Archive for the ‘Staff training’ Category

Monotonous roles and having a real purpose

November 27, 2018

Mini

I stood at the counter of the credit union with my daughter, Ellen as we filled out form after form after form – it must have been at least 100 forms with multiple signatures on each (at least that’s how it felt!) as well as answering a multitude of questions. We were there for nearly an hour and it was painful. I was a guarantor for the loan that she was applying for, which is why I was there.

I watched the very helpful lady that was dealing with us and I thought about her job, all day, everyday completing forms, pushing paper and inputting and I felt for her. She was really nice and kind and made sure that we understood the whole process and most importantly how much the monthly repayments would be and when the first one would kick in. At the end of the process we were told the money would be in her account the following Monday afternoon.

I also watched the guy behind her, who was sitting at a terminal and he appeared to be busy inputting “stuff”. Again, I wondered – what boring jobs they have. How could you do this day in day out. would it not destroy your soul?

The reason we were there was that my determined daughter needed to replace her car as her old one eventually packed up. She didn’t want any old car, she wanted something special, one that she would enjoy, a car that would get her excited and one that would put a smile on her face each day she would drive it.

She had done her shopping and set her heart on one in the UK, a gorgeous and relatively new Mini, with good mileage – she was to fly to the UK and collect the car and bring it back on the ferry. She had the whole thing figured out including the VRT (why are we paying so much more than the UK who are also in the EU??).

She rang me this week, totally exhausted – she had returned home in her new car and she was absolutely thrilled with herself, and she now had transport so she could get to work again and she could do it in style!

I thought about the lady in the credit union and the other guy and their monotonous roles – they do this everyday so that people can fulfil their dreams and get the things they want and need in their lives.

Maybe they are great jobs after all?

What is your purpose?

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

 

 

A salute to my first boss, James Barber

November 19, 2018

Greg Canty

I was really sad today to find out that my very first boss, James Barber sadly passed quite recently at Marymount Hospice.

Many people play a big role in your life, a parent, a sibling, a friend, a teacher, a classmate, a colleague, a child, a life partner but your very first boss is a very special role and in my case, James Barber was the very best boss I could have had.

Why James choose this enthusiast, post leaving cert 17 year old with a big afro, beyond other candidates I’ll never quite know but I’m very grateful that he did and I’m forever in his debt that he treated me so well and gave me a hunger and love for business as well as a lesson in how to treat young people in their first ever roles.

(The pic is of me on my first day in the job, September 1982 – my mother was very proud if me!!)

The brilliant thing about James is that he always treated me with respect. I never felt like a young kid, he brought me to business meetings when we met clients and he made me feel like my opinion and my input was always valuable.

In particular, I remember our long trips in the car to see a client in Tralee and at the end of those days I used come away from them buzzing after learning so much.

He gave all of us in the office great training, he always gave us detailed briefings and clear guidance about each client so that we were always fully informed and therefore confident that we could execute our work well and we did just that. He was the ultimate professional but he also knew how to motivate us.

James was the first person who introduced me to the world of computers – god knows how much it cost but the practice bought a machine and it sat in his office and we were invited to use it and complete tasks for clients. It sounds odd now but it was really progressive and great for all of us.

My proud boast was that we (Barber & O’Leary) were a lot more than auditors and accountants, we were business consultants and for the most part it always felt like we were adding huge value and I credit James for that clever brand positioning, which always helped us to differentiate against competitors.

He was a great accountant, but he was also a great businessmen and I loved every minute of the work on some of the projects that he was involved with.

Towards the end of my days there after I had qualified I was getting itchy feet as I wanted to be even more involved in business and not just working on accounts, so I moved on.

I think James had other plans for me and it was always a regret of mine that I didn’t explore that more but I had made up my mind to move on.

A few years ago, James actually became a client when he came to Fuzion for help with media for a project he was working on and thankfully our input made a difference and we achieved our objective for him – in a very odd way I found it strange to work for him as I still felt he was my boss, still Mr.Barber and not a peer in the business world!

To this day I still talk about those formative years working at 80a South Mall so warmly and I credit James for my grasp of all types of business and the valuable skills he taught this eager young man.

When anyone passes I firmly believe that they live on through everyone they influenced and I know there is a part of him in me.

James…Thank you for being a great boss and for giving me such a great foundation and I hope I can be just as good for all the young people that start their careers with Fuzion.

Sincere condolences to his wife and children, Vivienne, Stephen, David and Amanda.

Rest In Peace..

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

Positive Work Environments with Frank Scott-Lennon

April 14, 2018

Frank Scott-Lennon

Frank Scott-Lennon of HR for SMEs is a good friend, a mentor and a terrific IR specialist and someone that I was really interested in sitting down with as part of our Fuzion Win Happy podcast series.

It’s quite amazing when you sit down with someone and have a big, deep conversation, how much you discover about them and how their rich life experiences contribute so much to the person that they are today.

Frank is a brilliant IR specialist (which is no surprise when you look at his CV) and on occasions I have gone to him for advice and he always listens intently and has a wonderful skill of identifying the real issues for you and outlining a clear strategy for dealing with them.

One of the many reasons that I love Frank is his passion for people and creating the best work environments and this can be seen by him founding in another business, Well Being For Work,which focuses on just that.

In this episode with this special man, I heard about early heartbreak with the death of his father, which literally changed his early life and there are many other twists and turns, which I will leave for you to discover for yourself.

If you ever need some brilliant HR advice or some great mentorship you will be in the safest hands with Frank.

A huge thanks to Frank for his friendship, his great advice and for agreeing to sit down with me.

Click here to listen!

I hope you enjoy it..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Manager of First Impressions

November 27, 2017

Warm greeting at reception

We arrived at our hotel, parked the car and wrestled with our bags and clothes on hangers so we could get ready quickly to head to a wedding of one of our team, the lovely Edel and her soon to be husband Dave.

I sour puss greeted us as reception as she saw us approaching “Check-in isn’t until 3” she warmly (not) greeted us!

Deirdre explained that she needed to change quickly to get ready for a wedding close-by, so if there was anything at all she could do, it would be much appreciated.

Without too much bother and a click of her screen we were handed the keys to a room that was ready.

How hard was that?!!

We left our friendly receptionist and went to find our room – we passed a woman who was cleaning rooms who gave us a big friendly hello.

We got to our room and neither of our key cards seemed to work …. here we go, I thought !!

Just as we were about to trundle back to our favourite receptionist, another cleaning lady who had seen us struggling with the door asked if she could help.

There is a knack to these doors” she explained as she took the key card from us, quickly swiped and presto, success!

With a big smile, she held the door open for us and wished us a lovely stay.

Maybe she was just having a bad day or maybe, just maybe the wrong person is on the reception desk?

Make sure your Manager of First Impressions is doing just that.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

Ryanair – The bit that comes before the Crisis

September 25, 2017

Ryanair - Always Getting Better

Early last week we were asked to comment by the publication Fora.ie about the whole Ryanair fiasco and what we thought of how they handled their crisis.

In a crisis situation we always advise –

  • Don’t hide
  • Quickly establish the facts
  • Be 100% truthful
  • Always provide a solution (or a least be honest about working hard to find one)
  • Don’t be afraid to say sorry (as long as you mean it)
  • Don’t be shy about telling people the good things you are doing

This can be achieved with a combination of holding statements, follow up statements, interviews and implementing any necessary changes.

In the case of Ryanair there wasn’t really a formal apology but Michael O’Leary was door stopped by reporters and did say it was “clearly a mess” but he went on to point out that it was just 2% of their passengers that had been affected. I think Michael is missing the point here about focussing on the good things!

On their website where they have a page dedicated to the cancelled flights they also remind people of this “2%” as well as listing the flights that have been cancelled. They also provide a ‘link’ to a page that directs people to an EU legislation document about entitlements to refunds and compensation.

The words “sorry” or “apologise” don’t appear anywhere!

Ryanair - Cancelled Flights

Understandably customers are irate – Ryanair are not helping the situation by drip feeding news about cancelled flights, their customer contact lines not being managed efficiently and are still overheating their situation by promoting flights at “€19.99”.

Furthermore, they have been denying that part of the problem is pilots leaving to take jobs in other airlines.

This scenario has got even worse with pilots going public with their gripes and painting a pretty awful picture about what life is like working for the ‘low care’ airline.

All of this comes at a time when the airline has been trying to refocus it’s brand with their “Always Getting Better” campaign.

A different scenario? 

So – would it have made a difference if Ryanair were upfront, issued a formal apology and showed genuine empathy with inconvenienced customers and were honest about solutions and assurances going forward?

The answer would be a big “Yes” but there is also a big “But” to contend with.

The effectiveness of this approach will depend on what people feel about the company when embarks on such a course –

  • Do people feel warmly towards the airline?
  • Do they believe that there is a genuine concern for customers?
  • Do they believe that staff at the airline are treated well?
  • Do they believe that this company does charitable work?
  • Do they believe there is a strong moral compass at the airline?
  • Have they communicated the great things (if such things exist) they have been doing to the general public and stakeholders?

Maybe realising this Michael felt there was no point pretending to care?

In a crisis a robust process will definitely help but the best preparation for a crisis is to be good and do good things and communicate this effectively – it is only then that people will be willing to listen to your apology and accept it.

Leopards don’t change their spots and not caring will bite you in the butt eventually.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Crisis Consultancy Services from our offices in Dublin and Cork, Ireland

 

 

 

 

Podcasts and Super Powers

September 3, 2017

Super Powers

I was just after dropping my brother Colin and his family at Shannon Airport for their early flight back to the States.

I wasn’t quite in the mood for music as I faced that awful Limerick to Cork road so I searched some Podcasts that I had downloaded to pass the horrible journey.

First up was an interview with a former news anchor who has since specialised in Digital Marketing – I fully agree with the core theme of the conversation, which was all about discovering the passion behind the people and showing some personality and even a little vulnerability through genuine social media updates and storytelling via blogs.

The second podcast that took me all the way to my front door was an interview with a guy who worked as Head of Creative in an advertising agency.

The interviewer used a series of clever ‘quick fire’ questions to get to know this guy a little better and he asked a fantastic one, which I thought was really simple but also thought provoking and quite brilliant.

What is your work Super Power?” he asked this clearly successful Creative Director.

The answer he gave was one that I wasn’t expecting: “Resilience” he answered.

The interviewee went on to explain that in his career he received many knocks and push backs but he used all of these as ‘fuel’ to try harder and prove others wrong.

He also explained that in the course of his business he had lost many pitches to prospective clients – once again these just made him more determined to succeed next time.

He reckoned this try and try again  ‘Super Power‘ was his greatest asset that had led to career success.

Having someone on your team that is very resilient is definitely a huge advantage.

He also mentioned another ‘Super Power‘ which was his ability to survive on very little sleep, which he reckoned was also a big plus in the advertising industry!

The very unusual thing about these ‘Super Powers’ is that while they are clearly valuable they are things that you would never see listed in someone’s bio in a pitch document or on your website.

I really found this question to be a powerful one – as we are in the middle of updating the bios for our team I was struggling a little with descriptions that in some cases just weren’t capturing some of the special and most valuable attributes that our crew possess. I’m going to add a ‘Super Power’ description for everyone!

So…the valuable lessons that I learnt at 7am on a crappy Sunday morning – listen to Podcasts that might help you to learn something new and try to capture the ‘Super Powers’ of your team!

What is your Super Power?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

 

 

Simple Courtesies and your Reputation

August 8, 2017

thank youMany thanks Greg,

Thank you for your time today and for all of this information. I’ll discuss with a colleague early next week and will be back in touch afterwards.

Warm regards,

 

You are so nice and you must work for a great place I thought …

This was an email I received today from a prospect I had chatted to on the phone – after our chat I put a brief proposal together and emailed it to her.

You might think there was nothing special about her email that warranted me feeling so positive about it?

I did spend time assessing what their business needed and giving her advice and I did spend time working on a proposal – surely, this warranted some acknowledgement?

Of course it did!

Unfortunately, I find this basic level of courtesy has disappeared from business. In extreme cases we have met a client, spent a lot of time with them to get a firm grasp of their requirements, spent the best part of a day writing a plan, spent a few hours presenting to them and then….nothing.

It drives me bonkers – reply to my email, return a phone call. If you don’t want to want to work with us for whatever reason, that’s fine, but at least respect the amount of time, enthusiasm and work that we have done by replying and being courteous.

This speaks volumes about you and your organisation and it can be turned really easily with a tiny “thank you, we appreciated the effort but…

Your reputation can often be about the small things as much as the big things!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

 

 

The most important person to health in Ireland is an IT man!

May 21, 2017

Richard Corbridge, HSE, EHealth Ireland

There was huge interest in the Dublin Chamber, morning event hosted by solicitors Mason Hayes Curran because the speaker was Englishman, Richard Corbridge who is the Chief Information Officer with the HSE and CEO of eHealth Ireland.

The very public hacking of the computers of the NHS in the UK brought the Cyber Security topic into focus and this fed an even greater interest than usual in this Dublin Chamber event.

While I was expecting a big talk about Cyber Security from the affable and very engaging Richard I ended up hearing something much more important, I heard about ‘First Dates‘.

Richard used this fantastic ‘first dates‘ analogy to describe how essential it is that the health system in Ireland needs to wake up in 2017 because quite frankly, first dates are no longer acceptable.

This simple point struck a huge chord with me.

Very recently I attended a ‘huge’ and incredibly serious consultation with a senior doctor with a close relative. At this consultation, the topic was of the gravest nature and literally half of the session was spent with the doctor flicking through various papers and asking the most basic of questions in an attempt to bring himself fully up to speed so he could deliver the best medical advice.

As I sat there I couldn’t help thinking that not only was a lot of valuable time wasted by this ‘paper’ system but the margin for error is just colossal.

When you meet a doctor for the first time (when you are born?) this should be the only first date you ever have to experience. Everyone else along the way should have your full medical history at their fingertips so that they have the full story and all of their valuable time and energy should go into the best possible diagnosis.

Richard spoke about many things including the huge positive changes that have been experienced in some of the maternity hospitals where this IT vision has begun and also some incredible improvements with certain medical conditions such as Epilepsy directly as a result of technology.

He also spoke about his committed team, who pulled out all stops to make sure we didn’t suffer the same fate as the NHS. He needs to bring this team with him and expand it to achieve what is needed.

Richard’s enthusiasm for his vision is infectious but it is clear that he is trying to achieve this vision in a mammoth, understandably slow-moving public sector organisation. My sincere hope is that he receives all the support that he needs and that he digs deep and stays the course because it will be frustrating.

To achieve this vision Richard needs to communicate it over and over as eloquently as he did last week both internally and externally and he must not stop until his vision has been achieved.

The irony in all of this is that the health of Ireland rests in the hands of an Englishman who isn’t even a medical doctor!

Richard…thank you, but please, please, don’t give up, we won’t allow you to!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The same ticket but not the same

April 16, 2017

We were on the North East Corridor train heading out from Penn Station in New York to Metro Park in New Jersey to spend a few days with my brother Colin and his family.

On a commuter train to suburbia it’s hard not to observe the other passengers and wonder about their stories and their lives.

There was a guy sitting across from us, I’m guessing in his twenties dressed all in black with headphones on – every now and then he would sing along in Spanish. Many of the public signs here are in English and Spanish, which surprised me.

There was an African American guy, again in his twenties wearing a green hoodie and a baseball cap under that, also listening to his music.

An older guy sat alongside us wearing grey tracksuit bottoms and a grey top and an unusual pair of Crocs on his feet. He also had a crutch so this probably explained the footwear. He looked a little dishevelled so maybe he wasn’t having the best of days.

The ticket collector came around – he takes your ticket, then produces another ticket, punches a hole in this and then clips it behind you under a little metal clip. He does this for each of the people around us.

He comes to the guy next to us, the grey tracksuit guy, who takes his ticket from under his sock and produces it for inspection.

Tear it in half” the ticket officer tells him. The passenger looks confused.

Tear it in half” the ticket officer repeats, this time with a little more intent.

He looks confused and asks “Why?”

I’m not touching that, it’s been in your sock” he says.

The poor guy in the tracksuit never felt better I’m sure. His bad day, week, month, year or decade was confirmed in front of his fellow travellers and he quietly accepted this instruction and tore his ticket in half.

The ticket officer was able to go ahead with his job without having to touch the offensive ticket.

This was an unpleasant and unnecessary exchange between two strangers and at what cost?

Would it have been so hard just to take the piece of paper from this fellow human being and treat it like all those other pieces of paper, equally and with respect?

However, we are not equal.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

United Airlines and the Costly Culture

April 16, 2017

United Airlines protests.

When you hear the company name “United Airlines” what comes to mind?

When you hear the company name “Volkswagen” what comes to mind?

In both cases, you probably think of the well publicised and very damaging situations that have occurred, which have caused untold damage to these monstrous brands.

At the time of writing United Airline shares had dropped significantly resulting in a market capitalisation collapse of $570 Million.

While United Airlines was a very specific incident and Volkswagen was a very deliberate campaign of deception what they both have in common is that what occurred was not something that you could blame on “a” culprit in each company.

With United Airlines could you point the finger at the security guards who removed the passenger?

With Volkswagen could you point the finger at the engineers who were able to rig the emissions performance?

In each case, the individuals involved knew that what they did was okay with their bosses – why would they do such a thing otherwise?

In each case, their bosses knew that this was what they were expected to instruct their subordinates to do – why else would they give guidance like this?

In each case, their bosses, bosses had jobs to do and targets to meet and the expectation was that these must be achieved as a priority beyond all other objectives.

And so on up the chain of command.

The huge problem in large organisations is that very often something rotten is allowed to creep into the culture resulting in management and employees behaving really badly and eventually it just bursts through and shows its ugly face in a way that is quite extraordinarily shocking to everyone.

Oscar Munoz - United Airlines

For example with United Airlines the initial reaction of Chairman Oscar Munoz was to apologise to other passengers for the “upsetting event” but went on to push the blame onto the 69-year-old victim Dr.Dao for being “disruptive and belligerent“!

If you ever wanted someone to confirm the rotten culture at the airline, Mr.Munoz did it in his next communication to his staff where he praised them and stood behind them:

Our employees followed established procedures for dealing with situations like this. While I deeply regret this situation arose, I also emphatically stand behind all of you, and I want to commend you for continuing to go above and beyond to ensure we fly right

In a strange way, he was 100% correct – they did what was expected of them in these situations and as a result, he applauded them!!

At this point in time, the airline’s reputation was in tatters and Oscar and his team started to frantically backpaddle and within three days their tone had changed and fresh press statements included grovelling apologies to Dr.Dao for the appalling treatment and a full refund to all passengers on the flight (what difference was this ridiculous gesture going to do for anyone?).

The best PR advice when something like this occurs is to come clean and apologise immediately with complete sincerity. The word “Sorry” if people genuinely believe those that are delivering the apology can go a long way to reducing the damage caused.

However, just like in the United Airlines scenario a genuine “sorry” was not possible because the culture was too rotten to even contemplate doing such a thing – the expression ‘not being able to see the wood from the trees‘ comes to mind here.

Your reputation ultimately comes from what you do and how you behave and while good PR professionals can help to lessen the damage from a bad situation, it cannot change the culture, which can often be the reason why these things ended up happening in the first place.

Could your culture end up costing you?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Crisis PR consultancy from our offices in Dublin and Cork, Ireland