I was having a chat with a buddy of mine who we do some work with from time to time.
A project with an immovable deadline had hit an impasse because someone on the client side had let one of his guys down – the task they were to do was a relatively straightforward one but they didn’t get to it due to their own work pressure.
The person on his team informed him that she could do no more because of this ‘thing‘ that wasn’t done so the project deadline would be missed.
It would probably have been a legitimate reason for missing the deadline and he could quite happily declare that “there is nothing we could do“.
He had a choice to make ..
Being in business is like being on a dance floor except you have no idea what music they are about to play or who you will have to dance with!
You turn up expecting an eighties disco and suddenly they play a waltz. You are waltzing and an Irish gig comes on. Sometimes the dance floor is packed and you are struggling to manoeuvre around the floor and suddenly you find yourself dancing by yourself and feeling very awkward as everyone is watching.
There are times when no one is dancing and its up to you to get things moving by dragging an unsuspecting dance partner out on the floor in the hope that others join in.
Sometimes you can dance all night and have the best of fun but there are times when you are just not in the mood – your feet are sore but you still have to dance.
Sometimes it’s dancing with the most perfect, incredible, stunningly beautiful woman and sometimes … Well. you can only dance with the women who are in the room!
My buddy instructed his team member to just do the task that the client was supposed to do as it wasn’t a big deal and he wanted to deliver the project on time. Nice move..
Fancy a dance ?!!
Tags: Cork, Dublin, Fuzion PR, Graphic Design, Greg Canty, Marketing
Greg Canty Fuzion Blog 
Leave a Reply