“60% off nearly all stock tomorrow”
When someone likes our Facebook business page, follows our business on twitter, signs up for our newsletter or follows our company blog in effect they give us permission to send them updates, news about our business and general communication. When they “sign up” they can’t control when we might interrupt them ..when it happens, about what or how often.
Permission to interrupt is a precious gift that we should respect.
In this “social media” age it’s become part of our ritual to check Facebook and Twitter , even on Christmas morning to see what our on-line buddies are up to, including friends and family – it brings us close ..I’m looking at friend’s children open their Christmas presents, I’m watching other friends having fun pictured in their new Munster Rugby Jerseys, I’m watching family pictures, I’m watching family reunions, I’m watching my “circle” cracking jokes and enjoying their precious family day ..
In between all of this I’m also watching supermarkets,coffee shops, gift shops, hotels, breweries and APP suppliers pitching in …in fairness most of them are wishing me Merry Christmas but a few are way too enthusiastic trying to sell, announcing their sales or offering special deals.
Most of these posts will have been scheduled in advance while their social media personnel were at work before the holidays and definitely not on Christmas day!
For everyone in business …with social media there is a time to interrupt and a time to definitely not interrupt. Christmas day, is a day when it is better not to say anything even when you think you have permission …you don’t!