Posts Tagged ‘Cork’

Listening to all of the Signals

November 21, 2018

Rush - Signals

I’ve been thinking a lot about signals recently, the signals that people will send you from time to time and the power of signals when you send them and what they can achieve.

(the pic. is the cover of an album by Canadian band, Rush called Signals)

Some of the signals are big ones from a business or organisation, which are meant to be noticed.

Big, clear signals that are built to deliver clear messages that they want their audience to digest in brochures, websites, adverts or press releases and sometimes there can be much smaller signals, which can be every bit as important such as phone manner, meet and greet, the little stories that can be shared via social media and even the tone of social media interactions.

The big and small signals apply equally with us, mere mortals, human beings occupying space on this earth. We do the big stuff with how we dress and present ourselves, how we speak, the language we use and our choice of subject matter, our personal interactions, how we communicate on email, our blogs and our videos, our bios on our social media accounts and the actual posts themselves.

With business or with our personal signals it is quite easy to “paint a picture” that is advantageous to you and your goals with your target audience but sometimes this may not always quite be “the truth”.

All of us, professionally or personally owe it to ourselves to present the best version of “the truth” to our audiences, but we also owe it to ourselves to never blindly accept what we see from others as there could always be another story, which may not be that obvious.

When it comes to business or personal, as receivers of these signals we need to be careful not to take what we see at face value, but instead look carefully at all of the other signals to discover what the real truth is.

For me, I have found that when something hasn’t quite worked out with an organisation or a person, there was always some signal there that I had actually noticed but had ignored because it was small and it just didn’t stack up against the bigger signals, which surely were the correct version of the truth?

Sellers – be careful with all of the signals you push out.

Buyers – be careful and take the time to look for all of the signals, and obey them!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

 

Mourinho and the mystery of the lost magic?

August 28, 2018

Mouinho - three fingers, respect

As a Liverpool FC fan it was a natural thing to watch for the Manchester United result coming through last night from their home match against Spurs, three games into the season.

Things were ominous for moaning Mourinho and Co. as they had lost their last match away to Brighton the previous week and the self declared “Special One” has just not been himself for quite a while – in truth he hasn’t been himself for a really long while.

While I have always detested him I remember enviously watching the clear comradery that he seemed to share with his players, back in the early days of Chelsea FC where that combination of talent, money, team spirit and passion seemed to create an unstoppable force, which resulted in three Premier League titles, which he was quick to remind the press about last night in his press conference.

He wants respect from them for what he has achieved before.

Mouinho Chelsea

The magic seems to have deserted Jose Mourinho, whatever has happened. He doesn’t seem to be happy and even with his expensively assembled squad (of course he moans that he doesn’t have more) including World Cup winners, they stuttered at home and lost 3-0.

Spurs are a really good side and there is no shame in this but the timing of the result was awful for him, the team and their fans.

The big question is what happens next?

A great manager will use this result to dig deep, to reboot the team, to rally them to the cause, to make them believe in themselves and to motivate this talented group to start performing to their optimum level.

Great players who believe in this cause, this club, their teammates, their manager and themselves will treat this result as a big line in the sand and will together, use it to kick-start their season.

While this could be a possibility it seems a remote one as Jose has clearly lost the magic he once had in abundance might just need to take a break, to look deep inside himself to find out what has changed and why isn’t he smiling anymore?

We all have bad days and when we lose this feels lousy and inevitably leaves us lacking in confidence and motivation – when this happens it’s up to us, all of us, managers and players to rally together and reboot.

It’s easy when you are winning, it’s tough when you are not and that’s when the true leaders appear, to turn things around.

Jose is not winning but even worse (for Manchester United fans!!) he is not happy – is he the guy who can reboot this team?

#WinHappy

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

The importance of music and culture with legendary DJ Stevie G

April 29, 2018

Stevie G

It was important for me to grab legendary DJ, Stevie G (Stevie Grainger) and sit down with him and record a conversation for our Fuzion Win Happy podcast series.

Fuzion Win Happy Podcast

While Stevie G is a really talented, successful DJ, Producer and Promoter he is also one of those unique individuals who selflessly gives of himself, helping others in the music industry by encouraging them and giving them opportunities to experiment.

When you praise him for working with young newcomers he just tells you that it helps to invigorate him…typical Stevie!

In the podcast, I chat with this passionate Corkman about his special relationship with the city, the important role of music to your own identity and to the culture of “your place”.

We chat about how important it is to be proactive about the things you want in your life, about running a large venue during the recession and ultimately, coping with its closure.

Stevie also shares what it was like breaking through as a DJ in the iconic, world renowned club venue, Sir Henry’s in Cork and what life was like in those heady club days.

Stevie G is a music legend….click here to listen to the show

Click here to listen to his track “Deep Down South

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

Should Bank of Ireland have made a braver statement about their Ulster Rugby sponsorship?

April 12, 2018

Ulster Rugby

Today, Bank of Ireland issued a statement to the media concerning their sponsorship of Ulster Rugby.

They have said that it is ‘highly concerned‘ and is reviewing its partnership with the province following the Belfast rape trial.

In their statement the bank confirmed that it has conveyed concerns to Ulster CEO Shane Logan following the high-profile trial.

As a sponsor of Ulster Rugby, Bank of Ireland is highly concerned regarding the serious behaviour and conduct issues which have emerged as a result of the recent high profile trial,” read a Bank of Ireland statement.

The Bank has formally conveyed these concerns to the CEO of Ulster Rugby.

It is of paramount importance to Bank of Ireland that our sponsorship activity aligns with and supports our core values, and reflects positively on Bank of Ireland through association.

We understand that an internal review is underway. We expect this review to be robust, to fully address the issues raised, and that decisions will be taken – and policies and protocols be put in place – that fully address the issues that have arisen.

“Given that a review is underway, we won’t comment further on this issue at this time.

What do you think of what Bank of Ireland have done here?

Let’s look at what they have said first..

They are highly concerned regarding the serious behaviour and conduct issues..

At least this shows their position about what emerged during the court case – in truth, while “highly concerned” is strong language it is probably not going far enough considering what did emerge during the trial.

During the trial the court heard about a series of WhatsApp messages in which Mr Olding said “we are all top shaggers”

Mr Jackson wrote: “There was a lot of spit roasting last night.”

Olding told the WhatsApp group: “It was like a merry-go-round at a carnival.”

The Bank has formally conveyed these concerns to the CEO of Ulster Rugby..

They are letting us know in advance of any decision by Ulster Rugby their position with this issue.

It is of paramount importance to Bank of Ireland that our sponsorship activity aligns with and supports our core values..

The reason any brand sponsors anything is to associate with the brand values and gain something positive from this – the bank are saying clearly here that what has happened here does not align with the core values.

The sponsorship is of huge importance to the sport and if it was pulled, without doubt this would have an impact on many.

Given that a review is underway, we won’t comment further on this issue at this time..

By acknowledging the review by Ulster Rugby (they mention the robust process) they are sort of saying “lets wait and see and we’ll decide what to do next“.

OK…

Let’s be clear – the statement issued to the media was written for the public’s benefit – they want us, their target audience to know that they have core values, that they aren’t happy with what happened and how this may impact on them and that they have conveyed this to Ulster Rugby.

While the statement from them has come a little bit too late (they could be accused of reacting now because of the public backlash) it is clever to a point as it gives them advance “wiggle room” around any decision coming from Ulster Rugby.

If Ulster Rugby go light on the two rugby players Bank of Ireland can kill their sponsorship (potentially damaging to the sport) and they are off the hook. They would possibly have to consider the possible backlash of avid sporting fans.

If Ulster Rugby go heavy and fire the players then the bank have already made their position clear in advance and can count this as a “core values” win.

Our advice..

Their blatant disrespect for a young woman, as demonstrated through their deplorable messaging to each other,  cannot be tolerated under any circumstances.

People, young and old look up to their sports-stars and they must be held to very high standards.  We expect that of our heroes.

If Bank Of Ireland are really concerned about their brand (for legal reasons they may have to go easy) they should state categorically and with no uncertainty that they will pull their sponsorship if these players are allowed to play for the team again.

These men demonstrated without question the most horrible behaviour and disrespect to women and this should be called out plain and simple, for all our sake.

Bank of Ireland must really think of their brand and not wait in the wings to see what action Ulster Rugby will take.

Be brave Bank of Ireland..

Greg Canty 

A dog called Bert and hard habits to break!

April 9, 2018

Bert

We headed off on our normal weekend walk, taking our usual route with the dogs towards Ballincollig Park.

As usual Bert has his regular spot where he decides to go for a poop!

He is so predictable, that dog, the very same spot each time and thankfully it is in a location where it is right next to a doggie poo disposal bin, so there is no carrying his little gift for half an hour!

I was giggling to myself as I thought about his little routine, his habit and then reflected on how we, as humans are exactly the same.

The same route to the park, the same food in the shopping trolley, the same brands, the same hairdresser, the same shaving blades, the same songs at a party, the same pub, the same beer, the same jeans, the same TV shows, the same radio station, the same political party, the same the same, the same..

When it comes to marketing your products or your brand, more often than not, you are trying to get someone to change a habit – how easy is this?

You need to run a well researched, cohesive marketing campaign with a mix of advertising, PR, social media, direct marketing, events and activities. It’s important that the campaign is long enough and consistent enough to give people a chance to change and that there are some elements of the plan that will help to create that big shift of those habits.

Of course, after a short while in, everyone will be pushing to see early results – why are the results not showing yet, why, why, why?

When this happens, you need to have faith in your plan, stay consistent, keep evaluating, avoid any temptation to flip flop and tell everyone about a dog called Bert!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

The wisdom of Louis Copeland

March 25, 2018

Louis Copeland - Fuzion Win Happy Podcast

Sometime in 2004 I approached legendary Irish retailer, Louis Copeland to see if he was interested in coming on board with a high end fashion event called Catwalks that we were taking on tour around Ireland.

To be clear, I didn’t know him, I had never spoken to him before and after a quick ‘cold-call‘ (I can’t have been too bad a salesman!!) he asked would we call in to see him and tell him more about our event.

The following week we called in to see him and we were greeted by a warm, open, friendly Louis Copeland.

After about five minutes, when we were in full flight in the middle of our sales pitch he unexpectedly declared “I’ll do it” and then quickly changed the topic..”Tell me about you two?

We spent at least another hour with him and he showed a genuine interest in us, our project, why we were doing it and what else were we up to. When the meeting finished (more like a friendly chat really) I asked Dee if she thought he had actually agreed to come on board, because he had barely got details about the event.

This was the beginning of my great journey with King Louis, as I call him! (or King Louis 2nd – his dad was also Louis).

Since then he has come in and out of our lives at different times. He did the event on that occasion and supported us on many other things since. He seems to follow us with interest and he will always call out of the blue when he might read about us or hear something on the radio.

When the recession clouds gathered around all of us, I heard him being interviewed on the radio and he offered a powerful piece of advice as to how people should cope.

Get up earlier, work harder and work later” was his advice, and something that I embraced.

My own Monday morning social media mantra, inspired by Louis (for anyone who has seen my tweets for the last decade will confirm) is:

Roll those sleeves up, get stuck in and have a great week #Positivity”.

When I arrived to record the session for this podcast he probed and probed me to learn more about podcasts, the process, who is listening to them and why. His natural curiosity and openness is just one of the ways he always stays relevant and successful.

Louis is an inspiration, he is a mentor, who is always at the end of a phone to bounce things off and offer assistance or provide a helpful contact.

Fuzion Win Happy Podcast

In this podcast I’ve done my best to capture his story, the secret sauce behind the success of his great business, his approach to marketing, what he does to stay relevant, his approach to online and who his favourite celebrity customer is!

You can listen by clicking here, or by subscribing on iTunesThe Fuzion Win Happy Podcast

A huge thanks once again to the retail legend, Louis Copeland for being a good friend and for taking part and being so open and generous.

Enjoy…

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

Tommy Doyle – How to be a winner?

March 19, 2018

Tommy Doyle celebrates with Mick O'Dwyer

In 1993 at the age of 28, I was appointed General Manager of a Guinness owned drinks company called Deasy & Co. We were a wholesaler, supplying beer and soft drinks to pubs, off licences and shops in Cork and Kerry as well as manufacturing our own soft drinks.

We had a distribution depot in Cork city and a distribution depot and manufacturing operation in Clonakilty in West Cork.

At this point in time I had been the Financial Controller for nearly four years and I’ll admit that I was starting to get very bored as I was just repeating myself each year and I needed a new challenge. When asked would I take on the role of General Manager it was huge for me and it opened up a new exciting career path for me.

One of my first big tasks as GM was to appoint a Sales Manager and I recruited from our own team of sales reps.

I appointed a guy called Tommy Doyle who was working with us for about a year at this stage. Tommy had moved from Tralee to Cork to work with us and he had a big reputation as a Kerry GAA football star.

Being quite honest, I never had much interest in GAA, so I didn’t quite appreciate that Tommy had won seven senior All-Ireland medals with Kerry and the depth of character that it takes for such a monumental achievement.

I quickly saw this when Tommy took on the sales manager role and watched his hard work, total commitment, drive, determination, incredible focus, teamwork and motivation transform the performance of our team of nine sales reps, which led to huge company performance.

Since those days in Deasy’s I worked with Tommy again in other roles and witnessed further success. He has since moved onto general management positions, and has with no surprise been successful in various industries.

He is now the General Manager of the Kinsale Bay Food Company, a successful business in the very competitive food sector in Ireland. The company, based in Cork produce a wide range of award winning, quality gluten free  products, which can be found in the multiples as well as artisan stores throughout Ireland.

Time and time again I have seen this very special, highly driven man achieve huge success in every role that he has taken on.

During the ‘Beast from the East‘ recently when we were all housebound I managed to grab Tommy (he lives close by!) for over an hour, with the help of a bottle of red wine (it had to be Michel Lynch for nostalgic reasons) to find out what you need to do to win your first All-Ireland medal, what it takes to win seven and how these winning attributes transfer so effectively to the business world.

Fuzion Win Happy Podcast

I captured this, some fascinating insights into the legendary Kerry manager, Mick O’Dwyer and much more in a special episode of the Fuzion Win Happy podcast.

If you have the time click the link above and enjoy.

A big thank you to my great buddy Tommy Doyle for his friendship and for some valuable lessons he has taught me since 1993!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Tommy has turned out to be one of my best buddies

Why Cheltenham?

March 19, 2018

Cheltenham

I was standing in the queue at the Spar on Mount Street in Dublin waiting to order a coffee to get me in shape for the day’s work in the office.

I spotted Dave, a buddy of mine from the drinks industry who I hadn’t seen for a few months collecting his coffee and he nodded across to me.

He made his way over and as jovial as ever he explained that he was exhausted after a few days at Cheltenham: “Jesus, I’m getting too old for this crack and I have a mountain of work to catch up on“.

When we both worked in the drinks industry these “junkets” were part and parcel of the job and while fantastic fun they invariably involved lots of travelling, late nights with more than a drink or two!

Dave is still working in the industry “The recovery time seems to be much longer these days” he told me.

The conversation went on and he asked that question: “How’s your dad doing?

He obviously hadn’t heard.

This is always tough because the answer always leads to some awkwardness and invariably warrants a much bigger conversation.

Dad, sadly passed away at the end of January” I replied and I started to give him some of the details including how he passed, how everyone was coping and both of us stood there holding our takeaway cups and we spoke about mortality and our different experiences.

Life is short” he said “and we never quite know how short it will be“.

We both stood there nodding and contemplating in silence.

That’s why we have to go to Cheltenham” he said and we both went on with our respective days.

He is right..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

Stories you can only tell with Social Media

March 13, 2018

Orange Army

During the recent extreme weather when the whole country was effectively shut down, we all had plenty of time to check our social media updates to see how each pocket of the country was faring out.

The “stories” came thick and fast like the snowfall, and one story-line in particular that caught my attention came from Irish Rail.

The teams from the state rail service had clearly been told to take out their mobile phones and capture the different work that was being carried out, with these being quickly shared on their various social media channels along with a clever narrative.

These posts complete with the hashtag #OrangeArmy (a very clever way of referring to their team in the field donning their orange reflective jackets) painted their teams as heroes, braving the harshest elements to get the country on their journeys back home or wherever they needed to get to.

As expected there was lots of interaction with the general public who were checking the Irish Rail social media account to get updates about the rail service and were seeing these clever posts.

The media even picked up on this and wrote about the fantastic work that was done by the Irish Rail team at this time – it probably makes a pleasant change!

While this was a clever way of demonstrating the hidden work that most of us never see it was also a brilliant way of involving their team and motivating them: “We appreciate what you do for us, it’s important

Orange Army - Irish Rail

All of this is a brilliant example of how best to use your social media platforms.

These are perfect behind the scenes stories, that while valuable for your “brand” are nearly impossible to share on your website, in an advert or on a newsletter.

Instead of using your social media as another place to repeat your promotional activity, try to use it to tell those other unseen stories and let people get to know you better, your personality, your ethos and your beliefs.

If Irish Rail never shared these “Orange Army” stories we would never know, but they did and now we think they are heroes…

Be clever with your social media, don’t be shy and let people get to know you better.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Social Media Consultancy and Training  from our offices in Dublin and Cork, Ireland

 

 

Love and Kindness

January 16, 2018

Caring

My poor Dad is in the wars and as a result has been in hospital for the last few weeks.

It’s awful, it’s crap, it’s miserable and any other words you would like to think of.

While this is an incredibly hard time for him and for everyone concerned I am truly staggered and overwhelmed by the abundance of love and kindness that I am witnessing each and every day.

There is an incredible wife and mother, fantastic children, loving grandchildren and the most supportive group of relatives and friends you could ever wish for.

To add to this, we are seeing the most caring, kind, and often good humoured nurses and care assistants who are busy and tenderly looking after the patient and the rest of us.

It’s probably unfair to mention anyone in particular, but  I watched Petra, a care assistant in St.Bernadettes ward in the Bon Secours in Cork, tenderly, gently and respectfully look after my dad – she is a very special angel whose treasured version of kindness is worth its weight in gold.

While we need the best of equipment and technology, modern facilities, and highly skilled professionals in our care system, kindness and caring are probably the most valuable of attributes.

To Petra and all of the fantastic carers and givers of kindness who work in these challenging  #roles – thank you !

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland