Posts Tagged ‘PR’

The St.Patrick’s Day lost opportunity

March 16, 2017

St.Patrick's DAy

Can you imagine getting off the plane today, 16th March visiting Ireland for the first time. It’s the eve of St.Patrick’s Day, the iconic Irish festival and I wonder what are your expectations?

You have heard all about it, you have seen some footage on the TV, you know about the Irish dignitaries visiting foreign lands pressing the flesh and exchanging gifts of the shamrock. You know about the Irish celebrations all over the world on this special day where the Irish (and so many who would love to be Irish!) celebrate their Irishness. You have heard about Ireland, the friendly, beautiful country that is famous for the warm welcome, the craic and of course the pubs with that iconic drink, Guinness.

You must be excited..

I’ve just parked the car, grabbed a coffee and walked to the office and I’ve tried to put myself in the shoes of this visitor – what do they see, what do they experience, what are they thinking?

Except for the window of the Tourist Office you really wouldn’t even know that there was a festival. That poor tourist must be a little confused!

I haven’t come to town to see the parade for donkey’s years (even though I do hear its got a lot better) and I haven’t considered it either this year either despite our office being on the route with a perfect view. Outside of the parade is there anything else that would bring me to town to celebrate my Irishness? I know there are some activities planned around the city for the weekend but the occasion just hasn’t crept inside my skin, it doesn’t connect with me.

Palio

Twice a year in Siena (start and end of the summer) in Tuscany there is a festival called the Palio of ‘Palio di Siena‘ which is basically a local festival that runs for a week each time that culminates in a bare back horse race in the Piazzo del Campo at the centre of the town.

Palio

Every man, woman and child comes out and celebrates. They sing, they parade behind their horses and at night they eat and drink together.

The Guardian refer to it “It’s not a horse race, it’s a way of life” and they talk about it being an “embodiment of civic pride”.

We have been there about six times as I am totally seduced by this special feeling of being connected and part of a community spirit, a coming together.

Everytime I go there I wish and long for something in Ireland that can bring out the same spirit and feeling of community, pride and connectedness –  St.Patrick’s Day should be that day but for some reason it falls short.

St.Patrick’s Day is one of our greatest assets and it should be the most special day in all of our calendars. Every man, woman and child, let’s celebrate together!

How can we make that happen?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

I’ve lost my voice!

March 11, 2017

Losing your voice

I’m not kidding and I’m not trying to be cryptic in any way – I have actually lost my voice!

This is a hangover from our recent trip to New York where I had picked up a sore throat, I guess from long, tiring flights, hotel air conditioning and really chilly weather when we were there.

On the way home at the start of this week I failed to sleep on the plane so I never quite made up for a missing nights sleep and yesterday morning I did a presentation on ‘Social Media Strategy‘ at the Ludgate Hub in Skibbereen, which had me on my feet and talking for nearly four hours – I guess my body has said “enough” and for the first time ever in my life I have no voice today, on my birthday of all days!!

This has been the strangest feeling – my mum called me this morning on the phone and I tried to speak to her – nothing!

I had a few simple errands to run in town today and once again in front of shopkeepers, looking for some specific things – nothing!

I’m sure it will be back tomorrow or soon after if I look after it but it has made me reflect on my 52 years and I have wondered exactly what I have done with this voice of mine?

I have reflected on this last year, number 52 on this earth, and considered how I have used my voice – has it made a difference, has it helped, has it supported, has it been kind, has it been loving and caring, has it motivated, has it given direction, has it highlighted issues, has it been positive or has it been negative, has it been unkind, has it been destructive, has it caused upset?

Being truthful I think this voice has done an okay job this last year but I’m not happy as I feel it needs to start making a much bigger difference.

Your voice is a precious gift – choose to use it properly

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

What do you bring to work? – the Gospel according to The Boss

February 18, 2017

Bruce Springsteen - Born to Run

I always tell the fantastic team that work with me and Dee at Fuzion Communications, that they don’t work for an entity, they actually work for themselves.

Fuzion isn’t the place where they work, it is them, it is us.

Together we turn up, we ply our trade and we give of ourselves and the result of this is Fuzion.

The place where we work is what we collectively make of it, and it is up to us together, to make it a special place that we can all enjoy.

When we get this right and we enjoy doing great work together for our clients we call it Win Happy.

When anyone new starts I explain our simple work philosophy to them and I am sure they think I am a total crackpot because sadly it doesn’t normally operate like this in the workplace.

I am in the middle of a fantastic book and the following powerful excerpt really resonated with me as it describes our philosophy better than I ever can:

There is love and respect in the centre of everything that we do together.

It’s not just business, it’s personal.

When you come to work with me, I had to be assured that you’d bring your heart

Heart sealed the deal.

We are more than an idea, an aesthetic. We are a philosophy, a collective, with a professional code of honour.

It is based on the principle that we bring our best, everything we have, to remind you of everything you have, your best.

That it’s a privilege to exchange smiles, soul and heart directly with the people in front of you.

That it’s an honour and great fun to join in concert with those whom you’ve invested so much of yourself in and they in you, your fans, the stars above, this moment, and apply your trade humbly (or not so!) as a piece of a long, spirited chain you’re thankful to be a small link in.  

Bruce Springsteen

Excerpt from his book ‘Born to Run’

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agencu that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

I’m not telling you where it is..

February 5, 2017

Fireside

You can feel everything heating up again..

We spend at least half our working week doing business in Dublin and our home has been a particular hotel, which was located close to the office.

It became a home from home of sorts for years with most of the staff recognising us as we trooped in with our bags week after week. They looked after us really well and we left them lots of business. We had our corporate rate and our bonus nights and they had a regular customer, often at times of the year when Dublin was quiet.

The first sign of things changing was an email last year notifying us that our corporate rate wouldn’t apply on peak weeks. Okay, but wasn’t that the whole point of a corporate rate – a good average rate in exchange for lots of regular business?

The second big sign, which came along a few months later was an email informing us that the corporate rates in 2017 were increasing by 40%. Thank you… it seems that the whole loyalty thing doesn’t quite cut the mustard when things get busier!

So we went shopping for an alternative.

We did find a place, a little further out that gave us a good corporate rate and they assured us that they had a complimentary shuttle service to alleviate the slightly inconvenient location.

On the first day using the new hotel I enquired about the shuttle service – unfortunately the driver was on leave this week so there would be no shuttle service. Okay – Mr Shuttle driver could not be relied on!

I headed on foot to the office and just as I was nearly there I passed a gorgeous little place, an old Georgian house with a sign outside declaring it to be a “hotel”.

I marched up the steps of this beautiful property and pushed the door open to be greeted by a really nice, friendly guy. I asked about rates and asked to see a typical room.

I was so impressed with the package he offered me and the gorgeous rooms and homely atmosphere that I immediately booked us in for a number of weeks ahead. The guy I was dealing with was the owner – the place had been in his family for decades and somehow you knew it had.

Our first stay didn’t disappoint – “Would you like a tea or a coffee?” was just one part of the warm welcome, the room was homely and impeccable and our breakfast was delicious and made to order.

I’m guessing the friendly woman, Agnes who served us was part of the family that owned this special place.

We walked to work, just a few minutes away and there was an extra skip in my step because in all the years that we have been staying overnight in Dublin I have never felt so at home.

So, unfortunately I’m not going to tell you where it is!!

I’ll resist tweeting about it because selfishly I want to keep this place a secret so that there is always a room there for us.

Dublin is booming ..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Brexit Scary Monster

January 21, 2017

Old Man drinking a pint by Robert Devereux

Jack walked through the door of his local in the small village in North Cork and made his way slowly with his head down to “his” bar stool.

Alright Jack” asks Mary the bartender who without even asking takes a glass and starts pulling a pint of Guinness. In her 20 years serving Jack he only once asked for a different drink. That was a hot whiskey about 10 years ago when he had a heavy cold!

Jack was unusually quiet and the normal happy go lucky, joke a minute guy was not the person sitting at the bar today.

Jack, are you alright?” Mary probes as she places the creamy pint in front of him.

I’m ok Mary, I’m ok” and the tone of his response didn’t convince her for a second.

He studied his pint and stroked the side of the glass as he always does, before that first taste and he took his first big gulp of the night.

Jack, what’s wrong?” Mary asked

After a big sigh and another gulp of his pint, Jack opened up “I wasn’t sure if I was going to come for a pint tonight. Things are bad

But Jack you always come for a pint, what’s up?

They say it’s going to be a hard Brexit, everyone is saying it. The newspapers, the radio and even Fr. John after mass this morning was talking about it. A hard Brexit is really bad news for all of us.

..he pauses for air and finishes his pint.

I was listening to those two this morning on the radio, Shane Coleman and Colette Fiztwhatever her name is, and they were interviewing some businessman. He was telling them that the whole Brexit thing could actually be good for us, but they told him. It’s bad for us, really bad

Without asking, Mary grabs a glass and starts to fill another pint but Jack gestures to her that he doesn’t want it.

And to cap it all Theresa May is going to trigger Article 50 in March. There will be no more pints for me, I tell ya

Mary grabbed the glass again and started filling another pint.

Jack, do you even know what Article 50 is? This pint is on the house and will you do me a big favour?

What Mary?

Will you ever cheer up and stop listening to those gobshites talking negative day in day out and enjoy your pint

Thanks Mary, I’ll do that”.

He is smiling now, enjoying his pint “Did you hear the one about Donald Trump and his Mexican golf caddy in Doonbeg?” 

No Jack. What about Donald Trump and the Mexican golf caddy? 

The Mexican caddy told him that if he kept losing balls like that he should think about building the wall here instead

She smiled and hoped the next one would be better but at least Jack was back!

While Mary and Jack are fictitious characters I can imagine conversations like this all over the country. I read and hear the negativity about Brexit everywhere and the truth is we really have no idea how it will play out for Ireland.

What I do know for sure is that if we are not careful we will talk ourselves into another recession.

Mary..another pint please and have one yourself

The wonderful image of the man drinking a pint is by artist Robert Devereux (http://robertdevereux.blogspot.ie/2015/06/old-irish-man-drinking-guinness-oil.html)

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

A Stick to beat yourself with or a Value to promote?

October 24, 2016

Carlsberg - Probably

Organisations make claims about their products and services the whole time, proudly celebrating key attributes that they believe make them special. When these attributes are an integral part or a key essence of these brands these attributes might be incorporated consistently into their messaging.

A very effective way to express your most special attribute as part of your branding is to introduce a tagline, which can then be used the whole time in conjunction with the product/service brand name.

When we think about some of the popular car brands we can see how taglines can be used to express something special about the range of vehicles that carry the brand name:

JaguarThe Art of Performance

BMWThe Ultimate Driving Machine

ToyotaThe Best Built Cars in the World

These taglines are typically used in all communications including adverts, brochures, packaging and even press releases consistently so that over time they become so synonymous with the brand that a consumer can recite them when they hear the brand name.

When companies develop these taglines for their brands they are creating a clear “experience” expectation with the customer – they should only make these declarations if they believe they can live up to them.

If Toyota declare that their cars are the “best built cars in the world” then they must commit to manufacturing quality cars. If a customer has a bad experience Toyota must respond from a positive place and do everything with the customer to demonstrate their commitment to quality.

Taglines and #Hashtags

With social media communications I find a very effective way of reinforcing a key message is to incorporate them into the #Hashtags that might be used when posting. Even better, if there is a tagline for the brand this could be used in the #Hashtag – if the tagline is too long then maybe some keyword variation could be used.

In the examples we gave above Jaguar might use #ArtOfPerformance, BMW may use #Ultimate and Toyota could use #BestBuilt.

VW - Clean Diesel

Sticks and Values

I was chatting with a client and we were developing a strategic communications plan for them and as part of this work we were discussing their social media messaging and the use of #Hashtags.

While the client was using a tagline consistently on all of their branding they were strangely very reluctant to use it as their hashtag.

This really confused me and I pushed them on it.

It turns out that while they were happy to make this quality claim on all of their branding and communications they were unhappy using it on social media because their feeling was it would be a huge ‘stick to beat them with‘ if anything ever went wrong.

But, shouldn’t the tagline be the same whenever you use it?” I asked

Yes, but on social media it’s different” was the clear response. “Sometimes things can go wrong, often through no fault of our own and the customer will hammer you quoting your hashtag/key message. For this reason we don’t want to use it.”

My belief is that you shouldn’t make a proud claim if you can’t stand over it. If you can stand over it then online should be no different to any other form of communications.

Your special attributes should always be celebrated, they are never sticks!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Head turned ..

October 10, 2016

I’ve been really good this holiday break, managing to give my head a much needed rest from work.

To avoid the mountain of emails and little issues and tasks when I return I’ve tried to briefly check emails every second day for an hour (it always ends up being two hours!) and quickly deal with the few things as required.

Today I’ve let my head get turned back to work stuff so the warning alarm bell has gone off.

STOP!!

Mojito please ….

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

In Dublin’s “not so fair” city

September 25, 2016

Smithfield Dublin

We were just after leaving a really successful client event in the Smithfield area of inner city Dublin, just north of the River Liffey.

I love this quirky, eclectic area of Dublin with a mix of old and new, the large cobbled stone plaza, new apartment blocks and old houses surrounded by coffee shops, little stores, the old Jameson distillery with a buzz of young and old including plenty of ‘cool’ hipsters making this area their own.

On this occasion it was nearly 8pm on a dark dreary night and the heavens had opened. A taxi was nowhere to be seen so we made our way in the pouring rain to the Luas stop (part of the much used Red Line, which would have come all the way from Tallaght with a stop at Heuston Train station).

There seemed to be an edge to the atmosphere as we waited for the tram to arrive. A woman was asking us as well as others if we had “two tens“. You could see she wanted people to open their wallets or purses.

Sorry, we don’t” Deirdre responded politely. “That’s alright love” she replied.

After about 5 minutes the tram arrived and we embarked with many others as well as the woman who had been asking for change.

On the tram we were standing next to a middle aged guy wearing an old black tracksuit with runners that had seen better days and a laptop case slung over his shoulder.

Three lads in tracksuits (they weren’t on the way to or from the gym!) were making a racket and they started exchanging banter with the guy in the black tracksuit – it was hard to figure out if they were spoiling for a fight or just messing but you knew inctinctively not to make eye contact with any of them.

During their banter there was plenty of “colourful language” being used as well as statements about “getting a syringe and doing ya“. They were now shouting down the carriage at another group of young girls who were shouting back at them.

At this stage we were feeling very uncomfortable as I am sure were the others including some visitors to Dublin with their suitcases who would more than likely have boarded at the train station.

The three lads in tracksuits jumped off at the next stop along with the woman who had been looking to change money leaving the guy in the black tracksuit, who at this stage was talking loudly to himself.

The Spire, Dublin

Eventually we were glad to get off the tram at Abbey Street just off O’Connell Street – as we stepped off the tram a man and two women, all soaked to the skin passed us by. The woman who may have been in her forties was like a woman possessed with her dead hair, pale face, mad eyes and missing teeth. She was shouting and roaring at everyone she passed by as well as those with her.

The man with her who was wearing a green tracksuit top and jeans, was pushing a tiny, quite old kids bicycle. Deirdre winced as he accidentally walloped the bicycle pedal off her leg as be brushed past her – he didn’t even notice.

Keeping our heads down we kept moving but then noticed the toothless woman had bumped into another weather beaten  woman with a hard face. Life had been hard for her, I’m sure. They clearly knew each other and now the other woman was crying and shouting something we couldn’t quite understand.

Lets get out of here quick we were thinking…

We passed them, pushed onto O’Connell Street and made our way as quick as possible towards O’Connell Bridge. Once you got to the other side of the river you could see and feel that it was a much safer area. We noticed that at no point along the way did we see anything resembling a police presence.

Dublin, our very popular capital city is a fantastic place but it has a dark, dangerous anti social edge to it in many central locations that are sadly witnessed by many visitors as well as natives.

While we can curse and detest these ‘louts’ for tainting our beloved capital we should first wonder how these desperately troubled and deprived people have ended up behaving and living like this and then begin to figure out the huge job of breaking these awful cycles of misery.

While the economy continues to improve we must figure out how we can leverage this opportunity and make our capital a safe and enjoyable place for everyone to work, live and visit.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

Marcus Tullius Cicero – Mistakes that mankind keeps making

March 3, 2016

Humanity

I bumped into a good buddy of mine, Pat Sweeney recently and we were exchanging various nuggets of wisdom (of course!) and he started chatting about some wise fella called Cicero, that he is very interested in and studies quite a bit.

Cicero used talk about six mistakes that mankind keeps making century after century. I was quite interested in what these mistakes were and when he was alive.

Marcus Tullius CiceroIt turns out Marcus Tullius Cicero was  3rd January 106 BC and died on the 7th December 43 BC. He was a Roman philosopher, politician, lawyer, orator, political theorist, consul, and constitutionalist. He came from a wealthy municipal family of the Roman equestrian order, and was widely considered to be one of Rome’s greatest orators and prose stylists.

He seems to have had an interesting life – following Julius Caesar’s death Cicero became an enemy of Mark Antony in the ensuing power struggle, attacking him in a series of speeches. He was proscribed as an enemy of the state by the Second Triumvirate and was consequently executed by soldiers operating on their behalf in 43 BC. His severed hands and head were then, as a final revenge of Mark Antony, displayed in the Roman Forum!

The six mistakes he spoke about were:

  • Believing that personal gain is made by crushing others
  • Worrying about things that cannot be changed or corrected
  • Insisting that a thing is impossible because we cannot accomplish it
  • Refusing to set aside trivial preferences
  • Neglecting development and refinement of the mind
  • Attempting to compel others to believe and live as we do

Not a whole lot has changed since 43 BC!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

Giveaway budget – Yes Please!

October 10, 2015

Michael Noonan - Budget

I’m listening to the commentary and the opinions about the upcoming budget.

Already the accusations are flying that Fine Gael/Labour will be trying to ‘buy’ the next election by making this a giveaway budget – putting smiles on voters faces and all of the different vested interests is a terrible thing?

I’m reading the Irish Examiner and DKM Economic Consultants are questioning the need for the government to pump significant sums into the economy this budget.

Their chairman Brendan Dowling has stated “As market conditions improve and the recovery takes hold, one may question the need for additional fiscal expansion in the upcoming budget

The Economic and Social Research Institute (ESRI) are making the same noises: “expansionary budgets could inflate the economy“.

This bunch went even further and requested in their latest report that “the government reverse its plan for €1.5bn of spending and tax cuts“. The report author stated “the increase in the pace of economic growth reinforces the case for a neutral budget this year” and “a reduction in personal taxation is not required for growth in household consumption

Guys … you have got to be kidding me?

The stats show our economy is growing at 6% but surely this is from quite a low base. Personal consumption is starting to grow not because of a huge increase in incomes but because confidence is returning and people are not petrified of spending.

In the last few years big chunks have been taken from all of our pay packets and we deserve to start getting some of this back as things improve – we have to start enjoying the fruits of our labour once again.

Ann Cahill has written a fantastic article in the same issue about how “Workers are ‘left behind’ in Recovery” – this is a fact based article based on the Eurostat report.

Please look at the unemployment figures – we have one of the highest numbers of long term unemployed in the European Union. Take a look at the issues we have with homelessness.

Take one look at the empty shops in our villages, towns and cities and wonder why is this the case? Thankfully there is some progress here and we are starting to see new places opening but there is still a huge way to go.

I welcome with open arms any increase in spending and reductions in taxes – let it come into our pockets and let us enjoy spending it and let us carefully get back to a much better country than the one we have right now.

Giveaway budget.. Yes Please! 

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork