Posts Tagged ‘PR’

Missing the simple chit chat

December 9, 2018

 

Mum called me this morning.

She had been to mass (as she does each morning) and she wanted to share a little moment with me.

The gospel that morning had been about the two blind men that Jesus had cured in Galilee by touching their eyes.

Mum told me that when she heard this she had to do everything in her power to keep the laughter in, as she instead was thinking of the rhyme that dad used always share with us and all the grand kids.

He used deliver this rhyme with actions and funny gestures and in some ways it summed up everything that this gorgeous man was all about. He had a great sense of humour, he adored children and would do anything to make them laugh.

One fine day in the middle of the night,

Two blind men got up to fight,

Back to back they faced each other,

Drew their swords and shot each other,

One was blind and the other couldn’t, see

So they chose a dummy for a referee.

A blind man went to see fair play,

A dumb man went to shout “hooray!”

A paralysed donkey passing by, kicked the blind man in the eye,

Knocked him through a nine inch wall,

Into a dry ditch and drowned them all,

A deaf policeman heard the noise,

And came to arrest the two dead boys,

If you don’t believe this story’s true,

Ask the blind man he saw it too!

This was a tall tale that has been passed down from generation to generation and everyone seems to have a slightly different version.

Mum thought of dad as she does all of the time and she couldn’t stop laughing.

She missed him and misses him every day. She misses the simple chit chat the most and of course, his humour.

He wasn’t there with her, as he always had been but of course he was, he always is.

Mum misses him, we all do

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Monotonous roles and having a real purpose

November 27, 2018

Mini

I stood at the counter of the credit union with my daughter, Ellen as we filled out form after form after form – it must have been at least 100 forms with multiple signatures on each (at least that’s how it felt!) as well as answering a multitude of questions. We were there for nearly an hour and it was painful. I was a guarantor for the loan that she was applying for, which is why I was there.

I watched the very helpful lady that was dealing with us and I thought about her job, all day, everyday completing forms, pushing paper and inputting and I felt for her. She was really nice and kind and made sure that we understood the whole process and most importantly how much the monthly repayments would be and when the first one would kick in. At the end of the process we were told the money would be in her account the following Monday afternoon.

I also watched the guy behind her, who was sitting at a terminal and he appeared to be busy inputting “stuff”. Again, I wondered – what boring jobs they have. How could you do this day in day out. would it not destroy your soul?

The reason we were there was that my determined daughter needed to replace her car as her old one eventually packed up. She didn’t want any old car, she wanted something special, one that she would enjoy, a car that would get her excited and one that would put a smile on her face each day she would drive it.

She had done her shopping and set her heart on one in the UK, a gorgeous and relatively new Mini, with good mileage – she was to fly to the UK and collect the car and bring it back on the ferry. She had the whole thing figured out including the VRT (why are we paying so much more than the UK who are also in the EU??).

She rang me this week, totally exhausted – she had returned home in her new car and she was absolutely thrilled with herself, and she now had transport so she could get to work again and she could do it in style!

I thought about the lady in the credit union and the other guy and their monotonous roles – they do this everyday so that people can fulfil their dreams and get the things they want and need in their lives.

Maybe they are great jobs after all?

What is your purpose?

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

 

 

Listening to all of the Signals

November 21, 2018

Rush - Signals

I’ve been thinking a lot about signals recently, the signals that people will send you from time to time and the power of signals when you send them and what they can achieve.

(the pic. is the cover of an album by Canadian band, Rush called Signals)

Some of the signals are big ones from a business or organisation, which are meant to be noticed.

Big, clear signals that are built to deliver clear messages that they want their audience to digest in brochures, websites, adverts or press releases and sometimes there can be much smaller signals, which can be every bit as important such as phone manner, meet and greet, the little stories that can be shared via social media and even the tone of social media interactions.

The big and small signals apply equally with us, mere mortals, human beings occupying space on this earth. We do the big stuff with how we dress and present ourselves, how we speak, the language we use and our choice of subject matter, our personal interactions, how we communicate on email, our blogs and our videos, our bios on our social media accounts and the actual posts themselves.

With business or with our personal signals it is quite easy to “paint a picture” that is advantageous to you and your goals with your target audience but sometimes this may not always quite be “the truth”.

All of us, professionally or personally owe it to ourselves to present the best version of “the truth” to our audiences, but we also owe it to ourselves to never blindly accept what we see from others as there could always be another story, which may not be that obvious.

When it comes to business or personal, as receivers of these signals we need to be careful not to take what we see at face value, but instead look carefully at all of the other signals to discover what the real truth is.

For me, I have found that when something hasn’t quite worked out with an organisation or a person, there was always some signal there that I had actually noticed but had ignored because it was small and it just didn’t stack up against the bigger signals, which surely were the correct version of the truth?

Sellers – be careful with all of the signals you push out.

Buyers – be careful and take the time to look for all of the signals, and obey them!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

 

Warning: Disturbing Video (Yemen)

November 3, 2018

Amal Hussain

I was having a lazy Saturday morning, cup of coffee in hand, a delicious cheese swirl that I had bought in Dunnes Stores last night, flicking through the newspaper, which had been delivered by the milkman and contemplating if the rain would stop so I could consider a walk in the park with the dogs.

I have some work to do today as we are really busy but for now I’ll flick through the channels and enjoy my cuppa.

I stumbled onto CNN news and as usual there was the daily digest of Trump hatred, who to make an ugly point is sending 15,000 troops to the border to stop a caravan of refugees, who according to reports are weeks away. Why does he get so much satisfaction from his constant stream of lies and propaganda and in truth the throngs of people at his pre-Midterm rallies seem to sadly, lap it all up?

And then the next segment come on with a stark warning…

WARNING: Disturbing Video  

They proceeded to show a video of a malnourished child in a hospital in war torn Yemen, which was heartbreaking. The skin and bones and gaunt face with a swollen belly showed a person, a defenceless human being looking at the camera.

When the segment finished the CNN new anchor had to compose himself before continuing with other news items.

The warning was right, the video was disturbing, and while it was dreadfully uncomfortable to look at while relaxing on a Saturday morning in the comfort of my own home, it’s really important that we do not turn away.

The image shown was that of Amal Hussain, who passed away one week after this photograph was taken in Yemen.

Click here to listen to the podcast with the photographer (Tyler Hicks – New York Times) who captured this haunting image, that captured the world’s attention.

How is it that these problems still exist in our world…what is wrong with us? 

Amal, you beautiful girl – I hope the next life is better than this one was for you.

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

 

 

Mourinho and the mystery of the lost magic?

August 28, 2018

Mouinho - three fingers, respect

As a Liverpool FC fan it was a natural thing to watch for the Manchester United result coming through last night from their home match against Spurs, three games into the season.

Things were ominous for moaning Mourinho and Co. as they had lost their last match away to Brighton the previous week and the self declared “Special One” has just not been himself for quite a while – in truth he hasn’t been himself for a really long while.

While I have always detested him I remember enviously watching the clear comradery that he seemed to share with his players, back in the early days of Chelsea FC where that combination of talent, money, team spirit and passion seemed to create an unstoppable force, which resulted in three Premier League titles, which he was quick to remind the press about last night in his press conference.

He wants respect from them for what he has achieved before.

Mouinho Chelsea

The magic seems to have deserted Jose Mourinho, whatever has happened. He doesn’t seem to be happy and even with his expensively assembled squad (of course he moans that he doesn’t have more) including World Cup winners, they stuttered at home and lost 3-0.

Spurs are a really good side and there is no shame in this but the timing of the result was awful for him, the team and their fans.

The big question is what happens next?

A great manager will use this result to dig deep, to reboot the team, to rally them to the cause, to make them believe in themselves and to motivate this talented group to start performing to their optimum level.

Great players who believe in this cause, this club, their teammates, their manager and themselves will treat this result as a big line in the sand and will together, use it to kick-start their season.

While this could be a possibility it seems a remote one as Jose has clearly lost the magic he once had in abundance might just need to take a break, to look deep inside himself to find out what has changed and why isn’t he smiling anymore?

We all have bad days and when we lose this feels lousy and inevitably leaves us lacking in confidence and motivation – when this happens it’s up to us, all of us, managers and players to rally together and reboot.

It’s easy when you are winning, it’s tough when you are not and that’s when the true leaders appear, to turn things around.

Jose is not winning but even worse (for Manchester United fans!!) he is not happy – is he the guy who can reboot this team?

#WinHappy

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Sumud and jumping off the busy “Wheel of Life” with Mick Hannigan, Co-Director of the Indie Cork Film Festival

August 19, 2018

Mick Hannigan

When I sat down to record an episode of the Fuzion Win Happy podcast, with Mick Hannigan, Co-Director of the Indie Cork Film Festival the conversation turned up many surprises, as these chats always do!

Sumud

The first thing that I learnt was that Mick was just after returning from a three month stint volunteering in the West Bank, organised by The Quakers.

He was more than surprised to find himself up a mountain in a place called Yatta (Hebron) herding a small flock sheep with a shepherd – this was just one of his duties as an international monitor in this troubled area.

He witnessed many things in his time there, including many experiences that would leave him with hope, or Sumud as they would say in Arabic.

Since I took a job in an accountancy office in the South Mall, in 1982 as a seventeen year old I have never stepped off that wheel of working – Would you step off your busy ‘Wheel of Life’ and volunteer for three months and really make a difference?

Listen to Mick’s experience in the West Bank by clicking here.

Fuzion Win Happy Podcast

30 Years Talent Spotting

Mick grew up in Blackpool in Cork, had a fun childhood but didn’t like seeing his classmates getting beaten in school.

His colourful life took him to a punk era London in the seventies and then with a few more years under his belt and more maturity he returned to Cork to complete his education in UCC.

Voluntary roles in the Quay Co-op and the Triskel, eventually led to a role as Director of the Cork Film Festival, which he held for 27 years.

His acrimonious removal from this role that he was passionate about, hurt deeply, but eventually he picked himself up, he dug deep and was instrumental in creating the Indie Cork Film Festival, which is now in it’s 6th year.

He carefully followed the ownership model of Cork City FC to ensure that some of the “politics” that he feels affected his previous organisation would not be allowed to reoccur at the Indie Cork Film Festival.

For Mick both of these roles allow his passion for spotting Irish film talent to flourish, and allow a Cork and Irish audience the chance to enjoy something special every year – thank you Mick!

When you get kicked do you have the resilience to pick yourself up and stay on your chosen course?

Click here to listen to Part 2 of our chat with the very special Mick Hannigan.

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

Have we gone past the Sweet Spot?

August 6, 2018

I think we are now well and truly at that point in the economic cycle where we have gone past the sweet spot.

We’ve pulled away from the dark days of the recession and things slowly got better and better, we’ve lost that sense of caution and we find ourselves here, still in the upside but we have passed that sweet spot and we are starting to experience the downside of that upside.

We can see recognise the clear signs..

  • Business costs are increasing
  • Cost of living is increasing
  • Landlords are pushing up rent
  • Team turnover rates are increasing
  • Wages are increasing
  • Attracting great talent is getting more difficult
  • Expectations are higher but without the sweat
  • Traffic is getting worse
  • Hotel rooms are in short supply and increasingly expensive
  • We end up making decisions that don’t make sense anymore

This is the time when we can easily end up in dangerous territory if we make too many bad decisions, which will leave us vulnerable to even the slightest ill wind.

While this might seem like a negative post it’s a positive, future proof one.

Don’t undermine your solid foundations, keep doing the right things, carefully assess all of your decisions, keep a close eye on all of your KPIs, keep your team motivated and stay focused and stick to your plan.

Stay calm and keep doing good business,,

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

What does the customer REALLY want?

July 9, 2018

Fuzion Communications team

We had our team day planned- we were all heading to Kinsale for the day!!

The mini bus was ordered and I went on a quick off-licence run with one of the guys, nothing mad but a few beers and ciders, something for everyone.

Instead of the mini bus that was ordered a few taxis arrived – my heart sank.

To the taxi company there was no difference between a mini bus and a few taxis. In their book each option got our crew to our destination – isn’t that the point of transportation?

Fuzion Communications team

To me this was a real let down – the team bonding, the banter and the fun and yes, the few drinks together was going to be an important part of our team day, including the journey there and the journey back.

There was no point saying anything – they just wouldn’t get it!

It’s really important that you clearly understand what your customer really wants when they order your product or service …. what do they really want?

Of course we had a great day but it could have been even better.

A big thanks to Hal McElroy of the Trident Hotel , who organised our boat trip with Ocean Addicts.

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Connecting Head and Heart with Catherine Moroney, AIB

July 1, 2018

Catherine Moroney - AIB

A good buddy of mine and fellow Dublin Chamber Council member is Catherine Moroney. who also happens to be the Head of Business Banking with AIB,

I grabbed her recently for an episode of the Fuzion Win Happy podcast – I’ve been intrigued by her as she is very lovely and has clearly risen to the top of the career tree in AIB, as she holds down one of the most senior roles at the bank (how can you be so “nice” and still successful? – a fantastic role model).

How exactly did this family woman rise to the top, what was her magic?

I discovered a very interesting background as this self declared “cone head” shared stories about Paddy, her dad, about her early days growing up in Dublin, part time work in a hospital for patients with long term illness and switching from studying Archaeology in college to a job in banking!!

I pushed her hard about what it was like personally and professionally working in the bank throughout the highs of the Celtic Tiger and the colossal crash, we chatted about how the bank is handling diversity, how it is helping customers prepare for the uncertainty of Brexit and the challenge of introducing technology and not losing that connection with customers in the process.

Catherine also shares a very personal, life changing story that will shake you to your core – I’m not sure how I would cope with what she had to deal with.

Click here to listen to the show and get to know Catherine..

Enjoy…

Fuzion Win Happy Podcast

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Us and Them – RESIST!!

June 30, 2018

Roger Waters

Trump is a PIG” was one of the huge messages that was fed to the audience by the legendary Roger Waters, the creative inspiration behind most of the great Pink Floyd music of the seventies and early eighties.

The gig was at the 3 Arena in Dublin and this earth moving show was an attack of all of the senses including, incredible songs, brilliant musicians, a colossal visual show and a master craftsman who despite being the tender age of 74,  brought everyone on a special journey for some of the most special few hours of my life.

Throughout the show Roger Waters challenged the audience to think about the big issues that we face today including Trump, dictatorships, poverty, pollution, Israel and our oceans and to “RESIST”!!

He stood on the stage, angry, with both middle fingers of each hand raised in a big “fuck them” gesture – we need to RESIST all of the crap around us.

It’s been 47 years since Roger Waters wrote the lyrics to “Us and Them.”  there should be no “us and them” as we are all “ordinary men” (and women!) – when this politically charged songwriter originally wrote these powerful songs there were huge issues in the world.

What has changed and are we making any progress I wondered?

Roger Waters

At one point after one of the songs, towards the end of the gig the crowd applauded and didn’t stop. The cheers got louder and didn’t stop, louder and louder. Roger Waters looked mesmerised as he looked out at the adoring crowd in awe and beat his chest in appreciation of the love and appreciation- everyone in that audience on that night knew that what they were witnessing was something very special.

The finale was the monumental ‘Comfortably Numb’ and overcome with emotion I felt tears pouring from my eyes – I first heard this song in 1979, when I was just 14 years of age.

It moved me then just as it moved me now.

As the gig came to an end pink ticker tape descended on the audience with the powerful message ‘RESIST’ written on both sides.

I kept as many of these as I could – the message was an important one.

I’ve been to some of the most brilliant gigs but I think this was quiet possibly the best that I have ever witnessed.

Roger Waters

Coming away from the gig I asked Dee how she felt about it – she felt “angry” , the kind of positive angry that we were challenged to carry with us by Roger Waters.

We have to RESIST, be angry and call out the crap that we witness all around us.

Of course it is Donald Trump, but it is also the stuff on our doorsteps, the homeless we see on our streets every day, the cervical cancer fiasco, the Maurice McCabe cover up, the thirst for power and the very selfish “I’m alright Jack” society that we are living in.

If you see it, don’t be passive anymore, call it out and start shouting..

RESIST !!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland