Posts Tagged ‘Graphic Design’

Long hair and figuring out what “normal” should look like

July 5, 2020

Greg Canty - Long hair version

I had one of those rare, precious things in these very strange COVID19 times – an appointment at the hairdressers!

We are good friends with one of the owners so Dee made an appointment for me and being honest I wasn’t quite sure how I felt about it.

I was sitting in the waiting area observing all of the safety procedure signage as the team looked after their clients, all carefully spread out in the salon and all with their face visors or masks on.

Since March, we were all forced to jump off our frantic never ending cycle of life and while we have been busy and have continued to work hard it’s been quite different.

There’s been no face to face meetings, there’s been no travelling and there’s been no wearing of blazers and constant work shirt ironing.

As we all know, simple things like haircuts have been impossible, so at this stage my hair has been longer and bigger (I’m a curly head!!) than it’s been since I was in secondary school. It’s been a bit of a joke with everyone how big it is and I must admit that there is something about it that’s been enjoyable as the circumstances have forced me to go back in time.

While this time has been so unusual, complete with so much worry, sadness and uncertainty it has forced a very different way of living on us and as the restrictions are lifting gradually step by step it starts to close a door on the enforced life and prise open a door to some return to normal, whatever that looks like.

In ways I feel many of the changes were great changes and it would be so good to hold onto the better parts as we move forward.

In my head my impending haircut was taking on some ridiculous and much bigger significance – it was closing the door to that strange time.

After a few moments they were ready for me and as part of their very careful process I had to put on a mask – this is the first time I’ve done this and I couldn’t believe how awful it felt having this covering over my face and nose. I totally get why it’s necessary in these close quarters where everyone must be extremely careful as we emerge from lockdown, but it really felt stifling.  They were saying how awful the masks were for sustained periods while working – god love our medical professionals!

So, what will we do with your hair?” was the question by Kelly.

In my head I just wanted to leave and postpone the haircut so I explained to her that there was something about the long hair that I had enjoyed.

After a chat with Darren they reckoned long was actually quite good, so a little “tidy up” was the order of the day and the big mop of hair will love on for another while at least.

I’m not quite ready to return to normal, at least not until I’ve figured out what I want that to look like.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Klopp – The key moment that won the league?

June 28, 2020

Liverpool celebration against West Brom

After the historic winning of the Premiership this week by Liverpool FC, with seven matches still to play there has been a lot of analysis of Jurgen Klopp’s time at the club, with many trying to identify the “key moments” that have contributed to this huge achievement.

As a colossal and very happy Liverpool fan I’ve watched pretty much every press conference, every match including pre-season games and even the odd reserve match and since Klopp took over as manager in 2015 there have been many significant moments.

A new style of play, intensive pre-season training, the signing of some key players and a continuous learning curve have all contributed to incremental success and of course this has resulted in belief and confidence.

However for me, a key factor in this success story is Jurgen Klopp’s deep understanding of psychology – he knows how the mind works and how much this ultimately affects how the players on the pitch can play to their very best, even at times when things have gone wrong in matches and looked certain that a loss was on the cards.

The role of fans or “supporters” is huge in this and he worked on this aspect from the very first minute.

Klopp demonstrated this in his very first press conference when he identified the colossal role that an impatient but huge loyal fan base could play in the success of the team. He shaped expectations that day when he spoke about changing fans from “doubters to believers” and he also started talking about the heavy burden of past successes.

He identified immediately that an impatient, doubting crowd could “infect” the team on the pitch, to the extent that they would be playing nervously, petrified of any mistake – this had become a big problem at home matches in the past.

A month or so later Liverpool were losing at home to Crystal Palace and with five minutes to go fans started to leave the ground – he took a big risk and made a big deal of this after in his press conference.

He spoke about it being a “lonely moment” and the point he was making was very simple – if you want us to win these games, support us to the very end of the match and anything is possible. This was a huge message he was sending to the fans.

This brings me to what I consider as being the biggest moment that has contributed to the success that we have enjoyed in the last few years and it came in December 2015, a few matches after that Crystal Palace game.

We were playing at home against West Brom and with minutes to go were trailing 1-2 against this mid-table team. Burdened with history, me and most other fans were most likely thinking “typical Liverpool“.

Because of the gentle scolding that he had given to fans just weeks earlier they stayed till the end, never gave up and it worked!!

In stoppage time Divock Origi scored an equaliser and the inevitable did not happen – Klopp went wild, the team went wild and the fans went wild. The match finished 2-2.

Drawing at home to West Brom, 2-2 is a poor result for Liverpool but the last minute response when all felt lost warranted a huge celebration.

If you stay with us until the last minute and keep supporting, then anything was possible.

Klopp had coached the fans about what he needed from them and to crystallise this moment he grabbed the team and led a “bowing” session in front of the fans in the famous Kop – this was a huge acknowledgment, a thank you …you got us that goal!!

Klopp was hugely criticised in many quarters for this disproportionate celebration – we drew with West Brom, not won a cup, after all.

The idiot James McLean called Kloppa bit of an idiot“, making this exact point.

Klopp explained what he was up to after in his press conference:

There was a big misunderstanding against West Brom. I wanted to say thank you to the supporters after that game so I took my team towards the Kop to do it and there was a discussion everywhere about it. For me, it was ‘why should we even discuss that?’

“But I had to learn that English people are not used to that kind of thing”

“I wanted to show that we really we are one unit, 100 per cent one unit. That means I know I am responsible for the performance, but the people are responsible for the atmosphere.

“So it should be a win-win situation. When we play well, it’s easy to get the crowd going and when we don’t play well, we need you to encourage us – get on your feet, tell us ‘come on’ – you have to be the stars then.

“I want us to have the best atmosphere in world football and there is no limit to what we can do actually”

From that moment on Liverpool have won so many matches in the last few minutes, when all seemed lost and the fans were there to witness such exhilaration. And at Anfield since then we have pretty much won every single match.

As a fan there is nothing better than that last minute joy and I’ve been lucky to have been at Anfield to witness the incredible end of match atmosphere where we had last minute winners against Borussia Dortmund and Everton, both of which were huge games.

LIverpool celebration against Barcelona

Last season there was a similar celebration when we incredibly beat the mighty Barcelona, 4-0 on the way to winning the Champions League.

That gesture against West Brom in December 2015 was the moment we won the league..

How much does the right mentality matter in your business?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

 

 

 

 

Will cities survive the coronavirus?

May 20, 2020

Will cities survive the coronavirus?” was the headline that I read in a section of the New York Times called ‘Debatable‘, written by Spencer Bokat-Lindell.

In the article it mentioned that: “nearly 40 percent of adults living in cities have begun to consider moving to less populated areas because of the outbreak”

It went on to specifically mention how in some of the main cities in the U.S. that populations had already decreased, mainly due to lack of affordable accommodation, pre-Covid (New York, LA and Chicago were mentioned).

While the headline about the “demise of cities” might scare everyone and cast a dark cloud over city living, maybe it should be viewed in a positive light?

We should be living or commuting to our cities because we choose to or because it is absolutely necessary for our work or study – we shouldn’t be living or commuting to our cities to complete tasks that could just as easily be done anywhere else.

Is this the time for us to decompress our cities, allow them to breathe again, and allow us to really enjoy them, living and visiting, not because we have to, but because we choose to?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

HR – A story of two very different team philosophies

April 27, 2020

HR in a crisis

We all know the story .. on the 12th March, the country was effectively shut down except for essential services.

It was a time when each and every single employer in the country had to figure out really quickly what they needed to do to protect the business during this uncertain shut down period – how long would it go on for, how many bills do I have, how much money do I have in the kitty, how much do I need to survive?

All huge questions and with no simple answers and no playbook to refer to.

What we did next reflects who we are, who the business is, our values, our ethos.

A week later, I checked in on a good friend of mine who worked as a baker in a coffee shop (part of a  small but well known chain) around the corner from our office, just to make sure that he was OK.

What he shared with me was a tale of two very different HR philosophies and two very different approaches to their employees.

On exactly the same day he was given notice by his employer and his partner who manages a creche was also told that her place of business was closing because of the “lock-down”.

However, there was a huge difference between both.

In his case he was “left go”, unceremoniously with no guidance towards where he should go to for supports and no word as to what his status would be when this “pause” was over. Effectively it was a P45.

In her case, she was also left go temporarily, but with absolute clarity that her role would still be there when things returned to normal, she was guided towards the supports she needed and the employer set up a WhatsApp group so that the team could stay in touch during the lock-down.

While both of these scenarios were identical, they couldn’t be any further apart.

I have sadly heard of so many cases where loyal employees were just cast away on the 12th March, with virtually no concern as to how they would put food on their tables next week.

Your team are your business, and how you treat them will absolutely determine how successful your business will be and how deep your team will dig for you when needed.

When the lights come back on, I know of a great guy and all of his colleagues who will be looking for a new opportunity, and I know of a great gal and all of her colleagues who be delighted to get back to work and will dig deep for their employer when the chips are down.

What type of employer are you?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

A love of QPR, and a very non doom and gloom COVID19 economic perspective with Economist, Jim Power

March 30, 2020

Jim Power Economist

This week I had the pleasure of featuring economist Jim Power on my Win Happy podcast.

While COVID19 and the effect this would have on the Irish and World economy were big parts of the discussion, as always I wanted to dig a little deeper to find out about the person behind the expertise.

Jim spoke about his love of the land, which comes from his very happy life growing up in a farm in Waterford. While he would have loved to have stayed farming his career took a different path.

We chatted about why he gave up his “soulless” role in Bank of Ireland, his passion for Irish food and his concerns about the food supply chain, his role as Chairman of ‘Love Irish Food’, the other work that he does, his love of QPR and of course his passion for all things “Waterford”.

We did talk about the COVID19 crisis in detail and the advice he would give to the government to navigate its way through the crisis and preserve the economy.

He reviewed the government support package and thankfully he predicts an economic recovery.

Click here to listen to the full show

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

The Fear Virus and the Pause

March 19, 2020

The pause

Last night was the first night that I slept the whole way through without waking in a week.

The few other nights before that, ever since we were all told that schools, colleges, events and public gatherings were to cease for at least a fortnight, I was waking early due to the fear of the unknown. Yes this fear was about the health of those around us but most definitely it was about the effect that this time would have on our business, that thing that puts food on the table for us and our team.

I guess we are much better off than many in other sectors, whose doors were immediately closed leaving their businesses vulnerable and their teams facing an unthinkable and uncertain period when they don’t have the pay packet that feeds them and covers their high rents and mortgages.

This FEAR that had me waking, without doubt has all of these people wide awake and it is real, tangible and debilitating.

I got so angry when I read a headline today stating that a certain city manager made a statement that he wasn’t prepared to give any commercial rates break to businesses who were forced to close.

Has your pay packet been affected sir?” 

Maybe we can manage a week, maybe two, maybe three, but beyond that there are serious concerns that has everyone fearful, a debilitating fear that will be worse than any Coronavirus and one that can eat deep into your soul and your well-being if you can’t cope with it.

The only way the FEAR virus can be taken away, is if we know that none of us will be left hungry, that no one will be evicted if we can’t pay our rents and mortgages, that our credit rating won’t be affected if we can’t make loan repayments and that we will be provided for if our wells dry up.

As long as everyone in this complex money chain can be both human and realistic, and play their part during this “Pause” of normal activities then we will all be fine.

What has happened will pass, and the “Pause” will slowly change to “go” and normal activity will once again resume and we will all go back to working and bill paying as we have always done.

To their credit, our government is moving fast and seem to fully appreciate the difficulties caused by the “pause” and are putting realistic measures in place to ensure that everyone is looked after at this time.

Once we know it will be ok, we can start to sleep again and take this very unusual window of time to take stock, appreciate our friends and families, look after our communities and look forward to the day that we can step back on the treadmill of our normal lives.

Hopefully we will return to this normality with more kindness and acknowledgement of the precious lives that we enjoy and a much better appreciation for those that are vulnerable, not when it is a “pause” but all of the time.

This is a Pause, try to get some sleep.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Waiting for your “Purpose” to reveal itself

February 16, 2020

Greg Canty - Sense of Purpose

Once again you find yourself having this conversation quietly in your head.

I want to make a huge difference on this earth, I want to live a life with Real Purpose” but…..

…you have absolutely no idea what that purpose is !!

Well, instead of getting yourself all frustrated, how about channelling these thoughts and that positive intent in a very different and very achievable way.

How about choosing a number of people in your life who may be in need of help, a boost, a little support, some encouragement and quietly make them your purpose and without saying a word, give them exactly that.

Maybe it’s a family member, a buddy, a work colleague, or a neighbour who is struggling, who has gone off track for whatever reason and needs something from someone to make this time a little easier.

You can be that someone, and you might just be able to get them back on track.

While you are waiting to find your purpose how about being there for that other person so they might be better able to find theirs.

And if your “purpose” never knocks on your door, then maybe it’s not so bad as you have helped a lot of people along the way just when they needed it …. isn’t that a pretty good purpose to have?

Who are you going to help today?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

What’s your #Hashtag?

October 24, 2019

Hashtag

I really enjoyed the social media strategy session that I facilitated with a client group yesterday, who have quite a complicated proposition that isn’t the easiest to explain.

A really simple, but never the less a huge question that I always ask at these sessions helped to provide the group with a moment of clarity:

What hashtag can you use in your social media posts that captures the essence of what you do and who you are?

After a quick brainstorm and a run through all of their Key Messages we managed to produce a list of suggestions and then after further discussion we narrowed this down to just one.

Next time they are asked “What they do” they can start with their hashtag!

Well…

What’s yours?

When you know what it is, start to use it so frequently to the extent that the word or phrase becomes so synonymous with your brand that when someone sees or hears it they think of you immediately.

A hashtag is a powerful device, a powerful part of your branding and a simple mechanism for delivering a big message if you decide to use it.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

The gal in Girona and how we are all connected

October 10, 2019

Girona

We were standing outside the tourist office in the beautiful city of Girona in Spain and taking in the stunning old buildings while figuring out our route for the day – a walk through the city  alongside the river, a visit to two of the famous cathedrals, exploring the Jewish quarter and then a climb to the wall walk, which towers high above providing stunning views and runs for at least a mile and then maybe lunch!

While we stood figuring out the route I noticed a woman in a green and white dress with blue shoes and an unusual light green heel.

Aren’t her shoes unusual” I commented to Dee. I got a strange look!

We went about our stroll, taking in the stunning architecture of the shops that ran along the river, we explored the few bridges, popped over to Independence Square and then went to the first Cathedral.

There she was our lady with the blue and green shoes, standing ahead of us in the queue and she asked for the headset with the tour in Russian.

Her hair was tied up nicely, she wore a gold watch and some discreet jewellery.

We collected our headsets and they took us from station of interest to station of interest, each with a sequential number in your headset that told you all about that part of the church.

Our Russian friend was one stop ahead of us as we went from station to station.

At stop number 10 we were overdosing on too much historical information and we just wandered on until we completed the visit and went on our journey to the main cathedral in the city.

The location for this was stunning, at the beginning of the Jewish quarter, a huge imposing building towering over the city. We climbed the steps to the cathedral, grabbed our headsets and started the 1,2,3,4 sequence of each historic spot within. There was our Russian friend again with the unusual shoes.

Judging from the guests in our hotel many Russians seem to come here on holidays.

The fantastic hotel where we were staying near Lloret de Mar, the Santa Maria, seemed to have many while we were there including a group of women, who were definitely enjoying themselves by the pool, at the bar and at breakfast – the Cava was flowing on the one morning when a ferocious storm spent the day visiting.

After all, what else could you do?!

Was our Russian friend alone I wondered?

If I was alone, would I go visiting cathedrals or even come on a holiday like this by myself? It must be difficult for anyone who is alone I pondered.

We hit fast forward, exited the cathedral and wandered through the Jewish quarter, passing the beautiful, unusual shops, restaurants and buildings and then we made our way up, up, up to the beginning of the famous wall.

Climbing those steps was tough in the heat, when in particular en route we had to pass a few restaurants with people enjoying paella and cold drinks!

Girona

The wall towered over the city and it snaked it’s way parallel to the river on the opposite side of the city centre. We walked and walked and eventually came to the end of the wall and back where our day started near the tourist office.

With the knowledge we now had of the city we made our way to the Jewish quarter and settled on a beautiful old restaurant and sat outside to enjoy the food and the brilliant pastime of some people watching.

The menu carrying salesman at the front of the restaurant carefully moved in when anyone showed interest in the menu. All dishes were for two, and we settled on a walnut, blue cheese and apple salad for €16, which included two glasses of Cava. The dish was huge as well as being delicious and we just had to order ‘Dos copas du vino blanco‘ to complete the course!

The people watching was as enjoyable as the meal as all sorts of unusual people, young and old passed by … holidays are just great!

Our Russian friend came into my mind as I thought about the ‘meals for two menu‘ at the restaurant.

As I sat there I asked Dee “would you come to a place like this on your own”?

No sooner as the words came out of my mouth, our Russian friend with the blue shoes and the lime green heels walked by.

How is it that the second we think about someone, they appear?

I swear, there are no coincidences, we are all truly connected, even with Russian women in Girona!

There would be no need for dinner after that feast so we bought a baguette and some cheese on the way back to the car to eat later on the balcony of the hotel.

That was a good day ..

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

PRIDE and the motivation behind picking up other people’s rubbish with Tom Butler, Ballincollig Tidy Towns

September 15, 2019

Ballincollig Tidy Towns

I’m always blown away when I bump into Ballincollig Tidy Towns volunteers up early on a Sunday morning as we head to the Regional Park to walk our two dogs, Honey and Bert.

Normally it is a person working diligently by themselves with their litter picker and their black bag. I always make a point of saying “hello” to them and saying “thank you”.

I quietly ask myself the question…. “What could possibly motivate you to get up on a Sunday morning and voluntarily start picking up other people’s rubbish and tidying up our town?

Our downtime is precious, time to rest, time to do our own chores, spend time with family and friends and to enjoy our hobbies, whatever they might be. As for these people, well, how do you explain it?

I was delighted to have the chance to finally chat with Tom Butler, a friend from back in the day who has been Chairperson of Ballincollig Tidy Towns for the last 20 years and ask him this very question.

To try to understand, I asked Tom about the influences in his life, lessons learnt from his scouting days, lessons from his dad, Jim, and what drives him to do what he does each day. He explained how he got involved and the incredible difference the awards have made to towns and villages all over Ireland.

Why does Tom do what he does? – it’s simple, it’s all about Pride.

Click here to listen to the chat with Tom in the Win Happy podcast 

A huge thanks to Tom Butler and the team in Ballincollig Tidy Towns for making our place so special.

Enjoy the show!

Greg 

Greg Canty is the producer of the Win Happy podcast, which is brought to you by Fuzion Communications, a full service PR, Marketing, Graphic design and Digital Marketing agency with offices in Dublin and Cork 

 

For information about podcast production, feel free to contact Fuzion