Launching your Core Values

US Marines Core Values

I was having a chat with someone working in one of the large multinationals recently and he was all excited as was telling me about their ‘core values‘.

We launched our core values last week” he explained to me as if he was talking about a new product or a new service.

Wow, that’s interesting!

Were these a new gimmick, something fancy, something that emerged from a brain storm, something that had to be sold to the team?

Your core values are the fundamental beliefs of your organisation. They are the guiding principles that dictate behaviour and action. Your core values can help people in your organisation to know what is right from wrong; they can help to determine if you are on the right path and the company is fulfilling its business goals; and they create an unwavering and unchanging guide.

If your ‘core values‘ are something that have to be launched then maybe they aren’t quite as ‘core‘ as you thought..

What are your core values?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland


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6 Responses to “Launching your Core Values”

  1. Aisling White Says:

    Core values are the very essence of how / why we work well, such an intrinsic part of a business from day one, methinks.

  2. mossesanga Says:

    May be its not launching….you induct people into the core values of your organization. Moses

  3. Andrew Gilleran (@AGilleran) Says:

    Anything over 6 core values is pushing it. I’ve seen companies with 10+ core values. Companies do a big internal launch, spend a few quid, put up the posters, signage, etc. And after all that most employees couldn’t remember one or two never mind 10. Core values should be simple, clear and concise.

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