Friday afternoon and I was in the middle of a social media training session with the team from one of our clients operating in the professional services sector.
One of the directors was in the “hot seat” sitting at the controls of his LinkedIn account, which like most people with a profile he never uses.
He never posts, he never interacts but he does press the “accept” button with some of the connection requests he receives.
I encouraged him to post a status update ..”Go on, be yourself and post something“.
He surprised everyone by posting “Thank crunchy it’s Friday” ..
I asked the group what did they think ..two of his colleagues thought it wasn’t quite in keeping with their business and profession, another said he misspelt the word crunchy and some of the others thought it was a good thing to post..after all they explained it was Friday and that’s what most people at work would be feeling.
My own advice and my own experience would have me agreeing with the guys who felt “thank crunchy it’s Friday” was a good thing to post.
It’s really important that you are true to yourself, that you post something that connects with people, that you allow people to see the lighter side of your personality and that you don’t try to post something “heavy” on a Friday afternoon …the most important thing is that you make some noise and start posting on a regular basis so that you and your business will register on people’s radar.
Thank crunchy it’s Friday …what do you think?
Greg Canty is a partner of Fuzion
Fuzion offer in-house social media training and consultancy services in Ireland
Tags: Fuzion, Greg Canty, ireland, social media training
Greg Canty Fuzion Blog 
April 12, 2013 at 11:48 am |
If you are posting thank crunchy it’s Friday it all depends what type of account it is and what prior post you have up. I agree with the light heartedness and the showing of personality. However I would also agree on the strategy of the business so I would find it very dependant on the profile.
April 12, 2013 at 2:36 pm |
David – could it be a valid strategy never to show personality do you think? – thanks for the feedback
April 12, 2013 at 1:16 pm |
Because LinkedIn is seen as a ‘Business to Business’ site it can difficult to find the line between what you should post on Facebook compared to LinkedIn. As a result you can get very little ‘personality’ in the posts which is a shame.
April 12, 2013 at 2:35 pm |
great point Conor – at what point did we forget that we were ordinary people!
April 12, 2013 at 5:25 pm |
Thanks Greg , I was looking for something happy or optimistic to re-tweet at the start of the European weeked but was not having much luck. Now I can .
Best…..Sean
April 12, 2013 at 9:03 pm |
good man Sean – have a great weekend
April 12, 2013 at 5:37 pm |
Go for it, but please spell it correctly!
April 12, 2013 at 9:02 pm |
yep ….it is crunchie !
April 17, 2013 at 9:22 am |
I’d keep “thank crunchy…” to twitter or facebook and leave linkedin for professional updates.
In our office, it has become acceptable to have linkedin open during working hours as it is a useful networking tool. facebook/twitter are frowned upon.
IMHO, this kind of chatter would devalue LI as a tool.
April 17, 2013 at 7:43 pm |
I see where you are coming from John but I think on a sunny Friday afternoon such a sentiment resonates with people – thanks for the feedback
April 20, 2013 at 7:53 am |
In response to John O’Sullivans comment, I would simply like to say this “All work and no play makes John a dull boy”… In almost every office environment no matter the company or industry, stress is a huge factor. Having a bit of light relief can help refocus the mind and lighten the atmosphere. I understand that work needs to be done, productivity needs to remain high, especially in these tough times, but without a bit of banter, or laughter I know our office would be a depressing place to be. In fact I think a bit of light relief makes it a better place to work. IMHO, we all need to laugh a bit more, whether we are in work or not! While LinkedIn is a networking tool certainly, we are all still individuals at the end of the day and from time to time, we need a good laugh! That’s just how I see it!
April 22, 2013 at 8:59 am |
Edel – I agree with you totally. It’s nearly more important to smile and have the banter on a Monday … they can be tough !