The difference between Leadership and a “Spokesperson said”

Councillor Joe Queenan

Last night Fianna Fail issued a statement after the resignation of disgraced Councillor Joe Queenan (don’t you love the camera hidden in the box of tissues!)

The statement was as expected:

Following the Primetime Investigates Standards in Public Office programme, a Spokesperson for Fianna Fáil commented, “Tonight the Party has accepted the resignation of Cllr Joe Queenan. Some of the behaviour displayed in tonight’s programme was shocking and completely unacceptable. The instances where there appear to be clear breaches of the law need to be fully investigated by the Gardaí and prosecutions brought where appropriate.”

Click to view the full Fianna Fail Joe Quennan statement.

It was an appropriate statement and it was very important that Fianna Fail issued it quickly but I do have a big question – why a Spokesperson?

Why do organisations like this choose to go this anonymous, nothing ‘spokesperson‘ route instead of grabbing the opportunity and demonstrating clear leadership, authority and direction?

We don’t want a ‘Spokesperson‘!!

Instead we want a leader, someone who speaks out, someone who is willing to take responsibility and put their name behind the statement and show clearly what is expected of their organisation.

We want a person who will take the interviews, face the music and show some conviction.

Next time you are writing a press release try to avoid the bland, cop out of the “Spokesperson said” if you want to show leadership and authority and you want people to take you more seriously.

Well done to the Primetime Investigates team at RTE!

Greg Canty 

Fuzion PR Services – Cork and Dublin, Ireland 

 

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