“Getting someone to tweet for you is cheesy and desperate” said Katy Perry as she was interviewed on the Red Carpet at the 2103 American Music Awards.
She was asked to comment about her incredible Twitter following, which is just shy of 48 million people.
While she is clearly not like the rest of us mere mortals in terms of popularity online she does have a terrific handle on what works and what doesn’t.
Her off the cuff interview was simple but there was pure gold in what she said:
“I have a huge responsibility with so many followers”
“No one runs my account for me, I do it myself”
“I don’t get my manager or my publicist to tweet for me, it’s always me”
“People want to see the authentic, genuine you”
“People want to see your personality and it gives them a chance to see that you have fun”
“I never try to sell or promote products but I will share ‘stuff’ that I love”
“It’s always obvious when someone else is tweeting for them – it’s cheesy and desperate”
“It’s best to show people what you love, what you like and things that inspire you”
Katy ..thanks for the simple Twitter masterclass!
Greg Canty is a partner of Fuzion
Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services
Tags: 2013 American Music Awards, Cork, Dublin, Fuzion, Greg Canty, Katy Perry, social media consultancy, twitter
Greg Canty Fuzion Blog 
November 27, 2013 at 8:49 pm |
Excellent, says it all really, great lecture tonight!
November 28, 2013 at 10:10 am |
thanks Antoinette – I enjoyed it too !