Archive for the ‘Staff training’ Category

Are the government entering dangerous territory with home working proposals?

January 26, 2022

My first reaction when I read the headline was have they totally and utterly lost their marbles?

“Employers to have at least 13 grounds to refuse remote working requests”

Before I say any more can I state clearly that I am all for home working and have every intention of continuing to do this for both myself and the fantastic team that we have at Fuzion Communications……BUT it is very early days and way way way too early to start introducing anything as we are all still reeling from 22 months of uncertainty and confusion.

The government should not be weighing in on this conversation now, creating rules and guidelines at this very unusual time where everything is still in a flux and at a time when many businesses could be thinking about restoring some long overdue social contact, reigniting comradery and cohesion without battling with an extra psychological obstacle caused by this intervention.

Yes we have all had to work from home in anything from our comfortable homes with oodles of space and spare rooms we were never using to our bedsits where our bedrooms and kitchens are now offices, and we have got used to it and of course it is very convenient (for some) as well as being time and cost effective.

However, we still don’t know the long term affect of this on us both personally (we are social creatures) and professionally as it is way too early in this change experiment. Covid has done huge incremental damage to everyone and we need to start healing and being human again and professionally meeting each other is a necessary part of that.

Am we missing a simple point – If I offer you a job to do work in this proper place of work because that is how I want this work to be conducted (for whatever reason) and you accept then these not the conditions of employment?

If the “working from the office” scenario no longer suits the employee in this fluid marketplace where there is huge demand for talent then they will move on and take a role where an employer is happy with that flexibility. If an employer loses great talent and cannot attract new talent then they are the big loser and the open market will quickly correct itself with those offering the appropriate flexibility winning out.

We don’t need government intervention on this – do we?

Imposing a new rule book about entitlement to home working (what they are constructing is exactly this cloaked in other language) on employers will be hugely problematic and is a very unfair imposition and this will only lead to unnecessary stresses and tensions in workplaces throughout the country as we all grappling with these conversations already.

Team spirit, a learning environment, collaborating with colleagues, personal development, positive atmosphere, having fun, confidentiality and even in some cases pure supervision are just some reasons why an employer might want to insist on office working, but then again maybe we don’t need to give one and shouldn’t have to?

This is the job, this is where the work is to be done, would you like to accept it? Isn’t that how it works and isn’t that the contract we both signed up to?

If that doesn’t suit, employees will vote with their feet and find a different employer.

In a good positive working environment there will be flexibility about this and other issues – this makes total sense BUT we are still figuring out and as I said already, trying to land on guidelines and rules now when we are still in flux is premature at best.

In a hybrid culture you will 100% lose out as an employer with this approach but surely you are entitled to determine the conditions of work without having to worry about workplace circumstances that are totally out of your control?

The idea that you may have to appear in the labour court to justify to a judge why you are insisting that a certain employee works from the office is just crazy and 1,000 steps too far.

Government ….home working is great and will sort itself out all in good time.

Please…leave us breathe

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

HR – A story of two very different team philosophies

April 27, 2020

HR in a crisis

We all know the story .. on the 12th March, the country was effectively shut down except for essential services.

It was a time when each and every single employer in the country had to figure out really quickly what they needed to do to protect the business during this uncertain shut down period – how long would it go on for, how many bills do I have, how much money do I have in the kitty, how much do I need to survive?

All huge questions and with no simple answers and no playbook to refer to.

What we did next reflects who we are, who the business is, our values, our ethos.

A week later, I checked in on a good friend of mine who worked as a baker in a coffee shop (part of a  small but well known chain) around the corner from our office, just to make sure that he was OK.

What he shared with me was a tale of two very different HR philosophies and two very different approaches to their employees.

On exactly the same day he was given notice by his employer and his partner who manages a creche was also told that her place of business was closing because of the “lock-down”.

However, there was a huge difference between both.

In his case he was “left go”, unceremoniously with no guidance towards where he should go to for supports and no word as to what his status would be when this “pause” was over. Effectively it was a P45.

In her case, she was also left go temporarily, but with absolute clarity that her role would still be there when things returned to normal, she was guided towards the supports she needed and the employer set up a WhatsApp group so that the team could stay in touch during the lock-down.

While both of these scenarios were identical, they couldn’t be any further apart.

I have sadly heard of so many cases where loyal employees were just cast away on the 12th March, with virtually no concern as to how they would put food on their tables next week.

Your team are your business, and how you treat them will absolutely determine how successful your business will be and how deep your team will dig for you when needed.

When the lights come back on, I know of a great guy and all of his colleagues who will be looking for a new opportunity, and I know of a great gal and all of her colleagues who be delighted to get back to work and will dig deep for their employer when the chips are down.

What type of employer are you?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Time for a (LinkedIn) Group Hug?

April 2, 2020

LinkedIn Groups - Social Media Training

From my experience most LinkedIn users are not using the very useful ‘Groups‘ facility on the platform.

For your industry or your business community there is more than likely a group set up with like minded individuals who have already joined.

These could provide you with the opportunity to interact with like minded people, discuss topical issues, solve problems, demonstrate your expertise, get information or these could easily help you to identify useful connections for your business or organisation.

If you do a search right now…Dublin Chamber, Cork Chamber. UCD Alumni, Marketing professionals, Hospitality professionals in Ireland – you are likely to find a group that matches your search.

Groups will have a filter process for members depending on how they have been created – you will need to request to join or be invited to join by an existing member and an administrator somewhere will decide whether to let you in or not.

If it is a group for a membership organisation it is very likely that they will not grant you access unless you are a member.

When you create a group you have a number of options including:

  • Name and description
  • Industry types (up to 3)
  • Stated rules for the group (how members should use and behave within the group)
  • Whether the group is visible or not: you could for example make it a “closed” group for your organisation so it won’t appear on searches
  • If you allow existing members to invite others to join
  • Approval setting for posts within the group.

New Feature: Messaging

The functionality is always changing so how you can use them is always changing. For example LinkedIn have just now given members within groups the ability to send a message to other members, without being connected to them (and without having the paid version of the platform).

These messages will come into you just like a normal message on LinkedIn.

So…look for a group today that could work for you and your business, click that ‘Join’ button and off you go!

Or…maybe you could be the one to create that group?

What are you waiting for?!!

Greg

Greg Canty heads up the Digital Marketing team at Fuzion Communications and as part of our suite of digital services we offer social media training and social media consultancy, both face to face and online

Monotonous roles and having a real purpose

November 27, 2018

Mini

I stood at the counter of the credit union with my daughter, Ellen as we filled out form after form after form – it must have been at least 100 forms with multiple signatures on each (at least that’s how it felt!) as well as answering a multitude of questions. We were there for nearly an hour and it was painful. I was a guarantor for the loan that she was applying for, which is why I was there.

I watched the very helpful lady that was dealing with us and I thought about her job, all day, everyday completing forms, pushing paper and inputting and I felt for her. She was really nice and kind and made sure that we understood the whole process and most importantly how much the monthly repayments would be and when the first one would kick in. At the end of the process we were told the money would be in her account the following Monday afternoon.

I also watched the guy behind her, who was sitting at a terminal and he appeared to be busy inputting “stuff”. Again, I wondered – what boring jobs they have. How could you do this day in day out. would it not destroy your soul?

The reason we were there was that my determined daughter needed to replace her car as her old one eventually packed up. She didn’t want any old car, she wanted something special, one that she would enjoy, a car that would get her excited and one that would put a smile on her face each day she would drive it.

She had done her shopping and set her heart on one in the UK, a gorgeous and relatively new Mini, with good mileage – she was to fly to the UK and collect the car and bring it back on the ferry. She had the whole thing figured out including the VRT (why are we paying so much more than the UK who are also in the EU??).

She rang me this week, totally exhausted – she had returned home in her new car and she was absolutely thrilled with herself, and she now had transport so she could get to work again and she could do it in style!

I thought about the lady in the credit union and the other guy and their monotonous roles – they do this everyday so that people can fulfil their dreams and get the things they want and need in their lives.

Maybe they are great jobs after all?

What is your purpose?

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

 

 

A salute to my first boss, James Barber

November 19, 2018

Greg Canty

I was really sad today to find out that my very first boss, James Barber sadly passed quite recently at Marymount Hospice.

Many people play a big role in your life, a parent, a sibling, a friend, a teacher, a classmate, a colleague, a child, a life partner but your very first boss is a very special role and in my case, James Barber was the very best boss I could have had.

Why James choose this enthusiast, post leaving cert 17 year old with a big afro, beyond other candidates I’ll never quite know but I’m very grateful that he did and I’m forever in his debt that he treated me so well and gave me a hunger and love for business as well as a lesson in how to treat young people in their first ever roles.

(The pic is of me on my first day in the job, September 1982 – my mother was very proud if me!!)

The brilliant thing about James is that he always treated me with respect. I never felt like a young kid, he brought me to business meetings when we met clients and he made me feel like my opinion and my input was always valuable.

In particular, I remember our long trips in the car to see a client in Tralee and at the end of those days I used come away from them buzzing after learning so much.

He gave all of us in the office great training, he always gave us detailed briefings and clear guidance about each client so that we were always fully informed and therefore confident that we could execute our work well and we did just that. He was the ultimate professional but he also knew how to motivate us.

James was the first person who introduced me to the world of computers – god knows how much it cost but the practice bought a machine and it sat in his office and we were invited to use it and complete tasks for clients. It sounds odd now but it was really progressive and great for all of us.

My proud boast was that we (Barber & O’Leary) were a lot more than auditors and accountants, we were business consultants and for the most part it always felt like we were adding huge value and I credit James for that clever brand positioning, which always helped us to differentiate against competitors.

He was a great accountant, but he was also a great businessmen and I loved every minute of the work on some of the projects that he was involved with.

Towards the end of my days there after I had qualified I was getting itchy feet as I wanted to be even more involved in business and not just working on accounts, so I moved on.

I think James had other plans for me and it was always a regret of mine that I didn’t explore that more but I had made up my mind to move on.

A few years ago, James actually became a client when he came to Fuzion for help with media for a project he was working on and thankfully our input made a difference and we achieved our objective for him – in a very odd way I found it strange to work for him as I still felt he was my boss, still Mr.Barber and not a peer in the business world!

To this day I still talk about those formative years working at 80a South Mall so warmly and I credit James for my grasp of all types of business and the valuable skills he taught this eager young man.

When anyone passes I firmly believe that they live on through everyone they influenced and I know there is a part of him in me.

James…Thank you for being a great boss and for giving me such a great foundation and I hope I can be just as good for all the young people that start their careers with Fuzion.

Sincere condolences to his wife and children, Vivienne, Stephen, David and Amanda.

Rest In Peace..

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

Positive Work Environments with Frank Scott-Lennon

April 14, 2018

Frank Scott-Lennon

Frank Scott-Lennon of HR for SMEs is a good friend, a mentor and a terrific IR specialist and someone that I was really interested in sitting down with as part of our Fuzion Win Happy podcast series.

It’s quite amazing when you sit down with someone and have a big, deep conversation, how much you discover about them and how their rich life experiences contribute so much to the person that they are today.

Frank is a brilliant IR specialist (which is no surprise when you look at his CV) and on occasions I have gone to him for advice and he always listens intently and has a wonderful skill of identifying the real issues for you and outlining a clear strategy for dealing with them.

One of the many reasons that I love Frank is his passion for people and creating the best work environments and this can be seen by him founding in another business, Well Being For Work,which focuses on just that.

In this episode with this special man, I heard about early heartbreak with the death of his father, which literally changed his early life and there are many other twists and turns, which I will leave for you to discover for yourself.

If you ever need some brilliant HR advice or some great mentorship you will be in the safest hands with Frank.

A huge thanks to Frank for his friendship, his great advice and for agreeing to sit down with me.

Click here to listen!

I hope you enjoy it..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Manager of First Impressions

November 27, 2017

Warm greeting at reception

We arrived at our hotel, parked the car and wrestled with our bags and clothes on hangers so we could get ready quickly to head to a wedding of one of our team, the lovely Edel and her soon to be husband Dave.

I sour puss greeted us as reception as she saw us approaching “Check-in isn’t until 3” she warmly (not) greeted us!

Deirdre explained that she needed to change quickly to get ready for a wedding close-by, so if there was anything at all she could do, it would be much appreciated.

Without too much bother and a click of her screen we were handed the keys to a room that was ready.

How hard was that?!!

We left our friendly receptionist and went to find our room – we passed a woman who was cleaning rooms who gave us a big friendly hello.

We got to our room and neither of our key cards seemed to work …. here we go, I thought !!

Just as we were about to trundle back to our favourite receptionist, another cleaning lady who had seen us struggling with the door asked if she could help.

There is a knack to these doors” she explained as she took the key card from us, quickly swiped and presto, success!

With a big smile, she held the door open for us and wished us a lovely stay.

Maybe she was just having a bad day or maybe, just maybe the wrong person is on the reception desk?

Make sure your Manager of First Impressions is doing just that.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

Ryanair – The bit that comes before the Crisis

September 25, 2017

Ryanair - Always Getting Better

Early last week we were asked to comment by the publication Fora.ie about the whole Ryanair fiasco and what we thought of how they handled their crisis.

In a crisis situation we always advise –

  • Don’t hide
  • Quickly establish the facts
  • Be 100% truthful
  • Always provide a solution (or a least be honest about working hard to find one)
  • Don’t be afraid to say sorry (as long as you mean it)
  • Don’t be shy about telling people the good things you are doing

This can be achieved with a combination of holding statements, follow up statements, interviews and implementing any necessary changes.

In the case of Ryanair there wasn’t really a formal apology but Michael O’Leary was door stopped by reporters and did say it was “clearly a mess” but he went on to point out that it was just 2% of their passengers that had been affected. I think Michael is missing the point here about focussing on the good things!

On their website where they have a page dedicated to the cancelled flights they also remind people of this “2%” as well as listing the flights that have been cancelled. They also provide a ‘link’ to a page that directs people to an EU legislation document about entitlements to refunds and compensation.

The words “sorry” or “apologise” don’t appear anywhere!

Ryanair - Cancelled Flights

Understandably customers are irate – Ryanair are not helping the situation by drip feeding news about cancelled flights, their customer contact lines not being managed efficiently and are still overheating their situation by promoting flights at “€19.99”.

Furthermore, they have been denying that part of the problem is pilots leaving to take jobs in other airlines.

This scenario has got even worse with pilots going public with their gripes and painting a pretty awful picture about what life is like working for the ‘low care’ airline.

All of this comes at a time when the airline has been trying to refocus it’s brand with their “Always Getting Better” campaign.

A different scenario? 

So – would it have made a difference if Ryanair were upfront, issued a formal apology and showed genuine empathy with inconvenienced customers and were honest about solutions and assurances going forward?

The answer would be a big “Yes” but there is also a big “But” to contend with.

The effectiveness of this approach will depend on what people feel about the company when embarks on such a course –

  • Do people feel warmly towards the airline?
  • Do they believe that there is a genuine concern for customers?
  • Do they believe that staff at the airline are treated well?
  • Do they believe that this company does charitable work?
  • Do they believe there is a strong moral compass at the airline?
  • Have they communicated the great things (if such things exist) they have been doing to the general public and stakeholders?

Maybe realising this Michael felt there was no point pretending to care?

In a crisis a robust process will definitely help but the best preparation for a crisis is to be good and do good things and communicate this effectively – it is only then that people will be willing to listen to your apology and accept it.

Leopards don’t change their spots and not caring will bite you in the butt eventually.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Crisis Consultancy Services from our offices in Dublin and Cork, Ireland

 

 

 

 

Podcasts and Super Powers

September 3, 2017

Super Powers

I was just after dropping my brother Colin and his family at Shannon Airport for their early flight back to the States.

I wasn’t quite in the mood for music as I faced that awful Limerick to Cork road so I searched some Podcasts that I had downloaded to pass the horrible journey.

First up was an interview with a former news anchor who has since specialised in Digital Marketing – I fully agree with the core theme of the conversation, which was all about discovering the passion behind the people and showing some personality and even a little vulnerability through genuine social media updates and storytelling via blogs.

The second podcast that took me all the way to my front door was an interview with a guy who worked as Head of Creative in an advertising agency.

The interviewer used a series of clever ‘quick fire’ questions to get to know this guy a little better and he asked a fantastic one, which I thought was really simple but also thought provoking and quite brilliant.

What is your work Super Power?” he asked this clearly successful Creative Director.

The answer he gave was one that I wasn’t expecting: “Resilience” he answered.

The interviewee went on to explain that in his career he received many knocks and push backs but he used all of these as ‘fuel’ to try harder and prove others wrong.

He also explained that in the course of his business he had lost many pitches to prospective clients – once again these just made him more determined to succeed next time.

He reckoned this try and try again  ‘Super Power‘ was his greatest asset that had led to career success.

Having someone on your team that is very resilient is definitely a huge advantage.

He also mentioned another ‘Super Power‘ which was his ability to survive on very little sleep, which he reckoned was also a big plus in the advertising industry!

The very unusual thing about these ‘Super Powers’ is that while they are clearly valuable they are things that you would never see listed in someone’s bio in a pitch document or on your website.

I really found this question to be a powerful one – as we are in the middle of updating the bios for our team I was struggling a little with descriptions that in some cases just weren’t capturing some of the special and most valuable attributes that our crew possess. I’m going to add a ‘Super Power’ description for everyone!

So…the valuable lessons that I learnt at 7am on a crappy Sunday morning – listen to Podcasts that might help you to learn something new and try to capture the ‘Super Powers’ of your team!

What is your Super Power?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

 

 

Simple Courtesies and your Reputation

August 8, 2017

thank youMany thanks Greg,

Thank you for your time today and for all of this information. I’ll discuss with a colleague early next week and will be back in touch afterwards.

Warm regards,

 

You are so nice and you must work for a great place I thought …

This was an email I received today from a prospect I had chatted to on the phone – after our chat I put a brief proposal together and emailed it to her.

You might think there was nothing special about her email that warranted me feeling so positive about it?

I did spend time assessing what their business needed and giving her advice and I did spend time working on a proposal – surely, this warranted some acknowledgement?

Of course it did!

Unfortunately, I find this basic level of courtesy has disappeared from business. In extreme cases we have met a client, spent a lot of time with them to get a firm grasp of their requirements, spent the best part of a day writing a plan, spent a few hours presenting to them and then….nothing.

It drives me bonkers – reply to my email, return a phone call. If you don’t want to want to work with us for whatever reason, that’s fine, but at least respect the amount of time, enthusiasm and work that we have done by replying and being courteous.

This speaks volumes about you and your organisation and it can be turned really easily with a tiny “thank you, we appreciated the effort but…

Your reputation can often be about the small things as much as the big things!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland