On our latest episode of the Win Happy podcast I sat down with Dave Moloney, the CEO of Bóthar and had an honest chat, as always about his life and his role with the charity, that literally grew from a community initiative in Limerick to celebrate Treaty 300, 28 years ago.
The charity that helps communities to be sustainable by sending them livestock has been making a real difference, year in year out and Dave explains how that happens.
His career was interesting, a Limerick city boy who landed a part-time job milking cows, ended up managing bars and restaurants in New York and eventually he got a call from his cow milking buddies to return and help with an initiative that had literally grown legs, called Bóthar.
They needed someone to accompany some livestock to deepest Africa!
While this charity continues to be a huge success it struck me that Dave, who has been involved at different levels in the charity for 24 years is jaded.
Between the high profile scandals in charities that tarnished everyone bursting a gut with their respective causes, to the extreme regime of corporate governance and scrutiny that each charity must live under now, to the never ending cause of starving people overseas that he feels has taken a very sad back seat to so many other causes that are closer to home.
His big challenge is connecting his cause with a young demographic, which he feels is getting harder and harder.
Somehow getting 430 goats off a plane with no lift seems to be a much easier and energising task….
Click here to listen to his story and the story of Bóthar.
Enjoy the show!
Greg
Tags: Bothar, Dave Moloney, Digital Marketing, Fuzion Communications, Graphic Design, Greg Canty, Marketing, PR, Treaty 300, Win Happy podcast
Greg Canty Fuzion Blog 
August 3, 2021 at 8:57 am |
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