Posts Tagged ‘Fuzion Communications’

The St.Patrick’s Day lost opportunity

March 16, 2017

St.Patrick's DAy

Can you imagine getting off the plane today, 16th March visiting Ireland for the first time. It’s the eve of St.Patrick’s Day, the iconic Irish festival and I wonder what are your expectations?

You have heard all about it, you have seen some footage on the TV, you know about the Irish dignitaries visiting foreign lands pressing the flesh and exchanging gifts of the shamrock. You know about the Irish celebrations all over the world on this special day where the Irish (and so many who would love to be Irish!) celebrate their Irishness. You have heard about Ireland, the friendly, beautiful country that is famous for the warm welcome, the craic and of course the pubs with that iconic drink, Guinness.

You must be excited..

I’ve just parked the car, grabbed a coffee and walked to the office and I’ve tried to put myself in the shoes of this visitor – what do they see, what do they experience, what are they thinking?

Except for the window of the Tourist Office you really wouldn’t even know that there was a festival. That poor tourist must be a little confused!

I haven’t come to town to see the parade for donkey’s years (even though I do hear its got a lot better) and I haven’t considered it either this year either despite our office being on the route with a perfect view. Outside of the parade is there anything else that would bring me to town to celebrate my Irishness? I know there are some activities planned around the city for the weekend but the occasion just hasn’t crept inside my skin, it doesn’t connect with me.

Palio

Twice a year in Siena (start and end of the summer) in Tuscany there is a festival called the Palio of ‘Palio di Siena‘ which is basically a local festival that runs for a week each time that culminates in a bare back horse race in the Piazzo del Campo at the centre of the town.

Palio

Every man, woman and child comes out and celebrates. They sing, they parade behind their horses and at night they eat and drink together.

The Guardian refer to it “It’s not a horse race, it’s a way of life” and they talk about it being an “embodiment of civic pride”.

We have been there about six times as I am totally seduced by this special feeling of being connected and part of a community spirit, a coming together.

Everytime I go there I wish and long for something in Ireland that can bring out the same spirit and feeling of community, pride and connectedness –  St.Patrick’s Day should be that day but for some reason it falls short.

St.Patrick’s Day is one of our greatest assets and it should be the most special day in all of our calendars. Every man, woman and child, let’s celebrate together!

How can we make that happen?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

I’ve lost my voice!

March 11, 2017

Losing your voice

I’m not kidding and I’m not trying to be cryptic in any way – I have actually lost my voice!

This is a hangover from our recent trip to New York where I had picked up a sore throat, I guess from long, tiring flights, hotel air conditioning and really chilly weather when we were there.

On the way home at the start of this week I failed to sleep on the plane so I never quite made up for a missing nights sleep and yesterday morning I did a presentation on ‘Social Media Strategy‘ at the Ludgate Hub in Skibbereen, which had me on my feet and talking for nearly four hours – I guess my body has said “enough” and for the first time ever in my life I have no voice today, on my birthday of all days!!

This has been the strangest feeling – my mum called me this morning on the phone and I tried to speak to her – nothing!

I had a few simple errands to run in town today and once again in front of shopkeepers, looking for some specific things – nothing!

I’m sure it will be back tomorrow or soon after if I look after it but it has made me reflect on my 52 years and I have wondered exactly what I have done with this voice of mine?

I have reflected on this last year, number 52 on this earth, and considered how I have used my voice – has it made a difference, has it helped, has it supported, has it been kind, has it been loving and caring, has it motivated, has it given direction, has it highlighted issues, has it been positive or has it been negative, has it been unkind, has it been destructive, has it caused upset?

Being truthful I think this voice has done an okay job this last year but I’m not happy as I feel it needs to start making a much bigger difference.

Your voice is a precious gift – choose to use it properly

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

What do you bring to work? – the Gospel according to The Boss

February 18, 2017

Bruce Springsteen - Born to Run

I always tell the fantastic team that work with me and Dee at Fuzion Communications, that they don’t work for an entity, they actually work for themselves.

Fuzion isn’t the place where they work, it is them, it is us.

Together we turn up, we ply our trade and we give of ourselves and the result of this is Fuzion.

The place where we work is what we collectively make of it, and it is up to us together, to make it a special place that we can all enjoy.

When we get this right and we enjoy doing great work together for our clients we call it Win Happy.

When anyone new starts I explain our simple work philosophy to them and I am sure they think I am a total crackpot because sadly it doesn’t normally operate like this in the workplace.

I am in the middle of a fantastic book and the following powerful excerpt really resonated with me as it describes our philosophy better than I ever can:

There is love and respect in the centre of everything that we do together.

It’s not just business, it’s personal.

When you come to work with me, I had to be assured that you’d bring your heart

Heart sealed the deal.

We are more than an idea, an aesthetic. We are a philosophy, a collective, with a professional code of honour.

It is based on the principle that we bring our best, everything we have, to remind you of everything you have, your best.

That it’s a privilege to exchange smiles, soul and heart directly with the people in front of you.

That it’s an honour and great fun to join in concert with those whom you’ve invested so much of yourself in and they in you, your fans, the stars above, this moment, and apply your trade humbly (or not so!) as a piece of a long, spirited chain you’re thankful to be a small link in.  

Bruce Springsteen

Excerpt from his book ‘Born to Run’

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agencu that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

I’m not telling you where it is..

February 5, 2017

Fireside

You can feel everything heating up again..

We spend at least half our working week doing business in Dublin and our home has been a particular hotel, which was located close to the office.

It became a home from home of sorts for years with most of the staff recognising us as we trooped in with our bags week after week. They looked after us really well and we left them lots of business. We had our corporate rate and our bonus nights and they had a regular customer, often at times of the year when Dublin was quiet.

The first sign of things changing was an email last year notifying us that our corporate rate wouldn’t apply on peak weeks. Okay, but wasn’t that the whole point of a corporate rate – a good average rate in exchange for lots of regular business?

The second big sign, which came along a few months later was an email informing us that the corporate rates in 2017 were increasing by 40%. Thank you… it seems that the whole loyalty thing doesn’t quite cut the mustard when things get busier!

So we went shopping for an alternative.

We did find a place, a little further out that gave us a good corporate rate and they assured us that they had a complimentary shuttle service to alleviate the slightly inconvenient location.

On the first day using the new hotel I enquired about the shuttle service – unfortunately the driver was on leave this week so there would be no shuttle service. Okay – Mr Shuttle driver could not be relied on!

I headed on foot to the office and just as I was nearly there I passed a gorgeous little place, an old Georgian house with a sign outside declaring it to be a “hotel”.

I marched up the steps of this beautiful property and pushed the door open to be greeted by a really nice, friendly guy. I asked about rates and asked to see a typical room.

I was so impressed with the package he offered me and the gorgeous rooms and homely atmosphere that I immediately booked us in for a number of weeks ahead. The guy I was dealing with was the owner – the place had been in his family for decades and somehow you knew it had.

Our first stay didn’t disappoint – “Would you like a tea or a coffee?” was just one part of the warm welcome, the room was homely and impeccable and our breakfast was delicious and made to order.

I’m guessing the friendly woman, Agnes who served us was part of the family that owned this special place.

We walked to work, just a few minutes away and there was an extra skip in my step because in all the years that we have been staying overnight in Dublin I have never felt so at home.

So, unfortunately I’m not going to tell you where it is!!

I’ll resist tweeting about it because selfishly I want to keep this place a secret so that there is always a room there for us.

Dublin is booming ..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Brexit Scary Monster

January 21, 2017

Old Man drinking a pint by Robert Devereux

Jack walked through the door of his local in the small village in North Cork and made his way slowly with his head down to “his” bar stool.

Alright Jack” asks Mary the bartender who without even asking takes a glass and starts pulling a pint of Guinness. In her 20 years serving Jack he only once asked for a different drink. That was a hot whiskey about 10 years ago when he had a heavy cold!

Jack was unusually quiet and the normal happy go lucky, joke a minute guy was not the person sitting at the bar today.

Jack, are you alright?” Mary probes as she places the creamy pint in front of him.

I’m ok Mary, I’m ok” and the tone of his response didn’t convince her for a second.

He studied his pint and stroked the side of the glass as he always does, before that first taste and he took his first big gulp of the night.

Jack, what’s wrong?” Mary asked

After a big sigh and another gulp of his pint, Jack opened up “I wasn’t sure if I was going to come for a pint tonight. Things are bad

But Jack you always come for a pint, what’s up?

They say it’s going to be a hard Brexit, everyone is saying it. The newspapers, the radio and even Fr. John after mass this morning was talking about it. A hard Brexit is really bad news for all of us.

..he pauses for air and finishes his pint.

I was listening to those two this morning on the radio, Shane Coleman and Colette Fiztwhatever her name is, and they were interviewing some businessman. He was telling them that the whole Brexit thing could actually be good for us, but they told him. It’s bad for us, really bad

Without asking, Mary grabs a glass and starts to fill another pint but Jack gestures to her that he doesn’t want it.

And to cap it all Theresa May is going to trigger Article 50 in March. There will be no more pints for me, I tell ya

Mary grabbed the glass again and started filling another pint.

Jack, do you even know what Article 50 is? This pint is on the house and will you do me a big favour?

What Mary?

Will you ever cheer up and stop listening to those gobshites talking negative day in day out and enjoy your pint

Thanks Mary, I’ll do that”.

He is smiling now, enjoying his pint “Did you hear the one about Donald Trump and his Mexican golf caddy in Doonbeg?” 

No Jack. What about Donald Trump and the Mexican golf caddy? 

The Mexican caddy told him that if he kept losing balls like that he should think about building the wall here instead

She smiled and hoped the next one would be better but at least Jack was back!

While Mary and Jack are fictitious characters I can imagine conversations like this all over the country. I read and hear the negativity about Brexit everywhere and the truth is we really have no idea how it will play out for Ireland.

What I do know for sure is that if we are not careful we will talk ourselves into another recession.

Mary..another pint please and have one yourself

The wonderful image of the man drinking a pint is by artist Robert Devereux (http://robertdevereux.blogspot.ie/2015/06/old-irish-man-drinking-guinness-oil.html)

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

Microsoft, LinkedIn and the Personal Touch?

December 8, 2016

Microsoft buys LinkedIn

Today I received a really nice personalised email from Mike.

Mike is an important guy in LinkedIn (I’m guessing) and clearly he and his communications team felt it would be appropriate to reach out ‘personally’ to communicate some messages about some rather important news.

The problem is I don’t know Mike, I’ve never had correspondence from him and in truth he is attempting to communicate to an audience (me and God knows how many others) who are cynical and probably won’t connect with his message because we know it is a giant company who just don’t communicate like that to customers.

I totally get why the email was sent and all of the logic behind the “personal” touch BUT when you do this you must be tuned into your audience and what they are thinking so that your message will connect instead of having the opposite effect.

I’m not sure if you think like me about these things but I’ll try to share my thoughts (I’ll put these in brackets) to highlight what happens when you get the communication wrong..

Mikes email:

Dear Greg, (do I know you?)

Today, Microsoft completed its acquisition of LinkedIn.

This is a major milestone for the technology industry and for our two companies (good for you!), and I wanted to reach out to you, (that’s lovely!) a valued customer of LinkedIn, (quite honestly I’ve never quite felt like that) to reaffirm our commitment to you and your business. (Yeah right..)

As we said in June, when Microsoft announced its intent to acquire LinkedIn, LinkedIn’s vision — to create economic opportunity for every member of the global workforce (what workshop came up with his one – are you taking the p#ss?) — is not changing (I can now sleep at night).

Additionally, LinkedIn will retain its distinct brand, culture and autonomy as a company (how long will this last?).

Finally, we remain committed to innovating with our partners to ensure LinkedIn’s products work with the tools and systems you use every day, from Applicant Tracking Systems, to Customer Relationship Management platforms, to Learning Management Systems, and more. (I’m breaking out the champagne!)

With the completion of this acquisition, you can continue to expect the great products and service to which you’re accustomed from LinkedIn. (if you say so yourself!)

You can find more details about today’s news here. If you have any questions at all, please don’t hesitate to reach out to your account team or a representative here at LinkedIn. (Seeing as you emailed me Mike maybe I could email you directly? …nah, I know it doesn’t work like that)

We sincerely appreciate our partnership (hmmm- when did that happen?) with you and look forward to the successes we will share in the future. (this makes no sense whatsoever – even more champagne?)

Thanks,
Mike (from one first name to another)
Mike Gamson
Senior Vice President, Global Solutions (I bet you have a nice car!!)

Communication Breakdown..

I apologise for the sarcasm and maybe its just my mood today but was that email a whole pile of self serving me, me me rubbish?

You have to wonder if there is any point when communicating trying to pretend you have a relationship that you clearly don’t have and then smother this with cliche, marketing jargon that has been spat out of meaningless workshops where there wasn’t a genuine ‘customer’ in sight.

The purchase price was supposed to be in the region of $26 Billion – what happened with the communications plan?

Maybe just keep it easy? – issue a simple press release that says the sale has gone through

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

A Stick to beat yourself with or a Value to promote?

October 24, 2016

Carlsberg - Probably

Organisations make claims about their products and services the whole time, proudly celebrating key attributes that they believe make them special. When these attributes are an integral part or a key essence of these brands these attributes might be incorporated consistently into their messaging.

A very effective way to express your most special attribute as part of your branding is to introduce a tagline, which can then be used the whole time in conjunction with the product/service brand name.

When we think about some of the popular car brands we can see how taglines can be used to express something special about the range of vehicles that carry the brand name:

JaguarThe Art of Performance

BMWThe Ultimate Driving Machine

ToyotaThe Best Built Cars in the World

These taglines are typically used in all communications including adverts, brochures, packaging and even press releases consistently so that over time they become so synonymous with the brand that a consumer can recite them when they hear the brand name.

When companies develop these taglines for their brands they are creating a clear “experience” expectation with the customer – they should only make these declarations if they believe they can live up to them.

If Toyota declare that their cars are the “best built cars in the world” then they must commit to manufacturing quality cars. If a customer has a bad experience Toyota must respond from a positive place and do everything with the customer to demonstrate their commitment to quality.

Taglines and #Hashtags

With social media communications I find a very effective way of reinforcing a key message is to incorporate them into the #Hashtags that might be used when posting. Even better, if there is a tagline for the brand this could be used in the #Hashtag – if the tagline is too long then maybe some keyword variation could be used.

In the examples we gave above Jaguar might use #ArtOfPerformance, BMW may use #Ultimate and Toyota could use #BestBuilt.

VW - Clean Diesel

Sticks and Values

I was chatting with a client and we were developing a strategic communications plan for them and as part of this work we were discussing their social media messaging and the use of #Hashtags.

While the client was using a tagline consistently on all of their branding they were strangely very reluctant to use it as their hashtag.

This really confused me and I pushed them on it.

It turns out that while they were happy to make this quality claim on all of their branding and communications they were unhappy using it on social media because their feeling was it would be a huge ‘stick to beat them with‘ if anything ever went wrong.

But, shouldn’t the tagline be the same whenever you use it?” I asked

Yes, but on social media it’s different” was the clear response. “Sometimes things can go wrong, often through no fault of our own and the customer will hammer you quoting your hashtag/key message. For this reason we don’t want to use it.”

My belief is that you shouldn’t make a proud claim if you can’t stand over it. If you can stand over it then online should be no different to any other form of communications.

Your special attributes should always be celebrated, they are never sticks!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Donald Trump and Dublin Chamber of Commerce 

October 8, 2016

Donald Trump

At the beginning of this year I was voted onto the Dublin Chamber of Commerce Council – it’s like a big management team for the organisation, which plays a role in setting the direction for it and overseeing how it is run.

The Council is made up of 30 elected members and each year 10 must resign to be replaced by another 10, which can include the members who have resigned.

To get voted onto the Council you must put yourself forward for election and gather enough votes from members to make the grade.

It’s a tough and humbling thing putting yourself in the firing line, out there to be judged but that’s what you do to become a member!

If you don’t put in the work you won’t be elected and this means punching in sufficient effort so that members will recognise you and put their faith in you.

To rise to the pinnacle of the organisation and become President is another ballgame altogether and is testament to the very clever and robust set of rules that have been put in place to ultimately protect the Chamber.

Presidential Process

If you wish to become President you must first become Deputy Vice President (Number 3) and to achieve this you must first be a Council member and you must be voted in by the other members.

The very clever organisation rules only allow council members who are on their 3rd year to be eligible – quite simply you must be around council for over two years ensuring that you serve your time learning the ropes.

The Deputy Vice President normally becomes Vice President the next year and then President.

By the time this person takes on the role they will have at least 5 years under their belt and they will be fully immersed in the workings of the Chamber – this is a superb system for protecting the running of the organisation that plays such a significant role in the business of our capital city.

Now compare this to the role of President of the United States, possibly the most powerful and influential position in the world!!

Up steps Donald Trump. a loudmouth. brash, uncouth, moneybags who has enough balls and bravado to run and convince a lot of people that he is actually a valid candidate.

Would Donald be prepared to first punch in three years of meetings and learning the ropes with his peers before being able to run?

Would he put himself forward to be judged by his peers who have witnessed him in action close up for at least 2 years?

Would he then hang around for another two years of valuable learning, soaking up the ways of the organisation and the skills required to identify and tackle the real issues?

I doubt it …..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

In Dublin’s “not so fair” city

September 25, 2016

Smithfield Dublin

We were just after leaving a really successful client event in the Smithfield area of inner city Dublin, just north of the River Liffey.

I love this quirky, eclectic area of Dublin with a mix of old and new, the large cobbled stone plaza, new apartment blocks and old houses surrounded by coffee shops, little stores, the old Jameson distillery with a buzz of young and old including plenty of ‘cool’ hipsters making this area their own.

On this occasion it was nearly 8pm on a dark dreary night and the heavens had opened. A taxi was nowhere to be seen so we made our way in the pouring rain to the Luas stop (part of the much used Red Line, which would have come all the way from Tallaght with a stop at Heuston Train station).

There seemed to be an edge to the atmosphere as we waited for the tram to arrive. A woman was asking us as well as others if we had “two tens“. You could see she wanted people to open their wallets or purses.

Sorry, we don’t” Deirdre responded politely. “That’s alright love” she replied.

After about 5 minutes the tram arrived and we embarked with many others as well as the woman who had been asking for change.

On the tram we were standing next to a middle aged guy wearing an old black tracksuit with runners that had seen better days and a laptop case slung over his shoulder.

Three lads in tracksuits (they weren’t on the way to or from the gym!) were making a racket and they started exchanging banter with the guy in the black tracksuit – it was hard to figure out if they were spoiling for a fight or just messing but you knew inctinctively not to make eye contact with any of them.

During their banter there was plenty of “colourful language” being used as well as statements about “getting a syringe and doing ya“. They were now shouting down the carriage at another group of young girls who were shouting back at them.

At this stage we were feeling very uncomfortable as I am sure were the others including some visitors to Dublin with their suitcases who would more than likely have boarded at the train station.

The three lads in tracksuits jumped off at the next stop along with the woman who had been looking to change money leaving the guy in the black tracksuit, who at this stage was talking loudly to himself.

The Spire, Dublin

Eventually we were glad to get off the tram at Abbey Street just off O’Connell Street – as we stepped off the tram a man and two women, all soaked to the skin passed us by. The woman who may have been in her forties was like a woman possessed with her dead hair, pale face, mad eyes and missing teeth. She was shouting and roaring at everyone she passed by as well as those with her.

The man with her who was wearing a green tracksuit top and jeans, was pushing a tiny, quite old kids bicycle. Deirdre winced as he accidentally walloped the bicycle pedal off her leg as be brushed past her – he didn’t even notice.

Keeping our heads down we kept moving but then noticed the toothless woman had bumped into another weather beaten  woman with a hard face. Life had been hard for her, I’m sure. They clearly knew each other and now the other woman was crying and shouting something we couldn’t quite understand.

Lets get out of here quick we were thinking…

We passed them, pushed onto O’Connell Street and made our way as quick as possible towards O’Connell Bridge. Once you got to the other side of the river you could see and feel that it was a much safer area. We noticed that at no point along the way did we see anything resembling a police presence.

Dublin, our very popular capital city is a fantastic place but it has a dark, dangerous anti social edge to it in many central locations that are sadly witnessed by many visitors as well as natives.

While we can curse and detest these ‘louts’ for tainting our beloved capital we should first wonder how these desperately troubled and deprived people have ended up behaving and living like this and then begin to figure out the huge job of breaking these awful cycles of misery.

While the economy continues to improve we must figure out how we can leverage this opportunity and make our capital a safe and enjoyable place for everyone to work, live and visit.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

Apple taxation and 1st World Problems

September 4, 2016

Apple - Irish Tax

What a bizarre scenario!

The EU want to charge Apple for back taxes to the tune of €13 billion – Ireland are supposed to get this money and we are all in a flap because this is an unlawful challenge to our tax system so we are appealing!!

Of course the giant have made colossal money and their tax gurus have used every possible loophole and structure to avoid paying the taxes that we get clobbered with.

Is this right and moral? – this is a great question but Ireland has had this fantastic “anchor tenant” in our country, which has no doubt helped us to attract other high profile foreign tenants.

Pierre Moscovici, the EU commissioner for economic and financial affairs, has said the commission is “certain” its decision to charge Apple €13 billion in back taxes is legally valid and he went on to say  “There will be no particular targets, and no particular indulgence. No one will escape. Nothing will stop this revolution of transparency.”

Pierre wants to start his own revolution!!

It’s all very strange timing from the EU coming on the heels of the Brexit vote – are they now walloping us for being so adamant and vocal about the importance of our relationship with the U.K.?

In the meantime our government aren’t taking this “attack” lying down as Taoiseach Enda Kenny and Finance Minister Michael Noonan have launched their own blistering attack on Europe over its ruling, accusing Brussels of using the scandal to create a “bridgehead” to target Ireland’s 12.5% corporation tax.

Our language got even stronger as they claimed the European Commission was “bullying” Ireland in the same way it did during the bailout.

The boxing gloves are well and truly on with the EU.

The Cabinet made a “unanimous” decision to appeal against the ruling but then the politicians started playing their usual games and two ministers undermined this stance when they said they still believe multinationals are not paying enough to the State. Doh!

It’s all very odd and confusing and it makes you wonder about the world we live in where the story of a genius company led by the true revolutionary, Steve Jobs comes crashing into the story of world politics and taxes or should we just say money.

These are very strange first world problems that other parts of the world would love to have right now..

Boy in ambulance in Syria

This is the recent photograph of five-year-old Omran Daqneesha who was sitting dazed and bloodied in the back of an ambulance after surviving a regime airstrike in Aleppo, highlighting the desperation of the Syrian civil war.

Greg Canty 

Greg Canty is a Partner of Fuzion Communicatons who offer Marketing, PR, GraphicDesign services from our offices in Dublin and Cork, Ireland