I was working on a proposal for a prospect and I wanted to find out more about the people behind the business.
Who started the business, who is involved now, what are they like, what is their background, what is their journey that brought them to today, is this a passion or just a way to make money?
I looked for the “about us” section on their website and like so many other websites these days I got nothing other than some generic “blurb” about what they do, which was just a variation of their homepage.
Who you are. your “story”, is an essential part of your brand. If I don’t see it here I may never bother trying to find out more.
I hate that – go on tell me about you and what makes you special.
I always get a little suspicious when people don’t. Is there something to hide? Do you not want people to know who is behind this enterprise?
The “about us” section of your website is one of the most important parts of the site. For me it is the “trust” section and the part of the site that convinces me why I should be comfortable dealing with you and explains why you are different to every other provider who offers similar products and services.
Go on, take the time today and fill out the “about us” section properly.
Share your genuine story with us, let that passion and authenticity for what you do shine through and please tell us about you and your fabulous team and the journey that brought you to today.
Tags: Cork, Dublin, Fuzion PR, Graphic Design, Greg Canty, Marketing
Greg Canty Fuzion Blog 
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