Archive for the ‘Business Planning’ Category

A Tale of Two Cities and The Cork Opportunity

January 7, 2017

One Albert Quay, Cork

With busy offices in both Dublin and Cork I am in the privileged position of witnessing both cities up close and personal and with the nature of our work we get close to many of the key issues and challenges.

In Dublin I am a Council member of the Dublin Chamber of Commerce and in Cork I have been working on various marketing initiatives for the region so I guess I have a unique perspective. The recent Connecting Cork initiative by Cork Chamber has the city proactively connecting with our business diaspora around the globe.

Undoubtedly, there are terrific opportunities but there are also big challenges that must be addressed if we wish to seize them and Cork can play a pivotal role in ensuring that these opportunities stay in Ireland.

We hear the fantastic headlines on the news everyday about the many companies announcing new jobs but we also hear about how much demand there is for housing and the limited supply of high quality office space in the locations that contemporary businesses and their talented employees want to be in – high quality, accessible urban destinations with an attractive lifestyle mix.

While unemployment levels are half what they were at the peak of the recession the headlines are dominated with news of sky rocketing rents and the resulting social issues due to the huge imbalance of supply and demand for housing. The brave ‘Home Sweet Home’ campaign with the occupation of Apollo House has just put a huge spotlight on the issue of homelessness, which is in part a consequence of an improving economy.

So, it doesn’t always quite feel that we are succeeding.

While I am hugely proud of Cork, my hometown it is vital that Ireland has a strong, effective capital city to rival any in Europe. As part of my role in Dublin Chamber of Commerce we regularly feed into briefing documents and housing has been clearly identified as the number one issue for Dublin followed by infrastructure.

At the moment, it feels to me that Dublin is “broken” and it needs radical fixing so that the opportunities that present themselves can be seized without causing further problems for those living and working in the city.

The government for obvious reasons were unable to prime the development context to support the housing, office and hotel development that urban Ireland really needed. It also failed to really get to grips with the major infrastructure deficit in Dublin and we are now in major catch up mode.

To complicate matters further the management of the city of Dublin is totally fragmented, which makes cohesive planning and effective action extremely difficult.

The private land and property sector can shoulder some of the blame but there are huge tracts of brownfield land and property owned by State Agencies in Dublin, which should have been primed for development in 2012,13 and 14 for delivery now.

We talk about the genuine opportunities for Ireland as a result of Brexit but you must question if we could honestly cope with them if they came to fruition. If we are struggling with major issues for those living here now, are we crazy to be still talking about attracting even more businesses and talent?

Getting the companies here and then trying to sort out homes, schools and transport for the people afterwards will not be that easy.

ireland

While we proudly proclaim that “Ireland is the best small country in which to do business” we are in real danger of this message changing to “Ireland is the worst small country in which to find a suitable home“.

We need to be really careful because this message will catch on and once it does it will be very difficult for us to change the it.

This is where I believe Cork can step up to the mark.

In my hometown, something exciting is happening. Cork, has been progressing well with office, hotel, retail, leisure and community projects completed or under construction and at the same time public realm improvements are helping to present Cork in a better light.

However, Cork is also facing housing and infrastructure challenges but like any smaller ‘entity’ we should be more agile and flexible with the capability of reacting quickly as long as we have the genuine will to do so.

If Cork is positive and works diligently, cleverly and cohesively we can position the Cork ‘Metro’ area of some 500,000 people as Ireland’s only genuine second tier European city region full of innovative and creative people who are hungry to succeed.

Cork would then be in an ideal position to provide solutions for Ireland that Dublin will be unable to provide.

Cork can and should complement Dublin, adding more depth to Ireland’s global offer, helping IDA Ireland, Enterprise Ireland and the private sector to attract and retain businesses and people in Ireland and helping all to grow and succeed.

We now have real critical mass in global growth business sectors including technology, agribusiness, bio-pharma, tourism plus business services so a person can enjoy a great career along with other benefits.

Living in Cork is unquestionably a fantastic alternative with cheaper housing, cheaper office space, superb education, little congestion, the amazing countryside and coastline plus you can access Dublin, the rest of the island plus the global hubs of London, Paris and Amsterdam along with 50 other European cities easily. Into the bargain, we will soon be able to fly direct to the US.

Our most precious asset is the very special quality of life that is second to none in Cork, which many clever people, domestic and foreign, have already figured out. So many people who locate to Cork just don’t leave!

We have this superb opportunity and it is within our grasp once we are proactive and accelerate the development, infrastructure and marketing of the Cork region. House building must be front of centre with this agenda to ensure that we can provide all of our current and new citizens with suitable homes.

While Cork is “Big on Life” it needs to be just as Big on Action if we are to seize the opportunities that are there, right now.

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

The Art of Possibility – I had a great 2017 because..

January 1, 2017

Klopp - We believe

For the last few years I have been doing this simple little exercise at the start of the year to help me get focused around things that are important both personally and professionally.

I have found it to be really useful and it has made a big difference and as I look back at 2016 I can see the things that I have achieved as a result of this focus. In Fuzion we also ask all of the team to do this – it is important to us that everyone in the team achieves their personal and career goals.

Making plans and actually achieving them is always challenging and at the start of the year we find ourselves at the start of that loop all over again making promises that often will never materialise!

Benjamin Zander - The Art of PossibilityA few years ago I was inspired by a book about goal setting in a different way called “The Art of Possibility” by Benjamin and Rosamund Zander (a really interesting motivational book by the conductor of the Boston Philharmonic Orchestra and his wife who is an executive coach).

Benjamin Zander, the conductor has the task every year of bringing out the very best from a large group of very talented musicians for his orchestra.

His approach is rooted in the power of visualisation – the simple idea behind this is that if you visualise what you want to achieve then there is a much better chance of it actually happening (disbelievers ….stop reading now !!)

This is my application of his great idea to tap into all of Your Possibilities..

Take a quiet few moments so you can concentrate with a blank sheet of paper and a pen and I want you to do some visualisation – First take a few deep breaths and relax and close your eyes.

Now imagine the last working day of the year just before you head out the door to do some last minute shopping and enjoy a well-earned rest. You are feeling very satisfied as you reflect on your fantastic achievements during the year. Some of these were personal things and some of these were professional things – you are feeling great.

Now open your eyes and write at the top of the blank page the date:

Friday, 22nd December, 2017

Now write down this personal statement:

I had a great year because ….

Now off you go and list the things that will make 2017 a great year for you:.

Take your time and be as specific as you can including all of those business and personal goals that will give you that sense of satisfaction on that last work day.

Now you need to study this list and start figuring out how you can make this list come to life.

Put your piece of paper in a safe place so that you can refer to it throughout the year to make sure your wish list stays on track.

Enjoy realising all of your possibilities – it’s there waiting for you.

Happy 2017!!

This clip of Benjamin Zander is really motivational and well worth watching.

(the pic at the top of the post refers to the quote that Jurgen Klopp made when he was recruited as Liverpool Football Club manager. His message to the fans was that he wanted to change them from ‘doubters’ to ‘believers’. He gets visualisation! )

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

Happy New Year!

December 1, 2016

happy-new-year-banner-2016-15Before you think I have totally lost my mind (maybe I have!) I do actually consider the 1st December to be the start of the new year when it comes to business.

I know December is a crazy month when we are all in ‘wind down’ mode, seeing out the year. For some businesses in the retail sector it is even more crazy but nearly all of the hard work has been done already purchasing stock for sale and planning the various promotional campaigns.

We typically don’t start anything new in December, we don’t commit to any new projects, we don’t take on new people, we don’t change jobs, we avoid major decisions and we instead let the year wind down, we merrily fall into the round of Christmas functions, Christmas shopping and happily embrace a well earned rest.

Before we know it January is here, we take a week or two to get up to speed and we start planning for the new year with our team.

Why not start the new year today and get a head start?

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

 

Attracting the first customers 

October 6, 2016

Marina at Vilamoura

The shoulder season must be a big challenge for those working in the hospitality industry as there are customers out there but not quite as many as in high season.

We walked along the marina in Vilamoura, which is a beautiful town on the the Algarve in Portugal and most of the restaurants had their “sales people” out front trying to encourage you to choose their place as your restaurant for this night. We didn’t feel like Chinese or Indian so it was easy to walk by these restaurants but when it came to the rest how do you quickly judge them?

Does a place look well, are the prices right, is there a special offer to attract you, is there something different about the place, do customers there look like they are enjoying themselves, does it feel right?

If they look empty then what does everyone know that you don’t so you walk by, if they are too busy then you might also walk by.

With so many couples on holidays I wondered why the restaurants did not bother with candies? – an empty restaurant can transform quickly into an intimate, romantic spot when a special atmosphere has been created.

Eventually we stopped at the restaurant alongside the waterfront that had a good number of customers eating but it wasn’t so busy so we were able to get a seat with a good view.

The waiter cleverly guided us to a spot that helped spread the customers even more throughout the restaurant making it look a little busier than it actually was – he understood the “optics” that a place looking busy would attract more customers.

My lasagna was gorgeous but Dee’s gorgonzola and spinach pasta was strangely missing gorgonsola – we probably wouldn’t be back.

To the front of the restaurant there was a stand selling ice cream and crepes to passing pedestrians strolling on the marina. During the course of our meal the woman looking after the stand didn’t serve a single customer until suddenly one man stopped and ordered a crepe.

Her hot plate was fired up, the deliciously smelling mix was poured over it and the whole area carried the tantalising aroma of crepes being made. Suddenly I so badly wanted a crepe as did most people who walked by – while the guy waited for his crepe more people stopped and queued and then more and more.

The woman within 10 minutes went from having nothing to do to not being able to cope!

People are simple creatures and we often look to others to see what they are doing before we are prepared to commit.

What are you doing to attract your first customers?

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland

Your No. 1 Business Tips – Dublin Chamber of Commerce, Business Owners Network

July 27, 2016

Dublin Chamber - Business Owners Network

We had an interesting session last Friday morning with the Business Owners Network at Dublin Chamber of Commerce. We hold these networking sessions every second Friday between 7:30 and 9am (no messing with this gang!).

I was chairing the session and we decided to do some online networking – we asked everyone to tweet their “Number one Business Tip” and use the hashtag #BONTips. A quick search of the hashtag showed everyone who else was in the room and we took it from there, connecting, replying – plenty of interaction and new connections.

Besides having great fun as always the session yielded some very interesting business tips:

@JodhianMorian   Privacy247

Privacy is a choice but never let anybody dictate your default settings

@tonyinvest57  Tony O’Reilly

Prepare to retire in style

@iPingIT

Always make sure you have your data backed up!!!!! Ur information is your ammunition

@borgmanearls  Nick Borgman

Be willing to go the extra mile for your clients every single time…

@dee_TPI   Deirdre Dunne

Put on a big smile when you answer the phone. You may look mad but sound great

@claudesaulnier  Claude Saulnier

Always hang out with good guys

@KylesCatering

Get up early to make your day productive

@Colliers_Ire   Colliers Ireland

Make a plan & engage! Post content that’s not just about your business but of interest to your followers!

@RoseKer  Rose Kervick

Be impeccable with your word

Dublin Chamber - Business Owners Network

@RossONeill_RGON   Ross O’Neill

You’d be surprised how many obstacles we unknowingly put in our teams way – listen to your team and act fast to remove them!

@ToxicData   Toxic Data

Handle toxic waste properly for better PR

@wandsoft   We Simplify Business

Want an extra staff for less than €100 a month, that’s what we offer

@ActNowIreland   Aisling Curtin

Reflect on which actions take you closer toward who & where you want to be in business & which actions will take you further away

@KarenADraper   Karen Draper

Don’t put off till tomorrow what you can leave to the next day

@soandsodesign  So and So

Design is so simple that’s why it’s so complicated” – Paul Rand

Dublin Chamber - Business Owners Network

@AR_Escapegames   Adventure Games Dublin

Try spend €2 on to reach more clients

@Jen_Appleton   Jen Appleton

Comfort zone is a beautiful place, but nothing ever grows there

@SuppliesBosMatt  Mathew Dean

Smile

@BDComms   Ben Dobbs

Adjust your level of directness or indirectness based on the culture, personality and context of your partner(s) in an interaction

@garykealy2  Gary Kealy

Do what you love and you’ll never work again

@navenbachani

Believe in your product and thrive your business with that belief

@dunneclare   Clare Dunne

Going on holiday soon? Check your passport now, don’t wait until the night before departure!!

@gerrycrosbie    DesignYard Awards

Select an award that makes maximum impact

@sdg_magee  Samantha Magee

Management is an art enriched by everyday experiences

@IanH123   Ian Hannon

There is NO substitute to hard work. So you might as well get stuck in and enjoy it!

@CHBCGroup   CHBC Office Group

Just get started

@HapiColm   Colm Rowan

Clear and honest communication is essential to ensuring a team is successful in business. Communication drops, so does teamwork

Dublin Chamber - Business Owners Network

@briancrowleytip   Brian Crowley

Passion is everything!

@PrintDepotIre   Print Depot

“Turn up and get involved

@Abrivia12   Donal O’Brien

Hire ok people, have an ok company! Hire great people

@Kildaredesign   Grainne Slattery

SEO it’s all about being found

@eoscott   Eoin Scott

Always back up the data on your PC. Accidents happen!

@conorisme   Conor Coyne

Succeed or learn

@joebehan7  Joe Behan

Listen to understand

BON 7

@kdhampsonkevin   Kevin Hampson

Hire a great accountant

@robertwrockwell   Robert Whelan

Embrace setbacks. Don’t dwell! Learn and move on

@Alec_Drew   Alec Drew

Value of the zero invoice

@Davey_ETE   Dave Murray

People want to do business with people they like

@ItsSocialBee   Melissa Curley

Use to create a twitter background header. It’s free to use and uses exact dimensions

and of course last but not least is my one….

Dublin Chamber - Business Owners Network@GregCantyFuzion

My number one business tip is “Never waste a good story”

What is your No.1 Business Tip?

If you are a business owner in the Dublin area contact the Dublin Chamber of Commerce and arrange to attend one of the Business Owner Network sessions for free. Even better ‘tweet’ them @DubChamtell them Greg sent you!!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Without some “wow” its difficult to see how!

July 10, 2016

Products with nothing specialI arrived there in torrential rain and entered a premises that lacked personality, that lacked anything. No pictures, no branding, no product displays…nothing.

There was a display on the wall with Certificates of Incorporation and some certs confirming a legal change from one company name to another.

I was politely ushered into a room and three people joined the meeting.

The new product was produced and placed centre stage on the board room table. The bland, quite generic packaging was the first thing I noticed.

Where was the product made, what’s special about it, what has the journey been, what is the wow, what is the  “story“?

I probed, I dug deep and I asked this crew why they developed this product, why it was in front of me on the table and why they brought it to market?

I was hoping to discover a unique (I hate that word) insight, I was hoping to hear some personal story, I wanted something that would help us to bring this “thing” to life in a genuine and authentic way that would connect with their target audience.

What I got was very profound – “it’s just a product that we think we can make money from

This won’t work…

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Fancy a dance ?

March 6, 2016

Saturday Night Fever

I was having a chat with a buddy of mine who we do some work with from time to time.

A project with an immovable deadline had hit an impasse because someone on the client side had let one of his guys down – the task they were to do was a relatively straightforward one but they didn’t get to it due to their own work pressure.

The person on his team informed him that she could do no more because of this ‘thing‘ that wasn’t done so the project deadline would be missed.

It would probably have been a legitimate reason for missing the deadline and he could quite happily declare that “there is nothing we could do“.

He had a choice to make ..

Being in business is like being on a dance floor except you have no idea what music they are about to play or who you will have to dance with!

You turn up expecting an eighties disco and suddenly they play a waltz. You are waltzing and an Irish gig comes on. Sometimes the dance floor is packed and you are struggling to manoeuvre around the floor and suddenly you find yourself dancing by yourself and feeling very awkward as everyone is watching.

There are times when no one is dancing and its up to you to get things moving by dragging an unsuspecting dance partner out on the floor in the hope that others join in.

Sometimes you can dance all night and have the best of fun but there are times when you are just not in the mood – your feet are sore but you still have to dance.

Sometimes it’s dancing with the most perfect, incredible, stunningly beautiful woman and sometimes … Well. you can only dance with the women who are in the room!

My buddy instructed his team member to just do the task that the client was supposed to do as it wasn’t a big deal and he wanted to deliver the project on time. Nice move..

Fancy a dance ?!!

Greg Canty 

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork

Invest in making your wheels turn

January 26, 2016

Flywheel

This is a really interesting client.

This company has been around for a few generations and have done absolutely everything to survive the recent tough times,

They employ nearly 100 people and insist on manufacturing their products themselves in Ireland to preserve the quality control and the ability to provide the best solutions for their customers at all times.

They have their own retail outlets and also sell through some stockists.

They purchased a similar business overseas for the sole purpose of acquiring more potential volume so that production levels are kept up and the production facility remains viable.

One of the survival tactics like so many businesses during the recession was to cut back on overheads and cut out ‘unnecessary’ costs.

Of course the first to get the chop was the Marketing budget… advertising gone, sponsorships gone, exhibitions gone, customer evenings gone and PR gone.

Despite chopping these budgets the wheels didn’t fall off the business (well not immediately) – of course it didn’t as the business had a long established reputation, good recognition in the sector and a big collection of legacy customers who knew all about them.

A few months went by and the sales dropped, a few more months passed and they dropped again and so on. While the sales did not plummet immediately the lack of promotional activity meant the business gradually disappeared from view.

An aggressive overseas competitor spotted the gap and entered the Irish market, got some fantastic deals on adverts and started to win significant business.

The client has a large business with big payroll costs, an expensive production facility and a retail network all requiring big sales volume to sustain and there is virtually nothing being spent on attracting new business.

This is the “priority trap“.

We were preparing a plan for them but we were warned in advance that the budgets for promotion were tiny – surely generating new business was essential?

If you don’t invest in ‘telling your story‘, promoting your products and getting those wheels turning you will eventually have no business.

Should the first priority for the business be promotion and not the last?

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

 

 

 

The Team Challenge and listening to that Voice in your Head

December 18, 2015

Team spirit

It’s that time of the year again and we are planning our ‘team day‘ to sign off another year.

This is always a special day when we discuss our plans for the new year, do a few team things together and toast the successes during the year gone by.

My team is really important to me and while this is made up of a group of individuals it is the collective that makes it so special.

We work hard to create a special atmosphere that allows a team spirit to thrive – this is always about respecting each other, working hard, having fun, encouraging, praising, supporting, celebrating special occasions, team days and every Friday we go to lunch together and break bread.

We call this #WinHappy and it is about working hard together in a good, enjoyable, supportive atmosphere – when you get this right you win with a big smile on your face!

The team spirit process starts when we recruit and we place a big emphasis on the character of the individual as well as their technical ability. In our job specifications we make it clear that we want ‘heart and soul‘ team players.

While we work hard to create that special atmosphere it will only happen when the individual plays their part, which does involve a sacrifice on their part.

Team sacrifice

Will I stay on for drinks after work, will I give up my Friday lunch, will I stay back and help, will I attend the networking event, will I give up my night and celebrate with the team? Why can’t I just punch in my time and head home once my work is done?

While I would love to say we always get it right in Fuzion and succeed in creating that special team spirit there have been times when this just hasn’t been the case. Invariably the reason for this has been that someone who doesn’t fully buy into or fit into the Fuzion ethos has started working with us and it quickly upsets the whole dynamic.

When this dynamic isn’t right it is very damaging for the whole business and everything becomes more difficult. It is like playing a match with a big weight on your back and at the time you realise that something is wrong but often it’s not a very easy thing to sort out.

When it is not right you end up with unhealthy cliques, sniping and personal agendas, people not helping each other, upset and stress, jealousy, silly games, poor work and a lack of commitment. This will impact on the quality of the work at some point.

Even worse in our own business I have witnessed the transformation of great, positive people into disheartened, unmotivated and disruptive individuals in a matter of months when the wrong atmosphere develops. Just one person who isn’t the right fit can change everything.

On each of the few occasions when this happened it has been quite easy to pinpoint the individuals who upset the team balance and in every single case during the recruitment process I can recall that clear voice in my head saying “they are not a fit for Fuzion” or  “this just doesn’t feel right“.

In each of these scenarios I forced myself to ignore the voice in my head when the evidence on their CV’s was so strong convincing me that they would be a great fit for Fuzion – none of these appointments have ever worked out!

I wonder if each of the individuals themselves knew they weren’t a fit? –  I guess when you need a job you too can ignore these voices.

I’m looking forward to our team day, to enjoying the year ahead together and making sure that I always listen to those reliable voices.. 

Greg Canty 

Greg Canty is a Partner of Fuzion PR, Marketing and Graphic Design, with offices in Dublin and Cork

Are you ready for the Upswing?

October 29, 2014

Bursting through the clouds

Our landlord is selling our building on Fitzwilliam Street and all tenants are required to vacate the building before the end of November. I can’t believe this is happening and that we are back in the horrible loop of looking for another office, just months after moving in.

As soon as this news was delivered I immediately took off on foot around the D2 area to take down the phone numbers of the many offices that had ‘To Let’ signs outside them.

My first surprise was that many of these signs now had “Let by” on them and not ‘To Let’. I quickly got on the phone and started chasing the estate agents for the details of the remaining ones that I thought might be suitable.

I’m sorry, that is actually let now” …”Apologies, that premises is no longer available” … “The premises you are enquiring about is only available for six months as the building is being sold

There was a trend to my many phone calls and I was starting to panic a little about the future home of Greg and his band of merry men and women!

I pressed one of the friendlier estate agents as to what was going on. “The whole thing is after taking off” he explained. “If you find anything that is half way right in this area just grab it, no messing” he advised.

Thankfully after too many phone calls we have found a gorgeous office space overlooking the canal at 13 Warrington Place but even with this we had to make up our minds immediately as we were competing with someone else who wanted the space.

Judging from this experience, the talk by Aidan Gavin of Sherry Fitzgerald at Dublin Chamber recently, the Cork Chamber event with the Business Post and the recent positive economic indicators it looks like the lights are well and truly back on and we are in a definite ‘upswing’.

The big question is are you ready?

More business will be done, people will want to move quicker than before, decisions will be made faster and you must make sure you are in the mix to grab the opportunities.

I’ve put together some simple Marketing & PR tips to help you on the way, so you and your business can make the most of these opportunities.

Positive Intent – before I go into all of the practical stuff it is vital that you have positive intent on your side. Let your team know what is coming down the track and what you expect of them – they may need to work harder and faster to cope with the extra opportunities that will arrive, This will be good for everyone as long as the business can cope with the extra workload.

Those tips:

  1. Looking the part– Before you start any campaign have a good look in the mirror and decide are you ready. Do your branding, signage, website and other tangible visible elements properly reflect the essence and quality of your business, products and services? Right now take a glance at your business card! It may be time to refresh your branding and put your best foot forward.
  2. Get in the game on-line by being found– Will prospective customers who are already looking for your products or services find their way to your website? Make sure your website is found easily by anyone who may be searching for the services you offer. You may need to optimise your website or start a Google Adwords campaign if this is not the case.
  3. On-line Communication– If you decide to communicate to all your customers, previous prospects and other contacts right now could you do it? Consider adding an email newsletter service to your communications routine and let your database know of changes to the business, new products, new services, awards and other news on a regular basis. This is easily set up and new contacts can be added to your database directly from your website.
  4. Social Media– Even at this advanced stage most businesses have not got to grips with social media. If your business is not using these platforms to drive awareness and promote what you are doing on a daily basis then it is time to get in gear.
  5. Good stories– One of our mottos at Fuzion with our clients is to ‘Never waste a Good Story’. If there is good news happening in your business, if there are interesting developments, if there are new products or changes that should be publicised then drive awareness with a strong PR Plan.
  6. Advertising & Promotions– If you have pulled back on activity in this area then maybe it’s time to reconsider. There is terrific value to be had if you do this in a planned way, securing great prices and also negotiating editorial coverage. There is a strong chance that your competitors have cut back on their activity – is it time to steal a march on them?
  7. Plan– Carefully map out all of your Marketing & PR activity including your budgets for the year and share this with your team. Try to ensure that there is a constant stream of activity throughout the year so that your business is always visible with your target audience.
  8. Measure– Track the success of your activities, giving each of them a proper chance to seed so that you can properly assess their effectiveness. Flex your plan where necessary.
  9. Be Ready – My last tip is to be ready for when those enquiries come in and grab those opportunities as they come along – they will!

If you are in Dublin pop in to say “Hi” to us at our new offices at 13 Warrington Place, Dublin 2, which runs alongside the canal just off Baggot Street.

Greg Canty is a partner of Fuzion

Greg Canty is a Partner of Fuzion who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork