Archive for the ‘Reputation’ Category

HR – A story of two very different team philosophies

April 27, 2020

HR in a crisis

We all know the story .. on the 12th March, the country was effectively shut down except for essential services.

It was a time when each and every single employer in the country had to figure out really quickly what they needed to do to protect the business during this uncertain shut down period – how long would it go on for, how many bills do I have, how much money do I have in the kitty, how much do I need to survive?

All huge questions and with no simple answers and no playbook to refer to.

What we did next reflects who we are, who the business is, our values, our ethos.

A week later, I checked in on a good friend of mine who worked as a baker in a coffee shop (part of a  small but well known chain) around the corner from our office, just to make sure that he was OK.

What he shared with me was a tale of two very different HR philosophies and two very different approaches to their employees.

On exactly the same day he was given notice by his employer and his partner who manages a creche was also told that her place of business was closing because of the “lock-down”.

However, there was a huge difference between both.

In his case he was “left go”, unceremoniously with no guidance towards where he should go to for supports and no word as to what his status would be when this “pause” was over. Effectively it was a P45.

In her case, she was also left go temporarily, but with absolute clarity that her role would still be there when things returned to normal, she was guided towards the supports she needed and the employer set up a WhatsApp group so that the team could stay in touch during the lock-down.

While both of these scenarios were identical, they couldn’t be any further apart.

I have sadly heard of so many cases where loyal employees were just cast away on the 12th March, with virtually no concern as to how they would put food on their tables next week.

Your team are your business, and how you treat them will absolutely determine how successful your business will be and how deep your team will dig for you when needed.

When the lights come back on, I know of a great guy and all of his colleagues who will be looking for a new opportunity, and I know of a great gal and all of her colleagues who be delighted to get back to work and will dig deep for their employer when the chips are down.

What type of employer are you?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

Authority is a privilege

April 26, 2020

Debenhams protest

I had just dropped my son off in town having brought him to say “Hi” to my mum from her driveway on a Sunday afternoon in the middle of all of this COVID lockdown.

I was glad to be out and about, and decided to take the long way home to extend my rare excursion in the car.

Brendan told me that there was a coffee shop that was open at the bottom of Barrack Street (Cork), so I decided to pop down that way. There were a few standing outside in a queue so I passed on that option and went about my journey home.

I was on Proby’s Quay with a plan to turn right and head out home via Western Road but there was a one-car tow truck pulled in just before the turn right, so instead I opted to swing left past Saint Fin Barre’s Cathedral and take the College Road route instead.

As I swung left I noticed that the reason the tow truck was there was they had been stopped by the Gardaí – their car was in front of the truck, just before the traffic lights. Bad place to pull someone in I thought.

I drove up the hill and took a right onto Gillabbey Street where I had to stop as the lights were red. I was really surprised to see two Gardaí pull up alongside me in their car, gesturing to wind down my window.

Were these the same Gardai who just seconds ago were in front of the tow truck? If it was the same two, they must have been quite determined to follow me I was thinking.

I dropped my window to get an accusation hurled at me “You broke a red light!“.

I was astonished and very confused by this as I knew it was not true and was wondering why they were making such a false claim.

It was amber when I went through, it was not red” I replied firmly

These two clearly didn’t like being disagreed with..”We saw you, it was red

Pardon the pun about this disagreement about colours but there was no “grey” here and I was in no mood to agree with something I knew was wrong.

I didn’t go though on a red, it was amber” I repeated.

The Garda who was driving then barked across to me “Do you think it’s ok to drive through on an amber, do you, do you?“.

I don’t break red lights” I repeated.

These two were now really annoyed with me.

Go through the lights and pull over” I was instructed.

The Garda approached my window, put on his blue gloves and asked for my licence, which he inspected and then he walked around my car checking the tax and insurance and everything else.

He once again came to my window and handed me back my licence, scribbled in his note book and told me I would be receiving something in the post in so many days. To be quite honest, I’m not really sure what he said.

At this stage I was really upset and felt that I was being picked on for some reason. I was minding my own business on this quiet, nothing COVID lockdown Sunday and from nowhere I get this “treatment”.

Were they chasing a quota of fines, did the interaction with the tow truck just a minute earlier wind them up, did this guy with a big mop of curly hair driving a nice car look suspicious and they needed an excuse to pull me over or was it just hassling for the sake of hassling?

I said to the Garda that I felt I was picked on for some reason and he denied it. I repeated my accusation and that was the last of our interaction.

A week later I still can’t figure it out, but what I do know is that it really upset me being accused unfairly of something I didn’t do, and I do know that it left me with a really bad feeling towards these Gardaí and in truth a very unhealthy, unreasonable feeling towards Gardaí generally – is this what many of them are like?

(I know that’s not true, but this is what I was suddenly feeling)

Up until this point I was four square on the side of all Gardai doing such Trojan work at this time, with the difficult job of maintaining social distancing and basically keeping us all safe. I couldn’t believe how disgusting and wrong it was for anyone to abuse a Garda doing this work and to those who actually spat at them…I’m sorry, they deserve the worst.

Now, I thought about how other people must feel if they are accused unfairly, the damage that must cause their mentality, including that legacy feeling towards authority.

My little interaction was a tiny thing, but I certainly know how it felt, so what must it feel like to people who are being picked on all of the time because of where they live, how they look or the colour of their skin?

In the following days I read some media reports on social media about the Gardai telling the employees of Debenhams who were protesting peacefully and clearly maintaining their social distancing to move on.

Without knowing the details I had already decided who was wrong here and I found myself retweeting “The Gardaí should butt out and let people who had been wronged to protest peacefully“.

Authority is a powerful thing, it is a privilege to those who have been given it, and it should always be exercised carefully, respectfully and honestly.

When this doesn’t happen, everything falls apart.

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Taking away the fear and Positive PR the KLM way

March 12, 2020

KLM Airlines - Coronavirus

I just received a very clever piece of personalised email correspondence from the President and CEO of KLM Royal Dutch Airlines, Pieter Elbers, which was designed to reassure anyone contemplating a flight with them that they are to be trusted during these worrying Coronavirus times.

It was really clever for a number of reasons..

It was Personalised

The email used my name…us customers love that!!

Really understanding the Customers Frame of Mind

The email understood my frame of mind perfectly and took me through a thought process step by step addressing my concerns and “What Ifs”.

The story in my head is that getting on a plane in a confined space with other people at the moment is one of very worst possible things that you could do. How can planes be cleaned between flights efficiently, what about all the places that a person will touch on the plane and what about the air circulation?

As a frequent traveler with KLM, you trust us to not only take you where you need to go, but to do so safely, comfortably and responsibly. Today, as the world comes to terms with an unprecedented health scare in COVID-19 (Corona virus), these values are more important to us than ever

His email addressed my fear and it reassured me step by step what they are doing at KLM to make sure that it is a safe environment.

He spoke about Safety and Hygiene procedures in very specific detail

  • Thorough cleaning and disinfecting before each departure itemising
    • Cleaning of galleys, carpets and toilets
    • Cleaning of tray tables, armrests, headrests and seatbelt buckles
  • Continuous cleaning by cabin crew in the air
  • Cabin air is continually refreshed with outside air
  • Using hospital-grade HEPA filters that are 99.99% effective in preventing airborne bacterial and viral organisms such as COVID-19
  • All flights have special Corona-kits and the team are trained in containment measures
  • Hygiene extends to catering, ingredients are fresh and locally sourced, strict guidelines to preparation

There was a link in the email to a video, which provided more information about hygiene at the airline.

While I was reading this impressive list of hygiene steps I was thinking of course that KLM would say this because they are protecting their interests and spinning the risks in their favour.

This was addressed:

“I fully understand the hesitation many people feel at the moment when deciding whether to book a flight or not. But you can feel secure in the knowledge that KLM has taken every precaution necessary to protect your health and the health of your loved ones.

In this emotional time, you can be assured that we are guided and consistently act by fact-based, circumstance-driven decision making. On a daily basis, we work closely with the top experts at the World Health Organization and Rijksinstituut voor Volksgezondheid en Milieu (RIVM) in the Netherlands”

Beyond the Airline

And what about the other things that can go wrong about a journey that might have you unable to take the flight?

I also understand that your concern may not be about your journey with KLM, but about the many unknowns about the situation on the ground at your destination. That’s why you can book your KLM flight with the confidence of being able to change your booking without a change fee

It’s not exactly a refund but ..

Practical Information

The email provided practical information and demonstrated the professionalism of the airline

“We are in constant touch with all the relevant authorities to adjust our network as required. This means that we can immediately respond when new travel restrictions are announced. For the latest information on flight status, please visit our travel advisory page or use the KLM app and let us keep you posted 24/7 with push messages

Proud History and Customer Service Ethos

The email went on to highlight the history of the airline, the number of employees and the customer care ethos

“In 100 years of operations, KLM has faced many challenges and always emerged stronger. We were able to do so because we put you, our customer, at the heart of our operation. With that commitment in mind, I am confident that we will overcome this challenging time as well. As you know 33.000 KLM staff will go further to recognize your concerns and take care of you.”

We always preach to our clients that in their communications that they should weave in their ‘Key Messages’ – this was done here in a very clever, natural way.

Trust, Care, History, Customer Focus, Scale …. many boxes ticked!

Tone and Language 

All of the language used was appropriate, non-corporate and very down to earth and the tone was caring and inclusive, which was sealed in the email sign off

“Thank you for choosing KLM, and safe travels”

A Great Excuse to Communicate with Potential Customers!!

The most clever aspect of all with this email correspondence is that the Coronavirus, despite the horrible scenario, gave KLM a reason to reach out to all of their customers and remind them about their brand and prompt them to possibly think about them when booking flights in the future when things are hopefully back to normal.

It was a really long time since I flew KLM (I’m not sure what the GDPR police would be saying about this!!) but they have made me think about them in a really positive light which brings me to my very last point.

This is Positive PR

KLM have taken the opportunity (in awful circumstances) in a really nice, caring and soft way to reach out and tell a lot of people just how great they are!!

I’ve just told you about them..

So, a huge well done to KLM and their team for a really clever and well timed piece of correspondence that reminds us all about the power of great communications!

Can you do something similar with your customers today?

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

 

 

Integrating your Digital Marketing with Traditional Media

September 3, 2019

A big shift has happened with media in the last 10 years.

I remember 10 years ago when the wheels well and truly fell off the economy, we had a thing called social media, which effectively had become a “free” (except for your time and effort of course) way to promote you and your business.

At Fuzion we were quick out of the traps offering people training on the various social media platforms and when it came to our own clients we were doing our very best to get them up and running and fully embracing this new and exciting medium.

I remember at that time when we devised marketing plans for prospects, complete with a range of different tactics to achieve their objectives, we would always have social media as one of the first tactics to discuss. After all it was free, it was new and it provided another great way to reach their target audiences but in a special and unique way demonstrating the personality of the organisation and those working there.

We discovered very quickly that we shouldn’t have social media as one of the first tactics because with many people we presented to you could visibly see the “shutters coming down” and we would lose their attention.

Quite simply they didn’t want to hear about this ‘new fangled’ thing called social media.

As usual there were a few who broke from the pack and made it work really well for them and bit by bit the word spread that social media could be great for business.

We find ourselves 10 years down the road and with many people, the whole thing with social media has flipped.

In many cases now, prospects call and their request is for Digital Marketing and they don’t want to hear anything about other forms of, let us call it ‘Traditional Marketing’ … the way it used be in the old days!!

So, where are we and where should we be on this Digital to Traditional spectrum?

While digital is great and on the face of it, very measurable, the truth is the social media platforms are overloaded with low quality content, the algorithms have squeezed the life out of “organic” (non paid for posts) and to reach your audiences you must invest in advertising, which is increasing in cost all the time.

The resulting problem that we face is that your social media post, that you have had to resort to putting budget behind now appears as a “sponsored” or “promoted” post and has effectively just become an advert of sorts.

However, social media is very powerful as it allows you demonstrate your personality in a way that other media can’t, it allows you to interact with other users and when you are advertising, it does allow you to target very precisely, depending on the type of audience you need to reach and the social media platform that you are using.

When we talk about Traditional media I am talking about PR, print and outdoor advertising, direct marketing, events, sponsorship and I even include email marketing in this boat.

All of these methods for reaching your audience can be really effective and depending on your objective they can be powerful ways of generating brand awareness or generating leads.

And we have PR sitting in the middle of all of this activity, that art and craft of getting your organisation covered positively in the media, which can be in print or online – at this stage it really doesn’t matter which, as long as you are able to reach your target audience. PR kicks in as well, where the objective might be to try to keep an organisation out of the media or to navigate it through a time where there might be a situation, which could potentially damage their reputation and business.

Trying to cope with all of this can be very difficult, so it’s very important to know your audience and figure out how you can reach them – rarely is this a silver bullet situation with one audience and one perfect method of reaching them.

For example attracting the attention of talent could be just as important to the organisation as selling goods and services to customers.

All paid for media (advertising) comes from the organisation and our savvy consumers know this and as a result may not believe the “sales pitch”.

The sales pitch becomes much more believable when there is some form of 3rd Party verification, which could be an article by a journalist or a review by a customer.

In effect, PR can be the valuable trigger in the middle that increases the return from both advertising and other forms of promotional activity, social media and other online activity, because the customer is more convinced because of this third party verification that we referred to.

So … what’s the magic formula for success?

It’s knowing your audience, figuring out how to target them, choosing that mix of Digital and Traditional tactics to reach them effectively and then carefully monitoring the results to figure out what worked and what didn’t.

While digital marketing can provide great analytics and stats, be careful that you don’t avoid traditional activity just because it’s not as easy to measure.

As a full service agency it is our role to create fully integrated campaigns with that special mix that we believe will deliver optimum results for our clients.

By carefully planning, coordinating, weaving and executing all of these elements together, we believe clients will get an exponential return on their investment. So can you !

If we can help you let us know!

The very best of luck!….

Greg

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR, Graphic Design and Digital Marketing agency with offices in Dublin and Cork, Ireland

It pays to be an asshole?

March 14, 2019

Asshole

At some point in time the penny dropped that it makes you look like a really great, authoritative person if you are abrupt, rude and condescending to others.

Whatever happened in your past, this was a lesson that you learnt along the way, this was a trick that seemed to get you up that corporate ladder to the lofty position that you now hold.

Was this a parent, a mentor or a boss that taught you this great way of going about your business?

It makes you look big and everyone you deal with look and feel really small and this might actually inspire them to do more for you and maybe even do this from a position of “fear”.

This will really work won’t it??

I just had the “pleasure” of some time in this persons company (we all know at least one) and I am predicting the very worst for them and their role and the collateral damage that they will leave in their wake.

The clock is ticking..

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

 

BAM BAM …. Leo versus Theo

February 18, 2019

National Children's Hospital

The lyrics of the Lloyd Cole song “The sickest joke was the price of the medicine” is ringing in my head for some reason today.

It’s pretty much accepted now that the Children’s Hospital project is our latest and proudest Irish debacle; before it’s even begun it’s running at pretty much three times the originally projected cost … money that could easily be lent to Donald Trump who desperately needs it for his wall or maybe even some affordable housing here in Ireland?

The media and the opposition benches scream for answers and an expensive enquiry and while we are at it I think we would like to know how this is possible in an era of “transparency and accountability”.

Simon says (that was a kids game we all played, maybe it’s still a game?) very little except sorry – really puzzling why he seems to be protecting people he should be exposing and why he is so slow out of the communication blocks.

Leo is bold and brave and points accusing fingers at certain contractors he won’t name (he knows they have great solicitors) and accuses them of gaming the system “These low balling tricks are too much for our idiots to handle” (my interpretation of what he said!)

Bam

Pascal the man with the cheque book suggests that in future tender rules will be tightened up !!! (Doh …. as Homer Simpson would say!!)

Theo the contractor fights back at Leo with a big “you talking about me??” and bravely looks for clarity and offers to step away from the contract as he knows this whole insinuation is extremely smelly for his company.

All of this talk is really damaging to their reputation and he should fight to protect it.

It’s very likely that he knows full well that any cancellation of contracts will earn the company penalties that us mere mortals could live lavish lifestyles on.

So… what should happen next ??

The most likely scenario is that the contract will plough ahead and Leo will be nice to Theo and insist he didn’t mean them when he spoke about “low-balling contractors that should be banned from tendering” and no one will believe him.

However if Leo believes what he said he should show some balls, fire the team who wrote the tenders (this is a big part of the problem), pull the plug on the existing tender and start again with a water tight tender and a rigid process that is fair to contractors in the event of any legitimate changes to the work.

As for penalties for dismantling the current tender contracts they should most definitely be paid, but these amounts should be fair compensation for any losses incurred to date and nothing else – the PwC fee note might be better used officiating over this figure rather than on a report, which in all likelihood will go nowhere and will lead to nothing.

These penalties, valuable taxpayers money, will be the fault of those who were paid to oversee the tender process, not the contractors who were awarded them and they should be held accountable.

If Theo and his crew are still interested in doing some great work on a badly needed hospital then go for it and make your fair profit, you deserve that.

We need that hospital built as soon as possible but at a price that we can all believe was fair.

Greg 

Greg Canty is a Partner of Fuzion Communications, a full service Marketing, PR and Graphic Design agency with offices in Dublin and Cork, Ireland

Listening to all of the Signals

November 21, 2018

Rush - Signals

I’ve been thinking a lot about signals recently, the signals that people will send you from time to time and the power of signals when you send them and what they can achieve.

(the pic. is the cover of an album by Canadian band, Rush called Signals)

Some of the signals are big ones from a business or organisation, which are meant to be noticed.

Big, clear signals that are built to deliver clear messages that they want their audience to digest in brochures, websites, adverts or press releases and sometimes there can be much smaller signals, which can be every bit as important such as phone manner, meet and greet, the little stories that can be shared via social media and even the tone of social media interactions.

The big and small signals apply equally with us, mere mortals, human beings occupying space on this earth. We do the big stuff with how we dress and present ourselves, how we speak, the language we use and our choice of subject matter, our personal interactions, how we communicate on email, our blogs and our videos, our bios on our social media accounts and the actual posts themselves.

With business or with our personal signals it is quite easy to “paint a picture” that is advantageous to you and your goals with your target audience but sometimes this may not always quite be “the truth”.

All of us, professionally or personally owe it to ourselves to present the best version of “the truth” to our audiences, but we also owe it to ourselves to never blindly accept what we see from others as there could always be another story, which may not be that obvious.

When it comes to business or personal, as receivers of these signals we need to be careful not to take what we see at face value, but instead look carefully at all of the other signals to discover what the real truth is.

For me, I have found that when something hasn’t quite worked out with an organisation or a person, there was always some signal there that I had actually noticed but had ignored because it was small and it just didn’t stack up against the bigger signals, which surely were the correct version of the truth?

Sellers – be careful with all of the signals you push out.

Buyers – be careful and take the time to look for all of the signals, and obey them!

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Social Media Consultancy Services from our offices in Dublin and Cork, Ireland

 

Mourinho and the mystery of the lost magic?

August 28, 2018

Mouinho - three fingers, respect

As a Liverpool FC fan it was a natural thing to watch for the Manchester United result coming through last night from their home match against Spurs, three games into the season.

Things were ominous for moaning Mourinho and Co. as they had lost their last match away to Brighton the previous week and the self declared “Special One” has just not been himself for quite a while – in truth he hasn’t been himself for a really long while.

While I have always detested him I remember enviously watching the clear comradery that he seemed to share with his players, back in the early days of Chelsea FC where that combination of talent, money, team spirit and passion seemed to create an unstoppable force, which resulted in three Premier League titles, which he was quick to remind the press about last night in his press conference.

He wants respect from them for what he has achieved before.

Mouinho Chelsea

The magic seems to have deserted Jose Mourinho, whatever has happened. He doesn’t seem to be happy and even with his expensively assembled squad (of course he moans that he doesn’t have more) including World Cup winners, they stuttered at home and lost 3-0.

Spurs are a really good side and there is no shame in this but the timing of the result was awful for him, the team and their fans.

The big question is what happens next?

A great manager will use this result to dig deep, to reboot the team, to rally them to the cause, to make them believe in themselves and to motivate this talented group to start performing to their optimum level.

Great players who believe in this cause, this club, their teammates, their manager and themselves will treat this result as a big line in the sand and will together, use it to kick-start their season.

While this could be a possibility it seems a remote one as Jose has clearly lost the magic he once had in abundance might just need to take a break, to look deep inside himself to find out what has changed and why isn’t he smiling anymore?

We all have bad days and when we lose this feels lousy and inevitably leaves us lacking in confidence and motivation – when this happens it’s up to us, all of us, managers and players to rally together and reboot.

It’s easy when you are winning, it’s tough when you are not and that’s when the true leaders appear, to turn things around.

Jose is not winning but even worse (for Manchester United fans!!) he is not happy – is he the guy who can reboot this team?

#WinHappy

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

“Ordinary” voices speaking loudly

May 13, 2018

Vicky Phelan

I was driving across the city and listening passively to RTE 1 – it was Dee’s car so I didn’t have it set up to stream podcasts from my phone.

The presenter brought on a woman to talk about the utterly awful and totally depressing situation with the cervical cancer screening fiasco, brought to light by the very brave Vicky Phelan who had refused the insulting and inevitable “non-disclosure” clause in her settlement case with the HSE.

(can you even get your head around the callous thinking here? “We’ve practically killed you by not owning up to an error and we are now giving you some money to compensate you, but a condition must be that you keep your mouth shut about it!!)

This brave, “ordinary” woman had courage, refused this clause and used her voice to expose this awful crime on Irish citizens.

Margaret Murphy

The person who came on air was Margaret Murphy, who is a Patient Advocate for the World Health Organisation (WHO) Patients for Patient Safety Programme. I had never heard of her before and I never heard of this programme.

Margaret came to this position because of her eloquence and her unique ability to share the story of her son Kevin who died aged 21 years.  Margaret gives an insight into what it is like to be a patient, a family and a clinician when things go wrong in the healthcare system.

Margaret speaks all over the world addressing audiences on the topic of “things going wrong” within the medical world and advocates strongly for a regime of honesty, transparency and candour – she knows it works, she has the facts and she even makes the business case for being honest as it is proven to save money for the medical profession!

Once Margaret came on the airwaves she immediately grabbed my attention –  the most engaging thing about her was that she spoke in a down to earth accent (an “ordinary” person) and used down to earth language and she spoke with passion.

This is the time for all “ordinary” people to stand up and use their powerful voices and highlight the bullshit that is contaminating the most powerful institutions in the country.

Bring on the ordinary..

Greg 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

#IBelieveHer and Justice?

March 28, 2018


Belfast Trial

At the time of writing there has been over 70,000 tweets using the Hashtag #IBelieveHer, with most of these expressing total outrage at the verdict in the alleged rape case against the rugby players in Belfast.

Being honest, I wasn’t surprised at all with the unanimous verdict by the jury as there seemed to me, to be lots of grey areas and inconsistencies throughout the case and in a scenario that must operate in the realm of “beyond reasonable doubt” .

I read the summation by the Judge as she passed the case over to the Jurors and she outlined the issues very carefully, including strong guidance about the inconsistencies in the evidence presented.

As I said, I wasn’t surprised at the unanimous verdict by the jury – rape could not be proved, beyond reasonable doubt..no doubt about it.

The court process, in arriving at that moment, is brutal with skilled, intelligent barristers going hell for leather at the respective sides in the case, fighting the corner for their clients – for anyone that has ever been involved in a court case (of any sort), it is not for the fainthearted, and even if you believe you are 100% right in a seemingly clearcut case it is never an easy process.

“Proving” anything, as is the requirement to win your case is really tough, and without conclusive evidence that a clever barrister can’t pull down you will rarely get a result that you want.

In a rape situation, in particular in a case like this one where there was lots of pre-engagement between the different parties in a “party” type environment, it would be very difficult to prove unless there were ironclad witnesses.

I am very concerned that most of the “outrage” that I am witnessing on social media and in conversations that I am listening to are down to the fact that there was a verdict of “Not Guilty”.

I know I will get my head sliced right off by at least 70,000 tweeters but I will say it anyway…if we can’t prove that these men are guilty then this verdict cannot be given against them – while the process is horrible and upsetting it will never be an easy one as the stakes are so high.

If finding someone guilty of rape was an “easy” process , this would be a very dangerous scenario.

In this case I do hope that the jury who lived with this case for so long were best placed to deliver a fair verdict.

While the verdict of the case is one thing, the facts that emerged are quite another.

Consent or no consent we saw professional, privileged and gifted men willingly sharing a young, vulnerable woman for sex, which is quite horrible and disgusting and it does tell the whole world an awful lot about their characters and how they view women.

I watched the statements being read out by (or on behalf of) the various “innocent” parties after the case and there seemed to be a lot of finger pointing but no acceptance at all that their behaviour was wrong in any way – I thought what was communicated was very poor and misguided.

There will be even more outrage if these men don’t lose their jobs with the IRFU, which will be very tricky for all concerned – if a jury found them not guilty, what can they do? – lets see.

I read one particular very sad tweet that went: “On days like this I am thankful I don’t have a daughter”.

I am so thankful everyday that I have a wonderful daughter.

Do #IBelieveHer ?

I wasn’t there so I can’t say and it is probably the same for you.

Do I think she was treated badly?

She was treated horribly and I think these boys will pay a heavy, deserved price for this.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland