Posts Tagged ‘Cork’

A love of QPR, and a very non doom and gloom COVID19 economic perspective with Economist, Jim Power

March 30, 2020

Jim Power Economist

This week I had the pleasure of featuring economist Jim Power on my Win Happy podcast.

While COVID19 and the effect this would have on the Irish and World economy were big parts of the discussion, as always I wanted to dig a little deeper to find out about the person behind the expertise.

Jim spoke about his love of the land, which comes from his very happy life growing up in a farm in Waterford. While he would have loved to have stayed farming his career took a different path.

We chatted about why he gave up his “soulless” role in Bank of Ireland, his passion for Irish food and his concerns about the food supply chain, his role as Chairman of ‘Love Irish Food’, the other work that he does, his love of QPR and of course his passion for all things “Waterford”.

We did talk about the COVID19 crisis in detail and the advice he would give to the government to navigate its way through the crisis and preserve the economy.

He reviewed the government support package and thankfully he predicts an economic recovery.

Click here to listen to the full show

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

The Fear Virus and the Pause

March 19, 2020

The pause

Last night was the first night that I slept the whole way through without waking in a week.

The few other nights before that, ever since we were all told that schools, colleges, events and public gatherings were to cease for at least a fortnight, I was waking early due to the fear of the unknown. Yes this fear was about the health of those around us but most definitely it was about the effect that this time would have on our business, that thing that puts food on the table for us and our team.

I guess we are much better off than many in other sectors, whose doors were immediately closed leaving their businesses vulnerable and their teams facing an unthinkable and uncertain period when they don’t have the pay packet that feeds them and covers their high rents and mortgages.

This FEAR that had me waking, without doubt has all of these people wide awake and it is real, tangible and debilitating.

I got so angry when I read a headline today stating that a certain city manager made a statement that he wasn’t prepared to give any commercial rates break to businesses who were forced to close.

Has your pay packet been affected sir?” 

Maybe we can manage a week, maybe two, maybe three, but beyond that there are serious concerns that has everyone fearful, a debilitating fear that will be worse than any Coronavirus and one that can eat deep into your soul and your well-being if you can’t cope with it.

The only way the FEAR virus can be taken away, is if we know that none of us will be left hungry, that no one will be evicted if we can’t pay our rents and mortgages, that our credit rating won’t be affected if we can’t make loan repayments and that we will be provided for if our wells dry up.

As long as everyone in this complex money chain can be both human and realistic, and play their part during this “Pause” of normal activities then we will all be fine.

What has happened will pass, and the “Pause” will slowly change to “go” and normal activity will once again resume and we will all go back to working and bill paying as we have always done.

To their credit, our government is moving fast and seem to fully appreciate the difficulties caused by the “pause” and are putting realistic measures in place to ensure that everyone is looked after at this time.

Once we know it will be ok, we can start to sleep again and take this very unusual window of time to take stock, appreciate our friends and families, look after our communities and look forward to the day that we can step back on the treadmill of our normal lives.

Hopefully we will return to this normality with more kindness and acknowledgement of the precious lives that we enjoy and a much better appreciation for those that are vulnerable, not when it is a “pause” but all of the time.

This is a Pause, try to get some sleep.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

 

Waiting for your “Purpose” to reveal itself

February 16, 2020

Greg Canty - Sense of Purpose

Once again you find yourself having this conversation quietly in your head.

I want to make a huge difference on this earth, I want to live a life with Real Purpose” but…..

…you have absolutely no idea what that purpose is !!

Well, instead of getting yourself all frustrated, how about channelling these thoughts and that positive intent in a very different and very achievable way.

How about choosing a number of people in your life who may be in need of help, a boost, a little support, some encouragement and quietly make them your purpose and without saying a word, give them exactly that.

Maybe it’s a family member, a buddy, a work colleague, or a neighbour who is struggling, who has gone off track for whatever reason and needs something from someone to make this time a little easier.

You can be that someone, and you might just be able to get them back on track.

While you are waiting to find your purpose how about being there for that other person so they might be better able to find theirs.

And if your “purpose” never knocks on your door, then maybe it’s not so bad as you have helped a lot of people along the way just when they needed it …. isn’t that a pretty good purpose to have?

Who are you going to help today?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Why there should be Election Posters!

January 28, 2020

Election Posters - General Election Ireland 2020

Where I live we are really lucky to have a talented, determined and really successful Tidy Towns organisation which means we get to enjoy a beautiful, well maintained place that people take huge pride in.

As part of the keep our town tidy the Tidy Towns folk seem to have made an agreement with the political hierarchy that it would be a  poster free zone for the General Elections.

You can totally buy into this arrangement in particular when you see other locations that are totally destroyed with a proliferation of posters, inevitably dominated by those candidates and political parties with the biggest budgets!

While many agree with the arrangement in our town, which without a doubt does help to keep the place tidy, I think it’s wrong.

I believe the election candidates should be entitled to allow the electorate to familiarise themselves with them and more importantly it hands a huge advantage to established, well known candidates who people are already familiar with and the very opposite to any less well known new faces.

Maybe a sensible quota of posters that each candidate is allowed in each location, relative to the size of that area is a better way to go with a strict regime about removing them post election.

Clearly posters aren’t the only way a candidate has to communicate to us, and they do have the options of literature through the letter box, social media, and the very best way of all to connect is by knocking on the door and chatting face to face.

While there is a tight election window, do we really want to hand anyone an unfair advantage, in particular to those who have been around the block already?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

PRIDE and the motivation behind picking up other people’s rubbish with Tom Butler, Ballincollig Tidy Towns

September 15, 2019

Ballincollig Tidy Towns

I’m always blown away when I bump into Ballincollig Tidy Towns volunteers up early on a Sunday morning as we head to the Regional Park to walk our two dogs, Honey and Bert.

Normally it is a person working diligently by themselves with their litter picker and their black bag. I always make a point of saying “hello” to them and saying “thank you”.

I quietly ask myself the question…. “What could possibly motivate you to get up on a Sunday morning and voluntarily start picking up other people’s rubbish and tidying up our town?

Our downtime is precious, time to rest, time to do our own chores, spend time with family and friends and to enjoy our hobbies, whatever they might be. As for these people, well, how do you explain it?

I was delighted to have the chance to finally chat with Tom Butler, a friend from back in the day who has been Chairperson of Ballincollig Tidy Towns for the last 20 years and ask him this very question.

To try to understand, I asked Tom about the influences in his life, lessons learnt from his scouting days, lessons from his dad, Jim, and what drives him to do what he does each day. He explained how he got involved and the incredible difference the awards have made to towns and villages all over Ireland.

Why does Tom do what he does? – it’s simple, it’s all about Pride.

Click here to listen to the chat with Tom in the Win Happy podcast 

A huge thanks to Tom Butler and the team in Ballincollig Tidy Towns for making our place so special.

Enjoy the show!

Greg 

Greg Canty is the producer of the Win Happy podcast, which is brought to you by Fuzion Communications, a full service PR, Marketing, Graphic design and Digital Marketing agency with offices in Dublin and Cork 

 

For information about podcast production, feel free to contact Fuzion

Beating the odds with SME loving co-founder of Renatus Capital, Mark Flood

September 9, 2019

Boojum

I just love chatting to people, which is what prompted me to start podcasting in the first place..

It wasn’t any great desire to become a “star” behind the microphone but it was a desire to capture some of the interesting chats that I have with interesting people about their lives and their careers and yes I do lock all of this into a theme of “Win Happy”, which for me is all about people hopefully finding happiness in their lives as they go about chasing their dreams.

In this episode I chatted with the co-founder of Renatus Capital, Mark Flood.

I first met Mark a few years back for a coffee at the cafe in the beautiful National Art Gallery in Dublin on Clare Street – we had met initially through a networking event at Dublin Chamber of Commerce, which prompted a cuppa!

I was really impressed by this sharp, very driven young man as he was telling me about this new equity finance company, Renatus Capital he had just co-founded with his old boss from BDO, Brendan Traynor.

Mark Flood - Renatus Capital

You just knew that Mark, raised on a horse farm in Meath after numerous roles including managing the Racing Post in Ireland was just itching to finally “do his own thing” – he is an entrepreneur through and through, which probably came from watching his dad literally horse trading all of those years ago.

What I really loved about Mark and what they are doing at Renatus is that they have a very sharp focus and criteria about the companies they support and their involvement with them, which is very full-on. Everyone involved in each investment is really “in the game” and when this happens you have every chance of success.

This is proving to be a winning recipe for success, which can be seen from their three key equity investments to date with Boojum, Simtech and Rennicks.

Mark, while loving every minute of his work with this busy, busy business has to do some inevitable and very delicate juggling of that valuable finite commodity, his time, as he also has a young family.

Every entrepreneur knows that success doesn’t happen without you giving your projects everything and unfortunately this always comes at a personal cost and we need to carefully weigh up all of this as we try to ‘Win’ but more importantly Win Happy!

I wish Mark and the Renatus team the best of luck in their quest..

Click here to listen to my chat with Mark and the fantastic work that they are doing at Renatus Capital.   

Enjoy the show!

Greg

Greg Canty is the producer of the Win Happy podcast, which is brought to you by Fuzion Communications, a full service PR, Marketing, Graphic design and Digital Marketing agency with offices in Dublin and Cork 

 

Integrating your Digital Marketing with Traditional Media

September 3, 2019

A big shift has happened with media in the last 10 years.

I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which effectively had become a “free” (except for your time and effort of course) way to promote you and your business.

At Fuzion we were quick out of the traps offering people training on the various social media platforms and when it came to our own clients we were doing our very best to get them up and running and fully embracing this new and exciting medium.

I remember at that time when we devised marketing plans for prospects, complete with a range of different tactics to achieve their objectives, we would always have social media as one of the first tactics to discuss. After all it was free, it was new and it provided another great way to reach their target audiences but in a special and unique way demonstrating the personality of the organisation and those working there.

We discovered very quickly that we shouldn’t have social media as one of the first tactics because with many people we presented to you could visibly see the “shutters coming down” and we would lose their attention.

Quite simply they didn’t want to hear about this ‘new fangled’ thing called social media.

As usual there were a few who broke from the pack and made it work really well for them and bit by bit the word spread that social media could be great for business.

We find ourselves 10 years down the road and with many people, the whole thing with social media has flipped.

In many cases now, prospects call and their request is for Digital Marketing and they don’t want to hear anything about other forms of, let us call it ‘Traditional Marketing’ … the way it used be in the old days!!

So, where are we and where should we be on this Digital to Traditional spectrum?

While digital is great and on the face of it, very measurable, the truth is the social media platforms are overloaded with low quality content, the algorithms have squeezed the life out of “organic” (non paid for posts) and to reach your audiences you must invest in advertising, which is increasing in cost all the time.

The resulting problem that we face is that your social media post, that you have had to resort to putting budget behind now appears as a “sponsored” or “promoted” post and has effectively just become an advert of sorts.

However, social media is very powerful as it allows you demonstrate your personality in a way that other media can’t, it allows you to interact with other users and when you are advertising, it does allow you to target very precisely, depending on the type of audience you need to reach and the social media platform that you are using.

When we talk about Traditional media I am talking about PR, print and outdoor advertising, direct marketing, events, sponsorship and I even include email marketing in this boat.

All of these methods for reaching your audience can be really effective and depending on your objective they can be powerful ways of generating brand awareness or generating leads.

And we have PR sitting in the middle of all of this activity, that art and craft of getting your organisation covered positively in the media, which can be in print or online – at this stage it really doesn’t matter which, as long as you are able to reach your target audience. PR kicks in as well, where the objective might be to try to keep an organisation out of the media or to navigate it through a time where there might be a situation, which could potentially damage their reputation and business.

Trying to cope with all of this can be very difficult, so it’s very important to know your audience and figure out how you can reach them – rarely is this a silver bullet situation with one audience and one perfect method of reaching them.

For example attracting the attention of talent could be just as important to the organisation as selling goods and services to customers.

All paid for media (advertising) comes from the organisation and our savvy consumers know this and as a result may not believe the “sales pitch”.

The sales pitch becomes much more believable when there is some form of 3rd Party verification, which could be an article by a journalist or a review by a customer.

In effect, PR can be the valuable trigger in the middle that increases the return from both advertising and other forms of promotional activity, social media and other online activity, because the customer is more convinced because of this third party verification that we referred to.

So … what’s the magic formula for success?

It’s knowing your audience, figuring out how to target them, choosing that mix of Digital and Traditional tactics to reach them effectively and then carefully monitoring the results to figure out what worked and what didn’t.

While digital marketing can provide great analytics and stats, be careful that you don’t avoid traditional activity just because it’s not as easy to measure.

As a full service agency it is our role to create fully integrated campaigns with that special mix that we believe will deliver optimum results for our clients.

By carefully planning, coordinating, weaving and executing all of these elements together, we believe clients will get an exponential return on their investment. So can you !

If we can help you let us know!

The very best of luck!….

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

The people we meet everyday that make our world go around!

July 8, 2019

 

O'Conaills Chocolate and Coffee Shop

While we come to work and share that experience with our colleagues (and hopefully that’s a positive one), our lives are filled with a much bigger circle than that, with many different characters all participating in this play!

The neighbours, the bus drivers, the shop keepers, the postman and even the homeless people that you bump into on a regular basis form part of that greater circle that make up our normal routine.

Many of these characters will connect with you and you form relationships with them over time, with lots of surface level banter, but mini relationships all the same, and hopefully one’s that enrich your day and not the opposite.

The characters that work in the local coffee shops meet me a lot as I get my caffeine fix throughout the day, and I find that even in those few minutes when you complete that simple transaction there is an opportunity to connect and brighten each other’s day.

My favourite is O’Conaills Chocolate Shop, which is just around the corner from our Cork office.

I have a little banter with all of the team there but in particular I’ve got to know Julian (from France) and Rachel (from New Zealand) quite well as we swap idle chat about weekend and holiday plans – I miss the banter with the friendly Liv from Ohio who has recently left to continue her world travels!

On a visit a few weeks ago I joked with Julian and Rachel… “is the only thing you two do is bake buns and make coffee?

What do you expect us to do here” they asked and I joked that they could be in a band and play music for customers as they come in!

This week Julian surprised me on my coffee visit when he pulled out a guitar and played a song for me !!

We are all in this life together, going about our business and our lives.

Be nice to everyone you interact with, as it makes for a much more enjoyable life!

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Time to calm down folks..

June 9, 2019

Man on bicycle

It was a beautiful, early June Friday morning in Dublin and I decided to walk to my 9:30 am meeting.

The heavy commuter traffic had passed, the sun was shining, there was that happy ‘Friday feeling’ and everything was good in the world.

As I walked along Mount Street in the direction of Merrion Square I approached the traffic lights opposite Holles Street Hospital. I noticed a smartly dressed guy on a black bicycle waiting for the traffic lights to turn green – he was wearing beige chinos and a navy blazer.

Isn’t Dublin a cool, progressive city I thought!

Just as I crossed the lights I heard an out of nowhere angry exchange between the smartly dressed cyclist and someone else. I’m not sure who the other person was as I didn’t want to turn around and admit that this perfect morning could be gatecrashed by pointless, raw aggression between total strangers.

It’s a red light” one voice yelled.

Fuck off” the other one yelled back.

I wasn’t shocked to hear this and I’ve certainly heard a lot worse, but this common “rage” between pedestrians, cyclists and motorists is utterly pointless and beyond stupid.

Why can’t we all just calm down, de-stress, go about our business nicely and respectively and appreciate that we have it good, really good.

We live in a great country (despite some problems) and if our biggest issue is a “competition” between others as we all try to get to where we are going, then we should take a deep breath and think about what real issues might look like.

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Local Elections, old codgers and phone zapping…

May 21, 2019

Old codgers - Inniscarra Bar, Cork

We were in our local, the Inniscarra Bar, one of the most authentic old style pubs you will find in the country, part of that dying breed where the walls will talk warmly to you about everyone who has sat there before you and before them.

It was early on a Saturday evening and we were having a sneaky pint before heading home to cook some grub.

The two old codgers sitting at the bar sipped quietly on their  pints and every now and then there was some chit chat between them. One of the guys had a battle weary black dog with him who was busy going from one patron to the next, sniffing and being friendly.

For some strange reason there was a large election poster leaning up against the wall for one of the local candidates, Shane Fallon. I’m not really sure if this was a practical joke or if it was a serious election tactic by the candidate?!

Out of nowhere the two men got very animated and their conversation got louder and louder..

Those f##king posters are a f##king disgrace and they should be banned as they are ruining the environment

Wow….it went on..

Sure, don’t they have email and don’t they have the internet and..and don’t they have, you know yourself, can’t they just zap phones the way they do?

You are so right, a f##king disgrace!“, followed by lots of huffing and puffing and then back to their pints.

Were they right??  

It’s funny …just a few days beforehand I was standing in front of my Dublin Chamber Council colleagues presenting them an overview of our business sector.

To do this I reached out to many of the member companies, both large and small and looked for their feedback about trends in the sector.

A BIG MESSAGE was that there was a huge shift from traditional media to digital but this was loaded with a gentle warning that clients need to be very careful not to put all of their eggs into this one channel as you just won’t reach your audience in a way that your message will land.

As I walked back from the pub I noticed all of the election posters – who do I like the look of?

When I pushed opened the front door open I looked at the flyers that had been pushed through the letter box – who are you and what are you promising?

And if I believe you really care about the location I do expect you to knock on my door and chat to me.

I tweeted three of the candidates who had dropped in their literature and two responded. One just took herself out of the running!

It’s great that the old codgers got so animated about the environment (there probably should be a limit to how many they put up), but unfortunately a candidate who relies only on email (GDPR has that one squeezed to death!!) and zapping phones (I’m taking this to mean social media) will not be successful.

The candidates need to integrate their social media with their traditional media and however they manage it, they need to be recognised, liked and if possible connect in some real way with the voters.

Get out and vote this Friday!!

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland