Pretty much anyone who survived business in 2009 has had to dig deep, start operating really efficiently, offering good service and value and genuinely appreciating their customers. It has been normal and a matter of course to demand the same from suppliers, looking for value and quality service from everyone. Business practices have had to be sharpened in every area – to survive the services provided have had to be excellent and no longer just ok.
We have learnt more about ourselves this year I suspect, our resilience, our adaptability, our ability to deal with adversity and worry, our ability to work even harder, our customer knowledge, our staff motivational skills without writing cheques, our negotiating ability and even our credit control skills!
Has 2009 been the ultimate Business Boot Camp?
My dad was in the US army for 2 years and he always talks about how the Boot Camp period at the beginning was absolutely terrible but he will always say how is was totally valuable and necessary.
While it was incredibly challenging and really tough we are now better equipped than ever to face the future and reap the rewards of the upturn when it comes. I look forward to it!
Greg Canty is a partner in Fuzion Communications