Posts Tagged ‘ireland’

Don’t be a Monkey…Personalise!!

November 30, 2017

Monkey 2

I just received an email with an attachment from a firm of Accountants – instead of having their desired reaction and me reading it, I felt compelled to use the same amount of time and actually write a blog post that someone might feel is useful.

The body of the email read:

Dear All,

Attached please find our Newsletter which we trust will be of interest to you.

Should you have any queries regarding the attached, please do not hesitate to contact us.

Yours sincerely,

(Not signed by anyone)

Ok…some email marketing tips if want to have any chance of success.

Dear All

This is insulting and pointless. You have my email address and you more than likely have my name. There is a much bigger chance of me reading it if you personalise it.

Attached please find our Newsletter which we trust will be of interest to you

Jesus, make some attempt at talking to me instead of opening with “attached”.

By the way, the trust part is just silly..

Should you have any queries regarding the attached, please do not hesitate to contact us.

The only query I have is why you are sending out such a pointless newsletter that is just making you look bad instead of the opposite.

Yours sincerely,

How can it be sincere when you haven’t used my name and you haven’t used yours. It’s lazy, not sincere.

Use E-Marketing Software

The big tip is to use simple, low cost, easy to use, easy to customise Email Marketing software that makes all of the above really easy to do.

  1. You can design really nice looking e-newsletters without too much trouble
  2. You can easily personalise the emails to each individual
  3. There are no attachments so it won’t get blocked by some servers
  4. It will tell you how many people opened it and who they are
  5. It will tell you how many clicked the links to your website and who
  6. It lets people unsubscribe easily by just clicking a button

We use a really great service called Mailchimp for our client campaigns – It’s easy to use and quite economical.

Think!!

My last tip, and probably the biggest one of all is to take just 30 seconds and think about the person you are sending it to – how would they feel if they got a generic, cold, patronising email?

There is no doubt that they would have put a lot of time and effort into this newsletter, but instead of it doing a positive job for them, it actually does the opposite.

What’s worse is that most of the recipients will either be clients, prospects or business connections.

Something we always say to clients is…Never write a cheque to make yourself look bad!

Rant over..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

The Manager of First Impressions

November 27, 2017

Warm greeting at reception

We arrived at our hotel, parked the car and wrestled with our bags and clothes on hangers so we could get ready quickly to head to a wedding of one of our team, the lovely Edel and her soon to be husband Dave.

I sour puss greeted us as reception as she saw us approaching “Check-in isn’t until 3” she warmly (not) greeted us!

Deirdre explained that she needed to change quickly to get ready for a wedding close-by, so if there was anything at all she could do, it would be much appreciated.

Without too much bother and a click of her screen we were handed the keys to a room that was ready.

How hard was that?!!

We left our friendly receptionist and went to find our room – we passed a woman who was cleaning rooms who gave us a big friendly hello.

We got to our room and neither of our key cards seemed to work …. here we go, I thought !!

Just as we were about to trundle back to our favourite receptionist, another cleaning lady who had seen us struggling with the door asked if she could help.

There is a knack to these doors” she explained as she took the key card from us, quickly swiped and presto, success!

With a big smile, she held the door open for us and wished us a lovely stay.

Maybe she was just having a bad day or maybe, just maybe the wrong person is on the reception desk?

Make sure your Manager of First Impressions is doing just that.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

The ‘Always Great’ boat

October 11, 2017

Always Great

Things are definitely much better than they were but something has also switched with everyone’s moods…

People are bouncing again – can you feel it?

Business seems to be coming in a little easier, moods have lifted, budgets have opened up and people are committing to Positive Costs and positive activities once again.

It’s not so long ago that we were fearful of asking people how business was going – it was one bad story after the next. Now they are starting to whistle!

We might begin to feel that we are better business people than we were a few years ago – we might feel this because the tills are ringing more than before. It feels good, it feels damn good, and therefore we must really be great at what we do as the results are there for all to see – isn’t this true?

But ….we need to be very careful and guard against even the tiniest signs of complacency.

We should most definitely enjoy this time but just as importantly, we need to stay objective and keep delivering our “A” game, even when it feels like our “B” or even our ”C” game might suffice.

When times were tough we had to deliver above and beyond to just survive – now it is just as important that we keep doing this, even when it may not seem as necessary.

There is a very welcome rising tide that is lifting all of our boats – Make sure your boat is called ‘Always Great‘ and that everyone on board knows exactly what this means.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

Two sides of the “Change” coin

October 1, 2017

TakeoverWe were about to board a flight and I bumped into someone we knew as we joined the queue for the plane.

The company where he worked, quite a large and successful international business had just been taken over by another large business.

I was curious as to the changes that had occurred since the takeover and the impact this had on the people working there, the culture, the shift in values and direction and the resulting effect on morale.

He was thrilled with the changes – in his view the business was a lot more focused, there was now a strong performance management system in place and as a result this meant recognition, rewards and opportunities for the hard working individuals who were achieving.

He went on to explain that before the changes things tended to be more relaxed and rewards were shared equally across the business with top performers and poor performers all treated the same. Some bad habits has crept in and this was demotivating for many of the employees who had joined the business in the last few years.

The changes were great!

two sides of the same coin

When I took my seat on the plane I ended sitting next to someone from the neighborhood. Up until now our interactions never got past a friendly wave and chit chat about the weather as we walked our respective dogs.

On the hour’s flight the chat eventually came around to where we worked and it turned out that she was working for the same company as the person I met as I boarded.

She had worked there for many many years and from our conversation seemed to be very much part of the fabric of the place.

Curiosity got the better of me so I asked the same question about the changes since the takeover.

This time I heard a totally different story to the one I heard earlier.

The changes were really bad, the place wasn’t the same anymore, the business had got a lot more cut throat with an obsession about cost cutting and performance.

The new regime were forcing changes through, simple perks that many of the teams enjoyed were being withdrawn so their deep reciprocal commitment to the business was being withdrawn in equal measure.

The new owners just cared about money and not about the people, many of whom played a huge part in the success of the business that the new owners wrote a big cheque for. This was her view and she wasn’t a bit happy.

She spoke warmly about different instances down through the years that demonstrated the wonderful comradery that existed in the business and that warm “family” spirit that had everyone going the extra mile when needed.

Now it was all about the “young ones” wet behind the ears, all trying to impress the new bosses, who were running around the place with clipboards who cared about no one but themselves – the place had definitely changed for the worse.

If there was a package, she was gone !!

I would want both of these great people working for me.

Change can be a fantastic opportunity and it can be an awful threat depending on how the evolving culture suits you.

For the new owners it’s important that they take the time to understand the magic that exists within the business (that they clearly valued highly) and embrace this as much as possible as they develop an evolved culture, which will hopefully be the best of both worlds.

For the existing teams it’s important to understand that the new owners are different, that they will bring different attributes to the party and that they need to give them time and the opportunity to evolve together.

Leopards may never change their spots but if people are willing to listen and learn we can evolve together into something ever better.

The value of the new business will only be preserved if they recognise what is good, treasure it and make it even better.

Change is tricky but the results can be fantastic – great communications can play a special part in delivering these fantastic results.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

Calls to action and the impatient customer

March 28, 2017

Cork City FC

The match was on Saturday, a top of the table clash, I had nothing on so how about it?

I hadn’t been to a game in such a long time, which is incredible considering that there was a time when we wouldn’t miss a single match. Regardless of who they were playing we were there; me, my dad, my son, my nephew and from time to time we even dragged my daughter Ellen along!

Was this the time to start a new habit?

I rang my dad – “If I can get tickets are you up for it?“. It would be a nice excuse for us to do something together and get him out from under mum’s feet for a while.

Thumbs up, he was up for it..as long as we can get tickets of course. We could take the risk of going there and hope to get them at the gate but there was a chance it would be a sell out.

Give me a few minutes pops“.

I went onto the club website – where was the button that said ‘tickets’?

There was no such button. I scrolled up and scrolled down – nothing.

I clicked on ‘fixtures’ and the match in question and eventually there was some information about tickets. I could buy them on Ticketmaster (lining those boys pockets with ridiculous booking fees isn’t my idea of a good time but it was an option) but I didn’t have a printer in the house and wasn’t in the mood for popping into the office on my day off.

I could buy them at the club shop but that wasn’t at the ground and was at the other side of the city. Not an option.

There was a phone number that I could ring – I got a pointless message that told me about “opening hours”. I just wanted someone to tell me that I could get tickets at the ground.

Back to Ticketmaster – okay, I’d buy them online and put up with the visit to the office to print them. I guessed they wouldn’t accept something on my phone as a valid ticket. Ticketmaster had no option for OAP tickets. Damn..

Just as I was about to pull my hair out my dad called me back.

I’m not really up to it today if you don’t mind

Not to worry pops“.

I was really upset that our afternoon together didn’t materialise but I do know that if I had managed to buy those tickets when I was in the mood I wouldn’t have given him a choice and both of us would have had a great time. We won 2-1!

In a time poor world, when everything is instant, click, click, click, you need to move fast to convert a customer when they are in the mood, which can change in the blink of an eye.

When we talk about the importance of having “Call to actions” on your website we mean having those buttons at every juncture that make it easy for the person to do business with you when they are in the mood. If you don’t you will just lose out..

Greg Canty

Greg Canty is a managing partner of Fuzion Communications who provide website design services from our offices in Dublin and Cork, Ireland

 

 

 

Social media and nightclubs 

August 6, 2016

social media nighclub

Wow, the young crew discovered a new nightclub, a place like no other with the coolest music and an even cooler crowd.

Word got out and suddenly it was heaving with people but the buzz was still fantastic. It was the place to be, the place to be seen.

The crowd started to get more mainstream, older and older and that sense of exclusivity started to disappear and the nightclub seemed to change things a little to keep everyone happy. You spotted your mums friends there and now the DJ was playing eighties music and even more of the older crew were coming.

A new nightclub opens that was just as cool as the last one when it opened first so the young crew start going there instead. First it’s the very cool crew and then their buddies. They have it to themselves for a while, having the best time ever and then mums sister appears …..Nooooooo!!!

It’s time to find another nightclub that is cool and exclusive and novel.

The first nightclub starts to copy what the newer clubs were doing because they want the cool crowd back and eventually they decide to buy the new cool one because it’s the easiest and quickest way to get that crowd back.

electricrun

Facebook was cool and new but the parents and even the grandparents joined up.

The cool crew went to the Twitter club and in time the old fogies followed them and it was time to move again.

The photo loving cool gang went to the Instagram club and hung out but things started to change when the Facebook chain bought them so we moved on again.

Now Snapchat is the place to be seen at, we’re having fun posting photos and videos and telling stories but here come mums buddies and all of the business types who will end up changing it.

The Facebook chain want us back so they have added an extension to Club Instagram and have painted it exactly the same as Club Snapchat and are playing the same tunes.

The young guns always want a cool place of their own and they always will. Maybe we should follow them but it’s also just as important to have a local where everybody knows your name.

I’m off to Club Twitter, the music is cool and the staff are friendly.

Find your club ..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Social Media Consultancy and Training  from our offices in Dublin and Cork, Ireland

 

Did you just press the “Accept” button?

July 14, 2016

I accept your connection request

I know, you are busy just like me.

You are burning through your emails and you see those ‘invitations to connect‘ on LinkedIn, emails.

You’ve decided that you are happy to ‘connect‘ so you press the ‘Accept’ button and you continue with your other work.

Pressing the ‘accept’ button is not connecting!!

Next time press ‘accept’ and send that person a message – You might: thank them and ask them how their business is going?

Oh my god ….people actually communicate on this platform, don’t faint!

It might even surprise you that they might reply to you and you find that you are well on the way to nurturing a new connection without even lifting your bum off the seat ..magic.

The worst that can happen as a result of that extra 20 seconds is that you have stood out and they might think that you are a nice person.

So..stop pressing those buttons online and start connecting!

Greg Canty is a partner of Fuzion

Fuzion offer Social Media Consultancy and Training from our offices in Dublin and Cork, Ireland

 

Promoting female entrepreneurs in rural areas

February 24, 2016

Wonder womenI was checking through my emails this minute and I was looking at the e-tender notifications about new projects etc.

One particular post caught my attention, which concerns me, which annoys me, which makes we worry that we are taking certain agendas to a stupid extreme.

Development programme targeted at female entrepreneurs in Irish rural areas

The Department of Agriculture, Food and the Marine, Ireland, intends issuing a public tender in 2016 for the provision (by one single service provider) of a national development programme targeted at nascent female entrepreneurs in Irish rural areas

Programmes that encourage entrepreneurship in rural areas is a fantastic idea.

Programmes that encourage entrepreneurship in any areas is a fantastic idea.

Programmes that promote female entrepreneurship specifically are wrong, silly, discriminatory and it strikes me that we are totally losing the run of ourselves with the gender equality agenda.

The fantastic women that I work with every day don’t need any special “pass”.

It’s about ‘equality’ folks, not the opposite.

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

Paternity leave, gender equality and the changing role of fathers

January 28, 2016

Greg Canty and Brendan Canty

I listened with interest at the discussions about the new proposals regarding paternity leave and I fondly remembered (not!) how it was when my kids were born.

It was August, 1991 and Ellen, our second child was due. It was a busy time in work at that time of the year with my role as Financial Controller as I had to get all budgeting finalised for the following year. We were part of Guinness so it was a complex process.

I knew that when Ellen was born I wanted a little free time to enjoy the moment(s) and to be there to look after my son, Brendan who was two and a half at the time. I worked day and night and weekends leading up to that time so that when she was born there would be no issue and I could take a few days off.

Ellen was overdue and a date was set for her to be induced. I informed my boss,  Charlie of the date and he wasn’t very pleased as he was planning a management meeting on that date!

What could I do?

The hospital had a gap in their scheduling and Ellen was induced a day earlier ….my beautiful daughter arrived on the 21st August!!

My childminding role kicked in for the next few days. Two days later I popped into the office to check a few things and I was stupidly expecting a round of “congratulations” from all of my workmates.

Instead I got a serious look from the Sales Manager..”You’re in trouble“. I was dumbfounded at what I heard.

What the hell could I be in trouble for and by the way it was a girl!!” I responded.

It turns out that because Ellen was born a day earlier everyone reckoned I could and should have made the “crucial” management meeting. I grabbed Brendan and we left.

A day or two later I was back in work and was summoned to Charlie’s office ..I don’t think I even gave him a chance to open his mouth.

He got it full belt “I always put this stupid place first and this time you can well and truly f**k yourself as it is one time I am putting my family first” and stormed out. I don’t think we ever spoke about the incident again.

Two years ago in Fuzion we had our first ‘baby‘!

A few months before that one of our team announced that she was pregnant. While it was fantastic news for her and her husband, it did cause an issue for the business. She was a senior member of the team and now we had to plan about replacing her with a quality replacement.

She would be out for 6 months and she also planned on taking the extra two months. I also learnt that while she would be out she was entitled to holidays and bank holidays, so effectively she would be out for 9 months. This would be disruptive to the business as well as costing us – it was the most expensive baby I ever had!

This is life and our business had to make arrangements and cope but it did strike me that this ‘issue‘ was one that we had to solve with her. Where was the guy in this equation? Was his work disrupted or would it carry a cost for them?

Maybe she was more than happy to put her career on hold for a while and take off that precious time with her new baby but maybe she might have liked to share this gift with her husband? No one had a choice.

I imagined a different world where her husband announced to his boss that “they” were pregnant and that he was opting to take half of the parental leave. This is how it works in Denmark so it isn’t such a stretch.

I’m a dad and I’m a parent and I would have loved to have those precious days when Ellen was born back again to enjoy…maybe more than a few days?

If we are serious about the guys role as a parent and we are really serious about gender equality then us fellas need to be treated as equals.

Two weeks paternity leave..nah!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Friend or Foe?

January 18, 2016

Gladiator - Greg Canty

I found myself in the middle of a series of emails back and forth with a business colleague (I hate that word) who I have a really great relationship with.

There was some confusion about an issue and we clearly had a different interpretation of the ‘facts‘ and as result our explanatory emails to each other were not helping!

What I was saying to him was clarifying nothing and vice versa and as a result a little tension and frustration had crept into our communications.

You could see an edge creeping into the tone and the language both of us were using…. this was heading to a bad place. It would have taken very little at this stage to drag the tone lower and raise the tension and before you know it we both would have our swords and shields out ready to do ferocious battle.

In the blink of an eye a great and very productive and enjoyable relationship could be ruined forever.

Both of us thankfully avoided the awful trap and we picked up the phone recognising that an actual conversation was the best way to sort out the issue.

Step back, take a deep breath and make a decision to be a friend and not a foe… It’s s much better place to be.

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork