Posts Tagged ‘Fuzion Communications’

Time to talk to the unvaccinated?

November 23, 2021

We are reading about the need for taking more care, not going back to the workplace, socialising less and the need for possible regular antigen tests to keep us safe. Fancy a stick up your nose three times a week?

We are reading about Covid sweeping through our schools with students and teachers alike falling with the disease.

We are reading about how the hospitals are under severe pressure with over half of the serious Covid cases being unvaccinated people who have fallen seriously ill and the other half being vaccinated people with underlying conditions. (92% of the adult population are vaccinated – the numbers are clear).

We know 100% that the hospitals are rammed with Covid patients and as a result normal procedures are being postponed and god love anyone who goes there with an emergency case.

We are also reading that the unvaccinated are a big part of the problem, allowing the disease to spread more and possibly mutate.

A restaurant or venue owner is obliged to ask customers for their Vaccine passport and proof of ID but they are not permitted to ask their own team members if they are vaccinated ..”invasion of privacy“.

Do we not have a duty of care towards our employees?

We are reading about huge protests in Rotterdam and Vienna as people are freaking out about the necessary restrictions that have been introduced – angry with the wrong people?

If more severe restrictions are introduced here, no doubt people and businesses will be freaking out and all of this will be aimed at NPHET and the government, who will only be doing this to keep people safe and our hospitals functioning.

Maybe it is time to stop pussyfooting around, enough of the “PC” stuff and if we want to get out of this Covid mess and keep our loved ones safe and our businesses open it is time to focus our messaging on those who have so far been unwilling to vaccinate.

Maybe not quite “boot in” but it is time to apply some real peer pressure because it is needed.

Instead of the various lobby groups pressurising the government, maybe it is time to start focusing on those members of the general public who are not playing ball and putting everyone at risk and our lives on hold and livelihoods at risk.

Instead of being angry at the government, maybe it is time for us to start talking to family, friends and colleagues and encourage them to keep us safe. (instead we are all dancing around them gently- it’s their right)

If the unvaccinated are the biggest part of the problem, let’s tackle this head on and stop trying to solve it by tinkering with other measures that won’t deliver a solution.

We’ve all seen the advert about wearing a seatbelt..

Greg

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design Podcast Production and Digital Marketing services from our offices in Dublin and Cork, Ireland

And how was your day?

November 11, 2021

I was casually chatting with my daughter Ellen today and as part of our usual chit chat I asked her how her week was going.

A bit sad dad, one of the kids in the school passed away this week” she said to me.

While this is a conversation that would floor any of us, in Ellen’s world it is sadly one that gets repeated with an unbearable frequency.

Ellen works as a special needs assistant in a school in Cork, whereby they look after very special kids with all sorts of disabilities.

A very sad fact of life is that often they suffer from poor health and they don’t get to enjoy the full life that all of our kids have and on occasion their lives come to an end when they are still in that school going age.

Ellen says this boy was a loveable rogue and quite the character and was well known and loved by everyone in the school.

They put up a tribute wall for him with photos of him since his time in the school and while it is heart breaking hopefully he can feel their love as he makes his way to his mum who passed away a number of years before. (Ellen tells me he always asked people about how their mum was)

Those lucky enough who are blessed with health and healthy children might stop for a moment and think about these special children, their families and the people who devote their hearts and careers to minding them.

Rest in peace, the honorary Garda Sean Tyrell and thoughts and prayers for his family, friends, teachers and carers.

And thank you my daughter for that huge kind heart of yours – the world needs more of you.

Greg

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design Podcast Production and Digital Marketing services from our offices in Dublin and Cork, Ireland

“Sharp Shooter” CEO of ISME, Neil McDonnell talks about his time in the Defence Forces and fighting for SMEs in Ireland

October 15, 2021

In the latest episode of my Win Happy podcast, number 203, I chatted with Neil McDonnell, CEO of ISME, the organisation that is dedicated to looking after SMEs in Ireland.

Neil has been had a fascinating life and career that brought him from the senior ranks of the Irish Defence Forces to leading an organisation that is critical to the Irish economy.

His unusual career as well as the important role he now holds sparked my curiosity, and I was delighted that he quickly came back to me after I had reached out to him for the podcast.

People never fail to amaze me and Neil was no different sharing his experiences about the Defence Forces, his terms of duty in Lebanon and how that life of discipline and hierarchy transfers to a career in our business world.

As well as speaking about his time in Lebanon, the terrible situation in Afghanistan, Covid, Brexit, and other big challenges for SMEs in Ireland he shared some other stories and how him being a “Sharp Shooter” led to an unexpected victory for the Irish!

A really big thanks to Neil for coming on my podcast, for his hard work flying the flag for the small guys and I hope you might take the time to tune in and give me your feedback!

To listen click here or go to your favourite podcast app or Spotify!

Take it easy ..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design Podcast Production and Digital Marketing services from our offices in Dublin and Cork, Ireland

Snobs about jobs ..

September 30, 2021

I’m reading an ironic headline this morning in the Irish Times, which comes a few weeks of hearing the same stories coming from the UK:

“Lorry driver shortage ‘an imminent national emergency’ in Ireland

Yep…it’s another one of those jobs that we look down our noses at when we talk about careers as we push our young population towards “good” jobs in STEM and in the professions.

My daughter is studying to be a….

You must be so proud ….

We’ve all heard it!

And now we realise that we don’t have builders to build the houses we need, we don’t have painters, carpenters, electricians, we don’t have chefs to cook the food we enjoy in our restaurants and hotels, we don’t have bar staff to serve us drinks and now we clearly don’t have lorry drivers to move all sorts from A to B and in the same breath some break into a cold sweat about the amount of immigrants entering the country and people stuck in direct provision limbo.

If Covid has and continues to teach us anything, it is that many of those jobs that we don’t really value and the ones that we most rely on.

Let’s lose the job snobbery and encourage people to chose careers that suit them and show them the respect they deserve – we need you..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Blurb….

September 9, 2021

Don’t you just love those emails you get from organisations who you have never heard of who come promising you overnight success if you just buy into their “magic system” .

They seem to think that they have cracked some secret code to automating your success in some way.

Here is today’s example..

Do you want to learn how you can grow your business, keep your sales team motivated and back up your intuition with real data insights, hitting your revenue goals each and every quarter? 

(Oh wow, I’m excited, I’d love to do all that !!)

Then join us at XXXXXXXX (with some respect to them I removed this – they are trying) on Tour! We will bring you the cutting edge in intelligent revenue management from experts in the field, so you can gain that key advantage to ensure your business reaches far beyond its revenue goals. 

You will discover how:

  • To hit your number quarter after quarter
  • You can leave the frustration that comes with disconnected data in 2021 
  • To accelerate your pipeline
  • The biggest gap in revenue operations is affecting your business processes 

Oh dear … irrelevant and pointless humbo jumbo, humbo jumbo, humbo jumbo and if you fall for it then good luck to you.

The gas thing, and adding some insult to injury is that in this GDPR world of ours, the local chambers that we are members of in fear of the GDPR police can’t give me the contact details for members (isn’t that why we join??) where we might actually do some mutual business and we still get these unsolicited BS communications from places we have no connection with…

There is no silver bullet, no magic wand to success other than hard work and doing the right things.

That’s my second “rant” blog post in a row, I better break out of this sequence quick !

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Backing Brave and “Your Relationship Manager”

September 1, 2021

I just received a significant piece of correspondence from the bank I have been with for 40 years.

It was important, great, huge even, but it captures in a nutshell how far we have come from the bank where you knew your manager and there was a genuine relationship, to the one that exists today, which is nothing but a connection to an entity that just processes transactions.

My significant letter starts with..

Dear Customer(s)..

Even though it was written to me this generic piece of auto generated crap didn’t use my name and tried to cover itself with an “s” in plural just in case the generic BS correspondence was intended for more than one person.

As well as the humbo jumbo in the middle section which did include a “thank you for your business” message there was some technical stuff with no effort at providing an actual relevant contact person if I had a query about any of it.

And then it signed off .., with a

Your sincerely

that’s another joke, this was auto generated.

and then the “person” who sent it.

The Manager , no name, and no actual signature (does this possibly make this correspondence invalid?).

The only contact details on the letter was a phone number in Dublin – I can imagine how far I would get if I called the number and asked to speak to the person who sent me the letter.

I’m fairly sure I would get a “your call is being recorded“.

Oh, I forgot to mention what was included in the humbo jumbo, a pure classic..

Should you require any further details or other AIB products please do not hesitate to contact your Relationship Manager at your local branch

Hey AIB and everyone on this automation, bot, AI, less people drive, let’s stop pretending… this is not a relationship and no advertising campaign can rescue this empty BS.

Getting simple things like important correspondence right, even in an automated world might just make a difference.

Backing Brave?? …Maybe start with real people?

Rant over ..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Taking a job with an unknown company called Microsoft and the many digital enterprises since with serial entrepreneur, Anthony Quigley

August 16, 2021
Anthony Quigley , Code Institute, Corporate Governance Institute

When Anthony Quigley took a job with an unknown company in 1992 called Microsoft, did he have any idea the career path ahead?

This is a really interesting conversation on the Win Happy podcast with Anthony about the evolution of digital, entrepreneurship, seizing opportunities, taking risks and some insights into his ventures including the (DMI) Digital Marketing Institute, the Code Institute and his latest venture the Corporate Governance Institute.

He was involved in the huge launch of ‘Windows 95‘, the first big attempt to make PCs more user friendly and from there was involved in many startups, experiencing the usual rollercoaster ride that many of us have experienced.

Anthony saw the early opportunities and provided simple solutions to help companies get on the internet (can you imagine!) with products such as “internet in a box”, providing them with the hardware and software to help people to get online for the first time complete with email addresses!

He ran a successful company that offered the earliest version of “digital agency” services and responding to a shortage of qualified people to do the actual work, he started a training company with the objective of finding talent for their own business – the very successful training business, Digital Marketing Institute emerged this shortage of staff!

Anthony says “everyone has to be a salesman”, he talks about risk and cash flow challenges with startups, he discusses the shortage of IT talent and the very practical role of the Code Institute to address skill shortages that our universities can’t satisfy, and he discusses his changed approach when starting a new business – think of the end goal first he says.

I hope you enjoy this chat with Anthony!

Click here to listen to the podcast (also available on all podcast apps and on Spotify – just search for Win Happy)

Enjoy the show!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

The slow and long road back to the office ..

July 13, 2021

Oh…you want me to deliver the session in person, in Dublin?

This was a simple enquiry to facilitate a social media strategy session to a group from an organisation and then provide some specific bespoke training on one of the social media platforms.

We were having the usual conversation except the only sticking point was that they wanted a full day session with their group and I was trying to discourage this.

I find that if you stay at training too long then people get tired and what they learn in the morning they end up forgetting in the afternoon. It’s best if they get a chance to slowly digest, process and try it out for themselves.

I normally suggest half day sessions, when everyone stays fresh and then allowing a week in between so that everyone can practice and then come back to progress further.

It must be on the one day because we have the hotel booked” she said.

It was only then that the penny dropped and I understood why she wanted it on the same day.

This threw me as I hadn’t been faced with this in a long time and I wasn’t quite sure how I felt about it.

Ok, lets do it ..

As it turned out there was a mix up with the hotel booking on their end and the training was cancelled (after all that !!) and while I was disappointed a big part of me was delighted!

I wasn’t looking forward to the prospect and disruption of it.

Travelling and delivering training sessions in person was part and parcel of the last 10 years (pre Covid), but the truth of it is that I have been doing this from the comfort of my little home office (converted bedroom) for the last 16 months and it works really well.

It’s convenient for me and participants, I’ve tweaked my delivery for online and it works really well, it’s cost effective and it also means they get a fresh “Greg” who isn’t after driving for a few hours and all that goes with it.

The big conversation that I was having with myself was “how inconvenient and pointless” that travelling/in person/ hotel experience would be compared to the very convenient way that I have replaced it with, and with no negative impact on the learning experience.

However, I do love the face to face in person training and as a social creature I love the energy you get back from a “live” group and the special learning dynamic that can happen. This will always have it’s place but only when necessary.

I know my simple example of this in person training session will be replicated very soon with so many of those things we have all been doing in the course of our work while working from home.

People have had to take on board new work habits which are now deeply embedded and there are parts about these that are very convenient as well as being cost and life effective and they won’t want to give them up too easily.

We can all talk about hybrid but this could be a very slow and long road back to the office and we need to be really careful to preserve what is working because it is possible to get the job done and ….

Win Happy!

Greg

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Darnella Frazier and George Floyd

May 25, 2021

Something huge happened on the 25th May, 2020 when Derek Chauvin and his “diligent colleagues” murdered George Floyd by crushing his ability to breathe, which resulted in his unnecessary death.

Unfortunately and very sadly this incident had happened many times before with black people in the United States where there still is a colossal problem with racism, which was clearly made worse by the hateful divisive rhetoric of Donald Trump who gave extra oxygen to this raw hatred, in some way justifying and even encouraging these actions by the perpetrators.

While the incident was unbearable to watch and quite inconceivable to a world audience, what made it “huge” isn’t that it happened, it is that we were able to see what happened with our own eyes.

While these policemen are all now equipped with body cameras (for transparency reasons and protection) it clearly makes no difference to their actions as their superiors are ignoring the evidence, but thankfully they can’t ignore what “we” record and what we are able to publish.

The George Floyd case is very similar to the equally shocking Ronald Greene “lynching” by police in Louisiana two years ago, where police footage has only now come to light (it was leaked) to show he was murdered and not involved in a one person car accident as reported.

In the case of George Floyd, 17 year old Darnella Frazier took out her mobile phone and was inspired to record the shocking incident that she was witnessing with her own eyes and she posted it on Facebook for us all to see.

Poor Darnella broke down in court because of the guilt of not being able to do more, but in truth what she did created a huge moment in time, one that will hopefully change our world for the better.

While I have many issues with where social media is going between the “selfie” perfect world scenario on one side and the vitriol on the other, with a smartphone and a public platform you too have the ability to change the world.

A regular 17 year old going about her business with her 9 year old cousin did that on the 25th May.

Greg

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

The special gift of music – the playlist with Declan Murphy of THE 4 OF US

March 30, 2021

Music has played a special role in my life, ever since a Spanish student that was staying with us one summer in 1977 and he had brought his tape recorder and a selection of his favourite albums.

I spent weeks, night after night listening to bands like ELO, Supertramp and the wonderful Lou Reed and I was hooked.

The first proper album I bought for myself was The Boomtown Rats debut album, while I was staying with my aunt and uncle for a few days in Dungarvan when I was 13.

My first concert was Thin Lizzy at the City Hall in Cork when I was just 14, quickly followed by Eric Clapton and then Rory Gallagher.

As well as being an avid collector I ended up doing some work with local bands for a short while and even though I never managed to fulfil my dream of working in a record company, I did mange to fulfil another one, which was owning my own record stores in Cork, Limerick, Galway and Dublin. They were called BlackTrack.

I still buy music the whole time, but I do think you can miss a trick and never listen to some gems, so at the beginning of this lockdown 2021, I decided to brighten my year and expand my collection by asking the wonderful, Declan Murphy, songwriter and guitarist with one of my favourite bands, THE 4 OF US to pick out his favourite 12 albums, one for each month of the year.

He shared his list with me on the Win Happy podcast as well as having a big chat about his love of music, the joy of collecting music, the band and his fascinating story.

The conversation ended up being a huge one that stretched over three parts and he totally cheated by managing to squeeze in 16 classic albums. Even though I have a big collection, I was surprised that I just had two of his 16 – in the meantime I’ve managed to get hold of the other 14 and am loving each and every single one of them.

He was very gracious and didn’t include any of the THE 4 OF US albums, he could have as they are all brilliant.

Let me know if you agree with his choices.. 

As I say, enjoy the show!

Part 1 : Must listen to music to brighten up 2021!

Part 2: Its just too personal to me

Part 3: Happy Accidents

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland