Greg Canty Fuzion Blog

I’m busy clearing down a mountain of emails after a long weekend.

Each of these emails was sent with some purpose .. a work request, keeping me in the loop of something, providing me with valuable information or hoping that I will be prompted to do something.

Each of these emails was sent with a plan..someone decided on the content and the format and hit that ‘send’ button.

In the middle of all of this I get a “to whom it may concern” email from someone who is looking for Fuzion or one of our clients to sponsor their event in some way.

Technically they have done their job.. they compiled a list of people/companies to target, they gathered their email list, they worked on the ‘copy’ for their email and pressed ‘send‘.

When I get a ‘to whom it may concern‘ it makes it really easy to hit the ‘delete’ button.

‘Hi Greg‘ will work much better..go on… I’ve said it before, personalise – it” easy!

(the cool image I found online is by Caysi)

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Tags: Cork, Dublin, Fuzion PR, Greg Canty, Marketing

This entry was posted on March 29, 2016 at 10:10 am and is filed under Communications, Direct Marketing, Email Marketing, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.