I am amazed by the amount of empty billboards that I am seeing around the country at the moment.
In what I consider to be quite a good location quite close to where we live there are three billboards and they have been empty pretty much since the start of the year – eventually this weekend two of them were filled.
There are clearly huge cutbacks going on by the big mainstream advertisers.
Why did we advertise last year? The year before?
Is now a time for advertising less?
Is now a time for not talking to your customers?
Greg Canty is a partner of Fuzion Communications