Posts Tagged ‘Graphic Design’

St. Patrick’s Day and looking in the Covid rear view mirror

March 18, 2021

So, the ISAG (Independent Scientific Advocacy Group) last December were advocating for an approach (mostly known as Zero Covid), that they said would have us out of lockdown and enjoying some return to freedom on St. Patrick’s Day.

They were talking about a similar approach to how New Zealand had dealt with Covid, whereby we could potentially be enjoying a mask free life in our country, meeting friends, eating in restaurants, drinking in pubs, celebrating our special national day and most importantly getting “Back to Normal”.

I myself was a big advocate for the approach they were taking, as I believed it made total sense and was the only way for us to get out of our grave situation with minimum loss of life, health, jobs, damage to the economy and mental health.

I went as far as blogging about it, tweeting about it and even giving their team some pro-bono strategic guidance about their communications – we even did some design work to help simplify their messaging. I am not involved now, but I do support what they are doing.

Note: I was quiet surprised at the abuse I took in some quarters for supporting that approach and was even targeted by the “brilliant” Gript crew (…very strange). The “we are all in this together” horse bolted in April 2020 and still hasn’t come back!

On one hand we can now throw our eyes up to heaven and say the ISAG crew were talking rubbish and isn’t where we are right now proof that they were totally wrong

OR ..we can now look back and say they were spot on all along, and if only we had done what they said then, we would be in a pub with a creamy pint of Murphy’s toasting our national day and the end to the hardship we have all endured at varying levels.

So…were they right or were they wrong?

Let’s take a look..

What they were advocating for was:

  • An aggressive suppression of the virus by going into a sharp, decisive lockdown
  • Quarantining all visitors to the country for two weeks to ensure those entering were not introducing even more Covid and possible new variants
  • Some cooperation with Northern Ireland (who were in a worse mess at the time) about people moving between jurisdictions
  • An effective contact tracing regime to focus in on any cases that happen
  • A sensible opening up of the country on a county by county basis

While all of this initial effort seemed very extreme, a sacrifice by the population for two months or so could have us in a much better, enjoyable place for 2021 while we all waited for vaccines.

Initially many of the usual suspects argued that this “Zero Covid” crew were a bit nuts and what was being suggested just wasn’t possible here – as I said I took a small amount of that abuse for my small part in advocating for the approach.

When we look at what has happened since then until this St. Patrick’s Day (our supposed “freedom” day):

  • We came out of the October/November lockdown when there were still too many cases in the community (we stupidly allowed schools to stay open despite outbreaks)
  • We never controlled international travel or the border with the North
  • Christmas shopping and entertaining kicked in
  • The UK variant came to Ireland with all of the thousands of people returning home for Christmas and….

BOOM !!!

We had an explosion of Covid with an incredible amount of cases and the inevitable deaths that followed.

Suddenly that aggressive and inevitable lockdown was needed and there was no issue with the general public, we knew it was necessary and with that more and more people were seeing the sense that the ISAG crew were advocating for, except instead of a “hill” of Covid cases in the community that we needed to suppress it was suddenly a colossal “mountain”.

OK, we could still do what the ISAG were suggesting, but the scale of the problem meant the St. Patrick’s Day target was now unrealistic, but instead a few weeks later if we did the right thing.

What did we actually do?

  • We took the tough lockdown on the chin, including home schooling (sensible and necessary) – the only exception is that the lockdown period needed to be longer (how long will it be?)
  • And…a token effort to restrict “unnecessary” travel (as we know there are still thousands travelling each week unnecessarily)
  • And….despite the talk about hotel quarantining we still haven’t managed to put an arrangement in place
  • And….schools will return and the community spread will kick off again
  • And….we are stumbling through a vaccination programme (my 85 year old mum will receive her 2nd vaccination next Saturday , my 47 year old brother in New Jersey received his two weeks ago!)

The most significant problem since December is that the flights kept coming with all sorts of visitors from everywhere including new Covid variants from Brazil and other places.

A simple question may be asked: how bloody stupid are we in this country?

Basically, we can’t go beyond 5kms in Ireland, but you can go to Lanzarote!

As far back as last summer Ireland has been “so good” at putting restrictions on it’s citizens, but for some stupid reasons that I will never fathom we have to leave the back door open, which leaves us on this St. Patrick’s Day, not free but looking into a fog of uncertainty with no plan, a shambles of a vaccination rollout and staring down the barrel of a 2021 and even more hardship and economic devastation.

As well as the high number of deaths and sickness since December, the other very serious problem now is that people have lost patience and lost faith and compounded by extremely poor communications a very depressed country is ready to explode.

So, a big salute to the dedicated ISAG crew who persisted with their very simple, spot on approach that could have had us raising our glasses together in our favourite watering holes.

You were right, all along and for whatever political reasons those in power did not do the “5%” that would have us out of this mess.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Saying “let’s do it” when most of us just wouldn’t dare!

February 18, 2021

Ciara O'Toole - Going Solo on Lake Como

I’m sure we have all been away on holidays in a special place and you pass an auctioneers window and gaze at the houses for sale and think “what if“?

While it’s a nice dream, quickly after 60 seconds you rationalise and the dream is gone.

For me that place would definitely be Siena in Italy, and while I have had this idea for a while I can think quickly for a bunch of very logical and rational reasons why it just couldn’t work …maybe when I retire (isn’t that the easy way of dodging the thought? )

If Covid has taught us anything, it is that you can get your work done from anywhere, hasn’t it? Of course, there are other reasons why I can’t and it doesn’t take me long to list them in my head.

Ciara O’Toole, our very special friend and her husband gazed at that window in Lake Como and decided “lets do it“!!

She was just married, without a word of Italian, a house in Dublin with a big mortgage and a great career as a marketer…crazy idea Ciara!

What I love about her is her adventurous spirit, that ability to “go for it” without a strong safety net and hey, let’s see what happens!

In Ciara’s case lots happened, including a few nasty bumps and wonderful experiences but it has been and continues to be a great adventure!

Did I tell you she learnt how to fly a sea plane and wrote a book about the experience?

If you get a chance at all you might read her book “Going Solo on Lake Como” and maybe tune into the episode of the Win Happy podcast with this intelligent, funny, adventurer, marketeer, entrepreneur, author and pilot who tells her incredible story that is full of many twists and turns!

Let’s celebrate those who say “Let’s do it”, and maybe think about that being you next time you look at that window. 

Check out Ciara’s website by clicking on this link

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Thank you friend..

January 20, 2021

Men's friendship

Maybe it was something that I specifically said in my email about a bad nights sleep or maybe there was just a hint in the some of my other content, that I was under a little bit of a cloud yesterday?

Whatever it was, like all good friends he sensed that my mood wasn’t quite what it should be.

Within minutes my phone rang and it was him.

We chatted about work, about football about Covid and about families and of course he did ask me why I was a bit off colour and not sleeping. He did get it out of me that this was getting close to Dad’s anniversary, and at this time three years ago we were watching him gradually fade away, day after day and the sad memories were weighing heavily on me.

As always, a problem shared is a problem halved and we also got the chance to talk about how he was feeling – his dad sadly passed towards the end of last year.

I am so grateful to my friend for taking time out of his busy day to reach out – it took away the cloud.

So today, and all days, pay close attention to those you love and your colleagues to what they are saying and how they are saying it, and if you can make the time, reach out.

Thank you Roger..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

The man at the window

January 17, 2021

Working from home

And there he is..

He must have been there all along, doing exactly the same thing as me, day in day out for months, but it took the leaves to fall from the trees and the evenings to get shorter for me to notice him.

Late in the afternoon, just like me he switches on the light in the upstairs bedroom or “lockdown office” and I spotted him for the first time.

He is working from his house, upstairs in one of the bedrooms in the housing estate opposite me.

When we walk the dogs in the morning and in the evening you can see all of the neighbouring “offices” , the many people at work early in the morning and late in the evening at their new workplaces in bedrooms and on kitchen tables.

It’s as if many of the city centre offices have moved out to the houses in the suburbs with the exception that we can’t take a breather and walk around the corner to the coffee shop or head to the canteen for a cuppa with a work colleague. Instead we just walk down the stairs, put the kettle on, say hello to the dog (if you have a dog!) and come back to the desk.

I don’t miss the commuting time and I certainly don’t miss the costs associated with that, but I do think there is a quiet grind to this extended period of working from home that is probably chipping away at us, in ways that we don’t even realise.

For all of the time saved commuting and the brutal efficiency of meeting the team and clients on Zoom, for some reason I don’t seem to be more productive and when Friday comes I am fairly wiped out.

I read with interest the new proposal by government about remote working which has just been published, ‘Making Remote Work’, Ireland’s National Remote Work Strategy. The Strategy’s stated objective is to ensure that remote working is a permanent feature in the Irish workplace in a way that maximises economic, social and environmental benefits.

Somehow the word “remote” is quite a negative one and it’s literal meaning might resonate with too many of us at the moment.

I know that I don’t want to return to the way it was before, but I’m not sure what exactly I will evolve to.

I don’t know my work neighbour in the window across the way, but maybe some day I will wave and we just might have a coffee at the wall!

Mind your mind..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

 

Landing on the Zoom!

January 11, 2021

Landing on the moon

Happy New Year to you!!

As we start into a second full working week of the new year amidst a severe lockdown and an even more severe pandemic with outrageous Covid case numbers it looks like we need to remain on the Zoom for a while longer!

While we barely knew anything about this incredibly powerful communication tool this time last year and most likely had never used it, it’s amazing how quickly it has become a way of life.

Before this year I hated any visual meetings online, and part of that was the clunky software (I’m amazed how Skype never became more intuitive) and the unreliable performance.

I’m not sure if it was lucky timing, but when Covid sent us home in March it seemed to be Zoom or Microsoft Teams in pole position, and very quickly Zoom took a lead and became the standard, the easy one to use and before we knew it, the one most of us were using.

Even now, when I get an invite to a meeting or a webinar I find myself groaning when it is something other than Zoom, because now in this impatient age of ours we want to go click click click and we are in, 100% at ease and knowing what we are doing.

And since March, Zoom have been clever and we have seen better security and new features – I am now using it for meetings, and in Fuzion we have used it for events, training, webinars and workshops, complete with breakout rooms (another great feature), Q&A sessions and polls.

For training purposes alone it has been transformational – we quickly adapted and with a few little tricks of the trade (and humour) you can have a really engaging session with all participants.

I have also been using it for recording my podcasts and as long as the broadband is ok, it has been fantastic!

Making it work for you

Deirdre, the founder of Fuzion  wrote a really excellent blog post early on last year about online meeting etiquette, and it gives some great tips about how you present yourself online and since then I wanted to add a few more tips as we get into even more of the subtleties.

Your Name

When you join the online meeting make sure that your name is right (proper spelling, use capital first letter for first name and surname- even if you are using someone else’s account you can rename yourself on entry) and maybe even consider adding your company name.

If it is a meeting with people from a number of different organisations or departments then make it easy for the others.

Who is in the Spotlight?

When the numbers of participants are high during a meeting then “spotlight” the speaker/speakers as it makes it much easier to see who the speakers are and it makes the session more interesting – even when they are screen sharing you can see just them as they present, instead of everyone.

This is a great feature in Zoom.

Meeting Room message!

As part of the improved Zoom security measures most people will end up in a “meeting room” before being left into the session – there is a facility in your settings to customise the message people will see while waiting in your room. Why not customise and add a little humour!

Where are you on the screen?

My own team just throw their eyes up to heaven (or wherever they like to go!) when I start to ask them where I am on their screen, as part of a silly game we play to break the lockdown monotony. On a serious note I do believe that where you are on the screen can be important.

If you are on the top row (having followed all of the other tips about looking good etc) you are probably better off than being on the bottom row when it comes to being noticed and gaining attention.

The first on the Zoom call occupy that space, and as long as you don’t turn off your video during the session for some reason you will stay in pole position!

For all of the tips and tricks that we have spoken about, and for all of the Zoom learning that we should have on board at this stage I am still amazed how many presenters are still not set up properly and we end up looking up their nose for the duration of their presentation.

..make sure that’s not you!

If you do land on the Zoom make sure you make a great impression!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

 

 

Dangerous People!

December 14, 2020
Dangerous People !

Don’t you just hate those “dangerous people” who come to meetings because

– they ask the question you hope no one asks

– they don’t just go with the flow and nod their head politely at what is being said

– they are there to fulfil a role and not to be popular with the group

– through their actions they encourage others to speak their mind

– they provide another point of view and quite possibly an inconvenient one

– they can make you feel uncomfortable

– they might take the meeting in an unplanned direction

– they could cause the meeting to run over

– they might just result in making more work for everyone

Next time you have a meeting where you really want to trash out an issue, hold people accountable, get alternative views and maybe even arrive at a much better conclusion, make sure you have a dangerous person in the room..

Of course if you want an easy life..

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

Zero Covid and the “Future Green List”

October 5, 2020

New Zealand lockdown

This is not working, this is not living and we shouldn’t accept any plan that doesn’t have us working towards a return to our normal lives – shopping without masks, having people to dinner from more than one household, having parties, going to gigs and the theatre… looking at others without judgement 24/7.

We need to go for Zero Covid just like they have managed it in New Zealand, but this can only happen if we do everything to starve the virus and ONLY do this if we have international cooperation with other countries that wish to be part of a “Future Green List“.

But it’s easy for them in New Zealand….they are different.” (Really?)

I hate when I hear people saying this is not possible “because of politics“.

When we think it’s not possible this is the first problem, because it is absolutely possible.

Which country in the world is sailing through this pandemic without people living in fear, getting sick, dying and their economies in free-fall?

We all have something in common, don’t we? – The prize for getting this right is big, it is GIGANTIC.

Background:

Please listen to some excellent podcasts hosted by Eamon Dunphy, The Stand with various guests who give some valuable perspectives to support this argument/approach: 

Dr. Niall Conroy, Consultant in Public Medicine in Queensland, talks to Eamon about how the combination of strong leadership and listening to the doctors suppressed Covid-19 across Australia.

Prof. Gerry Killeen, Chair of Applied Pathogen Ecology in UCC – Unless We Abandon Our Defeatist Strategy We’re Looking at 35,000 Deaths

Tomás Ryan, Associate Professor in the School of Biochemistry and Immunology and Trinity College Institute of Neuroscience – Get Real or Get Ready for a Terrible Winter

So…how do we do this?

  • We find out which countries want to be Covid free and want to restore normal life and their economies again – anyone interested?

Some strong common sense leadership is required for this part!

  • Then we agree a ‘Future Green List’ and put a target date for this to happen.
  • Let’s say 25th December, Christmas Day is the goal and at that point the objective is that countries in this ‘Future Green List’ are 100% back to normal: YEP – 100% BACK TO NORMAL!

Imagine living normally and being able to travel freely between these countries and doing all the things that we are dangerously close to forgetting?

For some stupid reason that idea seems preposterous right now, the most ridiculous, rubbish thinking by a mad man….right? It isn’t, listen to podcast with Dr. Niall Conroy, about a place with a population larger than Ireland. 

  • Once we agree who is in that ‘Future Green List’ each country closes their borders except for essential travel and a proper 14 day quarantine programme is put in place for other travellers.
  • Then each country goes about doing the hard yards to bring us to Zero Covid and try desperately to get everyone back to a “We are in this together” place, which has long since disappeared.

The 25th December, Christmas day, seeing friends and family normally might be a great motivator?

If we believe in the goal and witness the progress, people will hopefully stay the course.

I’ll gladly take that, if it is leading us towards a tangible worthwhile goal that we can all believe in, which certainly is nothing like where we are now, society is choking as we drift rudderless towards nowhere.

  • When Ireland hits Zero Covid we maintain our borders and start living again, fully living (not this current version)
  • When Spain hits Zero Covid we can open our borders to Spain and vice versa.
  • When the UK hits their Zero Covid we open to them and so on and so on

The countries outside the Green List will work hard to be on the list and will know how to get there from those who have got there – New Zealand have shown us what is possible.

If there are (inevitable) bumps along the way, just like in New Zealand you hunt them down and stamp them out just like they have done.

Are we in?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Just a Drop of a West Cork Story ..

September 3, 2020

Old Head KInsale

We were in the car all five of us on a Saturday morning, the last one of August, the last one of summer (I know it’s autumn, but I always consider August to be part of summer) taking a trip around West Cork.

The five of us was Dee and I, the two dogs Honey and Bert who have started to enjoy our summer excursions and Ayla, from New Zealand, my son’s girlfriend (he’s busy filming for Failte Ireland at the moment).

From a chat we had a few nights earlier we reckoned she hadn’t really experienced that wonderful part of Ireland, so this plan was hatched.

As usual, we totally underestimated the amount of time it would take to explore but we did manage to take in the Old Head of Kinsale and then a scenic coastal drive that included Harbour View beach, Timoleague, Courtmacsherry and Clonakilty via Ring.

The sun was shining and Clonakilty town was buzzing and we strolled through the town with our two four legged buddies, enviously looking at the patrons enjoying the selection of cafes and restaurants that were calling to us.

Eventually, the pangs of hunger and the gentle waft of a chipper called to us and we grabbed two bags of “proper” chips with some mouth watering, juicy, succulent chicken goujons from an immaculate place called the ‘Chunky Chip‘ and enjoyed those sitting on the grass on the green near Emmet Square.

Emmet Square, Clonakilty

Walking off those chips was a must so we headed on to Red Strand and then onto Long Strand at Owenahincha and went for a fabulous walk meandering through the sand dunes that go on forever and then onto the beach.

Owenincha

The dogs enjoyed the water, but did realise it wasn’t for drinking and we managed to sit for a few moments to enjoy a glass of white wine (Dee is always prepared!) looking out at the ocean, taking in all of it’s beauty and bidding farewell to this very strange summer.

Driving back home (there was a Liverpool match to get back for..) we were chatting about all sorts of everything including “wouldn’t it be great to live near the sea” which seemed to be the recurring topic of the day.

Throughout the journey we had the music playing with a mix of all our tastes along with the selection that the Spotify algorithm throws you and before we knew it we were listing to a fantastic song by one of my favourite bands, The 4 of Us, called “Just A Drop“.

I was able to tell Ayla and Dee (and the two dogs!) the story of the song, which not only brought it to life but it also gave them an insight into the character of the band and something that they could carry with them and tell others.

The reason I knew the story was because they told it to me via email.

Every week during “lockdown” the band have been sending an email featuring a different song, whereby they tell the story behind the song and they leave you with the gift of a free download.

This is the fantastic story behind the song in their own words:

Just A Drop. The story behind the song…

Dad was a big Johnny Cash fan and suggested, on more than one occasion, that our songs could benefit from a bit of the boom-chicka-boom rhythm that characterised Cash’s early recordings.

We eventually took up his suggestion, writing Just A Drop, for the Sugar Island album, as a tribute to him and his love for the Man in Black.

Before we recorded it, we headed home to Newry to play it for him.

“You are finally going to love a 4 Of Us song,” we told him.

To make sure he was in a suitably receptive mood, we bought some insurance – a bottle of his favourite whiskey.

He sipped a glass of it, relaxing in his favourite armchair as we played him the song.

Three minutes later, we waited to hear his opinion. He paused.

Then he looked up at us and said just two words:

“More whiskey.”

We insisted on playing it to him again, assuring him that sometimes it takes a while for a song to grow on you.

After three more performances – and three more whiskeys – he started getting into it.

So, if you don’t think our performance in the video below sounds anything like Johnny Cash, we understand.

But can we recommend that you combine it with a glass or two of Black Bush?

Brendan and Declan ❤

(you can watch the song on YouTube at the bottom of this post)

It’s such a very clever thing to do.

At a time when they can’t do gigs, they are still talking to us and what’s more, they are building a special bond and a connection that brings us closer to them and one that works when it comes to selling their music and their gigs.

It was nice to get an unexpected lesson in marketing from an unexpected source..

Are you taking the time to tell your interesting story?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

Long hair and figuring out what “normal” should look like

July 5, 2020

Greg Canty - Long hair version

I had one of those rare, precious things in these very strange COVID19 times – an appointment at the hairdressers!

We are good friends with one of the owners so Dee made an appointment for me and being honest I wasn’t quite sure how I felt about it.

I was sitting in the waiting area observing all of the safety procedure signage as the team looked after their clients, all carefully spread out in the salon and all with their face visors or masks on.

Since March, we were all forced to jump off our frantic never ending cycle of life and while we have been busy and have continued to work hard it’s been quite different.

There’s been no face to face meetings, there’s been no travelling and there’s been no wearing of blazers and constant work shirt ironing.

As we all know, simple things like haircuts have been impossible, so at this stage my hair has been longer and bigger (I’m a curly head!!) than it’s been since I was in secondary school. It’s been a bit of a joke with everyone how big it is and I must admit that there is something about it that’s been enjoyable as the circumstances have forced me to go back in time.

While this time has been so unusual, complete with so much worry, sadness and uncertainty it has forced a very different way of living on us and as the restrictions are lifting gradually step by step it starts to close a door on the enforced life and prise open a door to some return to normal, whatever that looks like.

In ways I feel many of the changes were great changes and it would be so good to hold onto the better parts as we move forward.

In my head my impending haircut was taking on some ridiculous and much bigger significance – it was closing the door to that strange time.

After a few moments they were ready for me and as part of their very careful process I had to put on a mask – this is the first time I’ve done this and I couldn’t believe how awful it felt having this covering over my face and nose. I totally get why it’s necessary in these close quarters where everyone must be extremely careful as we emerge from lockdown, but it really felt stifling.  They were saying how awful the masks were for sustained periods while working – god love our medical professionals!

So, what will we do with your hair?” was the question by Kelly.

In my head I just wanted to leave and postpone the haircut so I explained to her that there was something about the long hair that I had enjoyed.

After a chat with Darren they reckoned long was actually quite good, so a little “tidy up” was the order of the day and the big mop of hair will love on for another while at least.

I’m not quite ready to return to normal, at least not until I’ve figured out what I want that to look like.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Klopp – The key moment that won the league?

June 28, 2020

Liverpool celebration against West Brom

After the historic winning of the Premiership this week by Liverpool FC, with seven matches still to play there has been a lot of analysis of Jurgen Klopp’s time at the club, with many trying to identify the “key moments” that have contributed to this huge achievement.

As a colossal and very happy Liverpool fan I’ve watched pretty much every press conference, every match including pre-season games and even the odd reserve match and since Klopp took over as manager in 2015 there have been many significant moments.

A new style of play, intensive pre-season training, the signing of some key players and a continuous learning curve have all contributed to incremental success and of course this has resulted in belief and confidence.

However for me, a key factor in this success story is Jurgen Klopp’s deep understanding of psychology – he knows how the mind works and how much this ultimately affects how the players on the pitch can play to their very best, even at times when things have gone wrong in matches and looked certain that a loss was on the cards.

The role of fans or “supporters” is huge in this and he worked on this aspect from the very first minute.

Klopp demonstrated this in his very first press conference when he identified the colossal role that an impatient but huge loyal fan base could play in the success of the team. He shaped expectations that day when he spoke about changing fans from “doubters to believers” and he also started talking about the heavy burden of past successes.

He identified immediately that an impatient, doubting crowd could “infect” the team on the pitch, to the extent that they would be playing nervously, petrified of any mistake – this had become a big problem at home matches in the past.

A month or so later Liverpool were losing at home to Crystal Palace and with five minutes to go fans started to leave the ground – he took a big risk and made a big deal of this after in his press conference.

He spoke about it being a “lonely moment” and the point he was making was very simple – if you want us to win these games, support us to the very end of the match and anything is possible. This was a huge message he was sending to the fans.

This brings me to what I consider as being the biggest moment that has contributed to the success that we have enjoyed in the last few years and it came in December 2015, a few matches after that Crystal Palace game.

We were playing at home against West Brom and with minutes to go were trailing 1-2 against this mid-table team. Burdened with history, me and most other fans were most likely thinking “typical Liverpool“.

Because of the gentle scolding that he had given to fans just weeks earlier they stayed till the end, never gave up and it worked!!

In stoppage time Divock Origi scored an equaliser and the inevitable did not happen – Klopp went wild, the team went wild and the fans went wild. The match finished 2-2.

Drawing at home to West Brom, 2-2 is a poor result for Liverpool but the last minute response when all felt lost warranted a huge celebration.

If you stay with us until the last minute and keep supporting, then anything was possible.

Klopp had coached the fans about what he needed from them and to crystallise this moment he grabbed the team and led a “bowing” session in front of the fans in the famous Kop – this was a huge acknowledgment, a thank you …you got us that goal!!

Klopp was hugely criticised in many quarters for this disproportionate celebration – we drew with West Brom, not won a cup, after all.

The idiot James McLean called Kloppa bit of an idiot“, making this exact point.

Klopp explained what he was up to after in his press conference:

There was a big misunderstanding against West Brom. I wanted to say thank you to the supporters after that game so I took my team towards the Kop to do it and there was a discussion everywhere about it. For me, it was ‘why should we even discuss that?’

“But I had to learn that English people are not used to that kind of thing”

“I wanted to show that we really we are one unit, 100 per cent one unit. That means I know I am responsible for the performance, but the people are responsible for the atmosphere.

“So it should be a win-win situation. When we play well, it’s easy to get the crowd going and when we don’t play well, we need you to encourage us – get on your feet, tell us ‘come on’ – you have to be the stars then.

“I want us to have the best atmosphere in world football and there is no limit to what we can do actually”

From that moment on Liverpool have won so many matches in the last few minutes, when all seemed lost and the fans were there to witness such exhilaration. And at Anfield since then we have pretty much won every single match.

As a fan there is nothing better than that last minute joy and I’ve been lucky to have been at Anfield to witness the incredible end of match atmosphere where we had last minute winners against Borussia Dortmund and Everton, both of which were huge games.

LIverpool celebration against Barcelona

Last season there was a similar celebration when we incredibly beat the mighty Barcelona, 4-0 on the way to winning the Champions League.

That gesture against West Brom in December 2015 was the moment we won the league..

How much does the right mentality matter in your business?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland