Derry - we want to hear about you!
As part of the election process I am going to do a “Ronseal” (what does their tin say about them) review of the political candidates literature that comes in through our letterbox and score them accordingly!!
Candidate: Derry Canty, Fine Gael (Cork North West)
Now this review is tricky as he is a namesake and I know him! .. but, the idea here is to review the candidates purely based on that flyer that comes through the letterbox. After all I reckon that is as much as most people voting will get to see of their candidates unless they have been really active in their particular area.
Design and Layout (5)
Derry and his team opted for a really small flyer, A6 size, it’s tiny but it is printed on heavier paper than the other candidates so far. For some reason there is no mention of which constituency Derry is running in – score 3
Photo (10)
There is a good enough photo of Derry, looking friendly and approachable. He is wearing a dark suit with a white shirt and a blue tie – standard attire for a politician I guess! Would you trust this man? On the higher side of average I guess! – score 7
Contact Details (5)
He includes both his email address and his personal phone number on his flyer, a nice “open” approach. As well as this he has his Facebook page listed .. ok, that puts him in the progressive box and gives everyone an opportunity to really find out more about what he is like and what he is up to – score 5
Background (10)
There is absolutely nothing on the flyer about Derry. When I say nothing I really mean nothing.. how can I be expected to vote for you if I know nothing about you, what you believe in, what you are qualified at, what you have achieved – score 0
Sales Pitch (10)
The sales pitch on the flyer is a generic Fine Gael pitch and not why we should vote for Derry. To be fair it does give a point by point review of what they would do. It is a little generic though using terms such as “radical stimulus plan” and “radical reforms” , tell me more, I’d love to hear more about these radical changes .. – score 5
Big Picture (10)
The big picture argument was the same as the sales pitch and did attempt to explain how FG would make a difference. At least there is an attempt at explaining how the “big picture” might be different if we voted for them – score 8
Overall Score
This is a Fine Gael flyer with Derry’s picture and contact details on it. I suspect we will see exactly the same across the length and breadth of the country with other candidate’s names and pictures.
Derry, people vote for people and you know this – your flyer is a wasted opportunity to get your message across to your voters. Lots of pressing the flesh is needed to show them you – check out Aine Collins flyer who goes some way to showing what she is like and why we should vote for “her” – overall score 28 out of 50.
Best of luck in the elections Derry!
Greg Canty is a partner of Fuzion Communications
Tags: branding, cork north west, Derry Canty, election 2011, fine Gael, Fuzion, Fuzion Communications, Fuzion PR, Greg Canty, Marketing, Positive Thinking, Public relations
Greg Canty Fuzion Blog 
February 2, 2011 at 9:47 pm |
The Candidates – Derry Canty, Fine Gael (Cork North West) « Greg ……
Here at World Spinner we are debating the same thing……