Archive for the ‘Reputation’ Category

Integrating your Digital Marketing with Traditional Media

September 3, 2019

A big shift has happened with media in the last 10 years.

I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which effectively had become a “free” (except for your time and effort of course) way to promote you and your business.

At Fuzion we were quick out of the traps offering people training on the various social media platforms and when it came to our own clients we were doing our very best to get them up and running and fully embracing this new and exciting medium.

I remember at that time when we devised marketing plans for prospects, complete with a range of different tactics to achieve their objectives, we would always have social media as one of the first tactics to discuss. After all it was free, it was new and it provided another great way to reach their target audiences but in a special and unique way demonstrating the personality of the organisation and those working there.

We discovered very quickly that we shouldn’t have social media as one of the first tactics because with many people we presented to you could visibly see the “shutters coming down” and we would lose their attention.

Quite simply they didn’t want to hear about this ‘new fangled’ thing called social media.

As usual there were a few who broke from the pack and made it work really well for them and bit by bit the word spread that social media could be great for business.

We find ourselves 10 years down the road and with many people, the whole thing with social media has flipped.

In many cases now, prospects call and their request is for Digital Marketing and they don’t want to hear anything about other forms of, let us call it ‘Traditional Marketing’ … the way it used be in the old days!!

So, where are we and where should we be on this Digital to Traditional spectrum?

While digital is great and on the face of it, very measurable, the truth is the social media platforms are overloaded with low quality content, the algorithms have squeezed the life out of “organic” (non paid for posts) and to reach your audiences you must invest in advertising, which is increasing in cost all the time.

The resulting problem that we face is that your social media post, that you have had to resort to putting budget behind now appears as a “sponsored” or “promoted” post and has effectively just become an advert of sorts.

However, social media is very powerful as it allows you demonstrate your personality in a way that other media can’t, it allows you to interact with other users and when you are advertising, it does allow you to target very precisely, depending on the type of audience you need to reach and the social media platform that you are using.

When we talk about Traditional media I am talking about PR, print and outdoor advertising, direct marketing, events, sponsorship and I even include email marketing in this boat.

All of these methods for reaching your audience can be really effective and depending on your objective they can be powerful ways of generating brand awareness or generating leads.

And we have PR sitting in the middle of all of this activity, that art and craft of getting your organisation covered positively in the media, which can be in print or online – at this stage it really doesn’t matter which, as long as you are able to reach your target audience. PR kicks in as well, where the objective might be to try to keep an organisation out of the media or to navigate it through a time where there might be a situation, which could potentially damage their reputation and business.

Trying to cope with all of this can be very difficult, so it’s very important to know your audience and figure out how you can reach them – rarely is this a silver bullet situation with one audience and one perfect method of reaching them.

For example attracting the attention of talent could be just as important to the organisation as selling goods and services to customers.

All paid for media (advertising) comes from the organisation and our savvy consumers know this and as a result may not believe the “sales pitch”.

The sales pitch becomes much more believable when there is some form of 3rd Party verification, which could be an article by a journalist or a review by a customer.

In effect, PR can be the valuable trigger in the middle that increases the return from both advertising and other forms of promotional activity, social media and other online activity, because the customer is more convinced because of this third party verification that we referred to.

So … what’s the magic formula for success?

It’s knowing your audience, figuring out how to target them, choosing that mix of Digital and Traditional tactics to reach them effectively and then carefully monitoring the results to figure out what worked and what didn’t.

While digital marketing can provide great analytics and stats, be careful that you don’t avoid traditional activity just because it’s not as easy to measure.

As a full service agency it is our role to create fully integrated campaigns with that special mix that we believe will deliver optimum results for our clients.

By carefully planning, coordinating, weaving and executing all of these elements together, we believe clients will get an exponential return on their investment. So can you !

If we can help you let us know!

The very best of luck!….

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

It pays to be an asshole?

March 14, 2019

Asshole

At some point in time the penny dropped that it makes you look like a really great, authoritative person if you are abrupt, rude and condescending to others.

Whatever happened in your past, this was a lesson that you learnt along the way, this was a trick that seemed to get you up that corporate ladder to the lofty position that you now hold.

Was this a parent, a mentor or a boss that taught you this great way of going about your business?

It makes you look big and everyone you deal with look and feel really small and this might actually inspire them to do more for you and maybe even do this from a position of “fear”.

This will really work won’t it??

I just had the “pleasure” of some time in this persons company (we all know at least one) and I am predicting the very worst for them and their role and the collateral damage that they will leave in their wake.

The clock is ticking..

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

BAM BAM …. Leo versus Theo

February 18, 2019

National Children's Hospital

The lyrics of the Lloyd Cole song “The sickest joke was the price of the medicine” is ringing in my head for some reason today.

It’s pretty much accepted now that the Children’s Hospital project is our latest and proudest Irish debacle; before it’s even begun it’s running at pretty much three times the originally projected cost … money that could easily be lent to Donald Trump who desperately needs it for his wall or maybe even some affordable housing here in Ireland?

The media and the opposition benches scream for answers and an expensive enquiry and while we are at it I think we would like to know how this is possible in an era of “transparency and accountability”.

Simon says (that was a kids game we all played, maybe it’s still a game?) very little except sorry – really puzzling why he seems to be protecting people he should be exposing and why he is so slow out of the communication blocks.

Leo is bold and brave and points accusing fingers at certain contractors he won’t name (he knows they have great solicitors) and accuses them of gaming the system “These low balling tricks are too much for our idiots to handle” (my interpretation of what he said!)

Bam

Pascal the man with the cheque book suggests that in future tender rules will be tightened up !!! (Doh …. as Homer Simpson would say!!)

Theo the contractor fights back at Leo with a big “you talking about me??” and bravely looks for clarity and offers to step away from the contract as he knows this whole insinuation is extremely smelly for his company.

All of this talk is really damaging to their reputation and he should fight to protect it.

It’s very likely that he knows full well that any cancellation of contracts will earn the company penalties that us mere mortals could live lavish lifestyles on.

So… what should happen next ??

The most likely scenario is that the contract will plough ahead and Leo will be nice to Theo and insist he didn’t mean them when he spoke about “low-balling contractors that should be banned from tendering” and no one will believe him.

However if Leo believes what he said he should show some balls, fire the team who wrote the tenders (this is a big part of the problem), pull the plug on the existing tender and start again with a water tight tender and a rigid process that is fair to contractors in the event of any legitimate changes to the work.

As for penalties for dismantling the current tender contracts they should most definitely be paid, but these amounts should be fair compensation for any losses incurred to date and nothing else – the PwC fee note might be better used officiating over this figure rather than on a report, which in all likelihood will go nowhere and will lead to nothing.

These penalties, valuable taxpayers money, will be the fault of those who were paid to oversee the tender process, not the contractors who were awarded them and they should be held accountable.

If Theo and his crew are still interested in doing some great work on a badly needed hospital then go for it and make your fair profit, you deserve that.

We need that hospital built as soon as possible but at a price that we can all believe was fair.

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Listening to all of the Signals

November 21, 2018

Rush - Signals

I’ve been thinking a lot about signals recently, the signals that people will send you from time to time and the power of signals when you send them and what they can achieve.

(the pic. is the cover of an album by Canadian band, Rush called Signals)

Some of the signals are big ones from a business or organisation, which are meant to be noticed.

Big, clear signals that are built to deliver clear messages that they want their audience to digest in brochures, websites, adverts or press releases and sometimes there can be much smaller signals, which can be every bit as important such as phone manner, meet and greet, the little stories that can be shared via social media and even the tone of social media interactions.

The big and small signals apply equally with us, mere mortals, human beings occupying space on this earth. We do the big stuff with how we dress and present ourselves, how we speak, the language we use and our choice of subject matter, our personal interactions, how we communicate on email, our blogs and our videos, our bios on our social media accounts and the actual posts themselves.

With business or with our personal signals it is quite easy to “paint a picture” that is advantageous to you and your goals with your target audience but sometimes this may not always quite be “the truth”.

All of us, professionally or personally owe it to ourselves to present the best version of “the truth” to our audiences, but we also owe it to ourselves to never blindly accept what we see from others as there could always be another story, which may not be that obvious.

When it comes to business or personal, as receivers of these signals we need to be careful not to take what we see at face value, but instead look carefully at all of the other signals to discover what the real truth is.

For me, I have found that when something hasn’t quite worked out with an organisation or a person, there was always some signal there that I had actually noticed but had ignored because it was small and it just didn’t stack up against the bigger signals, which surely were the correct version of the truth?

Sellers – be careful with all of the signals you push out.

Buyers – be careful and take the time to look for all of the signals, and obey them!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

 

Mourinho and the mystery of the lost magic?

August 28, 2018

Mouinho - three fingers, respect

As a Liverpool FC fan it was a natural thing to watch for the Manchester United result coming through last night from their home match against Spurs, three games into the season.

Things were ominous for moaning Mourinho and Co. as they had lost their last match away to Brighton the previous week and the self declared “Special One” has just not been himself for quite a while – in truth he hasn’t been himself for a really long while.

While I have always detested him I remember enviously watching the clear comradery that he seemed to share with his players, back in the early days of Chelsea FC where that combination of talent, money, team spirit and passion seemed to create an unstoppable force, which resulted in three Premier League titles, which he was quick to remind the press about last night in his press conference.

He wants respect from them for what he has achieved before.

Mouinho Chelsea

The magic seems to have deserted Jose Mourinho, whatever has happened. He doesn’t seem to be happy and even with his expensively assembled squad (of course he moans that he doesn’t have more) including World Cup winners, they stuttered at home and lost 3-0.

Spurs are a really good side and there is no shame in this but the timing of the result was awful for him, the team and their fans.

The big question is what happens next?

A great manager will use this result to dig deep, to reboot the team, to rally them to the cause, to make them believe in themselves and to motivate this talented group to start performing to their optimum level.

Great players who believe in this cause, this club, their teammates, their manager and themselves will treat this result as a big line in the sand and will together, use it to kick-start their season.

While this could be a possibility it seems a remote one as Jose has clearly lost the magic he once had in abundance might just need to take a break, to look deep inside himself to find out what has changed and why isn’t he smiling anymore?

We all have bad days and when we lose this feels lousy and inevitably leaves us lacking in confidence and motivation – when this happens it’s up to us, all of us, managers and players to rally together and reboot.

It’s easy when you are winning, it’s tough when you are not and that’s when the true leaders appear, to turn things around.

Jose is not winning but even worse (for Manchester United fans!!) he is not happy – is he the guy who can reboot this team?

#WinHappy

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

“Ordinary” voices speaking loudly

May 13, 2018

Vicky Phelan

I was driving across the city and listening passively to RTE 1 – it was Dee’s car so I didn’t have it set up to stream podcasts from my phone.

The presenter brought on a woman to talk about the utterly awful and totally depressing situation with the cervical cancer screening fiasco, brought to light by the very brave Vicky Phelan who had refused the insulting and inevitable “non-disclosure” clause in her settlement case with the HSE.

(can you even get your head around the callous thinking here? “We’ve practically killed you by not owning up to an error and we are now giving you some money to compensate you, but a condition must be that you keep your mouth shut about it!!)

This brave, “ordinary” woman had courage, refused this clause and used her voice to expose this awful crime on Irish citizens.

Margaret Murphy

The person who came on air was Margaret Murphy, who is a Patient Advocate for the World Health Organisation (WHO) Patients for Patient Safety Programme. I had never heard of her before and I never heard of this programme.

Margaret came to this position because of her eloquence and her unique ability to share the story of her son Kevin who died aged 21 years.  Margaret gives an insight into what it is like to be a patient, a family and a clinician when things go wrong in the healthcare system.

Margaret speaks all over the world addressing audiences on the topic of “things going wrong” within the medical world and advocates strongly for a regime of honesty, transparency and candour – she knows it works, she has the facts and she even makes the business case for being honest as it is proven to save money for the medical profession!

Once Margaret came on the airwaves she immediately grabbed my attention –  the most engaging thing about her was that she spoke in a down to earth accent (an “ordinary” person) and used down to earth language and she spoke with passion.

This is the time for all “ordinary” people to stand up and use their powerful voices and highlight the bullshit that is contaminating the most powerful institutions in the country.

Bring on the ordinary..

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

#IBelieveHer and Justice?

March 28, 2018


Belfast Trial

At the time of writing there has been over 70,000 tweets using the Hashtag #IBelieveHer, with most of these expressing total outrage at the verdict in the alleged rape case against the rugby players in Belfast.

Being honest, I wasn’t surprised at all with the unanimous verdict by the jury as there seemed to me, to be lots of grey areas and inconsistencies throughout the case and in a scenario that must operate in the realm of “beyond reasonable doubt” .

I read the summation by the Judge as she passed the case over to the Jurors and she outlined the issues very carefully, including strong guidance about the inconsistencies in the evidence presented.

As I said, I wasn’t surprised at the unanimous verdict by the jury – rape could not be proved, beyond reasonable doubt..no doubt about it.

The court process, in arriving at that moment, is brutal with skilled, intelligent barristers going hell for leather at the respective sides in the case, fighting the corner for their clients – for anyone that has ever been involved in a court case (of any sort), it is not for the fainthearted, and even if you believe you are 100% right in a seemingly clearcut case it is never an easy process.

“Proving” anything, as is the requirement to win your case is really tough, and without conclusive evidence that a clever barrister can’t pull down you will rarely get a result that you want.

In a rape situation, in particular in a case like this one where there was lots of pre-engagement between the different parties in a “party” type environment, it would be very difficult to prove unless there were ironclad witnesses.

I am very concerned that most of the “outrage” that I am witnessing on social media and in conversations that I am listening to are down to the fact that there was a verdict of “Not Guilty”.

I know I will get my head sliced right off by at least 70,000 tweeters but I will say it anyway…if we can’t prove that these men are guilty then this verdict cannot be given against them – while the process is horrible and upsetting it will never be an easy one as the stakes are so high.

If finding someone guilty of rape was an “easy” process , this would be a very dangerous scenario.

In this case I do hope that the jury who lived with this case for so long were best placed to deliver a fair verdict.

While the verdict of the case is one thing, the facts that emerged are quite another.

Consent or no consent we saw professional, privileged and gifted men willingly sharing a young, vulnerable woman for sex, which is quite horrible and disgusting and it does tell the whole world an awful lot about their characters and how they view women.

I watched the statements being read out by (or on behalf of) the various “innocent” parties after the case and there seemed to be a lot of finger pointing but no acceptance at all that their behaviour was wrong in any way – I thought what was communicated was very poor and misguided.

There will be even more outrage if these men don’t lose their jobs with the IRFU, which will be very tricky for all concerned – if a jury found them not guilty, what can they do? – lets see.

I read one particular very sad tweet that went: “On days like this I am thankful I don’t have a daughter”.

I am so thankful everyday that I have a wonderful daughter.

Do #IBelieveHer ?

I wasn’t there so I can’t say and it is probably the same for you.

Do I think she was treated badly?

She was treated horribly and I think these boys will pay a heavy, deserved price for this.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

 

 

 

Protection for (or from) Whistleblowers!

November 29, 2017

Protecting the Whistleblower

Frances Fitzgerald, the Tanaiste has resigned “for the sake of the country“..

Leo Varadkar, the Taoiseach has thanked her, for her service and has declared that it is a shame that a good woman who has done nothing wrong has resigned..

Fianna Faíl have got their way and they will quietly sit in the wings waiting, waiting, waiting until the perfect moment to pull that trigger.  They exercised their power in a big, public gesture and won this power battle..

Noel Waters, Secretary-General of the Department of Justice has decided to take early retirement and he is angry about the witch hunt against the organisation that he has been in charge of..

Noírín O’Sullivan, the Garda Commissioner, who was publicly supported by the Government retired in September (after her holidays!)..

A devious, nasty campaign against Maurice McCabe, the Garda Whistleblower, Parking Fines, Breath Tests – the whole thing is a shambles, a debacle of monumental proportions and yet at this moment in time no one is saying sorry and no one seems to be doing anything to sort anything out.

One of the critical instruments of the State, our police force, is totally out of control and no one is taking any responsibility – “I did nothing wrong“…The problem is that you did nothing!!!

But, phew..the crisis has been averted for now and there will be no General Election this side of Christmas – we can all get on with our shopping.

But..what about the Whistleblower??

Somewhere in the mix, the whole point of all of this seems to have gone over everyone’s heads.

What about Maurice McCabe??

Have we heard anyone in authority saying (in a manner that we believe them) that we will not put up with any corruption in our State organisations as it will not be tolerated and any whistleblower will get all of our protection?

Have we heard anyone apologising publicly to Maurice McCabe?

Instead we have listened to horrendous stories of legal strategies against him and “it wasn’t in my jurisdiction to interfere“.

In this country we have legislation that was enacted in 2014 to protect Whistleblowers.

The Protected Disclosures Act 2014 aims to protect people who raise concerns about possible wrongdoing in the workplace. The Act, which came into effect on 15 July 2014. It provides for redress for employees who are dismissed or otherwise penalised for having reported possible wrongdoing in the workplace. 

Some of the detail:

(from the Citizens Information Board website)

Under the Act, you make a protected disclosure if you are a worker and you disclose relevant information in a particular way.

Information is relevant if it came to your attention in connection with your work and you reasonably believe that it tends to show wrongdoing.

This wrongdoing may be occurring or suspected to be occurring either inside or outside of the country. Even if the information is proved to be incorrect, you are still protected by the Act provided you had a reasonable belief in the information.

Wrongdoing is widely defined in the Act and includes the commission of criminal offences, failure to comply with legal obligations, endangering the health and safety of individuals, damaging the environment, miscarriage of justice, misuse of public funds, and oppressive, discriminatory, grossly negligent or grossly mismanaged acts or omissions by a public body.

The definition also includes the concealment or destruction of information about any of the above wrongdoing.

The Act gives people anonymity, it describes how people should go about making a Protected Disclosure and it outlines how the Employer must act when presented with a disclosure.

All of this sounds great in practice, and there will be a poor sod who actually believes it and goes about reporting something they feel morally bound to do!! (Ssssh..if he/she was a friend or work colleague of yours what would you whisper in their ear?).

The Big Question?

So, taking the whole recent circus into account, lets be really honest here for a moment.

If you were in the scenario, working for a State body and who felt strongly about some bad crap or “wrongdoing” that was going on where you worked what would you do?

I’m guessing you would either shut up and say nothing (and perpetuate the problem) or just leave.

We have all learnt a big lesson – don’t complain!!

This is a wonderful country..

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

Decency, Manners, Legends and Losers

October 19, 2017

Legends and Losers

I met him in a hotel in Dublin one morning to discuss the possibility of working together on a few projects – our service offerings didn’t overlap but they could be combined making a powerful package for clients.

When I got there he had already arrived and had his laptop open and was sipping on a water.

I ordered a coffee and another as we chatted for quite a while making sure that we both understood each other’s offerings so we could best explore how to package the combined service.

He seemed like an ok guy and besides the work we actually did, we spent some time chatting about our teams, what motivates us and our general philosophy about business.

All was going well and after about two hours of in-depth discussions it was time to wrap up our meeting.

I went to pay and I asked him what he had ordered so I could pay for him as well “Don’t worry about me he said, all I had was tap water” he said.

An alarm bell went off in my head and a thought struck me …You miserable thing, sitting in their premises for hours, using their WiFi, using their space and having the audacity to order something for free!!

You had no problem taking from them without giving anything back, not even a tip to the waiter.

I paid my bill shook his hand and thanked him for his time and made a flash decision that I never wanted to do business with him as instinctively something felt wrong to me. To this day I have never contacted him again.

Was this me being stupid, unreasonable and quite dumb, walking away from a business opportunity because of what I perceived as a gesture of meanness?

I always look for decency and common courtesy in people – do they hold a door, let someone else go first, acknowledge the waiter, behave respectively to the receptionist, offer to pay?

In business do the personal traits of the people you deal with matter, as long as they are good at what they do – isn’t this the most important thing?

Legends and Losers

I was listening to another brilliant podcast by Christopher Lockhead and in this particular episode he was chatting about decency and character and ‘purpose before profit‘. When I heard the conversation it made me think of the meeting I had with my ‘tap water’ friend.

In this show he spoke about a business contact that he had met for lunch and how he distrusted him because of the lousy tip that he had left for the staff even though there was no issue with the meal. For him this was an important warning sign.

He mentioned the importance of good character in people as he found from his vast experience that ‘these people’ would always end up leaving you down when the going got tough and you needed them most.

Always listen to the signs – they rarely let you down!

Check out the fantastic and inspirational podcast series Legends and Losers  where Chris has the most captivating dialogue with business leaders each week.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland

 

 

The Right Hook needs a Left Hook

September 11, 2017

George Hook

Whoah ….another storm with another high profile media personality saying the wrong thing and BOOM, the backlash erupts.

This time (I’m referencing the Kevin Myers storm) it happened live on air and a filter was impossible.

George Hook, the successful and very popular 76 year old Newstalk broadcaster said way too much when he was discussing the ongoing case involving a 19 year woman in the UK who alleges she was raped by a former member of the British swim team.

While discussing this case he spoke about the ‘personal responsibility‘ of the rape victim, he spoke about “modern day social activity means that she goes back with him” and then he put his foot totally in the biggest bucket of crap when he said “But is there no blame now to the person who puts themselves in danger?”.

George ….oh my God what are you saying??

There was then some more insight from him when he spoke about parenting: “There is personal responsibility because it’s your daughter and it’s my daughter. And what determines the daughter who goes out, gets drunk, passes out and is with strangers in her room and the daughter that goes out, stays halfway sober and comes home, I don’t know. I wish I knew.

I wish I knew what the secret of parenting is. But there is a point of responsibility. The real issues nowadays and increasingly is the question of the personal responsibility that young girls are taking for their own safety.

Now George was trying to say something else and this point tells you a little more about his “lens” when he is discussing the topic.

Was there a simple message about being careful, that came out all wrong?

Quite rightly there was outcry from many quarters and this continues..

Colm O’Gorman, the director of Amnesty Ireland said on Twitter, “I get that @NewstalkFM wants to lead on ‘opinion led content’, but @ghook increasingly stupid, ignorant rants are grossly irresponsible.

Chris Donoghue, (who must know George quite well?) the group political editor at Communicorp, a media company that owns Newstalk, tweeted saying, “Someone needs to go to town on Hook. It’s disgusting.”

Needless to say George Hook has apologised and Patricia Station, Managing Editor said the comments made by Mr Hook were “totally wrong and inappropriate and should never have been made.”

On Twitter a poll has been set up to get George Hook off air and most of the tweets are calling for him to be fired.

One tweeter went as far as analysing all of the brands that advertised during the show and there was another group who were questioning Clayton Hotels for their sponsorship and suggesting that they should pull immediately.

Dalata Hotels (Clayton Hotels is one of the hotel brands) in the middle of all the twitter storm on Sunday tweeted “We will be engaging with Newstalk as soon as possible to terminate our commercial relationship.

While George was clearly wrong with what he said I wanted to discuss it with my folks, great people from the same generation just to test their perspective.

Not for one second did they absolve the rapist but they were very concerned about a 19 year old who would put herself in such a vulnerable situation. This generation do see things through a different lens in the same way that new generations will most likely see things differently to us. The word blame was not used once in their conversation and this is where George went totally wrong.

So……what should happen with the very popular, talented and opinionated 76 year old broadcaster (is this why he is so popular?)?

I don’t think he should be burnt at the stake and I don’t think he should be fired.

He made a big mistake and he should be given a big warning but I feel he should be allowed to continue as it is important to have valuable voices on air from this generation.

However, if George is to continue on air maybe the ‘Right Hook’ should be accompanied by a younger ‘Left Hook’  to maintain balance and help to keep that ‘lens’ always focused.

Update: 12th Sept

George Hook’s colleagues at Newstalk have written a letter to the station’s owners asking that he is removed from his position – this is not good.

Is this black and white that one cannot be forgiven for such a mistake or is there something else going on?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications, a full-service agency that offers Marketing, PR and Branding  services from our offices in Dublin and Cork, Ireland