Posts Tagged ‘PR’

What’s your #Hashtag?

October 24, 2019

Hashtag

I really enjoyed the social media strategy session that I facilitated with a client group yesterday, who have quite a complicated proposition that isn’t the easiest to explain.

A really simple, but never the less a huge question that I always ask at these sessions helped to provide the group with a moment of clarity:

What hashtag can you use in your social media posts that captures the essence of what you do and who you are?

After a quick brainstorm and a run through all of their Key Messages we managed to produce a list of suggestions and then after further discussion we narrowed this down to just one.

Next time they are asked “What they do” they can start with their hashtag!

Well…

What’s yours?

When you know what it is, start to use it so frequently to the extent that the word or phrase becomes so synonymous with your brand that when someone sees or hears it they think of you immediately.

A hashtag is a powerful device, a powerful part of your branding and a simple mechanism for delivering a big message if you decide to use it.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

The gal in Girona and how we are all connected

October 10, 2019

Girona

We were standing outside the tourist office in the beautiful city of Girona in Spain and taking in the stunning old buildings while figuring out our route for the day – a walk through the city  alongside the river, a visit to two of the famous cathedrals, exploring the Jewish quarter and then a climb to the wall walk, which towers high above providing stunning views and runs for at least a mile and then maybe lunch!

While we stood figuring out the route I noticed a woman in a green and white dress with blue shoes and an unusual light green heel.

Aren’t her shoes unusual” I commented to Dee. I got a strange look!

We went about our stroll, taking in the stunning architecture of the shops that ran along the river, we explored the few bridges, popped over to Independence Square and then went to the first Cathedral.

There she was our lady with the blue and green shoes, standing ahead of us in the queue and she asked for the headset with the tour in Russian.

Her hair was tied up nicely, she wore a gold watch and some discreet jewellery.

We collected our headsets and they took us from station of interest to station of interest, each with a sequential number in your headset that told you all about that part of the church.

Our Russian friend was one stop ahead of us as we went from station to station.

At stop number 10 we were overdosing on too much historical information and we just wandered on until we completed the visit and went on our journey to the main cathedral in the city.

The location for this was stunning, at the beginning of the Jewish quarter, a huge imposing building towering over the city. We climbed the steps to the cathedral, grabbed our headsets and started the 1,2,3,4 sequence of each historic spot within. There was our Russian friend again with the unusual shoes.

Judging from the guests in our hotel many Russians seem to come here on holidays.

The fantastic hotel where we were staying near Lloret de Mar, the Santa Maria, seemed to have many while we were there including a group of women, who were definitely enjoying themselves by the pool, at the bar and at breakfast – the Cava was flowing on the one morning when a ferocious storm spent the day visiting.

After all, what else could you do?!

Was our Russian friend alone I wondered?

If I was alone, would I go visiting cathedrals or even come on a holiday like this by myself? It must be difficult for anyone who is alone I pondered.

We hit fast forward, exited the cathedral and wandered through the Jewish quarter, passing the beautiful, unusual shops, restaurants and buildings and then we made our way up, up, up to the beginning of the famous wall.

Climbing those steps was tough in the heat, when in particular en route we had to pass a few restaurants with people enjoying paella and cold drinks!

Girona

The wall towered over the city and it snaked it’s way parallel to the river on the opposite side of the city centre. We walked and walked and eventually came to the end of the wall and back where our day started near the tourist office.

With the knowledge we now had of the city we made our way to the Jewish quarter and settled on a beautiful old restaurant and sat outside to enjoy the food and the brilliant pastime of some people watching.

The menu carrying salesman at the front of the restaurant carefully moved in when anyone showed interest in the menu. All dishes were for two, and we settled on a walnut, blue cheese and apple salad for €16, which included two glasses of Cava. The dish was huge as well as being delicious and we just had to order ‘Dos copas du vino blanco‘ to complete the course!

The people watching was as enjoyable as the meal as all sorts of unusual people, young and old passed by … holidays are just great!

Our Russian friend came into my mind as I thought about the ‘meals for two menu‘ at the restaurant.

As I sat there I asked Dee “would you come to a place like this on your own”?

No sooner as the words came out of my mouth, our Russian friend with the blue shoes and the lime green heels walked by.

How is it that the second we think about someone, they appear?

I swear, there are no coincidences, we are all truly connected, even with Russian women in Girona!

There would be no need for dinner after that feast so we bought a baguette and some cheese on the way back to the car to eat later on the balcony of the hotel.

That was a good day ..

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

PRIDE and the motivation behind picking up other people’s rubbish with Tom Butler, Ballincollig Tidy Towns

September 15, 2019

Ballincollig Tidy Towns

I’m always blown away when I bump into Ballincollig Tidy Towns volunteers up early on a Sunday morning as we head to the Regional Park to walk our two dogs, Honey and Bert.

Normally it is a person working diligently by themselves with their litter picker and their black bag. I always make a point of saying “hello” to them and saying “thank you”.

I quietly ask myself the question…. “What could possibly motivate you to get up on a Sunday morning and voluntarily start picking up other people’s rubbish and tidying up our town?

Our downtime is precious, time to rest, time to do our own chores, spend time with family and friends and to enjoy our hobbies, whatever they might be. As for these people, well, how do you explain it?

I was delighted to have the chance to finally chat with Tom Butler, a friend from back in the day who has been Chairperson of Ballincollig Tidy Towns for the last 20 years and ask him this very question.

To try to understand, I asked Tom about the influences in his life, lessons learnt from his scouting days, lessons from his dad, Jim, and what drives him to do what he does each day. He explained how he got involved and the incredible difference the awards have made to towns and villages all over Ireland.

Why does Tom do what he does? – it’s simple, it’s all about Pride.

Click here to listen to the chat with Tom in the Win Happy podcast 

A huge thanks to Tom Butler and the team in Ballincollig Tidy Towns for making our place so special.

Enjoy the show!

Greg 

Greg Canty is the producer of the Win Happy podcast, which is brought to you by Fuzion Communications, a full service PR, Marketing, Graphic design and Digital Marketing agency with offices in Dublin and Cork 

 

For information about podcast production, feel free to contact Fuzion

Beating the odds with SME loving co-founder of Renatus Capital, Mark Flood

September 9, 2019

Boojum

I just love chatting to people, which is what prompted me to start podcasting in the first place..

It wasn’t any great desire to become a “star” behind the microphone but it was a desire to capture some of the interesting chats that I have with interesting people about their lives and their careers and yes I do lock all of this into a theme of “Win Happy”, which for me is all about people hopefully finding happiness in their lives as they go about chasing their dreams.

In this episode I chatted with the co-founder of Renatus Capital, Mark Flood.

I first met Mark a few years back for a coffee at the cafe in the beautiful National Art Gallery in Dublin on Clare Street – we had met initially through a networking event at Dublin Chamber of Commerce, which prompted a cuppa!

I was really impressed by this sharp, very driven young man as he was telling me about this new equity finance company, Renatus Capital he had just co-founded with his old boss from BDO, Brendan Traynor.

Mark Flood - Renatus Capital

You just knew that Mark, raised on a horse farm in Meath after numerous roles including managing the Racing Post in Ireland was just itching to finally “do his own thing” – he is an entrepreneur through and through, which probably came from watching his dad literally horse trading all of those years ago.

What I really loved about Mark and what they are doing at Renatus is that they have a very sharp focus and criteria about the companies they support and their involvement with them, which is very full-on. Everyone involved in each investment is really “in the game” and when this happens you have every chance of success.

This is proving to be a winning recipe for success, which can be seen from their three key equity investments to date with Boojum, Simtech and Rennicks.

Mark, while loving every minute of his work with this busy, busy business has to do some inevitable and very delicate juggling of that valuable finite commodity, his time, as he also has a young family.

Every entrepreneur knows that success doesn’t happen without you giving your projects everything and unfortunately this always comes at a personal cost and we need to carefully weigh up all of this as we try to ‘Win’ but more importantly Win Happy!

I wish Mark and the Renatus team the best of luck in their quest..

Click here to listen to my chat with Mark and the fantastic work that they are doing at Renatus Capital.   

Enjoy the show!

Greg

Greg Canty is the producer of the Win Happy podcast, which is brought to you by Fuzion Communications, a full service PR, Marketing, Graphic design and Digital Marketing agency with offices in Dublin and Cork 

 

Integrating your Digital Marketing with Traditional Media

September 3, 2019

A big shift has happened with media in the last 10 years.

I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which effectively had become a “free” (except for your time and effort of course) way to promote you and your business.

At Fuzion we were quick out of the traps offering people training on the various social media platforms and when it came to our own clients we were doing our very best to get them up and running and fully embracing this new and exciting medium.

I remember at that time when we devised marketing plans for prospects, complete with a range of different tactics to achieve their objectives, we would always have social media as one of the first tactics to discuss. After all it was free, it was new and it provided another great way to reach their target audiences but in a special and unique way demonstrating the personality of the organisation and those working there.

We discovered very quickly that we shouldn’t have social media as one of the first tactics because with many people we presented to you could visibly see the “shutters coming down” and we would lose their attention.

Quite simply they didn’t want to hear about this ‘new fangled’ thing called social media.

As usual there were a few who broke from the pack and made it work really well for them and bit by bit the word spread that social media could be great for business.

We find ourselves 10 years down the road and with many people, the whole thing with social media has flipped.

In many cases now, prospects call and their request is for Digital Marketing and they don’t want to hear anything about other forms of, let us call it ‘Traditional Marketing’ … the way it used be in the old days!!

So, where are we and where should we be on this Digital to Traditional spectrum?

While digital is great and on the face of it, very measurable, the truth is the social media platforms are overloaded with low quality content, the algorithms have squeezed the life out of “organic” (non paid for posts) and to reach your audiences you must invest in advertising, which is increasing in cost all the time.

The resulting problem that we face is that your social media post, that you have had to resort to putting budget behind now appears as a “sponsored” or “promoted” post and has effectively just become an advert of sorts.

However, social media is very powerful as it allows you demonstrate your personality in a way that other media can’t, it allows you to interact with other users and when you are advertising, it does allow you to target very precisely, depending on the type of audience you need to reach and the social media platform that you are using.

When we talk about Traditional media I am talking about PR, print and outdoor advertising, direct marketing, events, sponsorship and I even include email marketing in this boat.

All of these methods for reaching your audience can be really effective and depending on your objective they can be powerful ways of generating brand awareness or generating leads.

And we have PR sitting in the middle of all of this activity, that art and craft of getting your organisation covered positively in the media, which can be in print or online – at this stage it really doesn’t matter which, as long as you are able to reach your target audience. PR kicks in as well, where the objective might be to try to keep an organisation out of the media or to navigate it through a time where there might be a situation, which could potentially damage their reputation and business.

Trying to cope with all of this can be very difficult, so it’s very important to know your audience and figure out how you can reach them – rarely is this a silver bullet situation with one audience and one perfect method of reaching them.

For example attracting the attention of talent could be just as important to the organisation as selling goods and services to customers.

All paid for media (advertising) comes from the organisation and our savvy consumers know this and as a result may not believe the “sales pitch”.

The sales pitch becomes much more believable when there is some form of 3rd Party verification, which could be an article by a journalist or a review by a customer.

In effect, PR can be the valuable trigger in the middle that increases the return from both advertising and other forms of promotional activity, social media and other online activity, because the customer is more convinced because of this third party verification that we referred to.

So … what’s the magic formula for success?

It’s knowing your audience, figuring out how to target them, choosing that mix of Digital and Traditional tactics to reach them effectively and then carefully monitoring the results to figure out what worked and what didn’t.

While digital marketing can provide great analytics and stats, be careful that you don’t avoid traditional activity just because it’s not as easy to measure.

As a full service agency it is our role to create fully integrated campaigns with that special mix that we believe will deliver optimum results for our clients.

By carefully planning, coordinating, weaving and executing all of these elements together, we believe clients will get an exponential return on their investment. So can you !

If we can help you let us know!

The very best of luck!….

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

430 Goats and running a charity with CEO of Bóthar, Dave Moloney

August 20, 2019

Dave Molney and Bothar

On our latest episode of the Win Happy podcast I sat down with Dave Moloney, the CEO of Bóthar and had an honest chat, as always about his life and his role with the charity, that literally grew from a community initiative in Limerick to celebrate Treaty 300, 28 years ago.

The charity that helps communities to be sustainable by sending them livestock has been making a real difference, year in year out and Dave explains how that happens.

His career was interesting, a Limerick city boy who landed a part-time job milking cows, ended up managing bars and restaurants in New York and eventually he got a call from his cow milking buddies to return and help with an initiative that had literally grown legs, called Bóthar.

They needed someone to accompany some livestock to deepest Africa!   

While this charity continues to be a huge success it struck me that Dave, who has been involved at different levels in the charity for 24 years is jaded.

Between the high profile scandals in charities that tarnished everyone bursting a gut with their respective causes, to the extreme regime of corporate governance and scrutiny that each charity must live under now, to the never ending cause of starving people overseas that he feels has taken a very sad back seat to so many other causes that are closer to home.

His big challenge is connecting his cause with a young demographic, which he feels is getting harder and harder.

Somehow getting 430 goats off a plane with no lift seems to be a much easier and energising task….

Click here to listen to his story and the story of Bóthar.

Enjoy the show!

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

The conductor and the magic of teamwork

July 19, 2019

Christian Vásquez

We enjoyed a really special evening this week at the Summer Proms with a wonderful performance by the ‘National Youth Orchestra of Ireland‘ at the National Concert Hall in Dublin, who are without doubt a very talented Irish treasure.

What caught my attention particularly on the night was a very clever way of inspiring the many players by the energetic and charismatic conductor, Christian Vásquez from Venezuela

The blurb on the internet describes him as “Renowned for his charismatic stage presence, powerful interpretations and compelling musical integrity“. I got it!

I must own up to my lack of knowledge when it comes to orchestras and the role of the conductor, but if I ever needed someone to bring this to life for me it was during this performance.

The evening was a full symphonic programme made up of:

TCHAIKOVSKY : Symphony No. 2 in C minor, Op. 17 (Little Russian)
MANUEL DE FALLA : The Three Cornered Hat: Three Dances from Suite No. 2
JOSE PABLO MONCAYO : Huapango
ALBERTO GINASTERA : Dances from Estancia
ARTURO MÁRQUEZ : Danzon nr. 2
ZEQUINHA ABREU : Tico Tico

After the first segment finished the audience applauded to offer their appreciation – Christian the conductor, stepped back into the middle of the orchestra and accepted the applause but then he started to point to some of the individuals in the orchestra gesturing them to stand up and accept particular applause.

He pointed to a drummer at the back, the harpist on the left, a bass player in the middle, a violinist on the right and then a group from each section until all were standing up in unison.

While he ever so slightly embarrassed each of them with this unusual gesture, you could see them beaming with pride amidst their brief moment in the spotlight.

After each musical segment he repeated this gesturing to different individuals and as the night came to the very last sequence nearly everyone in the orchestra had been singled out for individual recognition.

I have no doubt that each player gave a little bit extra, more effort, more emotion, more passion, more verve, and more joy as they played their part on that very last song.

At the very end of the night I saw one of the players wiping his eyes – I am going to assume, these were tears of joy, a night he will never remember.

Getting the most from the talent at your disposal is one of the most important jobs as a manager.

While it is a team effort, taking the time to acknowledge the individuals in your team is one of the greatest things a manager can do. It’s not always easy to do but it always makes a difference and

…you will see the magic in the performance!

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

The people we meet everyday that make our world go around!

July 8, 2019

 

O'Conaills Chocolate and Coffee Shop

While we come to work and share that experience with our colleagues (and hopefully that’s a positive one), our lives are filled with a much bigger circle than that, with many different characters all participating in this play!

The neighbours, the bus drivers, the shop keepers, the postman and even the homeless people that you bump into on a regular basis form part of that greater circle that make up our normal routine.

Many of these characters will connect with you and you form relationships with them over time, with lots of surface level banter, but mini relationships all the same, and hopefully one’s that enrich your day and not the opposite.

The characters that work in the local coffee shops meet me a lot as I get my caffeine fix throughout the day, and I find that even in those few minutes when you complete that simple transaction there is an opportunity to connect and brighten each other’s day.

My favourite is O’Conaills Chocolate Shop, which is just around the corner from our Cork office.

I have a little banter with all of the team there but in particular I’ve got to know Julian (from France) and Rachel (from New Zealand) quite well as we swap idle chat about weekend and holiday plans – I miss the banter with the friendly Liv from Ohio who has recently left to continue her world travels!

On a visit a few weeks ago I joked with Julian and Rachel… “is the only thing you two do is bake buns and make coffee?

What do you expect us to do here” they asked and I joked that they could be in a band and play music for customers as they come in!

This week Julian surprised me on my coffee visit when he pulled out a guitar and played a song for me !!

We are all in this life together, going about our business and our lives.

Be nice to everyone you interact with, as it makes for a much more enjoyable life!

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Time to calm down folks..

June 9, 2019

Man on bicycle

It was a beautiful, early June Friday morning in Dublin and I decided to walk to my 9:30 am meeting.

The heavy commuter traffic had passed, the sun was shining, there was that happy ‘Friday feeling’ and everything was good in the world.

As I walked along Mount Street in the direction of Merrion Square I approached the traffic lights opposite Holles Street Hospital. I noticed a smartly dressed guy on a black bicycle waiting for the traffic lights to turn green – he was wearing beige chinos and a navy blazer.

Isn’t Dublin a cool, progressive city I thought!

Just as I crossed the lights I heard an out of nowhere angry exchange between the smartly dressed cyclist and someone else. I’m not sure who the other person was as I didn’t want to turn around and admit that this perfect morning could be gatecrashed by pointless, raw aggression between total strangers.

It’s a red light” one voice yelled.

Fuck off” the other one yelled back.

I wasn’t shocked to hear this and I’ve certainly heard a lot worse, but this common “rage” between pedestrians, cyclists and motorists is utterly pointless and beyond stupid.

Why can’t we all just calm down, de-stress, go about our business nicely and respectively and appreciate that we have it good, really good.

We live in a great country (despite some problems) and if our biggest issue is a “competition” between others as we all try to get to where we are going, then we should take a deep breath and think about what real issues might look like.

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Local Elections, old codgers and phone zapping…

May 21, 2019

Old codgers - Inniscarra Bar, Cork

We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you about everyone who has sat there before you and before them.

It was early on a Saturday evening and we were having a sneaky pint before heading home to cook some grub.

The two old codgers sitting at the bar sipped quietly on their  pints and every now and then there was some chit chat between them. One of the guys had a battle weary black dog with him who was busy going from one patron to the next, sniffing and being friendly.

For some strange reason there was a large election poster leaning up against the wall for one of the local candidates, Shane Fallon. I’m not really sure if this was a practical joke or if it was a serious election tactic by the candidate?!

Out of nowhere the two men got very animated and their conversation got louder and louder..

Those f##king posters are a f##king disgrace and they should be banned as they are ruining the environment

Wow….it went on..

Sure, don’t they have email and don’t they have the internet and..and don’t they have, you know yourself, can’t they just zap phones the way they do?

You are so right, a f##king disgrace!“, followed by lots of huffing and puffing and then back to their pints.

Were they right??  

It’s funny …just a few days beforehand I was standing in front of my Dublin Chamber Council colleagues presenting them an overview of our business sector.

To do this I reached out to many of the member companies, both large and small and looked for their feedback about trends in the sector.

A BIG MESSAGE was that there was a huge shift from traditional media to digital but this was loaded with a gentle warning that clients need to be very careful not to put all of their eggs into this one channel as you just won’t reach your audience in a way that your message will land.

As I walked back from the pub I noticed all of the election posters – who do I like the look of?

When I pushed opened the front door open I looked at the flyers that had been pushed through the letter box – who are you and what are you promising?

And if I believe you really care about the location I do expect you to knock on my door and chat to me.

I tweeted three of the candidates who had dropped in their literature and two responded. One just took herself out of the running!

It’s great that the old codgers got so animated about the environment (there probably should be a limit to how many they put up), but unfortunately a candidate who relies only on email (GDPR has that one squeezed to death!!) and zapping phones (I’m taking this to mean social media) will not be successful.

The candidates need to integrate their social media with their traditional media and however they manage it, they need to be recognised, liked and if possible connect in some real way with the voters.

Get out and vote this Friday!!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland