Creating a Wow

Love Actually

Will I wrap that sir?

We better bring some wine with us…

I stood in the Wine Buff off licence, browsed through the sections and  eventually selected a nice bottle of prosecco.

The really nice guy in the store commended me on my choice as he wrapped the bottle with care in a sheet of purple crepe paper and then placed it in a brown paper bag.

We arrived at our friends house and we handed over the bottle …hmm, this bottle was something extra special just because of the little sheet of purple paper that it was wrapped in.  I could see it in his face.

He seemed to place it away from all the other bottles that had been brought…maybe this was a bottle to be enjoyed in private and not opened at a party?

In truth the bottle was probably no better than all of the others lined up but it had a piece of purple crepe paper wrapped around it that made it stand out, that made it special, that gave it a special “wow”.

I hope they enjoyed it ..

Can you do something simple in your business to create a wow?

Greg Canty is a partner of Fuzion

Check out a previous post – Are you throwing away the wow?

Fuzion are a Marketing, PR and Graphic Design firm with offices in Cork and Dublin in Ireland

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3 Responses to “Creating a Wow”

  1. Stefano Says:

    Nice story about how a small detail that can add speciality to any moment.
    And a question, why did you not ask/pick a WOW prosecco to go for the WOW content too?
    According to you saying… maybe the wine could have been an ordinary one “no better than the other ones”, it seems the wine was just nice.

    If you believe in WOW, go/ask for the WOW content as a customer first, so you will change the market to a WOW market.

    A market that improve in quality is a better market for anyone.

    And well done Wine Buff!
    By the way you need to correct the spelling of the region you indicated on one of your proseccos fact sheet; in fact it is FRIULI not Fruilli.

    Greg, do you mind if in the next future I will quote your nice story?


  2. Patricia Whiteside Says:

    Kudos! Presentation Is Everything-WOW!

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