Posts Tagged ‘Fuzion Communications’

Dog Walking therapy

April 23, 2017

Hpney and Bert

It’s Sunday morning and time to walk the dogs.

Bert is the first to get ready – Dee manages to put the harness and lead on him and his excitement can’t stop him yapping continuously until he eventually gets out the door.

Dee then does exactly the same with Honey – I can never manage to get them ready as there is too much wriggling going on.

And off we go, Ballincollig Regional Park is our normal weekend walking destination.

Thankfully the weather is nice so there is no need for coats. We’ve put the call into our buddies Tommy and Joan who will be down there walking their dog, Tammy. Mum and dad will also join us for a stroll and a chat.

As always the dogs are pulling and dragging, the walk is an explosion of the senses for them, sniffing and exploring at every opportunity. The stroll to the park is through a few housing estates, down a road and when they get there it’s even more escalated with lots of activity and many others walking their four-legged ones.

We do a few circuits of the field, the dogs stopping every now and then to do their business (Dee having to do the necessary clean up..yeuch!) and we head to the weir where they get to splash and run in the water and rehydrate after all of their exertions.

We have our chats and enjoy watching the dogs exploring and if we think they are calm enough we head for a coffee and a delicious bun or two from the lovely Margaret at Cafe Chico. Honey won’t settle when we have a coffee and poor Bert believes he is one of us and wants to be sitting at the table sharing the goodies so it’s not always possible.

We all stroll back and if we haven’t had coffee in the park we might buy a few buns or some salad on the way and have it back at ours.

This simple little weekend routine is great for the soul – watching our two four legged ones exploring and having fun is just the tonic to recalibrate ourselves after a busy week.

Dog walking – my favourite time of the week.

p.s. I never wanted a dog!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

The same ticket but not the same

April 16, 2017

We were on the North East Corridor train heading out from Penn Station in New York to Metro Park in New Jersey to spend a few days with my brother Colin and his family.

On a commuter train to suburbia it’s hard not to observe the other passengers and wonder about their stories and their lives.

There was a guy sitting across from us, I’m guessing in his twenties dressed all in black with headphones on – every now and then he would sing along in Spanish. Many of the public signs here are in English and Spanish, which surprised me.

There was an African American guy, again in his twenties wearing a green hoodie and a baseball cap under that, also listening to his music.

An older guy sat alongside us wearing grey tracksuit bottoms and a grey top and an unusual pair of Crocs on his feet. He also had a crutch so this probably explained the footwear. He looked a little dishevelled so maybe he wasn’t having the best of days.

The ticket collector came around – he takes your ticket, then produces another ticket, punches a hole in this and then clips it behind you under a little metal clip. He does this for each of the people around us.

He comes to the guy next to us, the grey tracksuit guy, who takes his ticket from under his sock and produces it for inspection.

Tear it in half” the ticket officer tells him. The passenger looks confused.

Tear it in half” the ticket officer repeats, this time with a little more intent.

He looks confused and asks “Why?”

I’m not touching that, it’s been in your sock” he says.

The poor guy in the tracksuit never felt better I’m sure. His bad day, week, month, year or decade was confirmed in front of his fellow travellers and he quietly accepted this instruction and tore his ticket in half.

The ticket officer was able to go ahead with his job without having to touch the offensive ticket.

This was an unpleasant and unnecessary exchange between two strangers and at what cost?

Would it have been so hard just to take the piece of paper from this fellow human being and treat it like all those other pieces of paper, equally and with respect?

However, we are not equal.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Magic of PR

April 6, 2017

PR Magic

Advertising is a way of promoting your business but it is you saying that “we are great, buy from us“.

PR is a way of promoting your business and it is more effective because it is someone else, a trusted third party saying “they are great, buy from them

Your PR makes your advertising more effective as now people believe what you are saying

Social media (when you do it right!) is a way of you promoting your business by interacting, engaging and gently saying “stop by, you might like what we have to offer

Your PR makes your social media more effective as now people believe it is worth stopping by and seeing what you have to offer.

Do all three and you have a powerful combination with PR the little piece of magic in the middle.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Calls to action and the impatient customer

March 28, 2017

Cork City FC

The match was on Saturday, a top of the table clash, I had nothing on so how about it?

I hadn’t been to a game in such a long time, which is incredible considering that there was a time when we wouldn’t miss a single match. Regardless of who they were playing we were there; me, my dad, my son, my nephew and from time to time we even dragged my daughter Ellen along!

Was this the time to start a new habit?

I rang my dad – “If I can get tickets are you up for it?“. It would be a nice excuse for us to do something together and get him out from under mum’s feet for a while.

Thumbs up, he was up for it..as long as we can get tickets of course. We could take the risk of going there and hope to get them at the gate but there was a chance it would be a sell out.

Give me a few minutes pops“.

I went onto the club website – where was the button that said ‘tickets’?

There was no such button. I scrolled up and scrolled down – nothing.

I clicked on ‘fixtures’ and the match in question and eventually there was some information about tickets. I could buy them on Ticketmaster (lining those boys pockets with ridiculous booking fees isn’t my idea of a good time but it was an option) but I didn’t have a printer in the house and wasn’t in the mood for popping into the office on my day off.

I could buy them at the club shop but that wasn’t at the ground and was at the other side of the city. Not an option.

There was a phone number that I could ring – I got a pointless message that told me about “opening hours”. I just wanted someone to tell me that I could get tickets at the ground.

Back to Ticketmaster – okay, I’d buy them online and put up with the visit to the office to print them. I guessed they wouldn’t accept something on my phone as a valid ticket. Ticketmaster had no option for OAP tickets. Damn..

Just as I was about to pull my hair out my dad called me back.

I’m not really up to it today if you don’t mind

Not to worry pops“.

I was really upset that our afternoon together didn’t materialise but I do know that if I had managed to buy those tickets when I was in the mood I wouldn’t have given him a choice and both of us would have had a great time. We won 2-1!

In a time poor world, when everything is instant, click, click, click, you need to move fast to convert a customer when they are in the mood, which can change in the blink of an eye.

When we talk about the importance of having “Call to actions” on your website we mean having those buttons at every juncture that make it easy for the person to do business with you when they are in the mood. If you don’t you will just lose out..

Greg Canty

Greg Canty is a managing partner of Fuzion Communications who provide website design services from our offices in Dublin and Cork, Ireland

 

 

 

Sad songs, dirty lovers and technology abandoning consumers

March 26, 2017

Johnson & Perrott

The call came through that my new car was ready to be collected – as it was a weekday I didn’t want to spoil the very special occasion by collecting it, driving back to work, parking up and driving home later.

I asked if it was possible to collect the car on Saturday when I would have a chance to properly enjoy it. That was fine so a new plan was born.

On Saturday morning I woke up excited as a child on Christmas morning and the first thing I did was go through my CD’s to pick something suitably rocky to put the superb sound system through its paces. If you haven’t heard the album, “Sad songs for dirty lovers” by The National then check it out quick. There are a few hard, driving rock songs that will get you in the mood!

I thought my dad might like to come with me and enjoy the buzz so I collected him on the way to Johnson & Perrott in Mahonpoint.

I didn’t see the car parked outside as I was expecting

When we got there it’s as if they were waiting for us. They were treating the occasion of handing over a new car to a customer with the same reverence and sense of occasion as it was for the customer. I was however wondering where the new car was?

Ah Greg, we were waiting for you. Let’s get you your new car“.

In the middle of the showroom there was a car that was under a sexy black cloth cover. I was curious and wondered if a new model of a car was going to be unveiled later to the media or if there was some embargo whereby they weren’t allowed to show it to the public until a certain date and time.

The cloth created a sense of theatre and intrigue.

Dan O’Neill, the wonderful sales guy that I have been dealing with for many years caught my curiosity and asked me if I was ready to see my new car.

He brought me over and theatrically pulled the cloth away from the car and unveiled my new, gorgeous Jaguar XF to both me and my dad.

Jaguar XF

Oh my God, what a moment – buying a new car is special but this rewrote the rule book on how your new car should be presented to you.

The car was driven out of the showroom, I quickly completed some paperwork. Dan showed me some of the new features and the keys were finally handed over to me.

It was time to hit the road in this beauty that I was privileged to be driving (I work my socks off but I don’t for one second appreciate how lucky I am) except there was one last thing to do before I pressed on the accelerator.

Sad songs for dirty lovers” was removed from the case and ….

A moments confusion – where do I put the CD?

There was no slot where you would expect it. Was there a button to press somewhere that would slide open a panel on the dashboard where the CD would go? Was there a multi-CD option in the boot (I never liked that idea but okay if that was the case)? Was there some place in the console next to the driver where you placed the CD?

Feeling rather stupid that I wasn’t able to figure out this basic thing I went looking for Dan and asked him the embarrassing question, “Dan, where do I put the CD?

They’ve done away with a CD player in this new model, it’s all by bluetooth now” he explained.

I was staggered and disappointed. We switched on the radio and heard Bobby Kerr doing his business show, I flicked the channels to find some decent music but nothing was what I wanted to hear on my first journey in this fantastic machine. Instead we drove away and just listened to the gorgeous purr of the engine.

Someone somewhere made a decision on behalf of all new Jaguar XF drivers that any music listened to while driving would be on the radio or via something pre-loaded on a phone or an iPod.

I love my music more than most, I love my CD’s and I love the idea of being able to grab something from my collection or buy something in the music store and just play!

I probably sound like a dinosaur (the dinosaur who was buying the car!) but this boy is thinking that technology is now driving a lot of behaviour in a way that maybe the customer just doesn’t want?

Get your hands on that National album (CD or Vinyl) and put it in a decent sound system, crank it up as loud as you can bear and celebrate how things should be..

Note – I bought the car at the beginning of 2016 and a few irritations with technology recently have prompted me to finally write the piece.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agencu that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

 

The St.Patrick’s Day lost opportunity

March 16, 2017

St.Patrick's DAy

Can you imagine getting off the plane today, 16th March visiting Ireland for the first time. It’s the eve of St.Patrick’s Day, the iconic Irish festival and I wonder what are your expectations?

You have heard all about it, you have seen some footage on the TV, you know about the Irish dignitaries visiting foreign lands pressing the flesh and exchanging gifts of the shamrock. You know about the Irish celebrations all over the world on this special day where the Irish (and so many who would love to be Irish!) celebrate their Irishness. You have heard about Ireland, the friendly, beautiful country that is famous for the warm welcome, the craic and of course the pubs with that iconic drink, Guinness.

You must be excited..

I’ve just parked the car, grabbed a coffee and walked to the office and I’ve tried to put myself in the shoes of this visitor – what do they see, what do they experience, what are they thinking?

Except for the window of the Tourist Office you really wouldn’t even know that there was a festival. That poor tourist must be a little confused!

I haven’t come to town to see the parade for donkey’s years (even though I do hear its got a lot better) and I haven’t considered it either this year either despite our office being on the route with a perfect view. Outside of the parade is there anything else that would bring me to town to celebrate my Irishness? I know there are some activities planned around the city for the weekend but the occasion just hasn’t crept inside my skin, it doesn’t connect with me.

Palio

Twice a year in Siena (start and end of the summer) in Tuscany there is a festival called the Palio of ‘Palio di Siena‘ which is basically a local festival that runs for a week each time that culminates in a bare back horse race in the Piazzo del Campo at the centre of the town.

Palio

Every man, woman and child comes out and celebrates. They sing, they parade behind their horses and at night they eat and drink together.

The Guardian refer to it “It’s not a horse race, it’s a way of life” and they talk about it being an “embodiment of civic pride”.

We have been there about six times as I am totally seduced by this special feeling of being connected and part of a community spirit, a coming together.

Everytime I go there I wish and long for something in Ireland that can bring out the same spirit and feeling of community, pride and connectedness –  St.Patrick’s Day should be that day but for some reason it falls short.

St.Patrick’s Day is one of our greatest assets and it should be the most special day in all of our calendars. Every man, woman and child, let’s celebrate together!

How can we make that happen?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

I’ve lost my voice!

March 11, 2017

Losing your voice

I’m not kidding and I’m not trying to be cryptic in any way – I have actually lost my voice!

This is a hangover from our recent trip to New York where I had picked up a sore throat, I guess from long, tiring flights, hotel air conditioning and really chilly weather when we were there.

On the way home at the start of this week I failed to sleep on the plane so I never quite made up for a missing nights sleep and yesterday morning I did a presentation on ‘Social Media Strategy‘ at the Ludgate Hub in Skibbereen, which had me on my feet and talking for nearly four hours – I guess my body has said “enough” and for the first time ever in my life I have no voice today, on my birthday of all days!!

This has been the strangest feeling – my mum called me this morning on the phone and I tried to speak to her – nothing!

I had a few simple errands to run in town today and once again in front of shopkeepers, looking for some specific things – nothing!

I’m sure it will be back tomorrow or soon after if I look after it but it has made me reflect on my 52 years and I have wondered exactly what I have done with this voice of mine?

I have reflected on this last year, number 52 on this earth, and considered how I have used my voice – has it made a difference, has it helped, has it supported, has it been kind, has it been loving and caring, has it motivated, has it given direction, has it highlighted issues, has it been positive or has it been negative, has it been unkind, has it been destructive, has it caused upset?

Being truthful I think this voice has done an okay job this last year but I’m not happy as I feel it needs to start making a much bigger difference.

Your voice is a precious gift – choose to use it properly

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

What do you bring to work? – the Gospel according to The Boss

February 18, 2017

Bruce Springsteen - Born to Run

I always tell the fantastic team that work with me and Dee at Fuzion Communications, that they don’t work for an entity, they actually work for themselves.

Fuzion isn’t the place where they work, it is them, it is us.

Together we turn up, we ply our trade and we give of ourselves and the result of this is Fuzion.

The place where we work is what we collectively make of it, and it is up to us together, to make it a special place that we can all enjoy.

When we get this right and we enjoy doing great work together for our clients we call it Win Happy.

When anyone new starts I explain our simple work philosophy to them and I am sure they think I am a total crackpot because sadly it doesn’t normally operate like this in the workplace.

I am in the middle of a fantastic book and the following powerful excerpt really resonated with me as it describes our philosophy better than I ever can:

There is love and respect in the centre of everything that we do together.

It’s not just business, it’s personal.

When you come to work with me, I had to be assured that you’d bring your heart

Heart sealed the deal.

We are more than an idea, an aesthetic. We are a philosophy, a collective, with a professional code of honour.

It is based on the principle that we bring our best, everything we have, to remind you of everything you have, your best.

That it’s a privilege to exchange smiles, soul and heart directly with the people in front of you.

That it’s an honour and great fun to join in concert with those whom you’ve invested so much of yourself in and they in you, your fans, the stars above, this moment, and apply your trade humbly (or not so!) as a piece of a long, spirited chain you’re thankful to be a small link in.  

Bruce Springsteen

Excerpt from his book ‘Born to Run’

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agencu that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

I’m not telling you where it is..

February 5, 2017

Fireside

You can feel everything heating up again..

We spend at least half our working week doing business in Dublin and our home has been a particular hotel, which was located close to the office.

It became a home from home of sorts for years with most of the staff recognising us as we trooped in with our bags week after week. They looked after us really well and we left them lots of business. We had our corporate rate and our bonus nights and they had a regular customer, often at times of the year when Dublin was quiet.

The first sign of things changing was an email last year notifying us that our corporate rate wouldn’t apply on peak weeks. Okay, but wasn’t that the whole point of a corporate rate – a good average rate in exchange for lots of regular business?

The second big sign, which came along a few months later was an email informing us that the corporate rates in 2017 were increasing by 40%. Thank you… it seems that the whole loyalty thing doesn’t quite cut the mustard when things get busier!

So we went shopping for an alternative.

We did find a place, a little further out that gave us a good corporate rate and they assured us that they had a complimentary shuttle service to alleviate the slightly inconvenient location.

On the first day using the new hotel I enquired about the shuttle service – unfortunately the driver was on leave this week so there would be no shuttle service. Okay – Mr Shuttle driver could not be relied on!

I headed on foot to the office and just as I was nearly there I passed a gorgeous little place, an old Georgian house with a sign outside declaring it to be a “hotel”.

I marched up the steps of this beautiful property and pushed the door open to be greeted by a really nice, friendly guy. I asked about rates and asked to see a typical room.

I was so impressed with the package he offered me and the gorgeous rooms and homely atmosphere that I immediately booked us in for a number of weeks ahead. The guy I was dealing with was the owner – the place had been in his family for decades and somehow you knew it had.

Our first stay didn’t disappoint – “Would you like a tea or a coffee?” was just one part of the warm welcome, the room was homely and impeccable and our breakfast was delicious and made to order.

I’m guessing the friendly woman, Agnes who served us was part of the family that owned this special place.

We walked to work, just a few minutes away and there was an extra skip in my step because in all the years that we have been staying overnight in Dublin I have never felt so at home.

So, unfortunately I’m not going to tell you where it is!!

I’ll resist tweeting about it because selfishly I want to keep this place a secret so that there is always a room there for us.

Dublin is booming ..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Brexit Scary Monster

January 21, 2017

Old Man drinking a pint by Robert Devereux

Jack walked through the door of his local in the small village in North Cork and made his way slowly with his head down to “his” bar stool.

Alright Jack” asks Mary the bartender who without even asking takes a glass and starts pulling a pint of Guinness. In her 20 years serving Jack he only once asked for a different drink. That was a hot whiskey about 10 years ago when he had a heavy cold!

Jack was unusually quiet and the normal happy go lucky, joke a minute guy was not the person sitting at the bar today.

Jack, are you alright?” Mary probes as she places the creamy pint in front of him.

I’m ok Mary, I’m ok” and the tone of his response didn’t convince her for a second.

He studied his pint and stroked the side of the glass as he always does, before that first taste and he took his first big gulp of the night.

Jack, what’s wrong?” Mary asked

After a big sigh and another gulp of his pint, Jack opened up “I wasn’t sure if I was going to come for a pint tonight. Things are bad

But Jack you always come for a pint, what’s up?

They say it’s going to be a hard Brexit, everyone is saying it. The newspapers, the radio and even Fr. John after mass this morning was talking about it. A hard Brexit is really bad news for all of us.

..he pauses for air and finishes his pint.

I was listening to those two this morning on the radio, Shane Coleman and Colette Fiztwhatever her name is, and they were interviewing some businessman. He was telling them that the whole Brexit thing could actually be good for us, but they told him. It’s bad for us, really bad

Without asking, Mary grabs a glass and starts to fill another pint but Jack gestures to her that he doesn’t want it.

And to cap it all Theresa May is going to trigger Article 50 in March. There will be no more pints for me, I tell ya

Mary grabbed the glass again and started filling another pint.

Jack, do you even know what Article 50 is? This pint is on the house and will you do me a big favour?

What Mary?

Will you ever cheer up and stop listening to those gobshites talking negative day in day out and enjoy your pint

Thanks Mary, I’ll do that”.

He is smiling now, enjoying his pint “Did you hear the one about Donald Trump and his Mexican golf caddy in Doonbeg?” 

No Jack. What about Donald Trump and the Mexican golf caddy? 

The Mexican caddy told him that if he kept losing balls like that he should think about building the wall here instead

She smiled and hoped the next one would be better but at least Jack was back!

While Mary and Jack are fictitious characters I can imagine conversations like this all over the country. I read and hear the negativity about Brexit everywhere and the truth is we really have no idea how it will play out for Ireland.

What I do know for sure is that if we are not careful we will talk ourselves into another recession.

Mary..another pint please and have one yourself

The wonderful image of the man drinking a pint is by artist Robert Devereux (http://robertdevereux.blogspot.ie/2015/06/old-irish-man-drinking-guinness-oil.html)

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland