There I was shopping basket in hand at my local supermarket picking up a few bits for a night in watching TV and all of a sudden I spotted her! This was my moment at last..
As a happily married man this might sound very suspicious but let me assure you that there is nothing sinister about it.
You see, this day was a special day, in fact a very special day.
Liverpool had beaten Man United that morning and I knew the SuperValu girl was a Man U supporter and for once I was able to have a little fun with her, with me being able to take the upper hand eventually. She spotted me coming, threw the eyes up to heaven and just took the teasing like any true fan!
I pick up bits and pieces in the store on a regular basis and as a result would be quite familiar with some of the staff and this girl in particular. She has a pleasant word to say to absolutely everyone from young kids to quite old customers and she always seems to be in good form, even when Man United lose to Liverpool!
The store might be a little bit more expensive than the local Dunne’s or Tesco’s, the selection probably isn’t as good but at the end of the day you just can’t beat a good atmosphere created by efficient and pleasant staff.
The SuperValu girl and all the other really good staff in stores and different businesses all around the country are worth their weight in gold, more than any marketing campaigns can hope to achieve. Campaigns are terrific at communicating what your business is all about but the proof is in the eating. Excellent staff are the best marketing of all.
…so even though we are on a bad run of results I will still bravely return, do my shopping and look forward to the chit chat with the SuperValu girl.
Greg Canty is a partner of Fuzion Communications
Tags: Fuzion, Fuzion Communications, Greg Canty, Marketing, PR, Retail Marketing, Retailing, SuperValu
Greg Canty Fuzion Blog 
October 12, 2010 at 10:34 am |
Greg, you’re so right about this! Our local café at Northpoint Business Park, Café Blasta, (which has unfortunately got quite short opening hours) is so friendly and welcoming, that they even start making my coffee before I’m in the door – they know what I’ll have, if I forget my change they know I’m good for it, and they are always cheery, chatty, pleasant and accommodating. It’s a real breath of fresh air to escape from the office for five minutes once or twice a day.
Kim, their friendliest staff member, is moving to the Marks & Spencer Cafe in town at the end of this week – check it out for a great Cork smile!
(They’re so nice they’ve even been nominated for a friendly business award)
March 11, 2014 at 8:56 pm |
This is so true Greg, I continue to shop at Supervalu despite the limited selection and often slightly higher prices due to an incident a few yrs ago in Baltinglass Supervalu -I came out of the store to find a flat tyre, one of the mgrs took my wheel off & brought it to a local garage as my spare was dud. Absoloutely above & beyond & will never be forgotten!
March 11, 2014 at 9:23 pm |
Incredible story – well done SuperValu !