow down and start taking it easy?
December 2, 2012 at 12:14 pm |
Spare a thought for those who make their living for the year over the next 3 weeks!
December 2, 2012 at 7:57 pm |
Make hay when the sun shines !! You reap the rewards for all of your hard work over these few weeks Oonagh. See you in The Idle Hour Friday 21st when its all done!!
December 3, 2012 at 1:25 pm |
I’ve specifically left targeting some clients until December struck for the simple reason that you have a social reason to call and ice-break, and it’s easy to leave doors open for when January comes around… Plus I love Christmas and I always feel people perk up around now – people buy from people at the end of the day!
December 3, 2012 at 1:27 pm |
Great point Darren but ….do you find they are often in a state of mind where they don’t want to think about anything until Jan? They are more about “finishing” that “starting”..
December 9, 2012 at 4:13 pm |
Hi Greg,
I had a look at why it might be easier to get thing done now rather than in January.
http://mccarthyshane.com/why-wait-for-the-new-year/#.UMS4GINyFiM
December 9, 2012 at 8:16 pm |
Great post Shane