Before it was your shop front, your building, your address or your Golden Pages listing that were the main things that would create that first impression to make you and your business look good.
While these things are still really important your online presence is your new shop front, the place where your customers will make up their mind about you with frightening speed.
Before you know it that prospect has come and gone, they have clicked onto your online presence (whatever that might be) and without any opportunity to say hello, show your wares, sell the benefits of what you do they have come and gone with their minds made up.
Your online presence includes your website, your blog, your LinkedIn account and all of your social media platforms and each of them in their own way will tell a story about you and your business.
When you do get an inquiry you should know that you have done a good job – they have found you and they liked what they saw, at least enough to make an enquiry.
The selling starts with your www … Ask someone you really trust (thing the Emperors new clothes!) if your online presence really captures your story, the very best of you?
How is your www?