Greg Canty Fuzion Blog

I get at least one of these emails a day from people I have never heard of.

The whole idea of someone you have never heard of reaching out to form a “partnership” is rubbish because this is the new word that they will use for selling a service into you.

90% of the time these emails are all about lead generation – they effectively will charge you a fee for randomly spamming businesses online with your service and thrashing your reputation in the process.

I wonder about the poor idiots who spend their time and energy creating email lists and firing off these meaningless emails to total strangers with little or no chance of success.

The most recent trend is that these emails all have an AI dimension to them, so let’s check out todays partnership offer …

Greg, Could I propose a partnership

Good morning Greg,

I’d like to put a partnership idea to you, around how AI can take over work that’s still done by hand.

Things like preparing proposals, reports or following up with clients still take hours, sometimes days. Today AI does most of this in minutes.

We’ve built automations that save teams more than 10 hours a week, time that goes back into the business.

If it makes sense, I’ll show you a concrete case of where AI would help most in your day to day.

We’re based here in Ireland, so it’s easy to work closely, in person too if that helps.

Would this be worth exploring? Do you have time for a quick call this week?

Kind regards,
Darlington Vincent
Ark Mind Tech

Hmmmm, a partnership?

I don’t think so!!

I will write back to him as an experiment and let’s see where it goes.

Dear Darlington,

A few points

1. What list did you get my contact details from?
2. This would not be a partnership – why do you think it would be?
3. I would rather put pins in my eyes than write meaningless proposals using AI
4. Work in person – would you like to pop down to Crookhaven in West Cork and we can have a cuppa to chat about your proposal?
5. It would not be worth exploring if fairly sure.
6. I’ll use the time instead to write a blog post about email marketing.

If you are going to use email marketing as part of your marketing outreach a few pointers

• Research the audience you are sending your emails to
• Say what it is and stop pretending it is a “partnership”
• Turn cold calls into warm calls by gently connecting with your targets on LinkedIn
• Quality is better than quantity

Yours sincerely.

Greg

I wonder what he will come back with?

Greg

Greg Canty is the Managing Partner of Fuzion, and Dead of the Digital Marketing Department.

Tags: ai, artificial-intelligence, Digital Marketing, Email marketing, writing

This entry was posted on July 9, 2026 at 12:27 pm and is filed under Direct Marketing, Email Marketing, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.