Posts Tagged ‘ireland’

Aggression

May 15, 2026

Crookhaven

The Surfer

The sun was shining for the first time in a while, so the young surfer guy decided to get out of bed, squeeze the surf board as best he could into his hatchback and head for Barleycove Beach in West Cork, which was supposed to be a great place for surfing.

He punched the address into his Sat Nav and off he headed.

All was going well until the Sat Nav told him to take a peculiar left hand turn off the main road onto a narrow country road with the suspicious grass in the middle that starts to whisper to you that maybe you have taken a wrong turn!

He heads up the hill and down a hill, up another hill and down another hill passing cattle in the fields and the odd house here and there. The narrow road goes on and on and he starts to pray that he doesn’t meet another car going in the opposite direction as there is no way either could get past.

He goes down another hill, passes the entrance to a beautiful ivy covered house and starts to climb another short hill.

The Dog Walker

A guy decides to make the most of the sun shiny day by getting out of bed, putting the lead on his beautiful dog and heading out for a good, long walk.

He decides to take the small country road, which is so narrow that it rarely sees any traffic, other than the very odd car of one of the few people living on this stretch, or the off farmer tending to cattle grazing in the area.

He goes up the hill and down the hill, enjoying the sunshine and the peace and quiet of this route and taking in the stunning views of the rugged, rolling hills that surround him.

He goes up another hill and down another hill with his loyal dog by his side enjoying the outing, stopping here and there exploring all of the different scents along the way.

He passes the entrance to the old brick ivy covered house that doesn’t look like it’s been used in quite a while.

A rare car comes from behind him, so he pulls his dog close as it passes by driven by a young buck with a surf board squeezed into the back. It’s a bit odd that the driver is on this road he thought as it isn’t a very obvious road to take to get to the beach.

Me, Dee, Honey and Maggie

Because it’s such a gorgeous day we decide to grab the two dogs, pack them into the car and head for Schull to do the coastal walk, watch the boating activities and pick up a few bits and pieces in the town.

We were in great form, busy chatting as we left the house full of the joys of this unexpected sun shiny day.

The Rest of the Story…

We drove down the hill to the junction, over the cattle grill and took a left up the hill on the narrow country road. We came over the brow of the hill and were met by a car driven by a young buck going in the opposite direction. There is no way of anyone passing each other so someone had to do the reversing back to a spot where they could comfortably pull in and let the other car pass.

The etiquette, as we had come to understand from driving in these parts is that the person driving up the hill is the person who does the reversing – the opposite can burn out a clutch very quicky, so this is the rule of thumb.

An exception might be when the person going down the hill is very close to a spot where they can pull in.

The young buck needed to do the reversing, and in any case he was very close to an entrance to pull into,

We both stopped and after a few moments he started to do the reversing, while being watched by the lad who was walking his dog.

Driving in reverse for more than a couple of seconds can be a bit challenging (the trick is to carefully use the side mirrors), but the young buck hadn’t quite mastered this skill and he was veering right and left, but still making slow progress.

It obviously got the better of him so he stopped and then started gesturing to me to start reversing. Me reversing back up a hill, a good distance from the nearest pull in spot was not going to work.

He was just about 50 feet from a place to pull in, but to be fair to him he probably hadn’t spotted it. Neither car was moving.

I decided to hop out of the car and walk towards him to explain where the pull in spot was, and either guide him back or offer to do the reversing.

Unfortunately he interpreted me walking towards him as being an aggressive act and instead of pulling the window down for a chat he started getting into one!!

I tried to explain that I was just trying to help, when at this point the dog walker decided to join in. He interpreted our interaction as two people arguing and decided to put his two big feet into the mix.

Hey fella, just get back in your car will ya” he said in a hostile manner.

I was astounded at this hostility from both the young buck and the dog walker.

I explained that I was from the area, I knew the road and that the best place to pull in was just another few feet back.

Fella, I’m from here as well – just get back in your car” the dog walker repeated with a fair dose of aggression.

Now I was hot under the collar – “Excuse me, who the hell do you think you are talking to?

I was ready to get stuck in, not a bother. The lovely joyful mellow feeling of the day from just a minute ago had totally disappeared and I was pumped up.

Trying to count to ten I tried my best to assure the driver that I was just trying to help, but he was having none of it. “I will guide you back” I offered.

I don’t need your fucking help” he said and once again I had the dog walker telling me in his condescending tone to “get back in your car”.

I couldn’t resist:“From the way you were driving you definitely need my help” I uttered as I walked back to my car.

What did you say??” …I kept on walking.

The young buck did reverse.

I followed him, waved sarcastically to the dog walker and then I pulled into the entrance just a few feet back that I had been talking about. Both I and the young buck gave each other “loving glances” as we eventually passed, and we all went on our merry ways.

I noticed the sun had disappeared, just as our fabulous mood had disappeared and I could feel the anger and tension pumping through my body.

On the drive to Schull we chatted about the incident, and in all honesty it still hasn’t fully left me.

It concerns me how three strangers all going about their business on a beautiful sunny day can so quickly turn to aggression on a peaceful country road.

It also scared me how quickly I was able to flip to aggression – it wasn’t a bother at all, and that isn’t good.

What is it about our 2026 world that even on a beautiful sunny day we can switch from joy to aggression so easily? 

Calm down folks, calm down Greg

Greg

Greg Canty is the Managing Partner of Fuzion, a Brand Communications Agency in Ireland with offices in Dublin and Cork.

Local Elections, old codgers and phone zapping…

May 21, 2019

Old codgers - Inniscarra Bar, Cork

We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you about everyone who has sat there before you and before them.

It was early on a Saturday evening and we were having a sneaky pint before heading home to cook some grub.

The two old codgers sitting at the bar sipped quietly on their  pints and every now and then there was some chit chat between them. One of the guys had a battle weary black dog with him who was busy going from one patron to the next, sniffing and being friendly.

For some strange reason there was a large election poster leaning up against the wall for one of the local candidates, Shane Fallon. I’m not really sure if this was a practical joke or if it was a serious election tactic by the candidate?!

Out of nowhere the two men got very animated and their conversation got louder and louder..

Those f##king posters are a f##king disgrace and they should be banned as they are ruining the environment

Wow….it went on..

Sure, don’t they have email and don’t they have the internet and..and don’t they have, you know yourself, can’t they just zap phones the way they do?

You are so right, a f##king disgrace!“, followed by lots of huffing and puffing and then back to their pints.

Were they right??  

It’s funny …just a few days beforehand I was standing in front of my Dublin Chamber Council colleagues presenting them an overview of our business sector.

To do this I reached out to many of the member companies, both large and small and looked for their feedback about trends in the sector.

A BIG MESSAGE was that there was a huge shift from traditional media to digital but this was loaded with a gentle warning that clients need to be very careful not to put all of their eggs into this one channel as you just won’t reach your audience in a way that your message will land.

As I walked back from the pub I noticed all of the election posters – who do I like the look of?

When I pushed opened the front door open I looked at the flyers that had been pushed through the letter box – who are you and what are you promising?

And if I believe you really care about the location I do expect you to knock on my door and chat to me.

I tweeted three of the candidates who had dropped in their literature and two responded. One just took herself out of the running!

It’s great that the old codgers got so animated about the environment (there probably should be a limit to how many they put up), but unfortunately a candidate who relies only on email (GDPR has that one squeezed to death!!) and zapping phones (I’m taking this to mean social media) will not be successful.

The candidates need to integrate their social media with their traditional media and however they manage it, they need to be recognised, liked and if possible connect in some real way with the voters.

Get out and vote this Friday!!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

 

 

The Magic Ingredients of Winning!

May 8, 2019

Liverpool FC Barcelona celebrations

While I am basking in the most beautiful feeling of my team, Liverpool FC, once again pulling off another, monumental, miraculous performance to win against incredible odds against Barcelona it’s worth thinking about some of the factors why and maybe we can all take some lessons from it.

Everyone Matters

The team that went out on the pitch to face the mighty Barcelona, one of the best teams in the world wasn’t the first choice team. Many of the star names were missing and those who stepped in, players who have been pretty much second choice all season did a superb job.

…some of your team might surprise you when you ask them to step up.

Karma

At times the wonderful Barcelona were very cynical including the former Liverpool player Luis Suarez. He deliberately injured the Liverpool left back Andy Robertson, which meant he couldn’t play in the second half. His replacement scored two goals!

Philippe Countinho, the wonderful Brazilian midfielder, another former Liverpool player had an awful night. When he was with Liverpool he downed tools at a critical time to agitate for a dream move to Barcelona.

…play a good fair game, do your work ethically and honestly. It will come back in your favour.

Attitude

Jurgen Klopp, the manager from heaven always has a positive, beaming smile and an infectious enthusiasm and passion. Before this game he encouraged the team to go out and enjoy the special occasion, do what you can but make sure you enjoy it. I thunk they did just that!!

..work hard to instil a positive attitude in your team

Belief

No matter what, you have to believe that anything is possible. Jurgen told the team that he thought the task of turning around a 3-0 deficit was impossible but……he also told them that if anyone could this group of players could. They came out on the pitch believing.

…make sure your team know how great they are and believe in their capability

Morale

It is as clear as day that the morale in this team is incredible – there is a bond that has them fighting for each other and this is obvious in their behaviours, their celebrations and their social media posts.

…morale is a precious intangible, work on it

Confidence

That fragile thing, confidence. When you win and keep winning you feel unbeatable, invincible. When the opposite happens you can crumble. The best of us can lose confidence and this can happen when just a few things go against you. Understanding how this works and how you manage it is key.

…keep doing the right thing and have faith, it will bring you results

Liverpool v Barcelona

Resilience

When this team goes behind, when they get beaten they have a resilient mind, they can resist the negative feelings and believe that they have the quality to recover.

…you don’t lose, you learn for the next time. There is always a next time

Experience

There are older players who just add an extra grit and steel and maturity to the team. James Milner, that older head, who somehow manages to outrun and outfight many of the younger players can bring something special from the whole group.

…have a little thought about the older codgers like me and for the older codgers, never underestimate your value to the team

Youth

While the old guys play a valuable part the young guys can also bring freshness, vitality and quality to the team and somehow they are not out of place, even in a red hot, pressure pot atmosphere. Well done Trent and Andy Robertson!

…nurture the freshness and energy that youth brings and support them to thrive

Quality

While attitude and heart and soul will get you so far, you do need to have quality in your team. Liverpool paid big money to bring in a goalkeeper and a central defender in the last year and this quality with the right attitude makes an essential difference

…do what you can to entice the good guys and gals and what you can to hold onto them

Values and Expectations 

Some of the new players took a while to become part of this team – until they get the Liverpool way and understand what is expected of them, and can be relied to do it, they are not allowed on the pitch

…take the time with everyone you introduce to your team to ensure they get your culture and values

Quick thinking

Trent Alexexander Arnold, the young 20 year old from Liverpool gave a lesson in always being alert and looking for opportunities. When everyone else was doing the expected and taking a while to get organised for a corner, just like they do each week he spotted that they weren’t paying attention, they weren’t ready.

His alert mind spotted the gap, a momentary lapse of concentration and before anyone knew it a spontaneous, unplanned perfect ball was passed in and Liverpool had their winner, 4-0!!

…stay alert to opportunities, and encourage everyone to act on them

Staying Calm

Even under pressure you need to stay calm, even when things are going wrong, even in an intense atmosphere. Liverpool have learnt how to stay calm.

…count to 10, count to 20

Training and Hard work

Followers of Liverpool know that the pre-season training is intense and it is all about preparing the team for a gruelling season. The team work hard, run hard and more than opponents, put the opposition under pressure constantly and this takes fitness as well as hard work.

…train your team and work hard!

Learning 

Each year Klopp has learnt how to improve in a demanding English league and also how to manage a European campaign. In his first two seasons the hectic Christmas period seemed to wear his team out, which always resulted in a barren spell. He also struggled to manage both competitions. He has adapted the style of play as he has progressed and it is working!

…constantly review what you are doing, learn and adapt.

Digging Deep

When your back is against the wall you need to be able to dig deep, really deep to cope. He has “dig deepers” in this team, who keep producing the goods. Digging deep is now a habit, a hard habit to break!

…make sure you acknowledge when members of your team dig deep and how much you value it

Habits

It’s so important to get into really great, positive habits. Winning is a habit, just like hard work and always doing the right thing is a habit.

…identify the habits, the metrics that are needed to deliver success and make sure the team know and understand them

Enjoyment!

Klopp preaches to his team to enjoy their football, he preaches to the fans to enjoy the football, even the matches that seem impossible. His smile shows us that he believes it.

…work should be fun and not all serious, enjoy the experience

Management 

Jurgen Klopp manages this team, those regular players and the non regulars, the youth coming though as well as his backroom team, everyone playing their part together.

The other critical part that he manages is the crowd – he is a master of bringing them with him and showing how much and needed their support is, and the very special role that they play in generating a winning atmosphere and even more important, avoiding a negative atmosphere.

…pay attention to your team. look after them and that special dynamic

Support

Jurgen Klopp says that the incredible win would not have been possible without the support of the crowd. Not only does he bring the crowd with him and earns their support but he does the same with the players who aren’t on the pitch and the former players.

…start with you, support those around you and encourage your team to do the same

Communications

While we are talking about our industry, Klopp is a master of communications.

When he came to Liverpool, in his very first press conference he said that he would convert the fans from “Doubters to Believers‘ and in a sweep he not only won the support of every single fan but he also started a very clever process of communicating what the role of “supporters” is and the power of believing.

He is a brilliant communicator, carefully weaving his messages, carefully avoiding certain topics – he is a master!

…learn how to be a great communicator (we can help!!)

Now, enough of this blog post…back to basking!!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

The girl in the coffee shop!

April 16, 2019

Coffee

I couldn’t help but notice the girl waiting on her coffee this morning.

She was perfectly turned out, beige coat, black boots, hair tied up and perfect makeup but you could sense her tension – there was no one ahead of her and no one behind her. It was just her and the girl who was serving her.

There wasn’t a smile, not a word of chat, just a series of deep breaths and sighs as she went though the “painful” process of ordering her coffee, waiting for it and paying for it.

This “intimate” transaction happened quickly, and without a word she was on her way with her coffee and into the passenger seat of a car that was waiting outside for her.

It’s Tuesday morning and I have no idea who she is or what her life must be like but this is not a good start to the day.

Smile, say hello, wake up and ….smell the coffee!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

When losing is winning!

March 21, 2019

Nelson Mandela - Winning and Learning

A really big potentially lucrative and very complex prospect came our way and like every prospect you must assess how much time and work you need to put into the plan between the:

  • Initial briefing
  • Background research
  • Brainstorming ideas and approaches
  • Writing the plan
  • Getting it ready visually
  • Rehearsing the pitch
  • Presenting the plan to the prospect

This one was really big and our ambitious team decided to go for it and they dug very deep spending days and nights working on the plan until the day came to present.

A big challenge here is that this work must happen alongside the normal client work, which helps to keep the lights on after all!

Apparently of the five agencies that were invited to pitch, two had withdrawn from the process and we were one of three who were remaining.

Our guys made their presentation, which they felt went really well so their confidence levels were up and then the anxious waiting and very painful period begins.

A strange thing happens when these prospects come to you – at the beginning it is a simple case of ‘will we or won’t we‘ and other than the possibility of a new client there is no emotional investment at this time.

At the point of presenting when you have poured heart and soul as well as bucket loads of time you are totally invested in the result with a huge emotional investment in the result.

The news came though via a very polite call from the prospect…

We didn’t win, we came a close second!!

We were the personal choice of the person who called us but someone more senior voted for another service provider, a mammoth of the consulting world.

While this was a disappointing loss in particular for those in the core team who worked on it, I explained to them genuinely that I believed it was really a win.

Nelson Mandela made a famous quote: “I never lose, I either win or I learn

Taking Mandela’s inspirational quote we did learn but we also won – our team had a chance to demonstrate two of our Core Values, they were Ambitious and they were Brave, they had the opportunity to showcase the deep expertise in our team and they had the joy of working closely together, even when there was a good chance the odds were stacked against us.

On our Fuzion Friday (we go for lunch every Friday with the team) we toasted our Dig Deepers, our true winners!

Bravely onto the next big challenge…

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

 

 

 

 

Peter Drucker, Management Guru and a Powerful Perspective on age

March 6, 2019

Peter Drucker

I was listening recently to a podcast hosted by Tim Ferriss who was interviewing the author of what I consider to be my bible of business books, Good to Great, Jim Collins.

One of topics discussed was age and Jim put this into huge perspective by chatting about his inspiration, Peter Drucker.

Jim was lucky enough to meet this giant of the management world and when he met him first Peter was 86 and still at full throttle.

Peter was a prolific writer and one of the most respected of his time and in many ways his writings about management are still held out as being ground breaking and as relevant today as they were when they were written.

Jim was sent an image of a bookshelf that was full of all of Drucker’s books and there was a line drawn across the image that marked the volume of books written when he was 65, the typical retirement age.

Incredibly, at 65 years of age Peter Drucker had written just one third of his books!!

Peter Drucker passed away in 2005 at the age of 92 – he wrote another 10 books since Jim had met him at the age of 86!

As I am nudging closer to another birthday (those numbers keep getting bigger!!) I keep telling myself that I am only at the beginning..

Thank you Peter Drucker…

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

 

Soft messages and the downward spiral of Social Media

January 27, 2019

AlgorithimsIt’s a funny, sad old time.

It’s been a year since my dad passed away so I wrote a blog post (as I do) to capture what I’ve been feeling and published it.

I have my blog set up so that when I publish, it automatically pushes the post out to my Facebook, Twitter and LinkedIn accounts.

If my posts are business oriented posts they are suited to LinkedIn and Twitter and if they are more personal they are suited to Facebook and Twitter.

The auto publish facility that I have set up with my blog doesn’t differentiate and this personal post was pushed out to all.

You would reasonably expect that this personal post would “perform” best on Facebook (which is really the best platform for family and friends) but the platform where I got the biggest feedback and reaction was on LinkedIn, which makes no sense really!!

I was getting some really heartfelt responses from people who clearly had read the post and were leaving some nice messages and even sharing some of their own experiences.

Why wouldn’t this personal post resonate more on Facebook and Twitter?

There is nothing wrong with my logic – this type of post is most relevant to my Facebook audience, those friends and family who use it primarily to chill out, catch up on news and gossip when the work of the day is done.

The truth is Facebook (and Twitter is also following suit) have gone way too far, the algorithms are manipulating the posts from your friends so much that you end up seeing very few of these in between too many sponsored posts.

At this stage very few of us are seeing the posts by friends and family and those from organisation and business pages that we follow.

So, my conclusion isn’t that the business audience are suddenly more interested in “personal stuff”, it’s that LinkedIn is still just about hanging in there as a place that isn’t totally warped by those algorithms, those set of rules that dictate what we see and don’t see. I wonder about those working in these social media companies and if they believe that what they are actually is a good thing – they are not!!

They are eroding the value that we have in their platforms,  bit by bit , which will impact on their market value eventually.

As for LinkedIn, hopefully this platform will try to stay pure.

For anyone in business using these platforms, if you want your posts to be seen you need to advertise – we are in that phase where people think it’s still worthwhile.

It won’t last too long …

Greg

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

Stories you can only tell with Social Media

March 13, 2018

Orange Army

During the recent extreme weather when the whole country was effectively shut down, we all had plenty of time to check our social media updates to see how each pocket of the country was faring out.

The “stories” came thick and fast like the snowfall, and one story-line in particular that caught my attention came from Irish Rail.

The teams from the state rail service had clearly been told to take out their mobile phones and capture the different work that was being carried out, with these being quickly shared on their various social media channels along with a clever narrative.

These posts complete with the hashtag #OrangeArmy (a very clever way of referring to their team in the field donning their orange reflective jackets) painted their teams as heroes, braving the harshest elements to get the country on their journeys back home or wherever they needed to get to.

As expected there was lots of interaction with the general public who were checking the Irish Rail social media account to get updates about the rail service and were seeing these clever posts.

The media even picked up on this and wrote about the fantastic work that was done by the Irish Rail team at this time – it probably makes a pleasant change!

While this was a clever way of demonstrating the hidden work that most of us never see it was also a brilliant way of involving their team and motivating them: “We appreciate what you do for us, it’s important

Orange Army - Irish Rail

All of this is a brilliant example of how best to use your social media platforms.

These are perfect behind the scenes stories, that while valuable for your “brand” are nearly impossible to share on your website, in an advert or on a newsletter.

Instead of using your social media as another place to repeat your promotional activity, try to use it to tell those other unseen stories and let people get to know you better, your personality, your ethos and your beliefs.

If Irish Rail never shared these “Orange Army” stories we would never know, but they did and now we think they are heroes…

Be clever with your social media, don’t be shy and let people get to know you better.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Social Media Consultancy and Training  from our offices in Dublin and Cork, Ireland

 

 

Don’t be a Monkey…Personalise!!

November 30, 2017

Monkey 2

I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount of time and actually write a blog post that someone might feel is useful.

The body of the email read:

Dear All,

Attached please find our Newsletter which we trust will be of interest to you.

Should you have any queries regarding the attached, please do not hesitate to contact us.

Yours sincerely,

(Not signed by anyone)

Ok…some email marketing tips if want to have any chance of success.

Dear All

This is insulting and pointless. You have my email address and you more than likely have my name. There is a much bigger chance of me reading it if you personalise it.

Attached please find our Newsletter which we trust will be of interest to you

Jesus, make some attempt at talking to me instead of opening with “attached”.

By the way, the trust part is just silly..

Should you have any queries regarding the attached, please do not hesitate to contact us.

The only query I have is why you are sending out such a pointless newsletter that is just making you look bad instead of the opposite.

Yours sincerely,

How can it be sincere when you haven’t used my name and you haven’t used yours. It’s lazy, not sincere.

Use E-Marketing Software

The big tip is to use simple, low cost, easy to use, easy to customise Email Marketing software that makes all of the above really easy to do.

  1. You can design really nice looking e-newsletters without too much trouble
  2. You can easily personalise the emails to each individual
  3. There are no attachments so it won’t get blocked by some servers
  4. It will tell you how many people opened it and who they are
  5. It will tell you how many clicked the links to your website and who
  6. It lets people unsubscribe easily by just clicking a button

We use a really great service called Mailchimp for our client campaigns – It’s easy to use and quite economical.

Think!!

My last tip, and probably the biggest one of all is to take just 30 seconds and think about the person you are sending it to – how would they feel if they got a generic, cold, patronising email?

There is no doubt that they would have put a lot of time and effort into this newsletter, but instead of it doing a positive job for them, it actually does the opposite.

What’s worse is that most of the recipients will either be clients, prospects or business connections.

Something we always say to clients is…Never write a cheque to make yourself look bad!

Rant over..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

The Manager of First Impressions

November 27, 2017

Warm greeting at reception

We arrived at our hotel, parked the car and wrestled with our bags and clothes on hangers so we could get ready quickly to head to a wedding of one of our team, the lovely Edel and her soon to be husband Dave.

I sour puss greeted us as reception as she saw us approaching “Check-in isn’t until 3” she warmly (not) greeted us!

Deirdre explained that she needed to change quickly to get ready for a wedding close-by, so if there was anything at all she could do, it would be much appreciated.

Without too much bother and a click of her screen we were handed the keys to a room that was ready.

How hard was that?!!

We left our friendly receptionist and went to find our room – we passed a woman who was cleaning rooms who gave us a big friendly hello.

We got to our room and neither of our key cards seemed to work …. here we go, I thought !!

Just as we were about to trundle back to our favourite receptionist, another cleaning lady who had seen us struggling with the door asked if she could help.

There is a knack to these doors” she explained as she took the key card from us, quickly swiped and presto, success!

With a big smile, she held the door open for us and wished us a lovely stay.

Maybe she was just having a bad day or maybe, just maybe the wrong person is on the reception desk?

Make sure your Manager of First Impressions is doing just that.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland