I was having a birthday breakfast with my fantastic daughter, Ellen in one of our favourite spots in Cork, Liberty Grill. This extremely busy spot is run by Denis O’Mullane who is an experienced and terrific operator.
As always the place was busy and as we finished our ‘treat‘ breakfast I noticed a sign they had behind the counter advertising for a ‘Super Barista‘ to join their team.
This sign wasn’t a hand written sign sellotaped to the wall, it wasn’t a typed up A4 page and nor was it a self designed A4 laminated page with some clip art.
The sign was a simple, well designed, attractive poster, which was in keeping with the look and feel of the place. It was professional and for me it made a huge statement about Liberty Grill.
This recruitment poster screamed professionalism and it sent a big message to anyone considering applying for the job and to all customers who frequent the place:
“Liberty Grill wants the very best staff to serve the very best food and beverages”
This sign was an inconvenient choice – It would have taken time to organise with their graphic designer and it cost more to produce than a standard poster but someone at Liberty Grill felt that this extra effort and cost was more than worth it.
A simple recruitment sign can speak volumes about your place.
The small details are always huge details…coffee anyone?
Greg Canty is a Partner of Fuzion who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland
Tags: Cork, Denis O'Mullane, Fuzion PR, Graphic Design, Greg Canty, Liberty Grill, Marketing
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