Greg Canty Fuzion Blog

This podcast journey that we have been on started on holidays last year when Brendan, my son suggested that we listen to a podcast called S-Town.

Podcast?…I’ve never really listened to them and after all I prefer either listening to music or talk radio when traveling but why not, let’s give it a try.

When my son recommends anything to us we tend to listen as he has great taste and within the circles he moves, he is on trend and if anything cool and interesting is happening he will be on it.

S-Town from American Life was a fascinating series of podcasts that told a really riveting story. We downloaded the whole series and queued it up on my phone to make a punishing four hour journey a little less painful!

In the blink of an eye we found ourselves in the car park of our destination hotel and even though we were in the car for four hours we sat there and listened to the end of the gripping episode.

Wow, the journey flew because we were engaged with interesting content, which we had curated ourselves.

Roll on eight months, and we are now regular podcast listeners, enjoying a wide range of content on a regular basis and quite intrigued by how this simple format is catching on with people.

Why are podcasts so good?

For me the biggest benefit is that it gives me the ability to listen to something that I have total control over when I am on a journey or exercising (nothing too extreme I promise!).

While I love my music there are times when I’d like to be entertained, informed or educated and I can do all of this with my selection of podcasts as I commute to work, travel or hop on my exercise bike.

I find podcast listening has changed my media routines quite a lot – I still listen to the radio for news and topical items, but now instead of waiting painfully through a boring topic or suffering through a news cycle that repeats frequently I switch to whatever podcast that I have in my queue.

My own listening is quite diverse and it includes things like Legends and Losers, a brilliant marketing show delivered by the engaging Christopher Lochhead, The Stand by Eamon Dunphy where he talks football and covers other issues such as U.S. politics and the Maurice McCabe saga, Pod Save America and the Axe Files, both covering American politics and delivered by ex senior members of the Obama administration, Blindboy (Rubberbandits fame) where he gives you a very strange version of how he views the world, Reply All, an American Show that investigates strange occurrences online, The Anfield Wrap, which discusses all things Liverpool and an assortment of other things including The Woman’s Podcast, which gives me another perspective on life!!

All in all, this mix of content keeps me entertained and informed about things that interest me. As you can see I’ve subscribed to a mix of business, marketing, politics, lifestyle, sports and entertainment and each week I discover some new gem that gets added to my lists (finding enough hours in the week to listen to all of these is the biggest challenge).

I don’t listen to everything, I quickly hit next if a podcast doesn’t hold my interest but just like Netflix, we have another format that allows you to curate your own content, when you are ready to tune in.

While Netflix competes with TV, I reckon podcasts are now competing with live radio and music.

I’m noticing an interesting trend with advertising on podcasts (these are often delivered in person by the podcast host) whereby the same companies keep popping up – ZipRecruiter are big advertisers on many of the American podcasts I listen to. Have they figured out that this is a great way to reach their target audience?

All of this change is leaving us with a big challenge – the more our audience have the ability to ‘curate’ their own content the more it is difficult for us to get through to them.

If you want to stay relevant you need to understand the dynamics about all media then maybe you should consider jumping in?

So…..I’ve done just that and produced the very first Fuzion ‘Win Happy’ podcast (woohoo!!!) which is available on iTunes and other formats.

For this first podcast I interviewed Brendan Foster, a senior partner of Grant Thornton in Dublin on his last day as President of Dublin Chamber. The role is a year long and he has passed on the “chain” to Anne O’Leary of Vodafone.

He is a really nice guy, who I have got to know over the last few years as a fellow Dublin Chamber Council member.

He has witnessed the highs and lows of Celtic Tigers and recessions and is a very proud Dubliner who certainly wasn’t born with a silver spoon in his mouth!

The whole podcast process has been a huge learning experience of buying and testing equipment, practicing interview/chat techniques, learning how to edit audio files, mix music, create intros, design artwork, hosting and putting all of this together into a final product and publishing!!!

My first effort is so far from perfect it’s not funny but at some point you have to stop deliberating and press “publish” and just accept the learning curve for what it is – I will get better !!

I’m really enjoying the whole experience, I’m having incredible conversations with great people and I can see the potential of the format for Fuzion and for our clients.

A huge thanks to Brendan Foster for jumping in and if you do fancy listening then tune in and please, please, just like that band who plays their first gig, excuse the imperfections!!!

Happy listening!!

Click here for a link to the Fuzion Podcast

Greg Canty