Archive for the ‘Inspiration’ Category

Podcasts and Super Powers

September 3, 2017

Super Powers

I was just after dropping my brother Colin and his family at Shannon Airport for their early flight back to the States.

I wasn’t quite in the mood for music as I faced that awful Limerick to Cork road so I searched some Podcasts that I had downloaded to pass the horrible journey.

First up was an interview with a former news anchor who has since specialised in Digital Marketing – I fully agree with the core theme of the conversation, which was all about discovering the passion behind the people and showing some personality and even a little vulnerability through genuine social media updates and storytelling via blogs.

The second podcast that took me all the way to my front door was an interview with a guy who worked as Head of Creative in an advertising agency.

The interviewer used a series of clever ‘quick fire’ questions to get to know this guy a little better and he asked a fantastic one, which I thought was really simple but also thought provoking and quite brilliant.

What is your work Super Power?” he asked this clearly successful Creative Director.

The answer he gave was one that I wasn’t expecting: “Resilience” he answered.

The interviewee went on to explain that in his career he received many knocks and push backs but he used all of these as ‘fuel’ to try harder and prove others wrong.

He also explained that in the course of his business he had lost many pitches to prospective clients – once again these just made him more determined to succeed next time.

He reckoned this try and try again  ‘Super Power‘ was his greatest asset that had led to career success.

Having someone on your team that is very resilient is definitely a huge advantage.

He also mentioned another ‘Super Power‘ which was his ability to survive on very little sleep, which he reckoned was also a big plus in the advertising industry!

The very unusual thing about these ‘Super Powers’ is that while they are clearly valuable they are things that you would never see listed in someone’s bio in a pitch document or on your website.

I really found this question to be a powerful one – as we are in the middle of updating the bios for our team I was struggling a little with descriptions that in some cases just weren’t capturing some of the special and most valuable attributes that our crew possess. I’m going to add a ‘Super Power’ description for everyone!

So…the valuable lessons that I learnt at 7am on a crappy Sunday morning – listen to Podcasts that might help you to learn something new and try to capture the ‘Super Powers’ of your team!

What is your Super Power?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

 

 

Doubters to Believers

June 28, 2017

Jurgen Klopp - Doubters and Believers

When Jurgen Klopp took over as manager of Liverpool FC in October 2015 he made a huge statement to the worldwide fan base through the media with a simple message:

We have to change from doubters to believers

Jurgen is clever, he quickly picked up on the mood at this famous, previously successful club and he knew that very often it is strangled by the quick loss of faith by the fans if something doesn’t go the team’s way on the pitch during a game.

The fans groan “same old story“, “we’ll throw this one away“, “that fella’s useless” ..when that negativity creeps in it spreads like a virus and before you know it everyone is a doubter.

Fans stop cheering, fans leave early, players get nervous, they choke, fans stop attending, the team starts losing, corporates stop entertaining clients at games, sponsors move on, the best players at the club want to leave and others don’t want to come to the club, success gets further and further away.

Jurgen understood this and from the beginning he sent messages to fans in his press conferences, in the match programmes and during the games he encourages them (by gesturing frantically!) to support and scolds them for not doing so – at a match that wasn’t going according to plan at the very beginning of his reign he scolded the fans who left early in his post message press conference – you can play your vital part in the success of this team.

We are all like Jurgen with the teams that work with us, with our customers (or clients if we are being posh) with those who we would like to be customers and all other stakeholders.

We have to change them from Doubters to Believers.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

Are you one of them yet?

June 5, 2017

Us and Them

I met a good friend of mine who has just started a new job and has swapped from the private sector to the public sector.

The particular job he has taken is with an organisation that is renowned as being very political, slow-moving and cautious. As an added bonus the organisation is known to have some “dangerous” ultra political characters within in that have burnt many an enthusiastic person who dared to try something new that might upset the status quo.

We met before he started his new role and while the challenge was clearly exciting, there was huge opportunity to really make a difference but he was also very realistic about the difficulties the culture could pose for him.

We had great fun chatting about “them”, how he would fit in with them, how frustrated he would become with them, who would try to manipulate him and who would genuinely befriend him and act as a valuable ally.

We made a pact that he would text or call whenever he has the “I want to run away” moments and a coffee or a pint after work might be useful medication in those circumstances.

I’m sure that he will survive because he has many gears and is flexible enough to make it work but I am also sure that if he stays the course, there will come a point when “them” becomes “us”.

The most valuable time for him and the organisation is right now and the time in between the “them” and the “us” when he has clear eyes, a fresh perspective and he can bring huge value to his new role.

Eventually, we all become “them” and that special perspective is gone forever!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Wishing your time away..

January 16, 2017

Monday Morning Blues

It’s Monday morning, we struggle out of bed and it’s off to work – the clouds are hovering over our heads. We have the Monday morning blues..

I wish it was the weekend.

I can’t wait for the weekend, I can’t wait until the bank holiday weekend, I can’t wait until the James Vincent McMorrow gig, I can’t wait until my summer holidays, I can’t wait until Christmas!

While it’s great to have things to look forward to it’s even more important to embrace each day and everything that we do.

Enjoy your Monday, enjoy your work, enjoy that time with your workmates and your clients and everyone that you interact with and then get yourself home, to the gym, to wherever you go and enjoy that.

Make a choice and look for that enjoyment in everything that you do.

Stop wishing your time away.. it’s way too precious for that. 

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

The Art of Possibility – I had a great 2017 because..

January 1, 2017

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Relentless – Secrets of Success

August 1, 2016

Relentless - Mary White

Relentless is a powerful word and you can picture something that never stops, wave after wave, determination, a powerful, unstoppable force.

For some reason the book “Relentless” by Mary White about the Cork ladies GAA team caught my attention.

This wasn’t a book about the success of a glamorous Premiership team, a World Cup team, a famous boxer or even a high profile GAA team – it was the incredible, largely under the radar, success story of the Cork ladies GAA team.

I think what grabbed me about this story is that there had been a huge transformation from decades of virtually zero success to an 11 year period whereby 29 titles were won including 10 All Ireland finals, nine Division One titles and 10 Munster titles.

Relentless - Mary White

Without a doubt Cork always had huge potential with a large selection of talented players to choose from, many who had enjoyed success at Club level but for some reason this never transformed itself into a successful county team.

Surely there was some magic behind this transformation, one thing that we could point to, one secret that we might all learn from that could help us in all aspects of our lives?

I eagerly turned the pages to search for the secret..

Instead of one “thing” I discovered lots of factors that contributed to this incredible achievement:

Pride in the Jersey

There was a really interesting incident after another miserable defeat against Kerry, which could have been a turning point. After the match the players one by one were throwing their jerseys on the dressing room floor and a leader appeared.

Mary O’Connor, the only player to have won a medal with Cork ‘lost it’ at this point “We don’t throw the Cork jersey on the ground any more. We earn those jerseys and we need to respect that. Fold them and put them back into the bag for the person kind enough to wash them for us. Our attitude needs to change, and it changes now!

Step up a leader – well done Mary O’Connor.

The right people on the bus

Some of the key individuals who were involved from the previous era had to be removed as they were identified as part of the problem – there had to be changes and even though this was a painful process it had to happen in order for real change to occur.

The need for this change to occur was identified as being necessary.

Belief

An unwavering belief was instilled in this group – while this seems like an obvious one it was a huge achievement to make a team of disbelievers actually believe that success was possible.

How do you change this mindset?

Clear vision and goals

This group of players were given a clear vision and goals by the manager. The manager produced a paper, which was distributed to the group, which outlined clearly what  his vision was for the group.

This is what I want – who is with me?

Hard work/Training

This Cork team trained more than any of the other teams. This training improved the team. Lets repeat this – they trained more than any of the other teams. Train more, win more – that’s a big lesson!

While this is a very simple factor this group of players were inspired and motivated to want to give so much of themselves. Cork is a big county and many of the players were travelling huge distances on a regular basis just to get to training.

How do you get a group to want to do this?

Commitment

Over this 11 year period this large group of players were inspired to give total commitment to the team – this wasn’t a glamorous ‘premiership’ project whereby stardom would be guaranteed. It was about something totally different.

How do you change a group to suddenly make them want to give absolutely everything?

Comradery not Rivalry

In the early days these individual talents used come together and stick to their own club cliques, sitting together and not mixing. It’s simple to see how this behaviour would not lead to a successful formula.

This changed and in time this bunch of individuals and cliques were playing for each other – how did this change occur?

Dealing with disagreements

Disagreements used happen as you could imagine but instead of these leading to divisions and a disjointed group a fair mechanism of dealing with these occurred and the group got tighter with problems being solved without festering resentments.

This was a big achievement that cannot be underestimated.

Cork ladies GAA team

Coping with disappointment

Success was not immediate and there were some early disappointments that could easily have meant that heads would drop and the rebuilding project would derail.

This was not allowed to happen and instead valuable learning’s were banked from every disappointment to help towards future success.

Later on there were further setbacks, which could easily have demoralised the team and end the run of success. This team always rebounded from every single setback.

Evolution and Experience 

The management team had a lot of experience and a very clever thing they seemed to achieve was a powerful blend of experience and youth at all times in the team. Over 11 years this balance always seemed to be there with new faces, youth and energy carefully and constantly being introduced to an experienced group producing a winning formula.

Judging the need for fresh faces and getting the timing of their introduction right is a huge skill.

Playing for each other – friends?

At the Dublin Momentum Summit I heard Munster and Irish rugby legend Paul O’Connell speaking about the importance of ‘playing for each other‘.

This element was abundantly clear in Relentless. This team made up of club rivals who initially wouldn’t sit together would end up doing anything for each other.

A spirit and togetherness was instilled in this group that made them virtually unbeatable – this was demonstrated time after time throughout the 11 years, most often during times of sadness and loss.

This team had trips away in the sun, half of them ended up with food poisoning on one of these trips – did someone decide that going away together was good for team bonding?

Never say die attitude

From the outside you imagine a team that was invincible, one that blew all opposition out of the way. While there was plenty of evidence of this during the 11 years there were also many times when this team were beaten, dead on their feet and staring at certain defeat.

This team won these matches – it always seemed to find something at these moments, there was a belief deep inside enough of the team or the management to turn things around and change certain defeat to success.

At times it was the experienced players, at times it was inspired substitutions – at all times there was enough belief in the team to lift everyone. 10 points down with 15 minutes to go and being played off the park in the 2014 All Ireland final – this Cork team won these matches.

Who instilled this in this Cork team?

All players count and no stars

While this team did have its top performers and it’s “stars” there were times when matches were won by the young guns, by the unsung heroes by the solid defenders who knew how to close games out.

This was a team, not a group of talented individuals.

Injuries and comebacks

I was really shocked by the amount of injuries endured by members of the team. For some stupid reason I was thinking with ladies there wouldn’t be as many (stupid me!) – the book is littered with stories of initial despondency, motivation, resilience, hard work, incredible recoveries and determination by those who were injured and there were the teammates who wanted to win for them.

This team had steel in abundance.

Complacency

When you win a big trophy for the first time do you take the foot off the gas? When you win a second time – do you notch down a gear and maybe not work quite as hard the next year, because after all, you are the best?

Managing complacency and guarding against it must have been one of the greatest achievements of this team – who was responsible for making sure this did not happen?

Brave decisions

Someone has to make the tough decisions and have the intelligence and gut to know when the time is right to make them. Choosing who is in the squad and who isn’t, who is in the team and who isn’t, dropping big players and introducing unproven, young players. At key moments in matches knowing when changes were needed and making the right changes.

Someone made a lot of very brave decisions over and over.

Simplicity

These 11 years had no extraordinary factors – there were no fancy methods, definitely no fancy facilities, no fancy perks. Deliberately keeping it simple and with no frills seemed to work perfectly.

Psychology

Knowing the right thing to do at the right time and knowing the right thing to say at the right time to ensure this team were always in the right frame of mind to win over and over was pure genius.

At times the team thought that the methods of their coach, former teacher, father of six, grandfather Eamonn Ryan were a little strange but ultimately they trusted him implicitly and would run through brick walls for him.

The book has many examples of inspirational things he did and said to individuals and the team such as the ‘flying V formation of geese flying‘ analogy:

By flying in V formation, the whole flock adds at least 71% greater flying range than if each bird flew on its own.

People who share a common direction and sense of community can get where they are going more quickly and easily because they are travelling on the trust of one another.  

Humility

Finally one of the most impressive success factors evidenced in the book is the humility of the team and the management. No one was allowed get ahead of themselves and everyone treated everyone with the utmost respect.

Their rivals held the Cork team in the highest regard because of how they behaved themselves and how they ‘wore’ their considerable success.

This humility is best captured by coach Eamonn Ryan when he was asked about this incredible success story, the team and his role in it:

I’m grateful for their cooperation, for no recriminations when I made a mess of things, and I’m grateful for their patience when things didn’t go well.

They did their best, I did my best, and we all had a great time

I spent the whole book looking for that one thing, that one factor that could explain all of this success and it seems to be …

Eamonn Ryan - Cork Ladies GAA

The Coach – Eamonn Ryan

He created a family situation where everybody relied on everybody else, and we all new we needed each other

He took over this team in 2004 while he was coming to the end of treatment for prostate cancer.

This former teacher had a fantastic, simple, positive way of training and motivating the team: “Whatever we did, he was praising us loads. Praise meant so much to us, particularly the older girls. When it came to Cork we had no confidence in ourselves or in the set-up and brick by brick, Eamonn built it back up. He kept telling us we were great footballers

It seemed to work!

Mary White - Relentless

I highly recommend this fantastic book by Mary White which is available online and in all good bookstores!

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

 

 

 

Chores and challenges 

May 2, 2016

Drudgery

Sunday of the bank holiday weekend and I knuckled down.

I had to clear down emails, work on copy for the new Fuzion brochure and work on new training materials for an updated social media course.

A dark cloud appeared over my head as I was in no mood for this work and everything was a grind for me.

The cloud got darker and darker and eventually I had to call a day on my work as we had planned to pop over to friends for the evening.

I was in poor form as we walked over to our buddies as I felt my “day off” had been ruined.

And then it came to me – I love what I do but I had been treating the work I had to do as a series of ‘chores‘ and not ‘challenges‘ because of my poor frame of mind and as a result my day and mood were ruined.

Every email was full of potential opportunity, the work on our brochure was a chance to really capture who we are and showcase why we are a special agency and the work on my new social media course notes was a way to explore new features and how to apply them.

I had wasted my day ..

If your work is a series of chores try changing your mindset and turn them into challenges.

If they are still chores despite the change of mindset then it’s time to change what you do!

Today was a great day..

#Positivity

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Leap of faith 

April 17, 2016

Brendan Canty - Feel Good Lost

I’m sitting on a plane heading to the UK with Brendan my son for a huge Liverpool FC match versus Borussia Dortmund. How he managed to get tickets for such a match I have no idea but then again he has always managed to do things like this with his interesting network of friends and connections.

He is absolutely buzzing as he has just won another role directing a major advert for a huge international brand. After the Budweiser, Conor McGregor “Dream Big” advert this kind of work was going to come.

His enthusiasm is infectious and I listen to his plans, how he wants to shoot the advert, who he wants to cast in it and I watch him as he quickly and seamlessly sketches out the storyboard for the advert on his notebook.

He was chatting to me about the costume girl for the advert and he has opted for Sarah who was the costume girl in one of his fantastic music videos. The problem with Sarah is that she hasn’t done commercial work before but the great thing about Sarah is that she is raw, beautiful, authentic, pure and a gorgeous fresh face that Brendan knows will deliver something very special.

Adverts are big business and the process is expensive so you need people who know what they are doing so using an unknown, unproven person is a risk so the safe thing to do is to hire someone who has done it before.

He has told me she is already proving to be a star as she has gone away and researched the role so she can immerse herself in it and she has even unearthed material that will help the overall project.

Sometimes being safe is risky and if you want something special, something that will make a real difference then take a leap of faith and go with that unproven star who could just bring you some magic.

Go on, take a leap of faith..

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Grabbing opportunities just like Ferris

April 14, 2016

Liverpool v Newcastle

Part onewritten on a flight from Cork to Liverpool, 14th April.

It was April 1996 and I was sitting in my office in Guinness in Dublin flicking through the newspaper.

In the classifieds I noticed a ticket and travel package for an evening midweek league match at Anfield, Liverpool versus Newcastle.

I am a die-hard Liverpool FC fan but I had never been to a game at Anfield. Liverpool were playing exciting football that year, in contention for the title but Newcastle were the really exciting team of the season that had taken the league by storm.

I thought long and hard about going but managed to find some reason not to and I ended up watching on TV what people still describe as the best match ever in the Premiership as Liverpool scored a last minute winner to win 4-3 in an incredible match that had everything.

I could have been there…

Brendan Canty celebrating Liverpool beatingg Dortmund 4-3 at Anfield

When Brendan, my son called me 20 years later to say he could get tickets for Liverpool versus Borussia Dortmund, the quarter final second leg UEFA Europa Cup match at Anfield I didn’t think too long and hard about it.

Of course I had things in my diary, of course I could think of 100 reasons why I couldn’t go but as Ferris Bueller famously said “Life moves pretty fast, if you don’t stop and look around once in a while, you could miss it

I embraced this spirit and here I am sitting on a flight to Liverpool with Brendan. Hopefully the match this evening will be great, poised delicately after the away tie finished 1-1 against a really superb Borussia side.

Bring it on..

Part twowritten in the Holiday Inn Express, in Liverpool while Mr Canty junior is working on his next TV commercial (he always gives out to me for working too hard!)

Lovren and Klopp celebrate

At 2-nil down at half time against a fantastic team “we” would have to score three without reply to win the match … This was a monumental task of Istanbul proportions and probably not possible.

It didn’t stop “us” fans (yep, we were in the middle of it, strangely sitting next to a few Borussia fans that had all the officials upset) belting out “You’ll Never Walk Alone” as the teams emerged for the second half.

The young and powerful Origi scores for us after 3 minutes and the place went berserk …maybe it was possible?

Liverpool piled on the pressure, the fans were urging them on with a wall of noise and then the sucker punch. Borussia score again – this team are just too good for us and the balloon of hope was burst.

The fans recovered and started singing again and my mind drifted back to that famous 4-3 match that I stupidly missed.

Never.. ?

Coutinho scores, 3-2 … The place erupts and now I am witnessing that special Anfield Magic. It’s the team and the fans together in a frenzy, the noise is crazy and there is belief everywhere.

Sahko scores, 3-3 … The place just goes ballistic and the frenzy has been whipped into the stratosphere and there is a tangible electricity flowing from the team to the crowd, from the crowd to the team, a powerful invisible nut tangible force.

Dortmund manage to contain this pressure and the game gets a little stop start as the clock nudges painfully to 90 minutes…4 minutes of extra time.

A strange thing happens..the crowd start to belt out “You’ll Never Walk Alone” again… everyone joins in. This is really odd as the Liverpool faithful only really sing this at the end of a match when they know the game has been won.

Free kick, Milner to Sturridge, Milner keeps running into the box and takes a return ball from Sturridge. We all gave out about Milner’s corners during the game but this time he delivers a perfect cross into the box for Dejan Lovren (who had an awful start to his LFC career the previous year) who rises above everyone and powers a header into the net.

(Admission – At the time I had no idea who scored it happened so quickly!)

Lovren scores the winner against Borussia Dortmund

Oh my god…. I have never witnessed anything like it. I was hugging Brendan, the guy next to me, the people in front of me. Everyone played this match together, singing, urging, believing… When the players lost hope we were there, when we lost hope, they were there.

Now we were there together – Jurgen Klopp walked past us, saluting the crowd and punching his chest, his heart. We got it.

If you haven’t seen it yet you just have to click here to see the incredible celebrations at the end of the match and click here for some crazy fan celebrations!

4-3 ….best night ever?

Ferris was right, we need to grab those opportunities when they come along

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Are you dreaming big enough?

March 18, 2016

Conor McGregor - Dream Big

If your dream doesn’t scare you then it isn’t big enough. Dream as big as you dare

These are the words that were challenging me and the strange thing is that I heard them uttered by Conor McGregor in an advert that my son, Brendan Canty directed for Budweiser.

I then hear both Conor (the apprentice plumber from Crumlin) and Brendan (the boy from Ballincollig!), two 27 year old’s from different parts of our fine country and from different backgrounds talking about “following your dream” in a behind the scenes video about the advert.

Brendan talks about throwing everything at your dream and Conor talks about following your passion.

From the outside it probably looks easy and then I think about Malcolm Gladwell and his theory about 10,000 hours in his book Outliers and I think about what I know about these two young men.

Brendan didn’t get the grade he hoped for in CIT because his lecturer had some issue with his short film “The Kid“. Take one look at the trailer or even the full feature and make up your own mind (Brendan will kill me for drawing attention to this – this work by a student is incredible!).

He regularly pitches for videos and adverts that he doesn’t win – some of these treatments have some of his best work in them but they will never grace our screens.

Brendan Canty - Feel Good Lost

He takes the kicks in the backside and drives on. Following your dream means driving on even when things happen that might leave you feeling on the floor.

Conor with all of his talent and brashness has followed his dream. I haven’t followed his story well enough to talk about his knocks but I am sure there have been many and I have no doubt that 10,000 hours of sweat, toil and disappointments are all in his ‘experience bank‘ that has him where he is today.

Okay, he took a kick in the backside in his last fight against Nate Diaz but he spoke about “celebrating defeat” ..we have to if we want to succeed!

With all this talk of dreaming I was inclined to look at my own life and what I was doing at 27 years of age and what I have done since.

The dream of a thirteen year old was to work in the music business. I flirted with managing bands for about two years, which was fun for a while and then the bands I was working with broke up!

I always wanted to start my own business and I got that chance when I started a fast food restaurant with another guy. It wasn’t my industry of choice but this ‘golden opportunity‘ to start something and make some money seemed like a good idea.

It wasn’t my dream so I talked him into opening music stores. We didn’t know the first thing about this industry but it didn’t stop us opening one in Cork, one in Limerick and one in Galway in the space of 12 months. During that time we also opened a second fast food restaurant in Cork.

We were business trailblazers but we were crazy – this rate of growth was reckless and if anything went wrong we were in huge financial trouble. Some of these ventures worked out and some of them were miserable failures.

All of this was when I was incredibly still holding down a full time job – I was working around clocks that I didn’t even have!

I was then asked if I would become the General Manager of Deasy’s, the Guinness owned subsidiary that I was the Financial Controller of. I was staggered to be asked to take on such a role and this was another dream fulfilled! After doing this for two years I was asked to join Guinness in Dublin ..wow..working in a relatively senior role for a huge international company – another dream. I was 29!

I took a job as General Manager of a subsidiary of Heineken a few years later – I quickly realised that repeating myself wasn’t part of the dream and I needed to change.

Catwalks In 2001 I had a dream about creating a high end fashion and beauty event and taking it on tour around Ireland with the top Irish models. Myself and Dee created ‘Catwalks’ which was the talk of the female luxury sector in Ireland for a number of years.

Dee emigrated from Kerry to Cork and we opened a Fuzion office on the South Mall in Cork (before that we worked from home for a few years – thank you to Alison, Doreen and Barry who were happy to have enough faith in us to do that).

Soon after that we became the only agency in Ireland to have an office in both Cork and Dublin as we opened one in our capital city.

This year I was elected to the Dublin Chamber of Commerce council by the members – this sounds like a very trivial thing but it is a big deal as members from smaller firms find it impossible to get elected. This makes me very proud as it is a small tangible sign that we are succeeding in Dublin and achieving some recognition for the work we are doing there.

Brendan Canty and Conor McGregor - Dream Big

When I heard the words “If your dream doesn’t scare you then it’s not big enough” I had to admit to myself that I feared I had stopped dreaming big and maybe that I had stopped dreaming at all. After writing this piece I know this isn’t quite true.

This 51 year old hasn’t stopped dreaming but yes …I admit, my dreams don’t scare me.

Maybe it’s time to be scared again and not leave that to the 27 year olds!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork