Apple taxation and 1st World Problems

Apple - Irish Tax

What a bizarre scenario!

The EU want to charge Apple for back taxes to the tune of €13 billion – Ireland are supposed to get this money and we are all in a flap because this is an unlawful challenge to our tax system so we are appealing!!

Of course the giant have made colossal money and their tax gurus have used every possible loophole and structure to avoid paying the taxes that we get clobbered with.

Is this right and moral? – this is a great question but Ireland has had this fantastic “anchor tenant” in our country, which has no doubt helped us to attract other high profile foreign tenants.

Pierre Moscovici, the EU commissioner for economic and financial affairs, has said the commission is “certain” its decision to charge Apple €13 billion in back taxes is legally valid and he went on to say  “There will be no particular targets, and no particular indulgence. No one will escape. Nothing will stop this revolution of transparency.”

Pierre wants to start his own revolution!!

It’s all very strange timing from the EU coming on the heels of the Brexit vote – are they now walloping us for being so adamant and vocal about the importance of our relationship with the U.K.?

In the meantime our government aren’t taking this “attack” lying down as Taoiseach Enda Kenny and Finance Minister Michael Noonan have launched their own blistering attack on Europe over its ruling, accusing Brussels of using the scandal to create a “bridgehead” to target Ireland’s 12.5% corporation tax.

Our language got even stronger as they claimed the European Commission was “bullying” Ireland in the same way it did during the bailout.

The boxing gloves are well and truly on with the EU.

The Cabinet made a “unanimous” decision to appeal against the ruling but then the politicians started playing their usual games and two ministers undermined this stance when they said they still believe multinationals are not paying enough to the State. Doh!

It’s all very odd and confusing and it makes you wonder about the world we live in where the story of a genius company led by the true revolutionary, Steve Jobs comes crashing into the story of world politics and taxes or should we just say money.

These are very strange first world problems that other parts of the world would love to have right now..

Boy in ambulance in Syria

This is the recent photograph of five-year-old Omran Daqneesha who was sitting dazed and bloodied in the back of an ambulance after surviving a regime airstrike in Aleppo, highlighting the desperation of the Syrian civil war.

Greg Canty 

Greg Canty is a Partner of Fuzion Communicatons who offer Marketing, PR, GraphicDesign services from our offices in Dublin and Cork, Ireland

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