Social media and nightclubs 

social media nighclub

Wow, the young crew discovered a new nightclub, a place like no other with the coolest music and an even cooler crowd.

Word got out and suddenly it was heaving with people but the buzz was still fantastic. It was the place to be, the place to be seen.

The crowd started to get more mainstream, older and older and that sense of exclusivity started to disappear and the nightclub seemed to change things a little to keep everyone happy. You spotted your mums friends there and now the DJ was playing eighties music and even more of the older crew were coming.

A new nightclub opens that was just as cool as the last one when it opened first so the young crew start going there instead. First it’s the very cool crew and then their buddies. They have it to themselves for a while, having the best time ever and then mums sister appears …..Nooooooo!!!

It’s time to find another nightclub that is cool and exclusive and novel.

The first nightclub starts to copy what the newer clubs were doing because they want the cool crowd back and eventually they decide to buy the new cool one because it’s the easiest and quickest way to get that crowd back.

electricrun

Facebook was cool and new but the parents and even the grandparents joined up.

The cool crew went to the Twitter club and in time the old fogies followed them and it was time to move again.

The photo loving cool gang went to the Instagram club and hung out but things started to change when the Facebook chain bought them so we moved on again.

Now Snapchat is the place to be seen at, we’re having fun posting photos and videos and telling stories but here come mums buddies and all of the business types who will end up changing it.

The Facebook chain want us back so they have added an extension to Club Instagram and have painted it exactly the same as Club Snapchat and are playing the same tunes.

The young guns always want a cool place of their own and they always will. Maybe we should follow them but it’s also just as important to have a local where everybody knows your name.

I’m off to Club Twitter, the music is cool and the staff are friendly.

Find your club ..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Social Media Consultancy and Training  from our offices in Dublin and Cork, Ireland

 

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