Who are you?
What are you all about, what are you interested in, what are you passionate about, what is your expertise?
What parts of you do you want to reveal and what are the parts of you that are really special that would propel you to success if only they weren’t such a secret?
Are you holding back on your personal power by staying under the radar and not letting people see the special talent and person that you are?
People Power
Pick up a newspaper or a magazine and do you find yourself reading about people? People are interesting and we want to know about them – we’re often more interested in the owner of the business and their story than the business itself. How did they do it?
Online is exactly the same with everyone from celebrities, sports stars, politicians, business people and Joe public all revealing their stories or at least parts of their stories through their conversations, photos and other revelations. We can access this information easily by following sites that reveal all sorts of news and gossip and by actually following those individuals we are interested in.
One of the great quotes I heard about twitter reveals the new opportunity that is available to all of us right now: “It makes famous people ordinary and ordinary people famous!“.
This is a really simple statement but it gives us a insight to a colossal opportunity that is only possible ij this generation. Online you can often find that the ‘star‘ you are following is boring, just posting about products they are endorsing and you discover that the woman who runs the coffee shop around the corner is hilarious and totally engaging. She is the real star!
You can also be a ‘real’ star if you take that step and reveal the special you and harness the Personal Power that you have within yourself that will only come alive once you start flexing your muscles and make your own noise online.
With a clear vision and consistent effort it is now possible for any of us to carefully build our own powerful personal profile by using the opportunities that the online platforms present us.
There are a few simple steps to make this happen:
Clear Objectives – Decide what you want to achieve through your online activity. Write it down!
Who are You – Consider which “you” do you want to reveal online? Map out clearly all the parts about you, that you wish to portray; your information, life and career experience, interests, passions and beliefs
Choose How – Decide how you want to push this “you'” out there including the online platforms that you choose
Tribe – Decide the audience you want to cultivate a relationship with and start following and interacting with them so you get their attention
You may not want to be a star but you might just be interested in the right people discovering ‘you’ and achieving those bigger objectives of yours.
Go on, Power Up and …..make some noise!
Contact me if you are interested in the Power You online programme which I will be starting soon in Dublin and Cork: greg@fuzion.ie
Greg Canty is a partner of Fuzion
Fuzion offer Social Media Consultancy and Training in Dublin and Cork
Tags: Fuzion, Greg Canty, Power You, PR, Social Media
Greg Canty Fuzion Blog 
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