Archive for the ‘Inspiration’ Category

When ‘East Meets West’ and the many twists and turns of life..

September 24, 2023

When we were in the process of buying our little West Cork retreat I found myself driving through the beautiful town of Schull in search of a gift for a friend that we were about to visit.

The display of beautifully lit mosaic lamps in the window caught my attention and within minutes I had the perfect gift (one of those lamps) being wrapped while I chatted to the sales assistant. The shop, East Meets West‘ had an eclectic range of beautiful stock, everything from rugs, lamps, clothing, jewellery, furniture children’s toys and much more, all sourced directly from small manufacturers in India.

On another visit to the store a few months later I met the owner, Amanda Connell originally from Norfolk in England, and in no time at all I started to hear abut her colourful story, which was just as fascinating as her very special shop.

Life is full of personal and career choices and there are times when the ones we make aren’t the most obvious and some might say, a little bit crazy!

Amanda agreed to sit down with me at her gorgeous new home near Schull and share her story for the Win Happy podcast – I hope you enjoy getting to know Amanda as much as I did.

Greg

The Win Happy podcast is available on all podcast Apps and on Spotify.

This show has been produced by Fuzion Communications, a Marketing, PR, Graphic Design and Digital Marketing Agency in Ireland with offices in Dublin and Cork.

Podcast Production by Greg Canty

Time to lose the “kind regards” and say something meaningful

January 18, 2022

I was listening to a fascinating conversation on a podcast with the founder of Toms Shoes, Blake Mycoskie who was sharing his career story including the incredible story of where the idea of Toms Shoes came from, the powerful notion of giving away a free pair of shoes to those who badly needed shoes for every pair they sold and how this idea caught on and quickly led to a legendary success.

At the close of the chat he was asked to give some advice to the listener and he shared a phrase that he lives by “Carpe Diem”, or seize the day.

His basic philosophy is that life is precious, we have no idea how long it will last so make the most of each and every day.

A little habit he uses to remind people of this advice is to sign off all of his emails with the phrase “Carpe Diem” instead of other meaningless salutations such as yours sincerely, kind regards or even my more casual one “cheers” – I do hate formality!

The cynic might think what is that fella all about but this is really clever as it is using a frequent method of everyday communication to replace something meaningless with something meaningful and possibly trigger a positive thought or emotion for the reader.

I was chatting with the fantastic Paul Born of the Tamarack Institute in Canada on my Win Happy podcast and he does something similar but uses equally powerful words “Much joy” – why not spread joy and remind people of joy each and every single day?

Taking all of this onboard I’ve started to sign off all of my emails with the words “Win Happy” which is my core philosophy – I want people to succeed, whatever success looks like for them but to go about this in a way that makes them and those round them happy. If we all lived by that approach I think life would be better and more positive, in particular our working lives.

And taking this one step further maybe even (when appropriate of course) sign off your social media posts with a hashtag with your “words” – if that’s what you believe let people know.

My challenge for you is to think about replacing your meaningless closing salutation and replacing it with something meaningful.

It might get a few strange reactions to begin with but at least it will give people something to remember you by, something to think about and maybe, just maybe, create a shift in their day.

Win Happy !!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

I had a great 2022 because…

January 1, 2022

I’ve been doing this post for quite a while now about planning for the year ahead and using a clever visualisation trick to help me along the way as subscribers of my blog will attest to.

I’m writing this post on the 1st January 2022 sitting in my office (the space that pre-Covid was known as a small bedroom!) and Bert (one of my four legged buddies) is after joining me and lying on the little bed that I have in here for him. He’s probably wondering are we back to that relentless routine that we were on last year and most of the one before that?

As an aside ….a hungover Dee has just made an appearance and has reminded me about the fantastic New Year’s Eve we had last night with our great friends Tommy and Joan and Ellen my daughter and her fiancé Mark. As usual we played music all night long, we ate some great food, drank wine (and other alcoholic temptations), called family members, sent messages to friends and….we were introduced to the most wonderful, feel good, fun fun fun Italian Christmas song called Dominick the Donkey from the sixties!!

I am extremely grateful for the life we have.

Ellen works as a Special Needs Assistant at St.Paul’s Special Needs School in Cork and she tells me the kids love this song – it’s not hard to see why!!

This must be listened to standing up and you must sing along and clap your hands!

While last year was a good one for me despite the unusual circumstances, I was really glad of the end of year break when it came and as sure as eggs are eggs it has flown by and I find myself at the beginning of another year and thinking about firing up the engines again.

Of course I want to change it up a little (or a lot) and of course I want it to be a good one but at the core of all of that is me, that little old (er) me that needs to stare at a mirror and realise that I am the same one that inhabits this body and essentially I probably won’t change a whole pile. Having said all of that, let’s reflect and learn from the past and lets take that and march forward and try to take some control and create that better future.

The other thing I am mindful of as I approach this exercise is that in order for it to work properly I need to really understand me, my limitations and my habits and in that context I must create a little structure or framework (another shite word, but you know what I mean) to increase the chances of success.

So..

I had a great year because..

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference, and as I look back at last year (even despite Covid) I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is really important to us that everyone in the team achieves their own personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the beginning of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of Possibility

A few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

Taking this approach, you can apply it by doing some simple visualisation about the year ahead and tapping into all of Your Possibilities.

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and do some visualisation – Take a few deep breaths and relax and close your eyes.

Now imagine the last working day of this year, just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling really satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great because you have achieved them.

Now open your eyes and start writing:

I had a great year because ….

Now off you go – list the things that will make this year a great one for you.

Take your time and be as specific as you can including all of those business and personal goals that will give you that huge sense of satisfaction on that last working day of the year.

This is the starting point – when you are ready you need to study this list and start figuring out how you can go about making this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your list of possibilities stays on track.

The Framework!

Let’s try a few things to make sure this is a list that goes beyond today!

Accessible – As an enhancement to that exercise how about re-writing that list on a notepad on your smartphone (or any other device that you use on a regular basis).

Reminder – To make sure you revisit your list on a regular basis maybe set a reminder on your calendar to check back on it. Does monthly work for you or do you need to check it more frequently?

You decide knowing how you are so choose a time of a particular day of the week or time of month that is most likely to work for you (some day on the last week of the month isn’t the worst idea of all)

Action! – No doubt there will be a mix of actions that will be required to bring the list you have visualised to life. How about when you check that list (at those scheduled times) you decide on some realistic tasks that you can do (big or small) to start moving things along.

Month by month/ Season by season – On your list there will be items that can only happen at certain times of the year. It is no harm marking those with the relevant time periods or even changing the order of your list to reflect that.

Next week/next month – When you do your regular check on your list highlight the things that you can start doing next week or next month (or today!) and again be realistic, you won’t be able to do everything together.

Update that list – Why not change things during the year as circumstances change but make sure that this isn’t an easy way to abandon your initial great intentions.

The Ultimate Review – at the end of the year check that list…how did you do?

One of the things on my list was to get back to writing on a regular basis again – this is a good start!

Enjoy realising all of your possibilities..

Have a Win Happy New Year !!

This clip of Benjamin Zander is really motivational and well worth watching.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

The special gift of music – the playlist with Declan Murphy of THE 4 OF US

March 30, 2021

Music has played a special role in my life, ever since a Spanish student that was staying with us one summer in 1977 and he had brought his tape recorder and a selection of his favourite albums.

I spent weeks, night after night listening to bands like ELO, Supertramp and the wonderful Lou Reed and I was hooked.

The first proper album I bought for myself was The Boomtown Rats debut album, while I was staying with my aunt and uncle for a few days in Dungarvan when I was 13.

My first concert was Thin Lizzy at the City Hall in Cork when I was just 14, quickly followed by Eric Clapton and then Rory Gallagher.

As well as being an avid collector I ended up doing some work with local bands for a short while and even though I never managed to fulfil my dream of working in a record company, I did mange to fulfil another one, which was owning my own record stores in Cork, Limerick, Galway and Dublin. They were called BlackTrack.

I still buy music the whole time, but I do think you can miss a trick and never listen to some gems, so at the beginning of this lockdown 2021, I decided to brighten my year and expand my collection by asking the wonderful, Declan Murphy, songwriter and guitarist with one of my favourite bands, THE 4 OF US to pick out his favourite 12 albums, one for each month of the year.

He shared his list with me on the Win Happy podcast as well as having a big chat about his love of music, the joy of collecting music, the band and his fascinating story.

The conversation ended up being a huge one that stretched over three parts and he totally cheated by managing to squeeze in 16 classic albums. Even though I have a big collection, I was surprised that I just had two of his 16 – in the meantime I’ve managed to get hold of the other 14 and am loving each and every single one of them.

He was very gracious and didn’t include any of the THE 4 OF US albums, he could have as they are all brilliant.

Let me know if you agree with his choices.. 

As I say, enjoy the show!

Part 1 : Must listen to music to brighten up 2021!

Part 2: Its just too personal to me

Part 3: Happy Accidents

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Saying “let’s do it” when most of us just wouldn’t dare!

February 18, 2021

Ciara O'Toole - Going Solo on Lake Como

I’m sure we have all been away on holidays in a special place and you pass an auctioneers window and gaze at the houses for sale and think “what if“?

While it’s a nice dream, quickly after 60 seconds you rationalise and the dream is gone.

For me that place would definitely be Siena in Italy, and while I have had this idea for a while I can think quickly for a bunch of very logical and rational reasons why it just couldn’t work …maybe when I retire (isn’t that the easy way of dodging the thought? )

If Covid has taught us anything, it is that you can get your work done from anywhere, hasn’t it? Of course, there are other reasons why I can’t and it doesn’t take me long to list them in my head.

Ciara O’Toole, our very special friend and her husband gazed at that window in Lake Como and decided “lets do it“!!

She was just married, without a word of Italian, a house in Dublin with a big mortgage and a great career as a marketer…crazy idea Ciara!

What I love about her is her adventurous spirit, that ability to “go for it” without a strong safety net and hey, let’s see what happens!

In Ciara’s case lots happened, including a few nasty bumps and wonderful experiences but it has been and continues to be a great adventure!

Did I tell you she learnt how to fly a sea plane and wrote a book about the experience?

If you get a chance at all you might read her book “Going Solo on Lake Como” and maybe tune into the episode of the Win Happy podcast with this intelligent, funny, adventurer, marketeer, entrepreneur, author and pilot who tells her incredible story that is full of many twists and turns!

Let’s celebrate those who say “Let’s do it”, and maybe think about that being you next time you look at that window. 

Check out Ciara’s website by clicking on this link

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

Pushing out to the edges..

February 7, 2021

Dave Grohl

I was reading an interview in the Irish Times weekend Magazine with the singer/songwriter and guitarist of the Foo Fighters. Dave Grohl where he was chatting about their new album, ‘Medicine at Midnight‘.

The band are a few decades into their career and Dave had also been the drummer with Nirvana, and just 25 years old when that band finished due to the death of Kirk Cobain. I wonder did he play that famous gig in Sir Henry’s in Cork – were you there?

The Foo Fighters are a huge band and they have a big following and with each new album there must be a pressure to stick to the “winning formula” and style that has earned them so many loyal fans, or do they refresh, reinvent, reinvigorate and go down new paths, that could be quite risky musically and commercially.

In the interview Dave says “You have to feel comfortable and confident enough to push out to the edges a little bit every time you do it – otherwise it’s just not fun, it’s just not exciting

My question for you is – is this just the privilege of musicians, writers and artists to think like this?

Is it just these types of people that can have that luxury of “pushing what they do out to the edges” just because life gets boring and less fun, or can that thinking apply to all of us?

This life of ours isn’t a rehearsal. and we do owe it to ourselves to “push out to the edges” – of course we have to pay the bills, but we can also refresh, reinvent, reinvigorate and explore some new paths.

The opposite is just too big a price to pay..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

 

 

 

 

Art and the things we are missing..

January 30, 2021

White Horse Ballincollig

I was chatting to Brendan, my son who is in the middle of his 14 day “luxury” stay at the ‘Holiday Inn’ in Auckland in New Zealand as part of their two week mandatory quarantine period.

The one thing that really struck me from that conversation was him describing the very surprising sense of overwhelming relief of being away from Ireland, from being away from restrictions, from being away from constant thoughts about hand sanitising, keeping our distance, mask wearing, not hugging, walking past our favourite establishments which are all closed, inevitably chatting about it with everyone and listening to the incessant dark news feed, and living each day under a very dark Covid cloud. 

He thought he was managing the whole thing fine, getting on with things as we all do BUT … it has been non stop and it has been creeping into all of us incrementally in a way that we I’m not sure that we will fully appreciate until it’s all well and truly behind us.

(You can hear this conversation on the Win Happy Podcast by clicking this link).

In tandem with this conversation, I was reading a very interesting piece in the New York Times by Melissa Kirsch about the huge role that art plays in our lives.

She wrote about “how we are all waiting for things to open up so we can resume what we think of as normal life” and the fact that this simple idea suddenly feels daunting.

She wrote about “the promise of going to a play, hearing live music or standing awed before a painting that much more exciting to anticipate

We have been missing so much, it is hurting in ways that we haven’t been able to fully process and the sooner we get back to all of those simple pleasures we can start to heal and living again.

I’m imagining a fantastic meal with friends in The White Horse in Ballincollig, before heading upstairs to their beautiful, intimate and very special venue to watch a gig. Maybe it’s THE 4 Of US, Mark Geary, John Spillane,  Jack O’Rourke, David Syme, the White Horse Guitar Club or Allman Brown. Whoever it is I’m imagining being back there, standing at the bar chatting to the barman and waiting for another feast of music to top up my soul.

I miss it.. 

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

 

 

I had a great 2021 because..

December 31, 2020

Visualisation

Before I do this post about a form of planning for the year ahead, I wanted to write briefly about the attitude “choices” that we can bring to different situations and how this can affect our outlook and our outcomes.

My dad sadly passed away around this time three years ago, so it is naturally an emotionally challenging time of the year for the family and in particular for my mum.

We had her over for dinner on St. Stephen’s Day and a conversation started around the table about Christmas gifts. Mum started to tell us stories about her and dad when they were living in New York in the late fifties and when they were invited to dinner at that time by friends and relatives.

It turns out that the practical presents such as socks and gloves, which would have been the norm in the Ireland they had left, weren’t quite the norm in an abundant, booming New York!

Mum was nearly choking with the laughter as she recalled her and dad nearly running from a relatives house contemplating them opening the meagre gifts they had bought them after seeing what had been bought for them.

We laughed with her and loved her stories – despite the sad time of year, she always sees the positive and instead of being down, we toasted dad and she told us even more stories about their time in the States. He was with us in a nice way.

So..

I had a great year because..

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference, and as I look back at last year (even despite Covid) I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is really important to us that everyone in the team achieves their own personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the beginning of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

Taking this approach, you can apply it by doing some simple visualisation about the year ahead and tapping into all of Your Possibilities.

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and do some visualisation – Take a few deep breaths and relax and close your eyes.

Now imagine the last working day of this year, just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling really satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great because you have achieved them.

Now open your eyes and start writing:

I had a great year because ….

Now off you go – list the things that will make this year a great one for you.

Take your time and be as specific as you can including all of those business and personal goals that will give you that huge sense of satisfaction on that last working day of the year.

This is the starting point – when you are ready you need to study this list and start figuring out how you can go about making this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your list of possibilities stays on track.

Enjoy realising all of your possibilities..

Happy New Year

This clip of Benjamin Zander is really motivational and well worth watching.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design and Digital Marketing services from our offices in Dublin and Cork, Ireland

The Covid Grind and the Covid Police

July 20, 2020

Gina Murphy, Hugos Restaurant

Roll those sleeves up, get stuck in and have a great week #WinHappy” is my usual Monday morning tweet, my little mantra, which being honest is as much for myself as it is for anyone else to get into the right frame of mind as we begin another work week.

I’ve been tweeting that since during the last recession and it has served me well.

As I tweeted it this morning I felt like a fraud because I was in an awful mood, which didn’t quite match those words.

Of course it’s this whole Covid thing with a few other run of the mill  “life” things layered on top – nothing serious I promise, but without a doubt there is a little Covid cloud sitting over my head today, as well as this feeling like a grind.

Dee spotting my mood tells me quite rightly to stop arguing with people on Twitter as this is where she sees some of my poor mood coming out – She is right of course, as I get upset reading about the latest idiotic thing that Trump has done and when I increasingly see what I am calling the “Covid Police” – for some reason we have all started finger pointing and judging:

Gina Murphy and Leo Varadkar at her Hugos Restaurant getting lambasted by the social media “hoards” for not sufficiently social distancing in a photo even though she was wearing a visor (she’s a great gal, struggling to make a living in these awful circumstances and has gone to huge lengths and cost to reopen safely). Covid Police..

I had to jump in!

– The Leeds United manager getting lambasted for not setting a “better example” when he went to a person who was in a wheelchair in the crowd who was waiting for him and hugged them – of course it’s not perfect but it was a huge, touching gesture. They have just been promoted to the Premiership, which to devoted fans is an absolutely colossal life moment. Instead of just appreciating the very touching human moment, allowing a spontaneous human reaction in the middle of this Covid grind, we instead jump in, point out the grave error and judge… As I said, Covid Police!

I had to jump in!

– The Professor posting a picture of himself proudly walking around a West Cork town on a sunny afternoon wearing a mask and commenting on the people who aren’t wearing them. Why wear one walking around in the fresh air? I felt this was subtle finger pointing at those of us who are finding this difficult and judging (for the successful months of curve flattening we were told there was no need)

I had to jump in! (This was genuinely a nice interaction but an Irish gal in America jumped in and accused me of all sorts including having no empathy). Covid Police!

This is an extremely difficult time for all of us as we are all processing it differently.

People are confused, people are in fear, people are trying to hold onto some piece of normality, people are trying to find brightness wherever they can get it, people are trying to protect loved ones, people are trying to protect their livelihoods, and people are trying to manage their mental health.

I think it’s really important that we do have empathy and we shouldn’t start finger pointing and judging others at this time as it isn’t easy.

Sean Moncrieff describes feeling a “low level depression” in an article he wrote for the Irish Times a few weeks back, and I get what he is talking about.

We’ve just had our Monday morning catch up call with the team and that interaction has brightened me up as it always does – I’ve taken longer writing this post than I meant to, but I wanted to capture these strange feelings at this weird time so that I can look back later, when we will have hopefully forgotten what it felt like.

Roll those sleeves up, get stuck in, have a great week, be kind….and most importantly, mind yourself

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Klopp – The key moment that won the league?

June 28, 2020

Liverpool celebration against West Brom

After the historic winning of the Premiership this week by Liverpool FC, with seven matches still to play there has been a lot of analysis of Jurgen Klopp’s time at the club, with many trying to identify the “key moments” that have contributed to this huge achievement.

As a colossal and very happy Liverpool fan I’ve watched pretty much every press conference, every match including pre-season games and even the odd reserve match and since Klopp took over as manager in 2015 there have been many significant moments.

A new style of play, intensive pre-season training, the signing of some key players and a continuous learning curve have all contributed to incremental success and of course this has resulted in belief and confidence.

However for me, a key factor in this success story is Jurgen Klopp’s deep understanding of psychology – he knows how the mind works and how much this ultimately affects how the players on the pitch can play to their very best, even at times when things have gone wrong in matches and looked certain that a loss was on the cards.

The role of fans or “supporters” is huge in this and he worked on this aspect from the very first minute.

Klopp demonstrated this in his very first press conference when he identified the colossal role that an impatient but huge loyal fan base could play in the success of the team. He shaped expectations that day when he spoke about changing fans from “doubters to believers” and he also started talking about the heavy burden of past successes.

He identified immediately that an impatient, doubting crowd could “infect” the team on the pitch, to the extent that they would be playing nervously, petrified of any mistake – this had become a big problem at home matches in the past.

A month or so later Liverpool were losing at home to Crystal Palace and with five minutes to go fans started to leave the ground – he took a big risk and made a big deal of this after in his press conference.

He spoke about it being a “lonely moment” and the point he was making was very simple – if you want us to win these games, support us to the very end of the match and anything is possible. This was a huge message he was sending to the fans.

This brings me to what I consider as being the biggest moment that has contributed to the success that we have enjoyed in the last few years and it came in December 2015, a few matches after that Crystal Palace game.

We were playing at home against West Brom and with minutes to go were trailing 1-2 against this mid-table team. Burdened with history, me and most other fans were most likely thinking “typical Liverpool“.

Because of the gentle scolding that he had given to fans just weeks earlier they stayed till the end, never gave up and it worked!!

In stoppage time Divock Origi scored an equaliser and the inevitable did not happen – Klopp went wild, the team went wild and the fans went wild. The match finished 2-2.

Drawing at home to West Brom, 2-2 is a poor result for Liverpool but the last minute response when all felt lost warranted a huge celebration.

If you stay with us until the last minute and keep supporting, then anything was possible.

Klopp had coached the fans about what he needed from them and to crystallise this moment he grabbed the team and led a “bowing” session in front of the fans in the famous Kop – this was a huge acknowledgment, a thank you …you got us that goal!!

Klopp was hugely criticised in many quarters for this disproportionate celebration – we drew with West Brom, not won a cup, after all.

The idiot James McLean called Kloppa bit of an idiot“, making this exact point.

Klopp explained what he was up to after in his press conference:

There was a big misunderstanding against West Brom. I wanted to say thank you to the supporters after that game so I took my team towards the Kop to do it and there was a discussion everywhere about it. For me, it was ‘why should we even discuss that?’

“But I had to learn that English people are not used to that kind of thing”

“I wanted to show that we really we are one unit, 100 per cent one unit. That means I know I am responsible for the performance, but the people are responsible for the atmosphere.

“So it should be a win-win situation. When we play well, it’s easy to get the crowd going and when we don’t play well, we need you to encourage us – get on your feet, tell us ‘come on’ – you have to be the stars then.

“I want us to have the best atmosphere in world football and there is no limit to what we can do actually”

From that moment on Liverpool have won so many matches in the last few minutes, when all seemed lost and the fans were there to witness such exhilaration. And at Anfield since then we have pretty much won every single match.

As a fan there is nothing better than that last minute joy and I’ve been lucky to have been at Anfield to witness the incredible end of match atmosphere where we had last minute winners against Borussia Dortmund and Everton, both of which were huge games.

LIverpool celebration against Barcelona

Last season there was a similar celebration when we incredibly beat the mighty Barcelona, 4-0 on the way to winning the Champions League.

That gesture against West Brom in December 2015 was the moment we won the league..

How much does the right mentality matter in your business?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland