A dog called Bert and hard habits to break!

Bert

We headed off on our normal weekend walk, taking our usual route with the dogs towards Ballincollig Park.

As usual Bert has his regular spot where he decides to go for a poop!

He is so predictable, that dog, the very same spot each time and thankfully it is in a location where it is right next to a doggie poo disposal bin, so there is no carrying his little gift for half an hour!

I was giggling to myself as I thought about his little routine, his habit and then reflected on how we, as humans are exactly the same.

The same route to the park, the same food in the shopping trolley, the same brands, the same hairdresser, the same shaving blades, the same songs at a party, the same pub, the same beer, the same jeans, the same TV shows, the same radio station, the same political party, the same the same, the same..

When it comes to marketing your products or your brand, more often than not, you are trying to get someone to change a habit – how easy is this?

You need to run a well researched, cohesive marketing campaign with a mix of advertising, PR, social media, direct marketing, events and activities. It’s important that the campaign is long enough and consistent enough to give people a chance to change and that there are some elements of the plan that will help to create that big shift of those habits.

Of course, after a short while in, everyone will be pushing to see early results – why are the results not showing yet, why, why, why?

When this happens, you need to have faith in your plan, stay consistent, keep evaluating, avoid any temptation to flip flop and tell everyone about a dog called Bert!

Greg Canty 

Greg Canty is a Partner of Fuzion Communications who offer Marketing, PR and Graphic Design services from our offices in Dublin and Cork, Ireland

 

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