Career changing photographs

Tommy Doyle, High Court Case against Guinness

I walked out the door of the High Court with my good friend, Tommy Doyle and out jumped a photographer.

Before I knew it Tommy put his arm around me and “snap” the photo was taken, which appeared in national newspapers the following day as they covered Tommy’s high profile High Court case against Guinness, which had been settled on the day.

This court case was very high profile with the media as Tommy Doyle was a former Kerry GAA star with seven All-Ireland medals and here he was taking on the might of Guinness in a constructive dismissal case with strong suggestions of a price fixing cartel, which was a potential time bomb for the industry.

When I was General Manager of a Guinness subsidiary in Cork, Deasy & Co., Tommy was our very brilliant sales manager and a really great guy to work with. You could see all of those motivational traits and steely determination which brought him huge success on the field transferring to the business arena.

To this day Tommy is the very best sales/relationship manager I have come across.

After I left Deasy’s to take a senior role with Guinness things fell apart with the management of Deasy’s and Tommy. In my view the wrong person was put in charge of the company and instead of working with Tommy he put the boot in and they clashed immediately. I believe they tried to force Tommy out but they underestimated his steely determination to hang in there.

A super effort eventually broke him, which led to a serious bout of sickness and the court case, which was eventually heard the day of this photo.

Unfortunately for Tommy he became one of the most hated man in the drinks industry because of the court case.

On the day of the court case Tommy’s solicitor had summoned nearly every senior player in the drinks industry as witnesses around this price fixing issue. Needless to say this colossal time bomb was of huge concern to Guinness and all other industry players, which they would really want disarmed.

I was at the court case on the day because I was also summoned by Tommy’s solicitor. At the time I was doing well in my early days as General Manager of Nash Beverages, a subsidiary of Heineken. The nervousness was obvious with all of the industry heads who were there.

As the day progressed it was clear that Guinness were making a huge effort to kill this case and were prepared to settle. With my close relationship with Tommy and my good relationship with senior Guinness personnel I ended up being a go-between. Both sides were open to a settlement and this was quickly negotiated with everyone going home late in the afternoon.

This was a huge day for Tommy and when the settlement was agreed he asked would I stay in Dublin for a bite to eat and a chance to chill out.

I decided it was the right thing to do and felt it was ok not to attend a Heineken conference later that evening.

Out we walked and “snap“…that photograph.

The following day the picture appeared in the national newspapers who covered the case and I was politely told in a few quarters that appearing in “the photo” was a big mistake for me.

After that day I must admit I did feel a change of attitude towards me by senior management and a promising start seemed to turn cold despite my input that day, which resulted in a quick conclusion to a case that everyone was relieved with.

Ultimately maybe friendship and loyalty is a better choice than keeping up appearances and other people happy?

Greg Canty

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

 

 

 

 

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2 Responses to “Career changing photographs”

  1. Brendan Palmer (@palmerbrendan) Says:

    Nice one Greg. One of those “Where would I be today if that hadn’t happened” moments.

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