Posts Tagged ‘Graphic Design’

Are you one of them yet?

June 5, 2017

Us and Them

I met a good friend of mine who has just started a new job and has swapped from the private sector to the public sector.

The particular job he has taken is with an organisation that is renowned as being very political, slow-moving and cautious. As an added bonus the organisation is known to have some “dangerous” ultra political characters within in that have burnt many an enthusiastic person who dared to try something new that might upset the status quo.

We met before he started his new role and while the challenge was clearly exciting, there was huge opportunity to really make a difference but he was also very realistic about the difficulties the culture could pose for him.

We had great fun chatting about “them”, how he would fit in with them, how frustrated he would become with them, who would try to manipulate him and who would genuinely befriend him and act as a valuable ally.

We made a pact that he would text or call whenever he has the “I want to run away” moments and a coffee or a pint after work might be useful medication in those circumstances.

I’m sure that he will survive because he has many gears and is flexible enough to make it work but I am also sure that if he stays the course, there will come a point when “them” becomes “us”.

The most valuable time for him and the organisation is right now and the time in between the “them” and the “us” when he has clear eyes, a fresh perspective and he can bring huge value to his new role.

Eventually, we all become “them” and that special perspective is gone forever!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Writing cheques to make yourself look bad

May 14, 2017

James Bond Museum

I was doing a review of the marketing activities with a new home improvement client a few years back.

In the previous year, they had spent €15,000 on Google Adwords in the UK bringing the right search traffic to the website of their UK operation.

They weren’t convinced about how successful this investment was and they asked me to review the campaign.

The lack of success was simple to figure out because the €15,000 was being used to drive traffic to their website, which was outdated and made them look like an old fashioned, backwards operation. You could easily understand how this traffic was not converting because, like me, I am fairly sure that the people who looked at the website were not inclined to do business.

Not only were they wasting money but they were damaging their brand – an important and very simple SEO tip is to make sure you have a website that makes people want to do business with you!

My simple recommendation to them was to stop the campaign immediately, upgrade the website and then, and only then, start up the Google campaign again.

I was told that there was no budget for a new website and instead they decided to increase their Google Adwords budget in the hope that bringing, even more traffic would somehow improve the results they were getting from the previous campaign.

Whether it is..

– Advertising when your store is a mess
– Putting a cheap sign over your premises
– Paying for an advert and not designing it properly
– Getting cheap business cards
– Bringing traffic to an outdated website

..the message is always the same.

Never, ever, write a cheque to make yourself look bad.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Sad songs, dirty lovers and technology abandoning consumers

March 26, 2017

Johnson & Perrott

The call came through that my new car was ready to be collected – as it was a weekday I didn’t want to spoil the very special occasion by collecting it, driving back to work, parking up and driving home later.

I asked if it was possible to collect the car on Saturday when I would have a chance to properly enjoy it. That was fine so a new plan was born.

On Saturday morning I woke up excited as a child on Christmas morning and the first thing I did was go through my CD’s to pick something suitably rocky to put the superb sound system through its paces. If you haven’t heard the album, “Sad songs for dirty lovers” by The National then check it out quick. There are a few hard, driving rock songs that will get you in the mood!

I thought my dad might like to come with me and enjoy the buzz so I collected him on the way to Johnson & Perrott in Mahonpoint.

I didn’t see the car parked outside as I was expecting

When we got there it’s as if they were waiting for us. They were treating the occasion of handing over a new car to a customer with the same reverence and sense of occasion as it was for the customer. I was however wondering where the new car was?

Ah Greg, we were waiting for you. Let’s get you your new car“.

In the middle of the showroom there was a car that was under a sexy black cloth cover. I was curious and wondered if a new model of a car was going to be unveiled later to the media or if there was some embargo whereby they weren’t allowed to show it to the public until a certain date and time.

The cloth created a sense of theatre and intrigue.

Dan O’Neill, the wonderful sales guy that I have been dealing with for many years caught my curiosity and asked me if I was ready to see my new car.

He brought me over and theatrically pulled the cloth away from the car and unveiled my new, gorgeous Jaguar XF to both me and my dad.

Jaguar XF

Oh my God, what a moment – buying a new car is special but this rewrote the rule book on how your new car should be presented to you.

The car was driven out of the showroom, I quickly completed some paperwork. Dan showed me some of the new features and the keys were finally handed over to me.

It was time to hit the road in this beauty that I was privileged to be driving (I work my socks off but I don’t for one second appreciate how lucky I am) except there was one last thing to do before I pressed on the accelerator.

Sad songs for dirty lovers” was removed from the case and ….

A moments confusion – where do I put the CD?

There was no slot where you would expect it. Was there a button to press somewhere that would slide open a panel on the dashboard where the CD would go? Was there a multi-CD option in the boot (I never liked that idea but okay if that was the case)? Was there some place in the console next to the driver where you placed the CD?

Feeling rather stupid that I wasn’t able to figure out this basic thing I went looking for Dan and asked him the embarrassing question, “Dan, where do I put the CD?

They’ve done away with a CD player in this new model, it’s all by bluetooth now” he explained.

I was staggered and disappointed. We switched on the radio and heard Bobby Kerr doing his business show, I flicked the channels to find some decent music but nothing was what I wanted to hear on my first journey in this fantastic machine. Instead we drove away and just listened to the gorgeous purr of the engine.

Someone somewhere made a decision on behalf of all new Jaguar XF drivers that any music listened to while driving would be on the radio or via something pre-loaded on a phone or an iPod.

I love my music more than most, I love my CD’s and I love the idea of being able to grab something from my collection or buy something in the music store and just play!

I probably sound like a dinosaur (the dinosaur who was buying the car!) but this boy is thinking that technology is now driving a lot of behaviour in a way that maybe the customer just doesn’t want?

Get your hands on that National album (CD or Vinyl) and put it in a decent sound system, crank it up as loud as you can bear and celebrate how things should be..

Note – I bought the car at the beginning of 2016 and a few irritations with technology recently have prompted me to finally write the piece.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agencu that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

 

I’ve lost my voice!

March 11, 2017

Losing your voice

I’m not kidding and I’m not trying to be cryptic in any way – I have actually lost my voice!

This is a hangover from our recent trip to New York where I had picked up a sore throat, I guess from long, tiring flights, hotel air conditioning and really chilly weather when we were there.

On the way home at the start of this week I failed to sleep on the plane so I never quite made up for a missing nights sleep and yesterday morning I did a presentation on ‘Social Media Strategy‘ at the Ludgate Hub in Skibbereen, which had me on my feet and talking for nearly four hours – I guess my body has said “enough” and for the first time ever in my life I have no voice today, on my birthday of all days!!

This has been the strangest feeling – my mum called me this morning on the phone and I tried to speak to her – nothing!

I had a few simple errands to run in town today and once again in front of shopkeepers, looking for some specific things – nothing!

I’m sure it will be back tomorrow or soon after if I look after it but it has made me reflect on my 52 years and I have wondered exactly what I have done with this voice of mine?

I have reflected on this last year, number 52 on this earth, and considered how I have used my voice – has it made a difference, has it helped, has it supported, has it been kind, has it been loving and caring, has it motivated, has it given direction, has it highlighted issues, has it been positive or has it been negative, has it been unkind, has it been destructive, has it caused upset?

Being truthful I think this voice has done an okay job this last year but I’m not happy as I feel it needs to start making a much bigger difference.

Your voice is a precious gift – choose to use it properly

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service national agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

What do you bring to work? – the Gospel according to The Boss

February 18, 2017

Bruce Springsteen - Born to Run

I always tell the fantastic team that work with me and Dee at Fuzion Communications, that they don’t work for an entity, they actually work for themselves.

Fuzion isn’t the place where they work, it is them, it is us.

Together we turn up, we ply our trade and we give of ourselves and the result of this is Fuzion.

The place where we work is what we collectively make of it, and it is up to us together, to make it a special place that we can all enjoy.

When we get this right and we enjoy doing great work together for our clients we call it Win Happy.

When anyone new starts I explain our simple work philosophy to them and I am sure they think I am a total crackpot because sadly it doesn’t normally operate like this in the workplace.

I am in the middle of a fantastic book and the following powerful excerpt really resonated with me as it describes our philosophy better than I ever can:

There is love and respect in the centre of everything that we do together.

It’s not just business, it’s personal.

When you come to work with me, I had to be assured that you’d bring your heart

Heart sealed the deal.

We are more than an idea, an aesthetic. We are a philosophy, a collective, with a professional code of honour.

It is based on the principle that we bring our best, everything we have, to remind you of everything you have, your best.

That it’s a privilege to exchange smiles, soul and heart directly with the people in front of you.

That it’s an honour and great fun to join in concert with those whom you’ve invested so much of yourself in and they in you, your fans, the stars above, this moment, and apply your trade humbly (or not so!) as a piece of a long, spirited chain you’re thankful to be a small link in.  

Bruce Springsteen

Excerpt from his book ‘Born to Run’

#WinHappy

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full service agencu that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

I’m not telling you where it is..

February 5, 2017

Fireside

You can feel everything heating up again..

We spend at least half our working week doing business in Dublin and our home has been a particular hotel, which was located close to the office.

It became a home from home of sorts for years with most of the staff recognising us as we trooped in with our bags week after week. They looked after us really well and we left them lots of business. We had our corporate rate and our bonus nights and they had a regular customer, often at times of the year when Dublin was quiet.

The first sign of things changing was an email last year notifying us that our corporate rate wouldn’t apply on peak weeks. Okay, but wasn’t that the whole point of a corporate rate – a good average rate in exchange for lots of regular business?

The second big sign, which came along a few months later was an email informing us that the corporate rates in 2017 were increasing by 40%. Thank you… it seems that the whole loyalty thing doesn’t quite cut the mustard when things get busier!

So we went shopping for an alternative.

We did find a place, a little further out that gave us a good corporate rate and they assured us that they had a complimentary shuttle service to alleviate the slightly inconvenient location.

On the first day using the new hotel I enquired about the shuttle service – unfortunately the driver was on leave this week so there would be no shuttle service. Okay – Mr Shuttle driver could not be relied on!

I headed on foot to the office and just as I was nearly there I passed a gorgeous little place, an old Georgian house with a sign outside declaring it to be a “hotel”.

I marched up the steps of this beautiful property and pushed the door open to be greeted by a really nice, friendly guy. I asked about rates and asked to see a typical room.

I was so impressed with the package he offered me and the gorgeous rooms and homely atmosphere that I immediately booked us in for a number of weeks ahead. The guy I was dealing with was the owner – the place had been in his family for decades and somehow you knew it had.

Our first stay didn’t disappoint – “Would you like a tea or a coffee?” was just one part of the warm welcome, the room was homely and impeccable and our breakfast was delicious and made to order.

I’m guessing the friendly woman, Agnes who served us was part of the family that owned this special place.

We walked to work, just a few minutes away and there was an extra skip in my step because in all the years that we have been staying overnight in Dublin I have never felt so at home.

So, unfortunately I’m not going to tell you where it is!!

I’ll resist tweeting about it because selfishly I want to keep this place a secret so that there is always a room there for us.

Dublin is booming ..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Brexit Scary Monster

January 21, 2017

Old Man drinking a pint by Robert Devereux

Jack walked through the door of his local in the small village in North Cork and made his way slowly with his head down to “his” bar stool.

Alright Jack” asks Mary the bartender who without even asking takes a glass and starts pulling a pint of Guinness. In her 20 years serving Jack he only once asked for a different drink. That was a hot whiskey about 10 years ago when he had a heavy cold!

Jack was unusually quiet and the normal happy go lucky, joke a minute guy was not the person sitting at the bar today.

Jack, are you alright?” Mary probes as she places the creamy pint in front of him.

I’m ok Mary, I’m ok” and the tone of his response didn’t convince her for a second.

He studied his pint and stroked the side of the glass as he always does, before that first taste and he took his first big gulp of the night.

Jack, what’s wrong?” Mary asked

After a big sigh and another gulp of his pint, Jack opened up “I wasn’t sure if I was going to come for a pint tonight. Things are bad

But Jack you always come for a pint, what’s up?

They say it’s going to be a hard Brexit, everyone is saying it. The newspapers, the radio and even Fr. John after mass this morning was talking about it. A hard Brexit is really bad news for all of us.

..he pauses for air and finishes his pint.

I was listening to those two this morning on the radio, Shane Coleman and Colette Fiztwhatever her name is, and they were interviewing some businessman. He was telling them that the whole Brexit thing could actually be good for us, but they told him. It’s bad for us, really bad

Without asking, Mary grabs a glass and starts to fill another pint but Jack gestures to her that he doesn’t want it.

And to cap it all Theresa May is going to trigger Article 50 in March. There will be no more pints for me, I tell ya

Mary grabbed the glass again and started filling another pint.

Jack, do you even know what Article 50 is? This pint is on the house and will you do me a big favour?

What Mary?

Will you ever cheer up and stop listening to those gobshites talking negative day in day out and enjoy your pint

Thanks Mary, I’ll do that”.

He is smiling now, enjoying his pint “Did you hear the one about Donald Trump and his Mexican golf caddy in Doonbeg?” 

No Jack. What about Donald Trump and the Mexican golf caddy? 

The Mexican caddy told him that if he kept losing balls like that he should think about building the wall here instead

She smiled and hoped the next one would be better but at least Jack was back!

While Mary and Jack are fictitious characters I can imagine conversations like this all over the country. I read and hear the negativity about Brexit everywhere and the truth is we really have no idea how it will play out for Ireland.

What I do know for sure is that if we are not careful we will talk ourselves into another recession.

Mary..another pint please and have one yourself

The wonderful image of the man drinking a pint is by artist Robert Devereux (http://robertdevereux.blogspot.ie/2015/06/old-irish-man-drinking-guinness-oil.html)

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

Wishing your time away..

January 16, 2017

Monday Morning Blues

It’s Monday morning, we struggle out of bed and it’s off to work – the clouds are hovering over our heads. We have the Monday morning blues..

I wish it was the weekend.

I can’t wait for the weekend, I can’t wait until the bank holiday weekend, I can’t wait until the James Vincent McMorrow gig, I can’t wait until my summer holidays, I can’t wait until Christmas!

While it’s great to have things to look forward to it’s even more important to embrace each day and everything that we do.

Enjoy your Monday, enjoy your work, enjoy that time with your workmates and your clients and everyone that you interact with and then get yourself home, to the gym, to wherever you go and enjoy that.

Make a choice and look for that enjoyment in everything that you do.

Stop wishing your time away.. it’s way too precious for that. 

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

A Tale of Two Cities and The Cork Opportunity

January 7, 2017

One Albert Quay, Cork

With busy offices in both Dublin and Cork I am in the privileged position of witnessing both cities up close and personal and with the nature of our work we get close to many of the key issues and challenges.

In Dublin I am a Council member of the Dublin Chamber of Commerce and in Cork I have been working on various marketing initiatives for the region so I guess I have a unique perspective. The recent Connecting Cork initiative by Cork Chamber has the city proactively connecting with our business diaspora around the globe.

Undoubtedly, there are terrific opportunities but there are also big challenges that must be addressed if we wish to seize them and Cork can play a pivotal role in ensuring that these opportunities stay in Ireland.

We hear the fantastic headlines on the news everyday about the many companies announcing new jobs but we also hear about how much demand there is for housing and the limited supply of high quality office space in the locations that contemporary businesses and their talented employees want to be in – high quality, accessible urban destinations with an attractive lifestyle mix.

While unemployment levels are half what they were at the peak of the recession the headlines are dominated with news of sky rocketing rents and the resulting social issues due to the huge imbalance of supply and demand for housing. The brave ‘Home Sweet Home’ campaign with the occupation of Apollo House has just put a huge spotlight on the issue of homelessness, which is in part a consequence of an improving economy.

So, it doesn’t always quite feel that we are succeeding.

While I am hugely proud of Cork, my hometown it is vital that Ireland has a strong, effective capital city to rival any in Europe. As part of my role in Dublin Chamber of Commerce we regularly feed into briefing documents and housing has been clearly identified as the number one issue for Dublin followed by infrastructure.

At the moment, it feels to me that Dublin is “broken” and it needs radical fixing so that the opportunities that present themselves can be seized without causing further problems for those living and working in the city.

The government for obvious reasons were unable to prime the development context to support the housing, office and hotel development that urban Ireland really needed. It also failed to really get to grips with the major infrastructure deficit in Dublin and we are now in major catch up mode.

To complicate matters further the management of the city of Dublin is totally fragmented, which makes cohesive planning and effective action extremely difficult.

The private land and property sector can shoulder some of the blame but there are huge tracts of brownfield land and property owned by State Agencies in Dublin, which should have been primed for development in 2012,13 and 14 for delivery now.

We talk about the genuine opportunities for Ireland as a result of Brexit but you must question if we could honestly cope with them if they came to fruition. If we are struggling with major issues for those living here now, are we crazy to be still talking about attracting even more businesses and talent?

Getting the companies here and then trying to sort out homes, schools and transport for the people afterwards will not be that easy.

ireland

While we proudly proclaim that “Ireland is the best small country in which to do business” we are in real danger of this message changing to “Ireland is the worst small country in which to find a suitable home“.

We need to be really careful because this message will catch on and once it does it will be very difficult for us to change the it.

This is where I believe Cork can step up to the mark.

In my hometown, something exciting is happening. Cork, has been progressing well with office, hotel, retail, leisure and community projects completed or under construction and at the same time public realm improvements are helping to present Cork in a better light.

However, Cork is also facing housing and infrastructure challenges but like any smaller ‘entity’ we should be more agile and flexible with the capability of reacting quickly as long as we have the genuine will to do so.

If Cork is positive and works diligently, cleverly and cohesively we can position the Cork ‘Metro’ area of some 500,000 people as Ireland’s only genuine second tier European city region full of innovative and creative people who are hungry to succeed.

Cork would then be in an ideal position to provide solutions for Ireland that Dublin will be unable to provide.

Cork can and should complement Dublin, adding more depth to Ireland’s global offer, helping IDA Ireland, Enterprise Ireland and the private sector to attract and retain businesses and people in Ireland and helping all to grow and succeed.

We now have real critical mass in global growth business sectors including technology, agribusiness, bio-pharma, tourism plus business services so a person can enjoy a great career along with other benefits.

Living in Cork is unquestionably a fantastic alternative with cheaper housing, cheaper office space, superb education, little congestion, the amazing countryside and coastline plus you can access Dublin, the rest of the island plus the global hubs of London, Paris and Amsterdam along with 50 other European cities easily. Into the bargain, we will soon be able to fly direct to the US.

Our most precious asset is the very special quality of life that is second to none in Cork, which many clever people, domestic and foreign, have already figured out. So many people who locate to Cork just don’t leave!

We have this superb opportunity and it is within our grasp once we are proactive and accelerate the development, infrastructure and marketing of the Cork region. House building must be front of centre with this agenda to ensure that we can provide all of our current and new citizens with suitable homes.

While Cork is “Big on Life” it needs to be just as Big on Action if we are to seize the opportunities that are there, right now.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Art of Possibility – I had a great 2017 because..

January 1, 2017

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland